Rumbo | Agencia Digital

What Rumbo | Agencia Digital does

Rumbo | Agencia Digital is a private, founder-led creative digital marketing agency headquartered in Lima, Peru, that delivers four integrated service lines to mid-market companies: Estrategia Digital y Social Media (digital strategy, content creation, paid social, email marketing), Diseño y Desarrollo Web (responsive WordPress/Elementor websites with Figma-designed prototypes, SEO configuration, and analytics integration), Identidad de Marca (conceptual, verbal, and visual brand identity systems), and Capacitaciones Corporativas (corporate digital marketing training). The agency's underlying technology stack is built on mainstream third-party platforms rather than proprietary infrastructure: WordPress with Elementor for web development, Figma for design, and an integrated martech ecosystem including Google Analytics 4, Google Search Console, Hotjar, Microsoft Clarity, Mailchimp, RankMath, WPForms, and Meta Pixel. Delivery is differentiated by a "Validated Optimization Methodology" emphasizing continuous measurement and a 24/7 client Intranet Documentation System that provides transparency into project artifacts.

The business operates on a professional services model with quote-based, customized pricing per client scope, and a direct sales motion anchored by a free 30-minute virtual advisory consultation and WhatsApp outreach. Revenue derives from project-based and likely retainer engagements across 13+ named clients spanning real estate (Saval Inmobiliaria), education (Centro MMA, Jardín Mis Mejores Años), aviation (Air Majoro), health (TG Laser Oftálmica), legal/accounting (Paredes Vera), psychology (IFASIL), security (Vigilarte), art (Jacques Custer), and organic retail (Planvé Market Orgánico). Case studies document quantified outcomes such as -40% CPA and +280% leads for a real estate client over 12 months, +250% ROAS for an education client over 16 months, and +150% visibility with +85% conversions for an aviation client over 10 months, which the agency uses as central sales-enablement assets. Distribution is concentrated in Peru with the tagline "creating from Peru but thinking without borders" indicating adaptability to international clients; active content marketing across blog, Instagram, TikTok, LinkedIn, and Facebook supports top-of-funnel demand generation, while WhatsApp contact forms and inbound website forms convert bottom-of-funnel inquiries.

Ownership is concentrated in two co-founders — Diana Panana (Project Direction) and Vera Lucía Manrique (Creative Direction) — supported by an Account Executive (Ana Lucía Manrique) and a Content Creator (Fabian Signol). There is no disclosed external investor, parent company, or funding history, and the firm operates without subsidiaries, regulatory actions, or pending M&A activity. The company is privately held and actively operating, with no public ticker or disclosure of headcount beyond the four identified team members.

Name

Rumbo | Agencia Digital

Legal name

Rumbo Agencia

Website

https://rumboagencia.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Rumbo | Agencia Digital is a Lima, Peru-based creative digital marketing agency offering digital strategy, web design, brand identity, and corporate training services to mid-market companies across verticals including real estate, education, aviation, health, and legal.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Digital marketing services
• Social media management
• Web design development
• Brand identity design
• Corporate digital training

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Marketing Services: Service-based revenue from digital strategy, social media management, web design and development, brand identity, and corporate training programs. Pricing is quote-based, customized to client needs and scope.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Rumbo Agencia Digital is a Lima-based digital marketing agency that delivers four integrated service lines: digital strategy and social media management, responsive website design and development (built primarily on WordPress with Elementor), comprehensive brand identity creation (conceptual, visual, verbal and multimedia), and corporate digital marketing training. Engagements are quote-based and customized per client, with a methodology focused on measurable KPIs such as CPA, ROAS, leads, and revenue.

Product overview

Rumbo | Agencia Digital is a creative digital marketing agency offering an integrated portfolio of four core services: (1) Estrategia Digital y Social Media for digital strategy, content creation, and social media management; (2) Diseño y Desarrollo Web for custom responsive website development using WordPress and Elementor; (3) Identidad de Marca for comprehensive brand identity including conceptual, verbal, and visual identity; and (4) Capacitaciones Corporativas for corporate digital marketing training. The agency serves medium-sized enterprises in Lima, Peru with a methodology focused on measurable results and validated optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Estrategia Digital y Social Media

Quantifiable outcome

• -40% CPA (cost per acquisition) for real estate client in 12 months
• +6 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core.

• FigmacoreTechnology or IntegrationDesign tool used for web design prototyping. Rumbo uses Figma as the primary design platform for creating website mockups and user interface designs before development.
• ElementorcoreTechnology or IntegrationWordPress page builder plugin used for website development. Enables responsive, editable website creation without requiring deep coding knowledge.
• WordPresscoreTechnology or IntegrationCMS platform used for building client websites. Provides 100% editable and self-manageable websites for clients.
• Google AnalyticscoreTechnology or IntegrationWeb analytics integration for tracking user behavior, campaign performance, and conversion metrics on client websites.
• Google Search ConsolecoreTechnology or IntegrationSEO monitoring and website performance tool for tracking search visibility, indexing, and technical SEO issues.
• MailchimpcoreTechnology or IntegrationEmail marketing platform for newsletter campaigns, automated email sequences, and audience management.
• RankMathcoreTechnology or IntegrationSEO plugin for WordPress providing on-page optimization, XML sitemaps, and search engine visibility improvements.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• McCann: Global advertising agency network with offices across Latin America. Overlaps Rumbo on integrated brand and digital work at global scale, competing on cross-market capabilities rather than localized boutique specialization.
• VMLY&R: Global marketing agency offering creative, brand, commerce, and digital strategy with deep LatAm presence. Comparable across most of Rumbo's services but as a network incumbent; competing on integrated solutions and global reach rather than boutique specialization.
• Ogilvy: Global advertising and brand agency with Peru presence, offering advertising, digital, social, and brand identity services. Highly comparable in service mix (digital, brand) but at global network scale competing for the same mid-market CMOs Rumbo targets.
• BBDO Worldwide: Global creative advertising network with LatAm operations, offering brand, digital, and content services. Comparable on the brand-and-creative side of Rumbo's portfolio, competing for the same regional mid-market and enterprise accounts.
• Wunderman Thompson: Global advertising agency with Peru office, covering digital strategy, data, CRM, and brand. Directly overlaps with Rumbo's service portfolio but at network scale with stronger data/CRM capabilities that pressure mid-tier agencies on measurable results.

Direct peers

• Anomaly: Independent creative agency combining advertising, brand, and digital work with a founder-led model. Comparable to Rumbo in positioning as a creatively-led, founder-driven boutique with measurable performance orientation rather than output-only production.
• R/GA: Digital experience and marketing agency combining strategy, design, and technology-driven campaigns. Highly comparable in service mix (digital strategy + experience + content), though much larger and global, serving as a long-horizon benchmark for Rumbo's boutique offering.
• Pereira O'Dell: Creative-led, Latin-American-rooted agency offering integrated digital strategy, brand, and content for global brands. Comparable to Rumbo in offering structure (multi-disciplinary digital/creative), with a much larger international footprint against which Rumbo's boutique LATAM model is positioned.
• Droga5: Independently-led creative agency with integrated strategy, advertising, and digital design. Comparable to Rumbo in positioning around senior creative leadership, integrated campaigns, and a willingness to operate outside traditional agency models.
• Huge: Digital experience agency focused on strategy, design, web, and brand. Comparable to Rumbo across the integrated four-pillar stack (digital, web, brand, with adjacent training/marketing ops), serving a similar mid-market-to-enterprise client base but with significantly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rumboagencia
• LinkedInlinkedin.com/company/rumboagencia
• Instagraminstagram.com/rumboagencia
• TikToktiktok.com/@rumbo.agencia

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rumbo | Agencia Digital