iamsold (Ireland) - Property Auction Specialists

What iamsold (Ireland) - Property Auction Specialists does

iamsold, trading through Irish Modern Auctions Ltd, is an online property auction platform founded in 2013 by Patrick Folan and Patrick Convey and headquartered in Galway, Ireland. The company provides a 24/7 digital bidding infrastructure that allows residential and commercial properties to be listed, marketed, and sold via timed online auctions, complemented by periodic live public auction events held regionally across Ireland and Northern Ireland. It also operates sub-branded regional platforms (Connacht, Leinster, Munster, and NI Property Auctions) and offers supporting tools including a free valuation service and property alerts.

The platform operates a multi-sided model. Sellers access the service through a network of partner estate agents (over 300 in Ireland and over 3,000 across the UK), and listings are exposed to a buyer base via the online auction interface. iamsold monetises through transaction-based fees on successful sales under a "no sale, no fee" structure for sellers, fees paid by partner agents for access to the auction channel, and ancillary referral income through partnerships such as its currency-exchange collaboration with Currencies Direct. Operational scale indicators include a stated 90% success rate, 4,000+ properties sold in 2019, €5 million transacted in a single auction day in December 2021, and management of 200+ online auctions with a footprint spanning 1,100+ auctioneer branches.

The technology stack centres on a proprietary online bidding system with continuous (24/7) bidding windows, supporting both online-only auctions and hybrid online-plus-public-event formats. Geographic reach has been progressively extended from Ireland to Northern Ireland (formalised in January 2020) and the UK, and the platform is positioned as a channel for partner agents to expand their service offering rather than as a direct-to-consumer brand competing with them.

Name

iamsold (Ireland) - Property Auction Specialists

Legal name

Irish Modern Auctions Ltd

Website

https://iamsold.ie

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

iamsold (Irish Modern Auctions Ltd) is a Galway-based online property auction platform founded in 2013, serving sellers, buyers, and a network of 300+ Irish and 3,000+ UK partner estate agents via timed online and live regional auctions.

Ownership category

akta.pro rank

Product category

Real Estate Auction Services

NAICS

Offices of Real Estate Agents and Brokers (5312)

akta.pro primary industry

Real Estate Auction Services (FSAEAJAL)

akta.pro secondary industries

Commercial Real Estate Auctions (BPAJAEAB), Industrial Real Estate Auctions (BPAJAEAC), Development Site & Entitlement/Planned Community Auctions (BPAJAEAI)

Keywords

• Property auction services
• Online bidding platform
• Real estate auctions
• Auctioneer services
• Property sales

Headquarters

HQ city

Galway

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Auction Transaction Fees: iamsold charges a pre-agreed sale and marketing fee upon successful sale completion. This is the primary revenue stream. The company operates on a 'no sale, no fee' basis for sellers - nothing to pay to enter property into auction and marketing costs are covered by iamsold.
2. Partner Agent Network Fees: Revenue generated from partner auctioneers who use the iamsold platform. Partner agents gain access to the auction service to offer their clients, with iamsold working alongside the local auctioneer on each sale.
3. Referral Commission - Currency Exchange: Partnership with Currencies Direct for money transfer services. Commission earned from referring clients purchasing or selling property who need currency exchange services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

iamsold operates an online bidding and auction platform that enables residential, commercial, and land property sales through both 24/7 online auctions and regional public auction events across Ireland, Northern Ireland, and the UK. The company works alongside a network of 300+ partner auctioneers in Ireland (3,000+ in the UK) who list properties, while buyers register, place binding bids, and pay deposits directly through the platform. The service is offered on a 'no sale, no fee' basis to sellers, with iamsold covering all marketing costs and charging only upon successful sale completion.

Product overview

iamsold operates as a property auction platform with both online and public auction offerings. The core product is the Online Auction Platform which enables 24/7 remote bidding with binding bids and secure online deposits. This is complemented by regional Public Auction Events across four areas: Connacht, Leinster, Munster, and Northern Ireland. Supporting services include Property Alerts for buyer notifications and a Free Valuation service for sellers. The company also maintains a partner agent network of over 300 auctioneers across Ireland who use the platform. All offerings operate on a 'no sale, no fee' basis for vendors.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Auction Platform
• Public Auction Events
• Free Valuation Service
• Connacht Property Auction
• Leinster Property Auction
• Munster Property Auction
• Northern Ireland Property Auction
• Property Alerts
• Buyer Registration System

Quantifiable outcome

• 90% success rate for properties offered for sale
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Currencies DirectminorGTM or Marketing Partneriamsold has partnered with Currencies Direct to provide bank-beating currency exchange services for clients purchasing or selling property in Ireland and elsewhere. The partnership offers free quotes, no fees or charges, ability to fix rates for up to 1 year, and an online payment platform. Leads are shared with Currencies Direct for them to contact clients.
• Intelligent Services Group LtdcoreTechnology or IntegrationUK-based company that supplies and maintains the electronic systems used by iamsold for data storage and processing. Based at 6th Floor, Arden House, Regent Centre, Newcastle upon Tyne, Tyne and Wear, NE3 3LU. Some employees have restricted access to data with personally identifiable information excluded where possible.
• Partner Auctioneers (Ireland)coreChannel Partner/ Reseller/ Distributor300 auctioneers in Ireland who use the iamsold platform to offer auction services to their clients. Partners include established estate agents across all regions who work alongside iamsold on property sales. Benefits include additional revenue streams, increased valuation conversion rates, reduced withdrawal rates, and unique competitive advantage.
• Partner Auctioneers (UK)coreChannel Partner/ Reseller/ Distributor3000 auctioneers in the UK use the iamsold platform. While iamsold Ireland focuses on the Irish market, the broader iamsold group provides platform services to UK auctioneers.
• National Property Services Regulatory Authority (NPSRA)coreOthersiamsold is licensed with the Property Services Regulatory Authority (PSRA) with licence number 002978. Displayed on website footer as accreditation.
• Institute of Professional Auctioneers and Valuers (IPAV)minorOthersiamsold holds accreditation from IPAV (Institute of Professional Auctioneers and Valuers) displayed on their website.
• Simon Communities of IrelandminorOthersiamsold has partnered with the Simon Communities of Ireland as part of their charitable initiatives. Mentioned in their accreditation logos on the website footer.

Scale indicators25 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Rightmove: UK property portal providing search and listing services. Indirectly comparable as a digital property marketplace; iamsold's auction listings also surface on property portals, making them a channel partner as well as a potential competitive threat in property transaction infrastructure.
• Daft.ie: Ireland's largest property portal and broad incumbent for property listings and rentals. Adjacent rather than competing directly with auction services — they serve property search and listing needs while iamsold operates the auction transaction layer.
• Savills: Global real estate services firm offering auction services across multiple geographies including Ireland and UK. Operates broadly in estate agency, valuation, and auction; iamsold is a focused specialist competing with their auction vertical.

Direct peers

• Allsop: UK-based auctioneers running regular residential and commercial property auctions across the UK. Comparable in that they sell property at auction on behalf of vendors and act as intermediary between auctioneer and buyer.
• Acuitus: UK property auction house specialising in commercial and investment property sales. Comparable in auction-driven transaction model with online bidding capability, though focused on higher-value commercial assets than iamsold's core residential flow.
• Clive Emson Auctioneers: UK regional property auctioneer holding eight auctions per year across southern England. Comparable in operating traditional and online auction formats for residential, commercial, and land sales with partner agent network.
• Auction House UK: National UK property auction group operating regional auction rooms across the UK. Directly comparable business model: partnering with local estate agents to hold property auctions, with both online and live event formats.
• BidX1: Irish-headquartered online property auction platform operating across Ireland and the UK. Direct competitor offering digital auction services for residential, commercial, and land sales via a similar online bidding model with binding contracts.

Emerging players

• Sherry FitzGerald: One of Ireland's largest estate agency networks. While traditionally a private-treaty broker, branches like Sherry FitzGerald Hanley are iamsold partner agents — they represent both a partner channel and a potential internal competitive threat if they built in-house auction capability.
• IAM Sold (UK): Sister company / UK arm of iamsold providing the platform to 3,000 UK auctioneers. Operates the same platform model within the UK; closely tied but a distinct geographic operating entity with its own brand and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/iam-sold-ireland

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iamsold (Ireland) - Property Auction Specialists