Redlocker Ab
RedLocker AB is a Stockholm-based Swedish scale-up that designs battery-powered dispensers and recurring menstrual-product refills for free distribution to enterprises, schools, and public facilities across Europe, founded in 2018 by Liza Eriksson and Clara Lidman.
- Company typePrivate
- Founded2018
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Redlocker Ab does
RedLocker AB is a Swedish private limited company headquartered in Stockholm that designs, sells, and services battery-powered dispensers and consumable menstrual-product refills for free distribution in workplaces, schools, and public facilities. Founded in 2018 by Liza Eriksson and Clara Lidman as a school project at Nacka Gymnasium when they were 19 years old, the company today reports its red dispensers deployed across more than 3,000 locations in Europe (with the product page citing over 4,000), and lists enterprise customers including Volvo, KPMG Denmark, Sandvik, Veidekke, Hydro, Transdev Sweden, Lyko, Bauhaus, Axfood, Sweco, Ragn-Sells, Viaplay, Preem, and KONTORET. Co-founders were recognized on Forbes 30 Under 30 Europe 2025 in the Social Impact category.
The core product is a battery-powered dispenser with a built-in timed delay between dispensing events, designed to prevent product wastage and described by the company as offering market-leading technical functionality. The dispenser is paired with a recurring supply of menstrual products on a subscription billing cadence, so each installed site generates an ongoing refill stream in addition to the upfront hardware placement. Revenue is therefore a hybrid of hardware sales and recurring product supply, with pricing not publicly disclosed and structured on a custom enterprise basis.
RedLocker runs a B2B, sales-led go-to-market in which a sales team — including Key Account Managers — owns enterprise client portfolios end-to-end across Europe, complemented by direct website lead capture (redlocker.eu) and social channels (Instagram, TikTok, YouTube, LinkedIn) plus a news/blog for content marketing. The company markets the offering around menstrual equity, employer inclusion, and alignment with UN Sustainable Development Goals 3 and 5, targeting primary segment 'Businesses and Workplaces' alongside secondary segments in educational institutions and municipalities/public authorities. Headcount is reported in the 11-50 range, and the company is actively hiring for Head of Marketing, Key Account Manager, and internship roles.
Redlocker Ab firmographics
Firmographics- Name
- Redlocker Ab
- Legal name
- RedLocker AB
- Website
- https://redlocker.se
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RedLocker AB is a Stockholm-based Swedish scale-up that designs battery-powered dispensers and recurring menstrual-product refills for free distribution to enterprises, schools, and public facilities across Europe, founded in 2018 by Liza Eriksson and Clara Lidman.
- Ownership category
- akta.pro rank
Redlocker Ab industry classification
Industry- Product category
- Menstrual Product Dispensers
- NAICS
- Small Electrical Appliance Manufacturing (335210)
- SIC
- Electric Housewares & Fans (3634)
- akta.pro primary industry
- Pump Dispensers (Lotion, Treatment, Foamer) (IMALALAD)
Keywords
Where Redlocker Ab is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Redlocker Ab business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Dispenser hardware and product refills: RedLocker provides battery-powered dispensers installed at client locations (schools, businesses, workplaces) along with ongoing menstrual product refills. The business model involves placing dispensers at client facilities and supplying products on a recurring basis.
- Recurring product supply: Ongoing supply of menstrual products for dispenser units, likely on a subscription or recurring order basis as products are consumed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom enterprise pricing based on client needs and scale |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Redlocker Ab product offering
Product offeringCore offering
RedLocker designs, supplies, and installs battery-powered dispensers for free menstrual products at schools, workplaces, businesses, and public facilities across Europe. The dispensers feature a proprietary timed delay between dispensing cycles to prevent wastage, and the company also provides ongoing menstrual product refills on a recurring basis to keep the units stocked.
Product overview
RedLocker offers a single unified product system consisting of battery-powered dispensers and associated free menstrual product refills. The RedLocker dispensers feature market-leading technical functionality including a built-in timed delay mechanism to prevent wastage. The company positions this as an award-winning commercial solution deployed across Europe.
Differentiator
Problem solved
Functional benefit
Products and services
- RedLocker Battery-Powered Dispenser Battery-powered dispenser with a built-in timed delay between dispensing cycles to prevent wastage, installed at client sites (schools, workplaces, businesses, public facilities) to provide controlled free access to menstrual products. Deployed at over 3,000-4,000 locations across Europe.
- Free Menstrual Products (Refills and Consumables) Menstrual product refills and consumable supplies dispensed through RedLocker units, supplied to clients on a recurring subscription basis as installed units are consumed.
Quantifiable outcome
- 86% of people get unexpected period at work or school
- +3 more outcomes
Companies that use Redlocker Ab
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Redlocker Ab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Redlocker Ab partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor.
- BauhausminorHardware store chain shown as client logo on RedLocker website, indicating use of menstrual product dispensers in their facilities.
- AxfoodminorSwedish food retail company shown as client logo, indicating use of RedLocker dispensers in their operations.
- QuartzCorpminorCompany shown as client logo, indicating use of RedLocker dispensers in their facilities.
- SwecominorEuropean engineering consultancy shown as client logo, indicating use of RedLocker dispensers in their offices.
- RagnsellsminorSwedish waste management company shown as client logo, indicating use of RedLocker dispensers.
- ViaplayminorStreaming service shown as client logo, indicating use of RedLocker dispensers in their facilities.
- VolvominorAutomotive manufacturer shown as client logo, indicating use of RedLocker dispensers at their facilities.
- SandvikminorSwedish multinational engineering company shown as client logo, indicating use of RedLocker dispensers.
- HydrominorNorwegian aluminum and renewable energy company shown as client logo.
- PreemminorSwedish petroleum company shown as client logo, indicating use of RedLocker dispensers.
- SSHminorCompany shown as client logo on RedLocker website.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Redlocker Ab competitors and assessment
Company assessmentDirect peers
- Aunt Flow: US-based direct competitor offering free-vended menstrual product dispensers for schools and workplaces with a similar hardware-plus-refill subscription model, competing for the same enterprise and education buyers.
Broad incumbents
- Essity: Swedish hygiene giant (Libresse, Bodyform, Tork) and natural competitor-partner; broader portfolio with global distribution could leverage incumbency to bundle dispenser programs against RedLocker's pure-play offering.
- Unicharm: Japanese hygiene major with feminine care lines and a track record of dispenser and free-product distribution in Asian markets; potential Asia-Pacific expansion threat if RedLocker pursues that geography.
- Procter & Gamble (Always): Owner of Always, the most globally distributed menstrual products brand; has piloted free dispenser programs at employers and universities, representing a scaled incumbent that could enter the category aggressively.
- Kimberly-Clark (U by Kotex): Global CPG with U by Kotex and other feminine care brands; incumbent scale and retail relationships could be redeployed into workplace dispenser programs, competing for the same B2B contracts.
Emerging players
- Carmela's Compassion: Smaller US-based mission-driven provider of menstrual product access programs for schools and shelters; comparable social-impact-led business model though operating at materially smaller scale than RedLocker.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Redlocker Ab social profiles
Digital presenceRedlocker Ab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Redlocker Ab leadership team
Management profileNumber of profiles
Profiles3 records
Redlocker Ab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Redlocker Ab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Redlocker Ab
What does Redlocker Ab do?
RedLocker designs, supplies, and installs battery-powered dispensers for free menstrual products at schools, workplaces, businesses, and public facilities across Europe. The dispensers feature a proprietary timed delay between dispensing cycles to prevent wastage, and the company also provides ongoing menstrual product refills on a recurring basis to keep the units stocked.
Is Redlocker Ab a public or private company?
Redlocker Ab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Redlocker Ab founded?
Redlocker Ab was founded in 2018. It employs 11 to 50 people.
Where is Redlocker Ab based?
Redlocker Ab is headquartered in Stockholm, Sweden, in the Europe region.
How does Redlocker Ab make money?
Two revenue lines are on record. Dispenser hardware and product refills are the primary driver. The others are recurring product supply.
Who are Redlocker Ab's main competitors?
Aunt Flow is listed as a direct peer. Broad incumbents are Essity, Unicharm, Procter & Gamble (Always) and Kimberly-Clark (U by Kotex). Carmela's Compassion is listed as an emerging player.
Does Redlocker Ab have an API?
No public API is recorded for Redlocker Ab.
What industry is Redlocker Ab in?
Redlocker Ab's product category is Menstrual Product Dispensers. Its primary akta.pro industry code is IMALALAD, Pump Dispensers (Lotion, Treatment, Foamer). Its NAICS code is 335210 and its SIC code is 3634.