sunny d manufacturing co., inc
Sunny D Manufacturing Co., Inc., operating as Oregon Road Runner, designs and manufactures purpose-built street-legal hay handling equipment in Klamath Falls, Oregon. The firm sells custom-configured squeeze machines and attachments directly to U.S. agricultural operators via phone and email consultation.
- Company typePrivate
- Founded1968
- HeadquartersKlamath Falls, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What sunny d manufacturing co., inc does
Sunny D Manufacturing Co., Inc., operating under the Oregon Road Runner brand, designs and manufactures purpose-built hay handling equipment from its facility at 4343 OR-39 in Klamath Falls, Oregon. The company was founded in 1968 and has continuously produced equipment at this location, with the company stating that the first machine built remains in operation today. Its product portfolio centers on "The Squeeze," a street-legal hay squeeze machine that integrates Cummins diesel engines (including an optional L9 370HP configuration) with Allison automatic transmissions, a proprietary roller mast system, balanced hydraulic controls, and electronic instrumentation, with capabilities including 8×8 hay stack handling and a 14–20 foot lift range. The firm also sells heavy-duty attachments engineered to integrate with large forklift fleets via shared hydraulic systems.
The firm sells directly to agricultural operators—primarily hay producers and livestock operations—through phone and email consultation at its Klamath Falls facility. Equipment is custom-configured per operator requirements rather than sold as standardized SKUs, with pricing determined through direct negotiation; the company explicitly notes pricing is not publicly disclosed. Marketing is limited to the company website and a Facebook page, with no dealer network, no external capital, no public reporting, and no disclosed management team. The company employs 11–50 people, is privately held under apparent founder/owner operation, and reports a cumulative installed base of more than 700 units across 650+ U.S.-based agricultural SMB customers. Geographic scope is restricted to the United States, and modern units are certified to meet current EPA emissions standards while remaining street-legal for on-road travel—a feature the company presents as a key differentiator.
sunny d manufacturing co., inc firmographics
Firmographics- Name
- sunny d manufacturing co., inc
- Legal name
- Sunny D Manufacturing
- Website
- https://oregonroadrunner.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sunny D Manufacturing Co., Inc., operating as Oregon Road Runner, designs and manufactures purpose-built street-legal hay handling equipment in Klamath Falls, Oregon. The firm sells custom-configured squeeze machines and attachments directly to U.S. agricultural operators via phone and email consultation.
- Ownership category
- akta.pro rank
sunny d manufacturing co., inc industry classification
Industry- Product category
- Agricultural Hay Handling Equipment
- NAICS
- Agriculture, Construction, and Mining Machinery Manufacturing (3331), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)
- SIC
- Farm Machinery & Equipment (3523), Industrial Trucks, Tractors, Trailors & Stackers (3537)
- akta.pro primary industry
- Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers) (AFAAAAAE)
- akta.pro secondary industries
- Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC), Implements, Attachments & Quick-Hitch Systems (3-Point Implements, Couplers, Tool Carriers) (AFAAAAAG)
Keywords
Where sunny d manufacturing co., inc is headquartered
LocationHeadquarters
- HQ city
- Klamath Falls
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
sunny d manufacturing co., inc business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Hay Handling Equipment Sales: Sale of purpose-built hay squeeze machines and heavy-duty attachments; custom-configured equipment sold directly to agricultural operators; includes standard and optional feature configurations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom equipment quoting |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
sunny d manufacturing co., inc product offering
Product offeringCore offering
Sunny D Manufacturing designs, builds, and sells purpose-built, street-legal hay handling equipment under the Oregon Road Runner brand from its Klamath Falls, Oregon facility. The core offering centers on The Squeeze machine—a custom-configured hay squeeze vehicle with Cummins power and Allison automatic transmission—alongside complementary Hay Squeezes and heavy-duty forklift Attachments built for moving, loading, and stacking 8x8 hay stacks on-road and in field conditions.
Product overview
Oregon Road Runner (built by Sunny D Manufacturing) offers a portfolio of purpose-built hay handling equipment centered on The Squeeze as its flagship product, supplemented by Hay Squeezes as the core machine category, and Attachments as add-on modules for large forklifts. The Squeeze serves as the primary street-legal hay handling machine with configurable engine options (Cummins/Cummins L9 370HP), Allison automatic transmission, and customizable features including various mast heights, work lights, and operator comfort options. Hay Squeezes provide the foundational capability for moving, lifting, and stacking large hay loads, while Attachments extend functionality by integrating with existing large forklift fleets using compatible hydraulic systems.
Differentiator
Problem solved
Functional benefit
Products and services
- The Squeeze
Companies that use sunny d manufacturing co., inc
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
sunny d manufacturing co., inc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
sunny d manufacturing co., inc partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- CumminscoreCummins supplies highway-compliant power engines (L9 370HP available as optional equipment) used in Oregon Road Runner hay handling equipment, providing reliable performance for on-road and field operations
- Allison TransmissioncoreAllison supplies automatic transmissions integrated into Oregon Road Runner equipment, delivering smooth power delivery and ease of operation for agricultural work
Scale indicators3 records
Recent moves5 records
Expansion highlights2 records
sunny d manufacturing co., inc competitors and assessment
Company assessmentBroad incumbents
- John Deere: Largest North American agricultural equipment manufacturer with broad hay/forage product lines plus telehandlers and material handling equipment. Overlaps with Sunny D's customer base (commercial hay operators) and competes for on-farm capital spend.
- New Holland Agriculture (CNH Industrial): Major agricultural OEM with an extensive hay tool line (balers, mergers, forage harvesters) and a North American dealer network. Broader incumbent offering competing hay/forage handling solutions than Sunny D's single-purpose squeeze.
- JCB: Global manufacturer of telehandlers, rough-terrain forklifts, and agricultural loaders. Comparable to Sunny D as a builder of purpose-built, road-capable material handling equipment used on farms and ranches.
- Manitou Group: Manufacturer of telehandlers, forklifts, and material handling equipment including agricultural variants (e.g., MLT, MLA series). Comparable to Sunny D in purpose-built, rough-terrain material handling equipment for farm and ranch use.
- AGCO Corporation: Global agricultural equipment manufacturer (Massey Ferguson, Hesston, Fendt, etc.) with extensive hay/forage offerings. Comparable as a broader incumbent selling hay handling solutions through a dealer network to similar end customers.
- Case IH (CNH Industrial): Major ag equipment OEM selling tractors, hay tools, and material handling equipment to commercial farms. Comparable to Sunny D as a competitor for the same hay operator's equipment budget.
- Hesston (by Massey Ferguson / AGCO): Historic US hay/forage equipment brand (founded in Hesston, Kansas) now part of AGCO/Massey Ferguson. Comparable to Sunny D as a long-standing US hay/forage OEM brand serving Western hay operators.
Direct peers
- Vermeer Corporation: Iowa-based manufacturer of hay and forage equipment including bale processors, rakes, and tedders. Closely comparable to Sunny D as a US-based, family-influenced OEM building specialized hay/forage handling machinery for agricultural operators.
- Kuhn Group: Global manufacturer of agricultural machinery with a strong hay and forage line (tedders, rakes, balers, wrappers). Comparable to Sunny D as a specialized hay/forage equipment OEM selling capital goods to commercial hay producers.
Emerging players
- Bobcat Company: Manufacturer of skid steers, compact loaders, and telehandlers with an expanding agricultural attachment portfolio. Compares to Sunny D in compact, rough-terrain material handling equipment used on ranches, though with a broader product line and dealer distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
sunny d manufacturing co., inc social profiles
Digital presencesunny d manufacturing co., inc compliance and trust
Trust signalCompliance1 record
sunny d manufacturing co., inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
sunny d manufacturing co., inc leadership team
Management profileNumber of profiles
sunny d manufacturing co., inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
sunny d manufacturing co., inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about sunny d manufacturing co., inc
What does sunny d manufacturing co., inc do?
Sunny D Manufacturing designs, builds, and sells purpose-built, street-legal hay handling equipment under the Oregon Road Runner brand from its Klamath Falls, Oregon facility. The core offering centers on The Squeeze machine—a custom-configured hay squeeze vehicle with Cummins power and Allison automatic transmission—alongside complementary Hay Squeezes and heavy-duty forklift Attachments built for moving, loading, and stacking 8x8 hay stacks on-road and in field conditions.
Is sunny d manufacturing co., inc a public or private company?
sunny d manufacturing co., inc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was sunny d manufacturing co., inc founded?
sunny d manufacturing co., inc was founded in 1968. It employs 11 to 50 people.
Where is sunny d manufacturing co., inc based?
sunny d manufacturing co., inc is headquartered in Klamath Falls, United States, in the North America region.
How does sunny d manufacturing co., inc make money?
One revenue line is on record: hay Handling Equipment Sales.
Who are sunny d manufacturing co., inc's main competitors?
Broad incumbents on record are John Deere, New Holland Agriculture (CNH Industrial), JCB, Manitou Group, AGCO Corporation, Case IH (CNH Industrial) and Hesston (by Massey Ferguson / AGCO). Direct peers are Vermeer Corporation and Kuhn Group. Bobcat Company is listed as an emerging player.
Does sunny d manufacturing co., inc have an API?
No public API is recorded for sunny d manufacturing co., inc.
What industry is sunny d manufacturing co., inc in?
sunny d manufacturing co., inc's product category is Agricultural Hay Handling Equipment. Its primary akta.pro industry code is AFAAAAAE, Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers), with a secondary code of AFAAAAAC, Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks). Its NAICS code is 3331 and its SIC code is 3523.