SanaMente
SanaMente is a Leicestershire-based private clinical hypnotherapy practice delivering one-to-one and group therapy sessions in-person at Quorn and online via Zoom, targeting adults seeking help with anxiety, phobias, smoking cessation, weight management, IBS, sleep and pain, with the subscription-based Strive digital platform as a sub-brand.
- Company typePrivate
- Founded-
- HeadquartersEnderby, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingServices
What SanaMente does
SanaMente (legal entity Sanamente Service Ltd) is a Leicestershire-based private hypnotherapy and complementary therapy practice founded in 2011 by Linda Neville, a Registered Mental Nurse with an MSc in Advanced Health Studies and a 26-year NHS career that included Director of Adult Mental Health Services for Leicester, Leicestershire and Rutland. The firm delivers clinical hypnotherapy across approximately sixteen therapeutic areas — anxiety, phobias, panic attacks, smoking cessation, weight management, IBS, sleep, pain, habits, relationships, performance, skin problems and emotional issues — using evidence-based approaches such as cognitive hypnotherapy, ego-strengthening routines and extinction learning, with sessions lasting 1–1.5 hours delivered face-to-face at Suite S1, One Ash, Loughborough Road, Quorn, or via Zoom. Services are operated by a small practitioner team of four clinical hypnotherapists, one clinical reflexologist and one health & wellbeing coach; adjunct businesses include the SanaMente Slimmers weekly weight management group and a separate subscription-based digital platform called Strive with consumer, corporate and education-provider variants.
Revenue is generated from individual paid hypnotherapy sessions, packaged programmes such as the £600 Stop Smoking one-stop course, recurring group programmes (Slimmers), Clinical Reflexology, Health & Wellbeing Coaching, and the Strive online subscription. Go-to-market is direct-to-consumer, leveraging free 30-minute initial consultations as a funnel entry, organic content marketing via a blog and FAQs, active social presence across Facebook, LinkedIn, Instagram, X, YouTube and LinkTree, an email newsletter gated by a free relaxation audio, testimonials and referrals, charity/community engagement (The Bridge, Menphys, Changing Faces, St Mungo's, Hope Against Cancer), and directory trust signals such as ThreeBestRated. Enterprise distribution is limited and nascent, confined to the Strive Corporate Solution variant.
The company is privately held and founder-led, with no disclosed external funding, no parent company, no subsidiaries, no M&A activity, and no public listing. Awards include three Women's Awards 2023 (Outstanding Female Entrepreneur, Outstanding Woman in Care Services, Inspirational Female Leader), the Women Entrepreneur Best Vendor Award (Health & Wellness) 2023, and the LoveBiz Awards 2025, alongside a ThreeBestRated regional listing.
SanaMente firmographics
Firmographics- Name
- SanaMente
- Legal name
- Sanamente Service Ltd
- Website
- https://sanamente-hypnotherapy.co.uk
- Company type
- Private
- Operating status
- Operating
- Short description
- SanaMente is a Leicestershire-based private clinical hypnotherapy practice delivering one-to-one and group therapy sessions in-person at Quorn and online via Zoom, targeting adults seeking help with anxiety, phobias, smoking cessation, weight management, IBS, sleep and pain, with the subscription-based Strive digital platform as a sub-brand.
- Ownership category
- akta.pro rank
SanaMente industry classification
Industry- Product category
- Clinical Hypnotherapy and Wellness Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Physicians, Mental Health Specialists (621112), Diet and Weight Reducing Centers (812191)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)
- akta.pro primary industry
- Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH)
- akta.pro secondary industries
- Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF), Health, Wellness & Patient Communities (MPACAJAL), Meditation Retreats, Workshops & Immersive Programs (HSADAJAF)
Keywords
Where SanaMente is headquartered
LocationHeadquarters
- HQ city
- Enderby
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
SanaMente business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Clinical Hypnotherapy Sessions: Revenue from individual hypnotherapy sessions lasting 1-1.5 hours, available both face-to-face and online via Zoom. Initial consultation is free (30 minutes).
- Stop Smoking Programme: One-stop smoking cessation course priced at £600, or three sessions over three weeks at the same investment.
- SanaMente Slimmers Group: Weekly group weight management programme with hypnosis sessions, accountability and support components.
- Online Platform - Strive: Subscription-based online community platform for empowering people to be their best self, launched as a separate digital product.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Initial Consultation |
| One time/ perpetual license | Pay-as-you-go | Stop Smoking One-Stop Course |
| Subscription | Pay-as-you-go | Standard Hypnotherapy Sessions |
| Subscription | Weekly | SanaMente Slimmers Group |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
SanaMente product offering
Product offeringCore offering
SanaMente delivers clinical hypnotherapy sessions, both face-to-face in Leicestershire and online via Zoom, covering conditions such as anxiety, phobias, smoking, weight management, IBS, stress, sleep, pain, habits, performance, and emotional problems. Complementary offerings include the SanaMente Slimmers group weight management programme, a structured Stop Smoking Programme, clinical reflexology, and health and wellbeing coaching, all delivered by qualified practitioners. The company also operates Strive, an online digital wellness community platform for individuals and corporates.
Product overview
SanaMente is a hypnotherapy and wellness service provider offering a portfolio of therapeutic services centred around clinical hypnotherapy. The core offering consists of individual hypnotherapy sessions (available in-person in Quorn, Leicestershire and online via Zoom) covering 16 therapeutic areas including anxiety, stress, phobias, smoking cessation, weight management, pain management, sleep problems, IBS, and emotional problems. Supporting services include the SanaMente Slimmers group weight management programme and Clinical Reflexology. The company also operates Strive, an online digital wellness platform. All services are delivered by qualified hypnotherapists (Linda Neville, Clare Copping, Kate Jackson, Steve Grout) and complementary practitioners including reflexologist Nicky Newton and wellbeing coach Vicki Waqa.
Differentiator
Problem solved
Functional benefit
Brands
- Strive: An online platform launched by Linda Neville using innovative and ground-breaking approaches to empowering people to be their best self. Includes Strive Online Community, Strive Corporate Solution, and Strive for Education Providers.
- SanaMente Slimmers
Products and services
- Clinical Hypnotherapy Sessions One-to-one clinical hypnotherapy sessions delivered face-to-face at the Quorn, Leicestershire office or online via Zoom, covering 16 therapeutic areas including anxiety, phobias, smoking cessation, weight management, pain management, sleep problems, IBS, stress, panic attacks, habits, emotional problems, performance, skin problems and relationships. Sessions typically last 1-1.5 hours with number of sessions varying by individual need.
- Stop Smoking Programme
Quantifiable outcome
- 87% success rate for IBS treatment (Whitewell review of 11 studies)
- +3 more outcomes
Companies that use SanaMente
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
SanaMente technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SanaMente partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- The Bridge (East Midlands)minorCharity partnership for Leicester Giving Day 2022. SanaMente ran free back-to-back Stress-Busting and Confidence-Boosting Workshops for the public. Partnership designed for businesses and charities to collaborate and give back to the community.
- St Mungo'sminorCharity helping homeless individuals make changes to their lives. SanaMente initiated campaign for local businesses to donate work attire for St Mungo's clients. Also organized Christmas event with Aunt Sal's community group.
- MenphysminorCharity providing services for children and young adults with disabilities. Mentioned in blog for testimonial support.
- Hope Against CancerminorLocal cancer research charity. Listed among charities SanaMente works with.
- Changing FacesminorCharity supporting people with disfigurement and visible differences. Listed among charities SanaMente works with.
- Colour Obstacle RushminorFundraising event held on 24th June in Nottingham. Team of 7 participated and raised over £200 for The Bridge (East Midlands).
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
SanaMente competitors and assessment
Company assessmentBroad incumbents
- Talkspace: Established US online therapy platform serving individuals and employers for mental health concerns including anxiety and stress. Comparable in treating the same core mental wellbeing conditions but with broader therapy modalities and B2B contracts.
- Noom: Digital weight management platform combining psychology, coaching, and habit change. Direct analogue to SanaMente Slimmers group weight management, but operating as a scalable tech-led program rather than local in-person groups.
- BetterHelp: Largest online therapy platform offering licensed counselling, including anxiety and stress support. Overlaps with SanaMente's anxiety, stress, and emotional-problem focus but at vastly greater scale and via video/text rather than hypnotherapy.
- Calm: Category-leading mental wellness app for sleep, meditation, and stress. Targets the same sleep and stress use cases as SanaMente but as a self-serve subscription product at global scale, including corporate B2B wellness distribution.
- Headspace: Global mental wellness platform with guided meditation, sleep, and focus content plus employer wellness offerings. Comparable in mental wellbeing positioning and B2B corporate distribution, but operates at digital scale SanaMente has not reached.
Direct peers
- Harley Therapy: London multi-modality therapy clinic offering CBT, counselling, and clinical hypnotherapy to a similar D2C adult population. Comparable in offering hypnotherapy as one of several wellness therapies within a multi-practitioner private practice.
- Uncommon Knowledge: UK-based clinical hypnotherapy, NLP, and personal-development practice that also delivers training programs, directly comparable to SanaMente's combination of clinical sessions, education, and digital content. Closest analogue in terms of integrated hypnotherapy + online learning model.
Emerging players
- Reveri: Johns Hopkins-affiliated self-hypnosis app for stress, sleep, and pain. Comparable to SanaMente's evidence-based mental wellbeing and sleep offerings but distributed as a digital self-serve product rather than practitioner-led service.
- Mindset Health: Australia-based digital hypnotherapy platform (Nerva for IBS, Evia for menopause) targeting the same evidence-based, condition-specific hypnotherapy niches SanaMente serves. Relevant as a tech-enabled competitor attacking the IBS hypnotherapy segment with a scalable app model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
SanaMente social profiles
Digital presenceSanaMente financial estimates
Financial estimateRevenue estimate
Valuation estimate
SanaMente leadership team
Management profileNumber of profiles
Profiles6 records
SanaMente funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SanaMente M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SanaMente
What does SanaMente do?
SanaMente delivers clinical hypnotherapy sessions, both face-to-face in Leicestershire and online via Zoom, covering conditions such as anxiety, phobias, smoking, weight management, IBS, stress, sleep, pain, habits, performance, and emotional problems. Complementary offerings include the SanaMente Slimmers group weight management programme, a structured Stop Smoking Programme, clinical reflexology, and health and wellbeing coaching, all delivered by qualified practitioners. The company also operates Strive, an online digital wellness community platform for individuals and corporates.
Is SanaMente a public or private company?
SanaMente is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SanaMente founded?
SanaMente was founded in -1.
Where is SanaMente based?
SanaMente is headquartered in Enderby, United Kingdom, in the Europe region.
How does SanaMente make money?
Four revenue lines are on record. Clinical Hypnotherapy Sessions are the primary driver. The others are stop Smoking Programme, sanaMente Slimmers Group and online Platform - Strive.
Who are SanaMente's main competitors?
Broad incumbents on record are Talkspace, Noom, BetterHelp, Calm and Headspace. Direct peers are Harley Therapy and Uncommon Knowledge. Emerging players are Reveri and Mindset Health.
Does SanaMente have an API?
No public API is recorded for SanaMente.
What industry is SanaMente in?
SanaMente's product category is Clinical Hypnotherapy and Wellness Services. Its primary akta.pro industry code is THAJAHAH, Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching), with a secondary code of THAJAHAF, Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work). Its NAICS code is 621420 and its SIC code is 8093.