Scenavr, Llc

What Scenavr, Llc does

Scenavr, LLC (DBA: SCENA) is a US-based geospatial intelligence and digital twin services company founded in 2015 and headquartered in Marietta, Georgia (Atlanta metro). The company provides reality capture, as-built documentation, scan-to-BIM modeling, and Matterport virtual tours to architecture, engineering, construction, commercial real estate, facilities management, public safety, and retail/hospitality clients. SCENA operates 14 field offices across the United States with trained field associates who conduct on-site capture using NavVis VLX3 and MLX mobile LiDAR scanners, Matterport Pro3 cameras, Leica BLK360, FARO, Trimble, and DJI drone equipment. Deliverables include E57 point clouds, CAD floor plans, Revit models, IFC files, and hosted Matterport digital twins, typically delivered within approximately 5 business days. Pricing is quote-based by square footage and complexity, with an architecture firm partner/reseller channel allowing A&E firms to markup SCENA services as billable line items.

SCENA's product portfolio spans five core service lines (as-built documentation, scan-to-BIM, digital twins/virtual tours, drone video, and SecureTwin pre-incident planning for public safety) plus a sixth emerging product, RenoScope, an AI-powered property assessment platform in development for 2026 that combines 3D capture with automated damage identification and repair scoping. The company maintains core technology partnerships with NavVis (primary LiDAR platform) and Matterport (primary digital twin platform), plus a flagship GTM partnership with the National Association of Home Builders as official virtual tour provider since 2016. The company is privately held, founder/management-owned under President Troy Rushing, with no disclosed institutional investment. Key competitive differentiators include 10x faster capture rates versus traditional tripod scanners, nationwide 48-72 hour scheduling, multi-format deliverables from a single site visit, and bundled 6-month Matterport hosting.

Revenue mechanics are primarily professional services on a project-based, pay-as-you-go model, augmented by a small subscription component from Matterport hosting renewals. The customer mix spans enterprise clients (Shutterfly, CNN, Century Furniture, NAHB, Legion Brewing, [AV] Irvine) and a distributed long tail of AEC and CRE project clients, with cumulative project volume exceeding 1,000 since founding. The company is actively expanding, having added four new offices in 2024 (Chicago, Albany, Gainesville, Ocala) and launching RenoScope as a software-adjacent revenue stream targeting insurance, property management, and multifamily verticals.

Name

Scenavr, Llc

Legal name

ScenaVR, LLC

Website

https://scena.us

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

SCENA provides 3D scanning, as-built documentation, scan-to-BIM modeling, and Matterport digital twins to architecture, construction, commercial real estate, and facilities clients across the US via 14 field offices using NavVis LiDAR and Matterport cameras.

Ownership category

akta.pro rank

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Reality Capture Services: Project-based professional services for as-built documentation, laser scanning, digital twin creation, and scan-to-BIM. Pricing is quote-based based on square footage, complexity, and deliverables required. Single site visit delivers multiple file formats (point clouds, CAD, Revit, Matterport tours).
2. Partner/Reseller Model for AEC Firms: Architecture firms can mark up SCENA services as billable line items to their clients. Partner firms invoice clients directly and pay SCENA, retaining the margin. Creates recurring project flow from architecture firm clients.
3. Matterport Hosting: 6 months of free Matterport hosting included with virtual tour deliverables. Additional hosting fees likely apply after initial period.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

SCENA provides reality capture services including 3D LiDAR laser scanning, as-built documentation, scan-to-BIM modeling, and Matterport digital twins/virtual tours for architecture, engineering, construction, commercial real estate, facilities management, and public safety customers. Services are delivered via trained field associates using NavVis VLX3 and MLX mobile mapping systems, Matterport Pro3 cameras, and drone-based aerial capture, producing point clouds, CAD floor plans, Revit models, IFC files, and hosted 3D tours in approximately 5 business days.

Product overview

SCENA is a geospatial intelligence and digital twin services company operating 14 field offices nationwide. The company offers a suite of reality capture services including: (1) As-Built Documentation using NavVis VLX 3 and MLX LiDAR scanners to produce point clouds, CAD floor plans, and as-built records; (2) Scan to BIM converting point cloud data into Revit models and IFC files; (3) Digital Twins & Virtual Tours using Matterport Pro3 cameras and hosting platform; (4) SecureTwin for public safety pre-incident planning; (5) Drone Video & Aerial Photography; and (6) RenoScope, an AI-powered property assessment platform in development. Services are delivered through a nationwide network of trained field associates with approximately 5 business day turnaround. SCENA serves architecture, engineering, construction, commercial real estate, facilities management, public safety, and government sectors.

Differentiator

Problem solved

Functional benefit

Brands

• SecureTwin: Pre-incident planning digital twins for fire departments, law enforcement, and emergency responders.
• RenoScope

Products and services

• As-Built Documentation High-accuracy point clouds, CAD floor plans, and as-built records from LiDAR laser scanning. Uses NavVis VLX 3 and MLX scanners to deliver engineer-ready E57 point clouds, AutoCAD drawings, and verified existing conditions data for renovation and facilities planning. Targeted at architects, engineers, contractors, and facility managers.
• Scan to BIM Transforms point cloud data into parametric Revit models and IFC files. Extracts walls, structural elements, ceiling heights, and MEP systems for seamless design coordination. Delivers BIM-ready data for architects and engineers working on renovation, retrofit, and new construction projects.
• Digital Twins & Virtual Tours Matterport Pro3 3D tours and interactive digital twins for property marketing, leasing, facilities management, and remote collaboration. Includes 4K visual quality, LiDAR depth accuracy, measurement tools, and 6 months of free Matterport hosting. Targeted at commercial real estate brokers, retailers, hospitality operators, and facility managers.
• SecureTwin Pre-incident planning digital twins for fire departments, law enforcement, and emergency responders. Provides critical facility data including layouts, hazards, and entry points before responders arrive on scene. Targeted at public safety agencies and emergency response organizations.
• Drone Video & Aerial Photography FAA-certified 4K drone videography and aerial photography for construction progress documentation, property marketing, and site overview capture. Combines with interior scanning for complete visual packages. Targeted at construction project managers, real estate marketers, and developers.

Quantifiable outcome

• 10x faster capture than traditional tripod laser scanning
• +4 more outcomes

Named customers6 records

Segments10 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature5 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• NAHB (National Association of Home Builders)flagshipGTM or Marketing Partner · 1 January 2016Official virtual tour provider since 2016 for The New American Home and The New American Remodel show homes at the NAHB International Builders Show. Premier industry partnership providing visibility among home builders and contractors nationwide.
• NavViscoreTechnology or IntegrationPrimary technology partner providing VLX3 wearable mobile mapping systems and MLX handheld scanners for LiDAR-based reality capture. NavVis SLAM technology enables continuous walking-speed capture with millimeter-level accuracy. SCENA deploys both VLX3 and MLX on projects for complete coverage of large floors and tight spaces.
• MatterportcoreTechnology or IntegrationPrimary digital twin platform partner providing Pro3 cameras for photorealistic 3D capture. SCENA is a certified Matterport service provider. Deliverables include immersive virtual tours with measurement tools, embedded hosting, and shareable links. Matterport platform powers the visual presentation layer of SCENA's services.

Scale indicators8 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Trimble: Trimble provides X-series laser scanners (used in SCENA's inventory), field software, and BIM/surveying solutions. A broad incumbent in surveying, construction, and geospatial technology with overlapping AEC customers.
• Leica Geosystems (Hexagon): Hexagon's Leica Geosystems division produces BLK-series laser scanners and surveying systems (also used by SCENA) and serves AEC, surveying, and BIM markets globally as a major incumbent.
• FARO Technologies: FARO manufactures laser scanning hardware (used by SCENA's network) and offers 3D measurement solutions across AEC, manufacturing, and public safety. A larger incumbent in the same scanning/mapping category with a broader product portfolio.

Direct peers

• Matterport: Matterport provides the 3D capture cameras and digital twin platform that SCENA uses as a Matterport service provider, but also sells capture services and subscriptions directly to enterprises. Highly comparable product/customer overlap in commercial real estate, facilities, and AEC digital-twin use cases.
• DroneDeploy: DroneDeploy offers drone-based reality capture, mapping, and inspection software for construction, agriculture, and enterprise. Comparable to SCENA's aerial capture services and adjacent to its AEC and facility documentation offerings.
• NavVis: NavVis manufactures the VLX3 and MLX mobile mapping systems that power SCENA's reality capture, and also offers its own mapping services and software. Both firms target AEC, manufacturing, and facility digital-twin workflows with mobile LiDAR.
• Cupix: Cupix offers 3D spatial intelligence and digital twin software for AEC, facilities, and infrastructure. Directly comparable to SCENA's scan-to-BIM and digital twin services, with a software-first go-to-market.
• OpenSpace: OpenSpace provides 360° construction reality capture and progress documentation for contractors and AEC firms. Directly competes with SCENA's construction segment via automated visual documentation, though using different capture hardware.

Emerging players

• Pix4D: Pix4D provides photogrammetry software for drone and mobile mapping outputs used in surveying, construction, and inspection. Comparable technology layer to SCENA's drone and point-cloud processing workflows.
• StructionSite: StructionSite provides photo-based construction progress documentation and as-built verification for contractors. Adjacent competitor in construction reality capture with a software-and-mobile-app model versus SCENA's field-services approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/scenavr
• LinkedInlinkedin.com/company/scenavr
• Instagraminstagram.com/scenavr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scenavr, Llc