Sarah Beth Yoga Llc
Sarah Beth Yoga LLC operates a direct-to-consumer online yoga membership platform with native apps across mobile and TV devices, serving individual yoga practitioners globally through subscription, merchandise, and digital products anchored by a 1M+ YouTube subscriber funnel.
- Company typePrivate
- Founded2013
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Sarah Beth Yoga Llc does
Sarah Beth Yoga LLC is a privately held, founder-owned digital yoga company founded in 2013 and domiciled in Highlands Ranch, Colorado. It operates a direct-to-consumer subscription platform called SarahBethYoga, delivered through a web portal and native apps on iOS, Android, Apple TV, Android TV, Amazon FireTV, and Roku with Chromecast and Airplay support. The underlying video infrastructure is provided by Uscreen, while e-commerce for physical merchandise is powered by Shopify.
The company's core offering is a membership providing unlimited access to more than 1,000 on-demand yoga videos (including 400+ exclusive to the app), a curated Daily Yoga Calendar, live classes, meditations, offline downloads, and a private in-app community. Pricing is structured at $39/month or $348/year, with a 30-day free trial as the primary conversion mechanism. The company monetizes through four streams: recurring subscriptions, physical merchandise (yoga mats, apparel, tote bags, stickers, caps via print-on-demand), digital products (MantraCards download at $10), and book sales ('Trauma Alchemy'). A portion of membership proceeds is donated to Operation Underground Railroad.
The go-to-market motion is product-led growth anchored by a 1M+ subscriber YouTube channel serving as the top of funnel, supplemented by Instagram and Facebook organic social, a blog, and free yoga challenges. App Store and Google Play ratings of 4.8 and 4.9 respectively, combined with global shipping and multi-currency pricing (USD, GBP, AUD, CAD, EUR), indicate an established consumer brand with a worldwide addressable market. The company is bootstrapped with no institutional funding or parent company.
Sarah Beth Yoga Llc firmographics
Firmographics- Name
- Sarah Beth Yoga Llc
- Legal name
- Sarah Beth Yoga LLC
- Website
- https://sarahbethyoga.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sarah Beth Yoga LLC operates a direct-to-consumer online yoga membership platform with native apps across mobile and TV devices, serving individual yoga practitioners globally through subscription, merchandise, and digital products anchored by a 1M+ YouTube subscriber funnel.
- Ownership category
- akta.pro rank
Sarah Beth Yoga Llc industry classification
Industry- Product category
- Online Yoga Instruction
- NAICS
- Fitness and Recreational Sports Centers (713940), Software Publishers (5132)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)
- akta.pro secondary industry
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH)
Keywords
Sarah Beth Yoga Llc business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Supply Chain, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Subscription Membership: Recurring monthly and annual subscription providing unlimited access to video library, daily calendar, private community, and exclusive content. Monthly at $39/month locked-in rate, annual at $348/year with significant discount. Auto-renews unless cancelled 24 hours before billing period.
- Physical Merchandise: One-time sales of branded yoga products including mats, apparel (t-shirts, sweatshirts, tanks, caps), tote bags, and stickers. Products made to order via print-on-demand.
- Digital Products: One-time purchase of digital downloads including the MantraCards digital product featuring 36 intention-setting mantra cards.
- Book Sales: Sale of published book 'Trauma Alchemy: Transform Hardship, Stress, and Trauma into Your Best Life through Yoga' with bonus in-app content for purchasers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Subscription - Full access membership |
| Subscription | Annual | Annual Subscription - Full access membership with discount |
| Unit Pricing | Pay-as-you-go | Physical merchandise - Various yoga apparel and accessories |
| Freemium | Pay-as-you-go | Free trial access |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels6 records
Sarah Beth Yoga Llc product offering
Product offeringCore offering
Sarah Beth Yoga operates a subscription-based online yoga membership platform delivering unlimited streaming access to over 1,000 yoga video classes, a daily curated yoga calendar, meditations, live sessions, and a private member community across iOS, Android, web, and TV apps. The company also sells branded physical merchandise (yoga mats, apparel, accessories) via Shopify, publishes the book "Trauma Alchemy," and offers digital downloads such as MantraCards.
Product overview
Sarah Beth Yoga LLC operates a single unified product: the SarahBethYoga membership platform and mobile/TV app, which provides on-demand yoga video content and community features. The company sells this subscription alongside a complementary line of physical merchandise (yoga mats, apparel, accessories) through its Shopify-powered e-commerce store, and publishes books and digital products. The core subscription (offered monthly at $39 or annually at $348 with a 30-day free trial) unlocks access to 1000+ video classes, a daily yoga calendar, exclusive meditations, a private community, downloadable offline videos, member discounts, and live yoga classes. Physical products include the Ocean MAT, Mantra Mat, and standard MAT (yoga mats with microfiber surfaces), plus apparel such as t-shirts, sweatshirts, tanks, and accessories including tote bags, stickers, and an organic baseball cap. The company also publishes the 'Trauma Alchemy' book with an accompanying 8-week trauma healing yoga calendar, and sells a MantraCards digital download of 36 intention-setting cards.
Differentiator
Problem solved
Functional benefit
Products and services
- SarahBethYoga Membership & App Subscription-based online yoga platform providing unlimited access to 1000+ yoga video classes, daily curated calendar, private community, exclusive meditations, live sessions, and downloadable offline content for individual yoga practitioners worldwide.
- Trauma Alchemy (Book) Published book offering a structured trauma-healing approach through yoga, paired with a bonus 8-Week Trauma Healing Yoga Calendar and 25% membership discount for purchasers. Targets individuals dealing with trauma, C-PTSD, stress, and anxiety.
- 8-Week Trauma Healing Yoga Calendar A structured trauma-healing yoga calendar paired with the Trauma Alchemy book, providing weekly aligned yoga practices and trauma grounding videos for book purchasers.
- SarahBethYoga MantraCards (Digital Download) Digital download of 36 intention-setting mantra cards featuring affirmations such as 'I am authentic' and 'I am resilient' with personal guidance from Sarah Beth. Delivered instantly to buyers.
- SarahBethYoga Yoga Mats (Ocean MAT, Mantra Mat, Standard MAT) Premium branded yoga mats featuring ocean-inspired watercolor and night sky mandala designs with microfiber suede top and rubber bottom. 3mm thick, 70" x 24", machine washable, designed to promote proper muscle engagement.
- SBY Yoga Apparel (T-Shirts, Sweatshirts, Tank Tops) Branded yoga and casual apparel including t-shirts, sweatshirts, and tank tops featuring motivational quotes, Sanskrit words, and SBY mandala designs. Cotton and tri-blend materials with OEKO-TEX certified low-impact dyes.
- SBY Yoga Accessories (Tote Bags, Stickers, Organic Baseball Cap) Branded yoga accessories including cotton canvas tote bags with SBY mandala designs, kiss-cut vinyl stickers with 3-year durability, and an organic cotton baseball cap with SBY flower embroidery (OCS & GRS certified).
Quantifiable outcome
- 1M+ YouTube subscribers and millions of yogis served worldwide
- +1 more outcomes
Companies that use Sarah Beth Yoga Llc
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Sarah Beth Yoga Llc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sarah Beth Yoga Llc partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- UscreencoreUscreen provides the video streaming platform and membership portal infrastructure for Sarah Beth Yoga's digital content distribution. Uscreen also assists with payment processing and order fulfillment for subscriptions and digital products.
- ShopifycoreShopify provides the e-commerce platform powering the online store for physical merchandise sales including yoga mats, apparel, and accessories.
- Operation Underground RailroadminorA portion of SarahBethYoga membership proceeds goes directly to Operation Underground Railroad, a nonprofit organization that forms rescue missions and aftercare programs to free victims of child trafficking worldwide.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Sarah Beth Yoga Llc competitors and assessment
Company assessmentDirect peers
- Glo: Subscription-based online yoga and meditation platform offering on-demand classes taught by multiple instructors across web, iOS, Android, Apple TV, and Chromecast. Closely comparable to SBY's subscription model and multi-platform streaming model, with a larger instructor bench.
- Alo Moves: Premium yoga, fitness, and mindfulness streaming subscription from Alo (operator of Alo Yoga retail). Overlaps directly on SBY's offering of on-demand yoga classes, meditations, and multi-device streaming.
- Fightmaster Yoga: Yoga teacher with a large YouTube channel and a paid online yoga membership/community. Direct peer because of the same creator-to-paid-subscription funnel structure in the at-home yoga category.
- Yoga With Adriene: YouTube-led yoga creator brand with 10M+ subscribers that has built a paid membership (Find What Feels Good) around the same YouTube-to-paid playbook SBY uses; same creator-driven, subscription-attached yoga content model.
Emerging players
- Down Dog App: Algorithmically generated yoga, HIIT, and meditation apps focused on personalization and procedural variety. Comparable as a direct competitor in the consumer yoga app category, though with a procedurally generated approach vs. SBY's filmed instructor library.
- Calm: Leading meditation, sleep, and wellness app. Overlaps with SBY's meditation and mindfulness features within the membership, though focused on meditation/sleep vs. yoga-led practice.
- Insight Timer: Free meditation and yoga app with the world's largest free library of these classes and a community/social layer. Comparable to SBY's combination of video content and a private community around practice.
Broad incumbents
- Beachbody (BODi): Long-running fitness and nutrition streaming subscription (BODi) offering on-demand workout programs, similar to SBY's content-subscription model on a much broader fitness scale including yoga programs.
- CorePower Yoga: Largest US yoga studio chain that has extended into digital offerings (CorePower Yoga On Demand). Comparable as a yoga brand reaching consumers through both physical and digital channels, although SBY is digital-only.
- Gaia: Subscription streaming service spanning yoga, meditation, and broader conscious living content. Overlaps with SBY on yoga and meditation video libraries, with a wider content scope including documentaries and spiritual topics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Sarah Beth Yoga Llc social profiles
Digital presenceSarah Beth Yoga Llc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sarah Beth Yoga Llc leadership team
Management profileNumber of profiles
Profiles1 record
Sarah Beth Yoga Llc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sarah Beth Yoga Llc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sarah Beth Yoga Llc
What does Sarah Beth Yoga Llc do?
Sarah Beth Yoga operates a subscription-based online yoga membership platform delivering unlimited streaming access to over 1,000 yoga video classes, a daily curated yoga calendar, meditations, live sessions, and a private member community across iOS, Android, web, and TV apps. The company also sells branded physical merchandise (yoga mats, apparel, accessories) via Shopify, publishes the book "Trauma Alchemy," and offers digital downloads such as MantraCards.
Is Sarah Beth Yoga Llc a public or private company?
Sarah Beth Yoga Llc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sarah Beth Yoga Llc founded?
Sarah Beth Yoga Llc was founded in 2013. It employs 1 to 10 people.
How does Sarah Beth Yoga Llc make money?
Four revenue lines are on record. Subscription Membership is the primary driver. The others are physical Merchandise, digital Products and book Sales.
Who are Sarah Beth Yoga Llc's main competitors?
Direct peers on record are Glo, Alo Moves, Fightmaster Yoga and Yoga With Adriene. Emerging players are Down Dog App, Calm and Insight Timer. Broad incumbents are Beachbody (BODi), CorePower Yoga and Gaia.
Does Sarah Beth Yoga Llc have an API?
No public API is recorded for Sarah Beth Yoga Llc.
What industry is Sarah Beth Yoga Llc in?
Sarah Beth Yoga Llc's product category is Online Yoga Instruction. Its primary akta.pro industry code is HSADACAA, General Yoga Instruction (Hatha/Vinyasa/Flow), with a secondary code of HSADAJAH, Meditation Apps, Digital Courses & Online Communities. Its NAICS code is 713940 and its SIC code is 7997.