Glassprop
Glassprop is a Rosario-based SaaS platform that builds custom CRM-synchronized websites for Argentine real estate agencies, offering three subscription tiers (USD 40–85/month) with Tokko Broker integration, interactive maps, and a free embeddable BCRA mortgage simulator.
- Company typePrivate
- Founded-
- HeadquartersRosario, Argentina
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Glassprop does
Glassprop is a Rosario, Argentina–based SaaS company that builds custom-branded websites for real estate agencies, with a primary direct-to-agency inside-sales model and 100% remote delivery. The platform targets small and mid-sized Argentine inmobiliarias (and selected developers, brokerages, and property managers) that need a differentiated web presence beyond the generic templates bundled with their CRM. Specific operational segments explicitly served include real estate agencies (primary), real estate developers (emprendimientos), brokerages with multi-agent teams, and property management companies administering buildings.
The core product is a Next.js-based custom website for each client, featuring a Leaflet-powered interactive map synchronized bidirectionally with the property list, premium property fichas (photos, video, 360° tours, floor plans), automatic CRM synchronization (Tokko Broker as the primary integration, with additional support for Mediacore, Navix, iBroker, Mudafy, and Inmobox), a real-time admin dashboard, multi-agent management with per-agent WhatsApp routing, a developments module for off-plan projects, and an expensa download portal for building administration. A free embeddable Web Component (the BCRA mortgage simulator) functions as a product-led growth tool distributed across any real estate website. The platform is built on SSR for SEO, targets 99th-percentile Core Web Vitals, and supports no-code embedding via Shadow DOM.
Glassprop monetizes through three monthly subscription tiers priced in USD — Esencial (USD 40/mo, up to 50 properties), Avanzado (USD 60/mo, up to 150 properties), and Profesional (USD 85/mo, 300+ properties) — plus separately quoted implementation fees. Geography is Argentina-first with 12+ city-specific landing pages and LATAM references (Chile, Uruguay, Mexico) routed through the Tokko partnership. The company is privately held, founder/team-owned, with 1–10 employees and no disclosed external funding.
Glassprop firmographics
Firmographics- Name
- Glassprop
- Legal name
- Glassprop
- Website
- https://glassprop.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Glassprop is a Rosario-based SaaS platform that builds custom CRM-synchronized websites for Argentine real estate agencies, offering three subscription tiers (USD 40–85/month) with Tokko Broker integration, interactive maps, and a free embeddable BCRA mortgage simulator.
- Ownership category
- akta.pro rank
Glassprop industry classification
Industry- Product category
- Real Estate Website Builder (Proptech SaaS)
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Services-Advertising (7310)
- akta.pro primary industry
- Customer Journey Orchestration & Campaign Management (BPAFAFAF)
- akta.pro secondary industries
- Performance Marketing Automation & Bid Management Services (MPAAACAM), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), Owner Services, Reporting & Portfolio Administration (THAMAKAI)
Keywords
Where Glassprop is headquartered
LocationHeadquarters
- HQ city
- Rosario
- HQ country
- Argentina
- HQ region
- Latin America
Offices2 records
Markets served
Glassprop business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription — Website Platform: Monthly SaaS subscription for a professional real estate website. Three tiers (Esencial USD 40/mo, Avanzado USD 60/mo, Profesional USD 85/mo) differentiated by property count limits (50/150/300+), email accounts (1/5/10), and advanced features (CRM sync, development module, expensa download, advanced permissions, priority support). Billed monthly in USD (ARS conversion at BNA billete venta rate). No minimum contract; cancel anytime.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Esencial — USD 40/month: for startups or small agencies with up to 50 properties |
| Subscription | Monthly | Avanzado — USD 60/month (most chosen): for growing agencies with multiple agents |
| Subscription | Monthly | Profesional — USD 85/month: for established agencies with large portfolios |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Glassprop product offering
Product offeringCore offering
Glassprop builds and operates a custom-designed SaaS website platform for real estate agencies in Argentina, providing a Next.js-based site with a Leaflet interactive property map, premium property detail pages with photos/videos/360° tours, bidirectional CRM synchronization (primarily Tokko Broker), multi-agent management with per-agent WhatsApp lead routing, and a free embeddable BCRA mortgage simulator Web Component. The platform is sold as a monthly subscription (USD 40–85/month across three tiers) with a separately quoted implementation fee, and replaces generic CRM-built microsite templates with custom-branded, SEO-optimized sites delivered in approximately two weeks.
Product overview
Glassprop is a SaaS platform that builds custom websites for real estate agencies in Argentina and Latin America. The core offering is the Sitios Web para Inmobiliarias platform — a full-stack real estate website builder combining a Leaflet-based interactive map, premium property listings with multimedia (photos, videos, 360° tours, floor plans), automatic CRM synchronization (primary: Tokko Broker), an agent management/broker tool, a developments module for off-plan projects, a real-time statistics dashboard, WhatsApp-based lead routing per agent, and an integrated blog for SEO. The platform is built on Next.js (App Router, SSR/SSG) and is delivered in approximately 2 weeks with no template use. Three subscription tiers (Esencial USD 40/mo, Avanzado USD 60/mo, Profesional USD 85/mo) provide escalating property limits, email accounts, and advanced features. A separate free product — the Simulador Hipotecario embeddable Web Component — provides real-time BCRA mortgage data for any real estate website. Regional city-specific website packages cover Rosario, Buenos Aires, Córdoba, Funes, Villa Carlos Paz, Calamuchita, Punilla, San Martín de los Andes, Villa La Angostura, Bariloche, Mar del Plata, and Pinamar/Cariló. Glassprop operates as a remote-first technology partner.
Differentiator
Problem solved
Functional benefit
Brands
- Glassprop: Main brand for real estate website platform and SaaS services
Products and services
- Sitios Web para Inmobiliarias (Real Estate Website Platform) A custom-designed, responsive SaaS website platform for real estate agencies in Argentina and Latin America, featuring a Leaflet-based interactive property map, premium property detail pages with photos/videos/360° tours/floor plans, automatic CRM synchronization (primarily Tokko Broker), a real-time statistics dashboard, SEO-optimized SSR architecture, WhatsApp contact routing per agent, and ongoing support. Sites are delivered in approximately two weeks with no templates used.
- Simulador Hipotecario (Embeddable Mortgage Simulator Web Component) A free embeddable Web Component that displays real UVA mortgage options from all Argentine banks using official BCRA data updated daily. Embeds via a single script tag with Shadow DOM isolation, customizable theme (light/dark) and accent color, optional lead capture form, and source attribution for tracking. Compatible with WordPress, Webflow, Tokko sites, custom HTML and any website.
- Web Inmobiliaria con Integración Tokko Broker (Tokko Broker Integrated Website Line) A dedicated product line for real estate agencies already using Tokko Broker CRM. Offers a custom-designed website that synchronizes with Tokko Broker via official API integration, replacing the default Tokko microsite template while maintaining full CRM functionality. Includes custom identity, Leaflet-based interactive map with filters by neighborhood, price and operation type, SSR with Next.js for SEO, and complete property and lead synchronization.
Quantifiable outcome
- 3.2x increase in leads after switching from traditional listing site to Glassprop map-centric website (same traffic volume, unchanged portfolio)
- +4 more outcomes
Companies that use Glassprop
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Glassprop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
Feature8 records
Glassprop partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Tokko BrokercoreGlassprop is an official Tokko Broker Partner. The partnership provides bidirectional API integration between Glassprop websites and Tokko Broker CRM — properties, developments, agents, and leads synchronize automatically. Glassprop promotes this integration as its primary value proposition for Tokko users, offering a replacement for Tokko's default web template. The partnership was publicly announced on July 24, 2024 via a dedicated blog post. Glassprop's Tokko integration page references clients in Argentina, Chile, Uruguay, and Mexico.
- Banco Central de la República Argentina (BCRA)coreGlassprop's embeddable mortgage simulator (gp-simulador-hipotecario) uses official BCRA data on UVA mortgage products from all Argentine banks. BCRA mortgage data is fetched daily and displayed within the simulator. The BCRA is cited as the source of truth for all simulation values. This is not a formal partnership agreement but a data-use relationship — Glassprop publicly acknowledges BCRA as the data source in compliance with transparency requirements.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Glassprop competitors and assessment
Company assessmentDirect peers
- Real Estate Webmasters: Real estate website builder and SEO platform for agents and brokerages. Comparable in delivering custom, SEO-optimized real estate sites with CRM integration and lead generation, positioned as a premium vertical alternative to generic builders.
- iHomefinder: IDX/MLS search and real estate website provider for agents and brokerages. Comparable in delivering property search, lead routing, and CRM-adjacent functionality as a layer on top of real estate websites.
- Real Geeks: US-based vertical SaaS providing IDX-driven real estate websites with CRM and lead routing. Closely comparable in product shape (custom real estate website + lead capture + agent routing) and target customer (real estate agents and brokerages), though operating primarily in North America.
- Tokko Broker: Dominant Argentine real estate CRM. Both Glassprop's primary integration partner and its substitute (Tokko's default microsite). Most directly comparable because agencies choose between Tokko's built-in website and Glassprop's custom build on top of Tokko's CRM.
- PropertyWebBuilders: Real estate website development company offering IDX-integrated sites for agencies and brokerages. Comparable in providing custom real estate websites with CRM/MLS integration and lead capture, targeting small to mid-size agencies.
Regional players
- ZonaProp: Leading Argentine real estate listing portal. Operates in the same Argentine real estate ecosystem and competes for agency marketing budget, though as a listing destination rather than a website builder. Comparable as a regional incumbent shaping agency digital strategy.
- Argenprop: Major Argentine real estate portal publishing agency listings. Comparable as a regional incumbent in the same Argentine real estate marketing stack, though focused on portal listings rather than agency-owned websites.
- Properati: Latin American real estate marketplace active in Argentina. Comparable as a regional competitor for agency lead generation budgets, operating in the same Argentine and broader LATAM real estate marketing ecosystem.
Broad incumbents
- Squarespace: Generic premium website builder used by boutique real estate agencies for marketing-led sites. Comparable as a substitute, particularly for agencies prioritizing brand/design over CRM integration depth.
- Wix: Generic website builder widely used by small real estate agencies as a low-cost alternative to vertical platforms. Comparable as a competitive substitute for Glassprop's Esencial tier; not real-estate-specialized but increasingly capable for SMB use cases.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Glassprop social profiles
Digital presenceGlassprop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Glassprop leadership team
Management profileNumber of profiles
Glassprop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Glassprop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Glassprop
What does Glassprop do?
Glassprop builds and operates a custom-designed SaaS website platform for real estate agencies in Argentina, providing a Next.js-based site with a Leaflet interactive property map, premium property detail pages with photos/videos/360° tours, bidirectional CRM synchronization (primarily Tokko Broker), multi-agent management with per-agent WhatsApp lead routing, and a free embeddable BCRA mortgage simulator Web Component. The platform is sold as a monthly subscription (USD 40–85/month across three tiers) with a separately quoted implementation fee, and replaces generic CRM-built microsite templates with custom-branded, SEO-optimized sites delivered in approximately two weeks.
Is Glassprop a public or private company?
Glassprop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Glassprop founded?
Glassprop was founded in -1. It employs 1 to 10 people.
Where is Glassprop based?
Glassprop is headquartered in Rosario, Argentina, in the Latin America region.
How does Glassprop make money?
One revenue line is on record: saaS Subscription — Website Platform.
Who are Glassprop's main competitors?
Direct peers on record are Real Estate Webmasters, iHomefinder, Real Geeks, Tokko Broker and PropertyWebBuilders. Regional players are ZonaProp, Argenprop and Properati. Broad incumbents are Squarespace and Wix.
Does Glassprop have an API?
No public API is recorded for Glassprop.
What industry is Glassprop in?
Glassprop's product category is Real Estate Website Builder (Proptech SaaS). Its primary akta.pro industry code is BPAFAFAF, Customer Journey Orchestration & Campaign Management, with a secondary code of MPAAACAM, Performance Marketing Automation & Bid Management Services. Its NAICS code is 541810 and its SIC code is 6531.