Pet Expo Club

What Pet Expo Club does

Pet Expo Club operates two annual pet-focused consumer and trade exhibitions in Thailand — Pet Expo Thailand (the flagship event, now in its 30th year) and Pet Expo Championship (a spin-off focused on pet farms and pet lovers). Both events are held at the Queen Sirikit National Convention Center (QSNCC) in Bangkok and organized under N.C.C. Management and Development Co., Ltd., a private Thai limited company. The company serves three primary constituencies: enterprise pet product brands and manufacturers (pet food, accessories, fashion, grooming, healthcare) seeking product launches, brand exposure, and sales generation; pet farms and breeders participating in the Championship event; and consumer pet owners and enthusiasts attending the fairs for shopping, product discovery, and entertainment.

The core offering consists of two physical exhibition products: Pet Expo Thailand (Halls 5-8, QSNCC; 2025 post-show footprint of 333 exhibitors, 886 booths, 8,174 sq.m., 227,700 visitors) and Pet Expo Championship (Halls 6-8, QSNCC; 2025 post-show footprint of 251 exhibitors, 609 booths, 5,297 sq.m., 84,903 visitors). The platform aggregates leading international and domestic pet brands — including Royal Canin (headline sponsor), Hill's Science Diet, Purina, SmartHeart, CIAO, Unicharm Pet, and Bubble Bear — alongside SMB exhibitors and ancillary service providers.

Revenue is generated through exhibition booth rentals sold directly to exhibitors (one-time license model) and visitor admission traffic that drives exhibitor ROI (transaction-fee model in effect, though visitor fees are not separately disclosed). No public pricing is disclosed. The go-to-market is event-driven and direct-sales-oriented, supported by organic social media (Facebook, YouTube, LINE), earned media, and partner co-marketing with logistics, financial, and e-commerce platforms (KTC, Krungsri, Lalamove, LINE MAN, Kerry Express, TikTok Shop, Beam Checkout). The company is privately held within the NCC Group corporate structure, with no external venture funding or public listing.

Name

Pet Expo Club

Legal name

N.C.C. Management and Development Co., Ltd. (บริษัท เอ็น.ซี.ซี. แมนเนจเม้นท์ แอนด์ ดิเวลลอปเม้นท์ จำกัด)

Website

https://petexpothailand.net

Company type

Private

Founded year

1994

Operating status

Operating

Short description

Pet Expo Club operates two annual pet-focused trade and consumer exhibitions — Pet Expo Thailand (flagship, 30 years) and Pet Expo Championship — at QSNCC in Bangkok, serving pet product brands, pet farms, breeders, and pet owners across Thailand and ASEAN, with 584 exhibitors and 312,603 visitors in 2025.

Ownership category

akta.pro rank

Product category

Trade Show & Exhibition Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Pet & Animal Expos (MPAGAFAI)

Keywords

• Pet trade exhibitions
• Consumer pet shows
• Exhibition booth rental
• Pet industry events
• Trade show organization

Headquarters

HQ city

Bangkok Noi

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Infrastructure, Personnel, Supply Chain, Others

Revenue model

1. Exhibition Booth Sales: Revenue is generated by renting exhibition booth space to pet product brands, service providers, pet farms, and other exhibitors at the Pet Expo Thailand and Pet Expo Championship events. Exhibitors pay for booth space to display products and services, meet buyers, and increase brand recognition.
2. Visitor Admission: The events generate visitor attendance; exhibitors benefit from access to a large consumer base. The scale of 227,700 visitors (Pet Expo Thailand) and 84,903 visitors (Pet Expo Championship) demonstrates the reach of the platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Pet Expo Club organizes two annual pet-focused exhibitions — Pet Expo Thailand (the flagship event held at Halls 5-8 of QSNCC in Bangkok, April 30–May 3, 2026) and Pet Expo Championship (a spin-off for pet farms and pet lovers held at Halls 6-8 of QSNCC, July 30–August 2, 2026). The company sells exhibition booth space and sponsorships to pet product brands, manufacturers, service providers, and pet farms, while enabling consumer visitors to explore pet foods, accessories, grooming products, hospital services, and pet hotels from leading international and domestic brands.

Product overview

Pet Expo Club operates two major pet industry trade exhibitions in Thailand: Pet Expo Thailand (the flagship event, running for three decades, held at Hall 5-8 QSNCC) and Pet Expo Championship (a spin-off event focused on pet products, services, and competitions held at Hall 6-8 QSNCC). Both events serve as platforms for pet product manufacturers, service providers, and pet lovers to connect, featuring pet foods, fashion items, accessories, grooming products, veterinary services, and pet hotels from leading international and domestic brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Pet Expo Thailand The flagship annual pet-focused trade and consumer exhibition in Thailand and the ASEAN region, held at Halls 5-8 of the Queen Sirikit National Convention Center (QSNCC) in Bangkok. Exhibitors rent booth space to launch pet products and services, expand brand recognition, meet agents and business partners, and reach end consumers. Visitors explore pet foods, fashion items, accessories, grooming kits, hospital services, health packages, and pet hotels from leading international and domestic brands.
• Pet Expo Championship The sister spin-off annual exhibition of Pet Expo Thailand, focused on pet products, services, and competitions for pet farms and pet lovers. Exhibitors can launch products and services, introduce product lines, boost sales, increase brand recognition, and expand their customer base with agents, business partners, and direct consumers, while visitors explore pet foods, fashion items, accessories, grooming kits, hospital services, health and hotel packages from leading brands.

Quantifiable outcome

• 227,700 visitors attended Pet Expo Thailand 2025
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• Royal CaninflagshipGTM or Marketing PartnerRoyal Canin serves as the headline sponsor of Pet Expo Thailand 2026. The brand occupies prominent sponsor booth locations (S09, S10, P015-P018, P081-P084) and conducts special activities with K9 during the event.
• Thonglor Pet HospitalcoreGTM or Marketing PartnerThonglor Pet Hospital is an official partner of both Pet Expo Thailand and Pet Expo Championship, conducting health workshops such as CPR demonstrations and daily exercise sessions. Also a major exhibitor.
• KTCminorGTM or Marketing PartnerKTC (Krungthai Card Public Company Limited) is listed as a partner of Pet Expo Thailand and Pet Expo Championship, likely providing promotional/payment partnerships.
• LalamoveminorGTM or Marketing PartnerLogistics partner for Pet Expo Thailand and Pet Expo Championship, supporting delivery-related needs for exhibitors and visitors.
• LINE MANminorGTM or Marketing PartnerLINE MAN is a partner of Pet Expo Thailand and Pet Expo Championship, providing delivery and platform integration.
• Kerry ExpressminorGTM or Marketing PartnerKerry Express is a logistics partner of Pet Expo Thailand and Pet Expo Championship.
• Krungsri (Kasikorn Bank)minorGTM or Marketing PartnerKrungsri (KSc) is a partner of Pet Expo Thailand and Pet Expo Championship, providing financial/promotional services.
• TikTok ShopminorGTM or Marketing PartnerTikTok Shop is a sponsor/partner of Pet Expo Thailand, providing e-commerce platform integration for exhibitors.
• Beam CheckoutminorGTM or Marketing PartnerBeam Checkout is a sponsor/partner of Pet Expo Thailand, providing payment checkout solutions.
• N.C.C. Management & Development Co., Ltd.flagshipOthersN.C.C. Management & Development Co., Ltd. is the organizing company behind Pet Expo Thailand and Pet Expo Championship. The company is a subsidiary of the NCC Group and specializes in MICE (Meeting, Incentive, Convention, Exhibition) industry events.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Regional players

• Pet Expo Indonesia: Pet Expo Indonesia is a regional pet-focused consumer and trade exhibition in Southeast Asia. It is a regional peer directly competing for Indonesian and ASEAN pet brand exhibitor spend that Pet Expo Club also targets.
• Interpets (Japan): Interpets is Japan's leading international pet industry exhibition, featuring pet products, services, and accessories. It is a regional peer within Asia serving the same enterprise pet brand exhibitor base that Pet Expo Club courts for ASEAN.
• PATS - Pet & Aquatics Trade Show: PATS is a UK-based pet and aquatics trade exhibition serving pet product brands and retailers. It is a regional peer in the pet trade show category, offering a comparable B2B exhibition platform for pet suppliers and manufacturers.
• Zoomark: Zoomark is a major European pet industry trade show held in Bologna, Italy, serving pet food, accessory, and care brands. It is a regional peer in the global pet exhibition category that competes for the same multinational sponsor and exhibitor partnerships.
• Pet Fair Asia: Pet Fair Asia is the largest pet industry trade show in China and a leading Asian pet exhibition, covering pet food, supplies, and services. It is a regional peer competing for the same multinational pet brand exhibitor budgets across the broader Asian pet market.

Direct peers

• SuperZoo: SuperZoo is one of North America's largest pet industry trade shows, featuring pet food, accessories, and grooming brands. It is a direct peer to Pet Expo Club as a dedicated pet-focused B2B and consumer trade exhibition serving brand exhibitors and pet owners.
• Global Pet Expo: Global Pet Expo is a major U.S. pet industry trade show organized by APPA, showcasing pet products across food, accessories, and care categories. It is directly comparable to Pet Expo Thailand as an established annual pet-focused exhibition platform.

Broad incumbents

• Koelnmesse (events arm including interzoo): Koelnmesse is a major global exhibition organizer that hosts Interzoo, the world's leading pet industry trade fair. It is a broad incumbent peer operating at significantly larger scale in the pet exhibition category, comparable on business model though not on specialization.
• Deutsche Messe (events arm): Deutsche Messe is a large global trade fair operator with multiple industry exhibitions. It is a broad incumbent peer comparable as a diversified exhibition organizer with consumer and trade event capabilities relevant to running large-scale pet expos.

Emerging players

• Pet Industry Trade Show (PITS): Pet Industry Trade Show is a regional pet-focused B2B exhibition serving independent retailers and brands. It is an emerging peer in the pet trade show category, comparable as a dedicated pet industry exhibition platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC_82vfoK4pSDvygRbjkovpA
• Facebookfacebook.com/PetExpoClub

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pet Expo Club