Shape Up US, Inc.
Shape Up US, Inc. is a 501(c)(3) nonprofit that sells a tiered K-6 digital wellness curriculum and operates community health expos and fundraising events to combat childhood obesity across U.S. schools, families, homeschool buyers, and corporate partners.
- Company typePrivate
- Founded2009
- HeadquartersScottsdale, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Shape Up US, Inc. does
Shape Up US, Inc. is a 501(c)(3) nonprofit organization (Tax ID 26-0051941) that develops and delivers childhood obesity prevention programs targeting K-6 children, families, and schools across the United States. The organization operates a three-pronged model spanning Awareness (Health and Wellness Expos), Education (K-6 digital curriculum sales), and Action (Clap4Health fundraising and Family Fun Community Events), with activities dating back to 2009 and a current geographic footprint spanning Arizona, Colorado, New Jersey, Arkansas, and dozens of additional cities nationwide.
The core product is the Hip Hop Healthy Heart Program for Children™, a K-6 whole-child digital curriculum delivered through 8 interactive modules covering heart health, nutrition, exercise, mental wellness, dental health, financial literacy, and environmental awareness. The curriculum is sold as perpetual licenses in three tiers (Starter $397, Explorer $797, Champion $997) via direct sales to schools, districts, and homeschool families through the hiphophealthyheart.com e-commerce platform. Complementary offerings include large-scale Health and Wellness Expos, CLAP4HEALTH® (a clapping-based physical activity and fundraising program where implementing organizations retain 50% of funds raised), Family Fun Community Events featuring Ninja Warrior obstacle courses and pickleball lessons, and the Think Outside the Lunchbox Cookbook.
Revenue is generated through curriculum license sales (one-time perpetual), event ticket and table sales ($125 single seat, $1,000 table of 8 at the annual fundraiser), corporate wellness sponsorships, Clap4Health fundraising transaction participation, and tax-deductible charitable donations. GTM combines direct enterprise sales to schools, self-serve e-commerce for homeschool/individual buyers, channel/reseller partnerships (notably Active Schools), and community events in partnership with municipalities (City of Glendale) and brand partners (Bragg, Natural Grocers, Vitamix, Monster Athletes Juniors, Phoenix Home Pros). The organization is led by Executive Director Jyl Steinback.
Shape Up US, Inc. firmographics
Firmographics- Name
- Shape Up US, Inc.
- Legal name
- Shape Up US, Inc.
- Website
- https://shapeupus.org
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Shape Up US, Inc. is a 501(c)(3) nonprofit that sells a tiered K-6 digital wellness curriculum and operates community health expos and fundraising events to combat childhood obesity across U.S. schools, families, homeschool buyers, and corporate partners.
- Ownership category
- akta.pro rank
Shape Up US, Inc. industry classification
Industry- Product category
- Children's Health & Wellness Education
- NAICS
- Voluntary Health Organizations (813212), Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Physical Activity & Motor Development Programs (Health-Focused) (EDACAMAI)
- akta.pro secondary industries
- Health, Wellness & Fitness Expos (MPAGAFAF), Wellness Program Design & Accountability Coaching (HSADAGAC), Chronic Condition Lifestyle Education (Diabetes, Heart Health, Pain Management) (EDAAAHAJ)
Keywords
Where Shape Up US, Inc. is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Shape Up US, Inc. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Curriculum Sales: Sale of Hip Hop Healthy Heart Program digital curriculum to schools, homeschool programs, and organizations. Three tier levels: Champion ($997), Explorer ($797), and Starter ($397)
- Health and Wellness Expos: Community events that promote wellness and may include vendor participation, sponsorship opportunities, and community engagement activities
- Clap4Health Fundraising: Schools and organizations use the Clap4Health program to raise funds, keeping 50% of funds raised through implementation of clapping events
- Donations: Tax-deductible charitable contributions to support the nonprofit's mission of childhood obesity prevention
- Event Tickets and Fundraising Events: Annual fundraiser events with ticket sales ($125 per seat, $1,000 table of 8) featuring entertainment and fundraising activities
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time/ perpetual license | Champion Tier - Full program access |
| One time/ perpetual license | One time/ perpetual license | Explorer Tier - Mid-level program |
| One time/ perpetual license | One time/ perpetual license | Starter Tier - Entry-level program |
| Other | Multi-year contract | Corporate Wellness Sponsorship |
| Other | Annual | Annual Fundraiser Event |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Shape Up US, Inc. product offering
Product offeringCore offering
Shape Up US is a 501(c)(3) nonprofit that sells the Hip Hop Healthy Heart Program — a K-6 digital curriculum of 8 interactive modules covering heart health, nutrition, exercise, mental wellness, dental health, financial literacy, and environmental awareness — to schools, school districts, and homeschool families in three pricing tiers (Starter $397, Explorer $797, Champion $997). It also produces Health and Wellness Expos, CLAP4HEALTH fundraising/activity programs, and Family Fun Community Events to deliver community-based wellness engagement.
Product overview
Shape Up US, Inc. is a 501(c)(3) nonprofit organization offering a portfolio of wellness-focused products and programs centered around combating childhood obesity. The core offerings include the Hip Hop Healthy Heart Program for Children™ — a comprehensive K-6 digital curriculum with 8 interactive modules covering heart health, nutrition, exercise, mental wellness, dental health, financial literacy, and environmental awareness — available in three tiered packages (Starter, Explorer, Champion). Complementing the educational curriculum are live event programs: Health and Wellness Expos (large community awareness events), CLAP4HEALTH℠ (a physical activity and fundraising program), and Family Fun Community Events featuring pickleball lessons, walks/runs, and obstacle courses. The organization also publishes the Think Outside the Lunchbox Cookbook as a supporting resource. The programs work together through a three-pronged approach of Awareness, Education, and Action.
Differentiator
Problem solved
Functional benefit
Products and services
- Hip Hop Healthy Heart Program for Children
Quantifiable outcome
- Kids who get an hour of physical activity per day do 20% better in class
- +3 more outcomes
Companies that use Shape Up US, Inc.
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Shape Up US, Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Shape Up US, Inc. partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Active SchoolscoreProud Partner of Active Schools - an organization promoting movement in schools. Shape Up Us offers Active Schools Champions free access to Hip Hop Healthy Heart Program and Clap4Health Fundraiser. Active Schools provides resources, grant tips, and discounts on programs.
- BraggminorNutrition partner supporting health and wellness initiatives
- Natural GrocersminorPartner providing nutrition and health product support for programs
- VitamixminorPartner providing blending and nutrition equipment support for expos and events
- Engaging EducationminorEducation-focused partner supporting school wellness programs
- Legacy Traditional SchoolsminorPartner school network implementing health curriculum
- Heritage AcademyminorPartner school implementing health and wellness programs
- City of GlendalecoreCity partnership for hosting Shape Up Us 2026 Family Fun Community Event at Glendale Heroes Regional Park, including collaboration with Glendale School District and Glendale Police Department
- Monster Athletes JuniorsminorPartner for youth fitness activities and obstacle course events
- Phoenix Home ProsminorPresenting Sponsor for 1-Mile Walk and 5K Run event
- Glendale Chamber of CommerceminorMember of Glendale Chamber supporting community wellness events
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Shape Up US, Inc. competitors and assessment
Company assessmentDirect peers
- Action for Healthy Kids: National nonprofit delivering K-12 school-based physical activity and nutrition programs — directly comparable to Shape Up US as a nonprofit offering whole-child wellness curriculum and school district partnerships.
- CATCH Global Foundation: Provides the CATCH (Coordinated Approach to Child Health) K-8 curriculum for nutrition, physical activity, and classroom wellness — directly competes with Hip Hop Healthy Heart as a tiered school curriculum product.
- Playworks: Nonprofit providing recess and physical-activity programming in low-income elementary schools — directly comparable in serving K-6 student wellness through schools and addressing the same inactivity gap Shape Up US targets.
- Alliance for a Healthier Generation: Nonprofit (founded by American Heart Association and Clinton Foundation) providing K-12 health programs and school wellness resources — closely parallels Shape Up US's mission to combat childhood obesity through school-based curriculum.
- Fuel Up to Play 60: National Dairy Council / NFL in-school wellness program funded by grants and sponsorships — parallels Shape Up US's grant- and partner-funded K-12 wellness program delivery model.
- SPARK Programs: Sells research-based K-12 PE and wellness curriculum to schools — directly competes as a tiered, school-district-facing curriculum vendor with similar outcomes-based value proposition.
Emerging players
- JumpBunch: Youth sports and fitness franchise delivering structured physical activity programs in schools and communities — overlaps with Shape Up US's Ninja Warrior obstacle course and family event programming for ages 5-17.
- PE Central: Online resource for K-12 physical education lesson plans, curriculum, and teacher professional development — overlaps with Shape Up US's teacher-targeted health curriculum resources.
- Action Based Learning: Provides kinesthetic classroom learning tools and physical-activity programs for K-5 schools — overlaps with Shape Up US's motor-development and movement-in-the-classroom pillars.
Broad incumbents
- KidsHealth.org (Nemours): Hospital-affiliated nonprofit providing free K-12 health education content including nutrition, fitness, and emotional wellness — broader incumbent providing comparable curriculum content though not school-district-licensed.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Shape Up US, Inc. social profiles
Digital presenceShape Up US, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shape Up US, Inc. leadership team
Management profileNumber of profiles
Profiles1 record
Shape Up US, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shape Up US, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shape Up US, Inc.
What does Shape Up US, Inc. do?
Shape Up US is a 501(c)(3) nonprofit that sells the Hip Hop Healthy Heart Program — a K-6 digital curriculum of 8 interactive modules covering heart health, nutrition, exercise, mental wellness, dental health, financial literacy, and environmental awareness — to schools, school districts, and homeschool families in three pricing tiers (Starter $397, Explorer $797, Champion $997). It also produces Health and Wellness Expos, CLAP4HEALTH fundraising/activity programs, and Family Fun Community Events to deliver community-based wellness engagement.
Is Shape Up US, Inc. a public or private company?
Shape Up US, Inc. is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Shape Up US, Inc. founded?
Shape Up US, Inc. was founded in 2009. It employs 1 to 10 people.
Where is Shape Up US, Inc. based?
Shape Up US, Inc. is headquartered in Scottsdale, United States, in the North America region.
How does Shape Up US, Inc. make money?
Five revenue lines are on record. Curriculum Sales are the primary driver. The others are health and Wellness Expos, clap4Health Fundraising, donations and event Tickets and Fundraising Events.
Who are Shape Up US, Inc.'s main competitors?
Direct peers on record are Action for Healthy Kids, CATCH Global Foundation, Playworks, Alliance for a Healthier Generation, Fuel Up to Play 60 and SPARK Programs. Emerging players are JumpBunch, PE Central and Action Based Learning. KidsHealth.org (Nemours) is listed as a broad incumbent.
Does Shape Up US, Inc. have an API?
No public API is recorded for Shape Up US, Inc..
What industry is Shape Up US, Inc. in?
Shape Up US, Inc.'s product category is Children's Health & Wellness Education. Its primary akta.pro industry code is EDACAMAI, Physical Activity & Motor Development Programs (Health-Focused), with a secondary code of MPAGAFAF, Health, Wellness & Fitness Expos. Its NAICS code is 813212 and its SIC code is 7990.