Upsell.com
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Upsell.com firmographics
Firmographics- Name
- Upsell.com
- Legal name
- ReConvert Ltd.
- Website
- https://upsell.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Upsell.com is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Upsell.com business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Revenue (Order Volume Tiers): Tiered subscription pricing based on monthly order volume. Stores with up to 200 orders pay $19.99/month, with automatic tier upgrades when revenue thresholds are exceeded.
- Subscription Revenue (Revenue-Based Tiers): Growth-tier pricing at $49/month for stores generating higher upsell revenue. Automatic tier bumping when revenue exceeds $2,000.
- Advertising Revenue Share: Optional Advertising Feature generates revenue shared 50/50 with merchants as credits against monthly fees. Third-party ad providers include Google, Falcon Digital Labs LLC, PPX Digital Inc. d/b/a Uptick.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter tier for stores with up to 200 orders/month |
| Subscription | Monthly | Growth tier for stores generating higher upsell revenue |
| Subscription | Multi-year contract | Enterprise tier for high-volume stores |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Upsell.com product offering
Product offeringCore offering
Upsell.com (formerly ReConvert, operated by ReConvert Ltd.) is a post-purchase upsell and conversion optimization platform delivered as a Shopify App and a Wix App. It enables eCommerce merchants to add one-click upsells, checkout upsells, thank-you-page offers, order-status-page upsells, product-page upsells, and cart upsells through a drag-and-drop, no-code funnel builder with A/B testing, segmentation, and analytics. Pricing is a tiered monthly subscription based on store order volume or generated upsell revenue, with an optional advertising revenue-share feature.
Product overview
Upsell.com (formerly ReConvert) is a post-purchase upsell and conversion optimization platform for Shopify and Wix merchants. The core product consists of multiple upsell placement types — One-Click Upsells, Checkout Upsells (Shopify Plus), Thank You Page Editor, Order Status Page Upsells, Product Page Upsells, and Cart Upsells — all powered by a Smart Upsell Features suite that includes A/B testing, drag-and-drop funnel builder, segmentation and triggers, and analytics. The platform operates as a Shopify App and Wix App with a tiered pricing model based on order volume or revenue generated. An optional Advertising Feature allows merchants to display third-party ads for additional revenue, with a 50% revenue-share model. The platform claims over 40,000 merchant users and $2.8B+ in generated revenue, with an average ROI of 4,012%.
Differentiator
Problem solved
Functional benefit
Products and services
- One-Click Upsells Post-purchase upsell offers displayed after checkout that allow customers to add products without re-entering payment details. Zero-friction single-click offers designed to maximize conversions, targeted at Shopify and Wix merchants seeking to lift AOV and revenue from existing customers.
- Checkout Upsells Upsell offers integrated directly into the Shopify Plus checkout flow via drag-and-drop Checkout Editor, enabling merchants to present offers at the moment of purchase completion. Targeted at high-volume Shopify Plus merchants.
- Thank You Page Editor Customizable post-purchase thank-you page offering personalized cross-sells, pop-ups, custom videos, surveys, birthday collectors, and social sharing widgets. Marketed as the original and leading Shopify app for thank-you-page customization.
- Order Status Page Upsells Targeted upsell offers displayed when customers return to check shipping/order status updates, capturing additional intent during post-purchase engagement.
- Product Page Upsells Personalized upsell and cross-sell suggestions displayed on product pages to boost AOV through contextual product recommendations.
- Cart Upsells Product suggestions and offers displayed in the shopping cart to upgrade orders with relevant complementary products.
- Advertising Feature Optional add-on feature that enables third-party advertisements on merchant store pages. Enabled by default and merchant-disableable. 50% of advertising revenue is shared with merchants as credits against monthly fees. Ad providers include Google, Falcon Digital Labs LLC, and PPX Digital Inc. d/b/a Uptick.
Quantifiable outcome
- 4,012% average ROI for merchants
- +3 more outcomes
Companies that use Upsell.com
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
Upsell.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability3 records
Feature9 records
Upsell.com partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ShopifycorePrimary platform integration. Upsell.com is built specifically for Shopify merchants, offering native integration through the Shopify App Store. Supports both standard Shopify and Shopify Plus with checkout editor capabilities for Plus merchants.
- WixcoreSecondary platform integration. Available through Wix App Market with seamless integration with Wix Checkout for Wix eCommerce merchants.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Upsell.com competitors and assessment
Company assessmentDirect peers
- Bold Upsell (Bold Commerce): Bold Commerce offers Shopify upsell and cross-sell apps (Bold Upsell) with smart product recommendations and A/B testing, directly competing in the same upsell placement categories as Upsell.com.
- ShopAgain: ShopAgain is a Shopify post-purchase engagement platform offering thank you page customization, upsells, and one-click offers, overlapping significantly with Upsell.com's thank you page and post-purchase modules.
- AfterSell: AfterSell is a Shopify-focused post-purchase upsell and one-click upsell app with comparable funnel features (thank you page, checkout upsells, smart upsells). It is the most direct head-to-head competitor to Upsell.com within the Shopify App Store.
- Honeycomb Upsell & Cross Sell: Honeycomb is a popular Shopify upsell, cross-sell, and bundle app offering product page, cart, and post-purchase upsells. It targets the same merchant base with a comparable feature set and pricing model.
- InCart Upsell: InCart Upsell is a Shopify cart and checkout upsell app focused on increasing AOV with in-cart recommendations, a comparable feature to Upsell.com's cart and checkout upsell modules.
- Zipify (One Click Upsell / Zipify OCU): Zipify's One Click Upsell (OCU) app delivers post-purchase one-click upsells on Shopify using a similar zero-friction flow. It competes directly with Upsell.com's core one-click and checkout upsell offerings.
Broad incumbents
- Klaviyo: Klaviyo is a leading eCommerce marketing automation platform for Shopify with email, SMS, and segmentation capabilities that overlap with Upsell.com's segmentation and personalization features, though it serves a much broader martech role.
- Yotpo: Yotpo provides reviews, loyalty, SMS, and email for Shopify merchants. While not a direct upsell app, it competes for eCommerce martech wallet share that Upsell.com is expanding into.
- Omnisend: Omnisend is an eCommerce email/SMS marketing platform with Shopify integration and product recommendation features that overlap with Upsell.com's segmentation and triggered upsell capabilities.
Emerging players
- Gorgias: Gorgias is a Shopify-focused helpdesk and customer support platform with conversational commerce features that intersect with Upsell.com's post-purchase customer engagement and personalization use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Upsell.com social profiles
Digital presenceUpsell.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Upsell.com leadership team
Management profileNumber of profiles
Upsell.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Upsell.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Upsell.com
What does Upsell.com do?
Upsell.com (formerly ReConvert, operated by ReConvert Ltd.) is a post-purchase upsell and conversion optimization platform delivered as a Shopify App and a Wix App. It enables eCommerce merchants to add one-click upsells, checkout upsells, thank-you-page offers, order-status-page upsells, product-page upsells, and cart upsells through a drag-and-drop, no-code funnel builder with A/B testing, segmentation, and analytics. Pricing is a tiered monthly subscription based on store order volume or generated upsell revenue, with an optional advertising revenue-share feature.
Is Upsell.com a public or private company?
Upsell.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Upsell.com founded?
Upsell.com was founded in 2018. It employs 51 to 100 people.
Where is Upsell.com based?
Upsell.com is headquartered in New York, United States, in the North America region.
How does Upsell.com make money?
Three revenue lines are on record. Subscription Revenue (Order Volume Tiers) is the primary driver. The others are subscription Revenue (Revenue-Based Tiers) and advertising Revenue Share.
Who are Upsell.com's main competitors?
Direct peers on record are Bold Upsell (Bold Commerce), ShopAgain, AfterSell, Honeycomb Upsell & Cross Sell, InCart Upsell and Zipify (One Click Upsell / Zipify OCU). Broad incumbents are Klaviyo, Yotpo and Omnisend. Gorgias is listed as an emerging player.
Does Upsell.com have an API?
No public API is recorded for Upsell.com.