Social Seed

Name

Social Seed

Legal name

Social Seed, LLC

Website

https://socialseed.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Gaming Influencer Marketplace

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Advertising (7310), Services-Computer Programming Services (7371)

akta.pro industry

PRIMARYMPAFAIAD

Gaming Social Networks & Community Platforms (profiles, guilds, forums, discovery)

Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Gaming Communities, Social Platforms & UGC/Game Creation (Mods, Roblox-like)

SECONDARYMPACAJAG

Gaming & Virtual World Social Platforms

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Social Networking & Community Platforms

SECONDARYMPACAFAB

Creator Tipping, Donations & Micro-Payments

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Creator Monetization & Fan Membership Platforms

Keywords

• Influencer marketing platform
• Creator marketplace
• Gaming sponsorship platform
• Game asset marketplace
• Content creator network

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Platform Commission on Transactions: Social Seed retains a percentage of all fees paid by developers for creator services. The platform acts as payment processor, collecting payments from developers and distributing to creators after taking a commission. Third-party payment processing via Stripe.
2. Asset Marketplace Sales: Platform hosts an asset marketplace where users can buy and sell game assets (maps, scripts, vehicles, weapons, models, clothing, graphics, animations, audio). VAT applies to purchases where applicable.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Social Seed operates a web-based marketplace platform that connects Roblox and Fortnite game developers with content creators and influencers for promotional campaigns. Developers post game listings and creators apply to play and record videos about the games in exchange for payment, with Social Seed retaining a commission on transactions. The platform also hosts a digital marketplace for game assets such as maps, scripts, models, animations, and audio.

Product overview

Social Seed operates as a unified influencer marketing platform built specifically for the gaming industry, with two primary offerings: a creator hiring marketplace where game developers can discover and connect with Roblox and Fortnite influencers, and an asset marketplace where developers can purchase game development assets. The platform also includes a rewards system to incentivize user engagement. The core value proposition is connecting game developers seeking promotion with content creators seeking sponsorship opportunities, all facilitated through the Social Seed platform with integrated payment processing.

Differentiator

Problem solved

Functional benefit

Products and services

• Hire Content Creators A marketplace connecting game developers with content creators and influencers on Roblox and Fortnite platforms, enabling developers to filter, find, and hire creators to play, record, and promote their games in exchange for payment.
• Game Listings A sponsorship listing service where game developers post opportunities for content creators to play and record videos about their games in exchange for agreed-upon payment, with Social Seed retaining a commission on each transaction.
• Asset Marketplace A digital marketplace where game developers can discover and purchase game development assets including maps, scripts, vehicles, weapons, models, clothing, graphics and UI, animations and VFX, and audio, with VAT applied where applicable.

Quantifiable outcome

• 10,000+ Game developers, Creators and Influencers in network

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationPayment processing partner for handling transactions on the platform. Both developers and creators use Stripe for payment processing. All payment terms and policies are subject to Stripe's terms and privacy policy.
• GooglecoreTechnology or IntegrationGoogle account integration for user registration and sign-in on the platform. Users can create profiles and sign in using their Google accounts.
• Roblox APIcoreTechnology or IntegrationPlatform integrates with Roblox API to access game and account information for users signing up with Roblox accounts.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• IZEA: Public-traded influencer marketing company operating marketplaces connecting brands and creators with managed services and self-serve tools. Comparable marketplace dynamics with broader vertical reach.
• Upfluence: Influencer marketing platform with creator search, outreach automation, and campaign analytics. Operates in the same brand-creator matchmaking space with self-serve SaaS positioning comparable to Social Seed's PLG approach.
• Fiverr: Global marketplace for freelance services including creator, video production, and influencer services. Operates a comparable two-sided marketplace with transaction commissions connecting buyers and sellers of creative services.
• LTK: Creator commerce platform connecting influencers with brands for paid partnerships and affiliate campaigns. Comparable two-sided marketplace structure with brand-creator matchmaking, though focused on lifestyle/retail rather than gaming.
• Aspire (formerly AspireIQ): Enterprise influencer marketing platform with creator discovery, workflow tools, and analytics. Operates in the same brand-creator matchmaking category as Social Seed but at a larger scale across all verticals.
• Grin: Established creator marketing platform serving enterprise brands with end-to-end influencer campaign management. Comparable in targeting the brand-to-creator matchmaking workflow, though serving a much broader customer base outside gaming.
• Roblox Creator Marketplace (Roblox): Roblox's native asset marketplace where developers buy and sell game assets (models, audio, plugins). Direct competitor to Social Seed's asset marketplace component within the same Roblox ecosystem.
• YouTube BrandConnect (Google): YouTube's first-party brand-creator matchmaking service for sponsored content. A platform-native competitor that internalizes the matchmaking workflow Social Seed provides for gaming content creators.

Emerging players

• Patreon: Platform enabling creators to monetize content through memberships and direct fan support. Adjacent rather than direct competitor — addresses creator monetization generally, with gaming creators as a subset of users.

Direct peers

• Collabstr: Two-sided marketplace connecting brands with content creators across social platforms for paid collaborations. Closest analog in business model: matchmaking between buyers (brands/studios) and creators with filtering and transaction facilitation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/social-seedhq

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Social Seed