Social Theory

Name

Social Theory

Legal name

Social Theory Marketing Pvt. Ltd.

Website

https://socialtheory.in

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYBPAFAAAE

Social Media & Community Management

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

SECONDARYMPAAACAC

Paid Social Advertising Management

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Digital & Performance Marketing (SEO/SEM, Paid Social, Affiliate)

SECONDARYBPAFACAB

Paid Social Advertising

Business & Public Services/Marketing, Advertising & PR Services/Digital Marketing & Performance Advertising (SEM, Social, Programmatic)

Keywords

• Digital marketing services
• Social media marketing
• Search engine optimization
• Website development services
• Bulk messaging services

Headquarters

HQ city

Jandiala Guru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital Marketing Services: Recurring digital marketing services including SEO, SMM, PPC management, content marketing, and branding delivered through monthly retainer or project-based engagements
2. Bulk SMS & WhatsApp Messaging: Unit-based pricing for bulk messaging services. Packages range from 25,000 SMS at Rs 4,500 to 100,000 SMS at Rs 14,500. WhatsApp packages range from 4,000 to 12,000
3. Bulk Voice Call Services: Automated voice messaging service with per-campaign or volume-based pricing for promotional campaigns, alerts, and notifications
4. Website Development & Design: Custom website development, e-commerce solutions, and CMS development (WordPress, Shopify) delivered as project-based engagements
5. Graphic Design & Multimedia: Creative design services including logos, promotional videos, animations, and motion graphics for branding and marketing campaigns
6. Election Campaign Services: Specialized political campaign management including bulk messaging, voice calls, and targeted advertisements for voter outreach

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Social Theory is a digital marketing agency that sells end-to-end online marketing services to businesses, covering SEO, social media marketing, paid advertising (Google Ads), content writing, website development, graphic design, bulk messaging (SMS, WhatsApp, voice, IVR and toll-free), email marketing, video editing, cinematography, and product photography. The firm also provides specialized election campaign services and operates Social Studios, a rental production studio.

Product overview

Social Theory is a digital marketing agency offering a comprehensive suite of marketing and creative services. The company operates as a service-based agency rather than a software platform, providing integrated digital marketing solutions including SEO, social media marketing, Google/Meta advertising, content writing, and website development. Their mobile marketing offerings encompass bulk SMS, bulk WhatsApp, bulk voice calls, IVR/toll-free services, and email marketing. Additional creative services include graphic design, video editing, cinematography, and product photography. The portfolio also extends to specialized election campaign management services. All services work together as an integrated digital marketing offering where SEO integrates with social media, conversion rate optimization (CRO), and search engine marketing (SEM) for unified digital strategy.

Differentiator

Problem solved

Functional benefit

Brands

• Social Studios: Rental studio services, video production and cinematography services

Products and services

• Search Engine Optimization (SEO) SEO services designed to improve organic search visibility and rankings for business clients' websites.
• Social Media Marketing (SMM) Management and execution of social media marketing campaigns across platforms for business clients seeking audience growth and engagement.
• Google Ads Management Paid search campaign management on Google Ads for business clients seeking lead generation or direct response performance.
• Content Writing Creation of written content such as website copy, blog posts, articles, and marketing collateral for business clients.
• Website Development Design and development of business websites as part of the agency's digital offering.
• Graphic Design Graphic design services producing visual assets for digital and print marketing use by business clients.
• Bulk Messaging Services (SMS, WhatsApp, Voice) Bulk outbound communication services including SMS, WhatsApp, and voice calls used by clients for marketing, promotions, notifications, and political outreach.
• IVR and Toll-Free Number Services Provision of IVR and toll-free number telephony services for business clients' inbound and outbound calling needs.
• Email Marketing Email marketing campaign design and execution for business clients to engage customers and prospects.
• Video Editing and Cinematography Video editing and cinematography services producing promotional, brand, and campaign video content for business clients.
• Product Photography Product photography services producing imagery for e-commerce listings, catalogs, and marketing materials.
• Election Campaign Services End-to-end election campaign support for political clients, combining bulk SMS, WhatsApp, voice, IVR outreach with social media and video production.
• Social Studios (Studio Rental) Rental of a photography and videography studio space to clients needing a professional production environment.

Quantifiable outcome

• Bulk SMS achieving over 90% open rates
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• SocialStudios.in (Rental Studio)coreStrategic or Co-development PartnerSocial Theory is connected to SocialStudios.in (referenced as 'Step Into Studio' and in the website footer), a rental studio venture offering professional photography, videography, and creative production space. This appears to be a related entity or sister company providing complementary creative production services that enhance Social Theory's service offerings.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Interactive Avenues: Interactive Avenues (part of IPG Mediabrands) is an Indian digital agency covering performance marketing, social, creative, content, and analytics. It is a direct peer because both agencies are full-service performance + creative shops serving enterprise and SMB clients in India.
• WATConsult: WATConsult is one of India's largest full-service digital marketing agencies (now part of Dentsu/WPP network) offering SEO, paid social, bulk SMS, creative production, and video. Like Social Theory, it provides an integrated digital + mobile marketing stack to enterprise clients across India, but at national scale.
• Schbang: Schbang is a Mumbai-based integrated digital solutions agency offering digital marketing, technology, creative, and video production services to enterprise brands. Comparable to Social Theory in offering a vertically integrated creative + performance stack, though at significantly larger scale.
• AdGlobal360: AdGlobal360 is an India-headquartered digital agency offering performance marketing, SEO, social, creative, and content services. Comparable to Social Theory as a full-service Indian digital agency with similar service breadth and mid-market positioning.
• DViO Digital: DViO Digital is an Indian full-service digital agency providing performance marketing, programmatic, social, creative, and mobile marketing services. Comparable service stack to Social Theory, with additional programmatic and OTT capabilities and broader geographic reach.
• Social Beat: Social Beat is a leading Indian digital marketing agency specializing in SEO, social media, video, content, and performance media. Direct peer because of overlapping service lines (SEO, SMM, PPC, video) and similar mid-market enterprise focus, though operating across multiple Indian cities.
• Grapes Worldwide: Grapes (formerly Grapes Worldwide) is a digital-first creative + performance agency in India offering social media, paid media, content, web, and video production. Direct peer because it serves the same SMB-to-enterprise Indian client base with an integrated service suite.

Broad incumbents

• MSG91 (WalkingTree Technologies): MSG91 is an Indian CPaaS platform providing bulk SMS, WhatsApp Business API, voice, email, and IVR services. Directly comparable on the bulk SMS + WhatsApp + IVR service lines that Social Theory offers, but at infrastructure/platform scale rather than as an agency bundle.
• Netcore Cloud: Netcore Cloud is a larger Indian martech/CPaaS provider offering SMS, WhatsApp, email, voice, and IVR APIs alongside marketing automation. Comparable to Social Theory's mobile marketing stack (bulk SMS, WhatsApp, IVR), but at SaaS/platform scale with enterprise-grade APIs.
• iCubesolutions: iCubesolutions is an Indian digital marketing and mobile marketing platform offering bulk SMS, WhatsApp, push notifications, and digital campaign services. Comparable to Social Theory's bulk messaging offering with broader technology infrastructure and a wider enterprise client base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Socialstudiosmohali
• Facebookfacebook.com/socialtheory.in
• LinkedInlinkedin.com/company/social-theory-marketing-pvt-ltd
• Instagraminstagram.com/socialtheory.in

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Social Theory