Smart Hotel & Restaurant Technologies Sp Z O O

What Smart Hotel & Restaurant Technologies Sp Z O O does

SmartHotel Sp. z o.o. is a Polish hospitality technology company that provides a cloud-based guest communication and management platform for hotels and short-term rental operators. Its product portfolio spans five SKUs: SmartGuest (digital guidebook only), SmartChat (communication + live chat), the full SmartHotel plan (digital guide plus remote check-in plus mass messaging plus PMS integration), SmartApartment (vertical solution for multi-unit short-term rental operators), and SmartAI (a ChatGPT-4 powered assistant that ingests each property's digital guidebook and auto-responds to guest questions, summarizes conversations, and routes requests to the appropriate department). The platform is mobile-first, accessed by guests via QR code or link without requiring an app install, and is delivered to staff via native iOS and Android applications covering housekeeping, maintenance, shift diary, and analytics. Integration footprint is broad, covering more than a dozen PMS systems (KWHotel, Mews, Protel, Oracle Opera, Suite8, Guestline, Apaleo, Cloudbeds, Guesty, ClockPMS, NightsBridge, Izzy, SAP S/4HANA) and booking channels (Airbnb, IdoBooking, NFHotel, Hotres), plus payment (Fiserv) and smart-lock (Tedee) partners.

The company monetizes via monthly recurring subscriptions priced per room (hotels) or per apartment (short-term rentals), with KWHotel channel-partner customers receiving roughly 50% discounts off list price across tiers (from 50€/month for SmartGuest up to 799 PLN/month for SmartAutomation). Public pricing starts at 1€ per room per month for SmartChat, 8€ per apartment per month for SmartApartment, and 999 PLN per month for SmartAutomation. The go-to-market combines product-led growth (7-day free trial via KWHotel referrals, self-service registration, freemium SmartGuest tier) with enterprise field sales targeting hotel chains and large property management companies, channel partnerships (KWHotel as the core channel), and event-led demand generation through Hotel Management Congress. Customer segments are hotels (luxury, boutique, resort), short-term rental and apartment operators, and small guesthouses, with disclosed scale of 5,000+ apartments, 100+ hotels, and 50,000 rooms served. The company operates from Kraków with a registered Warsaw address and a Dominican Republic subsidiary (SmartHotel SRL), and is privately held by founder-CEO Maciej Prostak without disclosed institutional equity funding beyond a 2022 EU grant of 1,100,000 PLN.

Name

Smart Hotel & Restaurant Technologies Sp Z O O

Legal name

SmartHotel Sp. z o.o.

Website

https://mysmarthotel.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

SmartHotel is a Polish cloud-based guest communication and management platform for hotels and short-term rental operators, offering digital guidebooks, remote check-in, multi-channel messaging, and a ChatGPT-4-powered AI assistant, distributed through direct sales, KWHotel channel partnership, and integrations with 12+ PMS systems.

Ownership category

akta.pro rank

Product category

Hospitality Guest Communication Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Digital Check-in/Check-out & Keyless Entry (THALACAG)

akta.pro secondary industry

Smart Lock Software Platforms & Mobile Apps (Access Control SaaS) (HSAHAEAG)

Keywords

• Hospitality guest communication
• Hotel digital guidebook
• Remote check-in software
• AI guest messaging platform
• Property management integrations

Headquarters

HQ city

Kraków

HQ country

Poland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription - Room/Unit Based: Monthly subscription model billed per room (for hotels) or per apartment (for rental properties). Pricing varies by plan tier and partnership status. Annual billing available at discounted rates.
2. Subscription - Property Size Based: Base pricing scales with property portfolio size, with minimum amounts applying for bundled packages. Enterprise pricing for larger hotel chains available through sales consultation.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

SmartHotel operates a cloud-based guest communication and management platform for hotels and short-term rental apartments. The platform enables remote contactless check-in up to two weeks before arrival, multi-channel guest communication via WhatsApp, Messenger, SMS, and Email, digital guidebooks accessible via QR code without app installation, mass messaging for property-wide announcements and promotions, and AI-powered automated guest responses through SmartAI built on ChatGPT-4. It is sold through subscription plans (SmartGuest, SmartChat, SmartHotel full plan, SmartApartment) billed per room or per apartment, with deep integrations to leading property management systems.

Product overview

SmartHotel is a hospitality communication and guest experience platform offered through multiple plans: SmartGuest (basic digital guidebook), SmartChat (communication with live chat), SmartHotel (full-featured plan with remote check-in), and SmartApartment (specialized for short-term rentals). The platform also includes SmartAI (ChatGPT-4 powered AI assistant), a staff mobile app, and integration with major PMS systems. The system is accessed via QR codes, links, or mobile apps without requiring guests to install additional software.

Differentiator

Problem solved

Functional benefit

Brands

• SmartGuest: Digital Hotel Guide plan - provides digital guidebook functionality for hotel and apartment guests
• SmartChat
• SmartAI
• SmartApartment

Products and services

• SmartGuest Digital guidebook subscription plan for hotels and apartments that delivers property information, stay details, amenities, restaurant menus, promotions, and event agendas to guests via QR code or link, without requiring an app installation.
• SmartChat Multi-channel live communication subscription plan enabling real-time messaging between guests and property staff via WhatsApp, Messenger, SMS, and Email, with mass messaging and automatic translation capabilities.
• SmartAI AI-powered guest communication assistant built on ChatGPT-4 that automatically generates contextual replies to guest inquiries, summarizes conversations, produces suggested answers, and forwards requests to appropriate departments, with zero configuration required.
• SmartApartment Subscription solution designed specifically for short-term rental apartment operators managing multiple properties, including automated reservation handling, remote check-in with identity verification, key code delivery, bulk messaging, and staff mobile app access.
• SmartAutomation Top-tier full automation subscription plan including everything in SmartChat plus direct PMS connectivity (notably KWHotel), enabling end-to-end reservation synchronization and automated pre-arrival check-in workflows.

Quantifiable outcome

• Single host can handle 500+ chat messages and 1,000 emails daily with AI Assistant (vs. multiple staff previously)
• +5 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

AI capability5 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• KWHotelcoreTechnology or IntegrationKWHotel PMS integration enables automatic reservation syncing, guest data synchronization, and automated pre-arrival check-in workflows. Joint go-to-market with special pricing for KWHotel customers.
• MewscoreTechnology or IntegrationIntegration with Mews hospitality platform enabling seamless guest data flow and reservation synchronization between SmartHotel and Mews property management.
• ProtelcoreTechnology or IntegrationProtel hotel software integration for guest management and reservation data synchronization.
• Oracle OperacoreTechnology or IntegrationOracle Opera Property Management integration enabling connectivity with enterprise hotel operations.
• AirbnbcoreTechnology or IntegrationAirbnb integration providing unified inbox for all guest communication. Property managers can manage all guest messages from Airbnb and other channels in one SmartHotel dashboard.
• IdoBookingminorGTM or Marketing PartnerJoint go-to-market partnership for booking automation and distribution services in Polish market.
• NFHotelminorGTM or Marketing PartnerCo-marketing partnership for hotel distribution and booking solutions.
• HotresminorGTM or Marketing PartnerPartnership with Hotres magazine and platform for industry coverage and lead generation.
• OpenAI (ChatGPT-4)coreTechnology or IntegrationOpenAI ChatGPT-4 API powers SmartAI assistant feature. AI technology provides automated guest communication responses based on property-specific Digital Guidebook content.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Akia: Akia provides a unified guest experience platform with messaging, digital check-in, and AI-assisted guest communication for hotels and short-term rentals. Highly comparable to SmartHotel's multi-channel messaging, remote check-in, and AI concierge features.
• Canary Technologies: Canary Technologies offers AI-powered guest-facing solutions including digital check-in, upsell, and messaging for hotels. Directly comparable to SmartHotel's digital check-in, Digital Guidebook, and SmartAI offerings for hotel and STR operators.
• Whistle (by Cloudbeds): Whistle is a cloud messaging platform built for hotels enabling guest communication across SMS, WhatsApp, and other channels. Directly comparable to SmartHotel's SmartChat multi-channel messaging and AI-assisted guest communication.
• OpenKey: OpenKey provides mobile key and digital check-in solutions for hotels. Comparable to SmartHotel's remote check-in capability and Tedee smart lock integration for keyless room entry.
• The Hotels Network: The Hotels Network delivers guest messaging, personalization, and conversion tools to hotels worldwide. Overlaps with SmartHotel's SmartChat multi-channel messaging, digital concierge, and guest engagement focus.
• HotelKit: HotelKit offers a hotel operations and guest communication platform with task management and staff coordination. Comparable to SmartHotel's staff mobile app, task management, and guest request routing features.

Broad incumbents

• Guesty: Guesty is a property management platform purpose-built for short-term rentals with built-in guest communication, automation, and multi-channel messaging. Comparable to SmartApartment and SmartChat for STR operators, and an integration partner.
• Mews: Mews is a leading cloud-based PMS serving hotels, hostels, and serviced apartments, increasingly bundling guest experience features. Broad incumbent that SmartHotel integrates with but also competes against as Mews expands into native guest messaging and AI.
• Cloudbeds: Cloudbeds is a unified PMS platform for hotels and hostels with integrated guest engagement and distribution tools. Broad incumbent overlap with SmartHotel's guest communication and digital guidebook features, and a partner-competitor via the Whistle acquisition.

Regional players

• KWHotel: KWHotel is a Polish-focused PMS serving hotels and accommodation providers with strong domestic market share. SmartHotel's core channel partner for distribution but also a potential competitor given overlap in hotel management functionality for Polish properties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/smarthotelco
• LinkedInlinkedin.com/company/mysmarthotel
• Instagraminstagram.com/my.smart.hotel

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Hotel & Restaurant Technologies Sp Z O O