Sharp Electronics Gmbh

What Sharp Electronics Gmbh does

Sharp Electronics GmbH is the German operating arm of Japan's Sharp Corporation (founded 1912), headquartered in Hamburg and structured around two related entities: Sharp Electronics GmbH itself, which houses European shared services (European IT Centre, Technical Services Europe) and the Sharp Energy Solutions Europe division, and Sharp Business Systems Deutschland GmbH (SBSD), based in Cologne, which is the primary B2B sales and service entity in Germany with eight regional offices. The company sells multifunction printers (MFPs) in A3 and A4 formats, light production printers, professional displays (interactive, large format, video wall, desktop, ePaper), and complementary office furnishing solutions. The hardware portfolio is wrapped by a software-and-services layer including Synappx cloud services (Cloud Print, Collaboration Hub, Go, Meeting), Sharp Document Services (managed print, document workflow, document security), and a full IT services practice covering Modern Workplace/Microsoft 365, security, networking, backup, and cloud/on-premise infrastructure. Sharp also operates Sharp Energy Solutions Europe out of Hamburg, distributing solar modules, energy storage, energy management systems, and luminaires.

The business operates a hybrid go-to-market combining an authorized dealer/reseller channel (serviced through the Partner Shop portal at partnershop.sharp.de, SharpONE platform, and Sharp Academy) with a direct enterprise field-sales force for large accounts across Germany, Austria, and Switzerland, with extended coverage into 17+ European countries (including UK, France, Italy, Benelux, Nordics, and CEE). Pricing is quote-based and not publicly disclosed; revenue is generated across hardware sales (MFPs, displays, solar), recurring managed services (Managed Print Services), and project-based professional services (document management, IT services). Key customer segments are split between SMB (KMU) and large enterprises/Konzerne, with named reference customers spanning sports (1. FC Köln), legal services (Osborne Clarke, Hamburg), staffing (Studitemps), and medical technology (Sirtex). The company is privately held as a GmbH under German law, with Sharp Corporation (Tokyo Stock Exchange listed) as the ultimate parent; the German entities are not independently funded and are part of Sharp's broader European electronics operations.

Recent product and security initiatives in 2024-2025 — including the BP-C131 A4 color MFP launch (March 2025), BP-22C25 A3 entry MFP (May 2025), Keypoint Intelligence Security Validation across 75+ MFP models (February 2025), and a 2024 Good Design Award for sustainable design — indicate active product refresh and a sharpened positioning around sustainability and cybersecurity, supported by Blue Angel certification and GDPR-compliant data handling for European enterprise and public-sector buyers.

Name

Sharp Electronics Gmbh

Legal name

Sharp Electronics GmbH

Website

https://sharp.de

Company type

Private

Operating status

Operating

Short description

Sharp Electronics GmbH is the German/European operating arm of Japan's Sharp Corporation, selling MFPs, professional displays, managed print services, IT services, and solar energy solutions to SMB and enterprise customers across 17+ European countries via channel partners and direct sales.

Ownership category

akta.pro rank

Product category

Business Printing and Document Solutions

SIC

Printing Trades Machinery & Equipment (3555), Service Industries For The Printing Trade (2790)

akta.pro primary industry

Production & High-Volume Printing Systems (HDACAEAJ)

akta.pro secondary industries

Professional & Creative Monitors (Color-Accurate/Reference) (HDACADAB), Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)

Keywords

• Multifunction printers
• Managed print services
• Professional display solutions
• Document management services
• Workplace IT services

Headquarters

HQ city

Hamburg-wandsbek

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hardware Sales - Multifunction Printers: Sale of multifunction printers (MFPs), copiers, and printers including A3 and A4 models, light production devices for high-volume printing environments.
2. Hardware Sales - Professional Displays: Sale of professional display solutions including interactive displays, large format displays, video walls, desktop monitors, ePaper displays, and projectors.
3. Managed Print Services: Ongoing managed print services including print fleet management, optimization, and support services typically sold as recurring contracts.
4. Document Management Services: Sharp Document Services providing document workflow optimization, security management, and process automation services.
5. IT Services: Comprehensive IT services including Modern Workplace (Microsoft 365), Security, Network Solutions, Backup Solutions, Cloud/Virtual/Private infrastructure, and On-Premise solutions.
6. Sharp Energy Solutions Europe: Solar modules, energy storage systems, energy management systems, luminaires and accessories.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Sharp Electronics GmbH sells and services multifunction printers (A3/A4, color and monochrome), professional display solutions (interactive displays, large-format, video walls, ePaper, projectors), and delivers related document management, managed print, and IT services for B2B customers across the DACH region and wider Europe. Offerings are bundled with the proprietary Synappx cloud platform for mobile printing, collaboration, and hybrid work, and supported through a channel-partner network supplemented by direct enterprise sales.

Product overview

Sharp Electronics Gmbh offers a comprehensive portfolio of business technology solutions centered on Document & Printing Services and Audio Visual Solutions. The core offerings include Multifunktionsdrucker (MFPs) in A3 and A4 formats for printing, copying, scanning, and faxing, complemented by professional Display solutions including interactive displays, large format displays, and ePaper displays. These hardware products are supported by the Synappx Services suite (cloud print, collaboration hub, meeting solutions) and Sharp Document Services for workflow automation and managed print services. Additional offerings include IT Services (Microsoft 365, security, networking, cloud solutions), Sharp Energy Solutions Europe (solar products), and office furnishing solutions. The product architecture follows a platform-plus-modules model where core hardware can be extended with software add-ons and managed services. Key product lines include the BP-C131 series A4 color MFPs, BP-22C25 A3 entry MFP, MX-B series A4 monochrome printers, and Light Production systems for high-volume environments.

Differentiator

Problem solved

Functional benefit

Products and services

• Multifunction Printers (MFPs) Multifunction printers combining printing, copying, scanning, and fax in A3 and A4 formats, color and monochrome variants, including Light Production systems for high-volume environments, for SMBs and enterprises.
• Professional Displays (Audio Visual Solutions) Professional display solutions including interactive displays, large-format displays, video walls, desktop monitors, ePaper displays, and projectors for digital signage, meeting rooms, and collaboration environments.
• Synappx Services Cloud-based services including Synappx Cloud Print for mobile/cross-device printing, Synappx Collaboration Hub for meeting collaboration, Synappx Go for workplace mobility, and Synappx Meeting for video conferencing integration.
• Sharp Document Services Document management and workflow optimization services covering Managed Print Services, Document Workflow automation, and Document Security for the complete document lifecycle.
• Sharp IT Services Enterprise IT services covering Modern Workplace (Microsoft 365), Security, Network solutions, Backup solutions, Cloud (Virtual & Private), On-Premise solutions, and Security Awareness Training, with 24/7 multilingual European support.
• Sharp Energy Solutions Europe (Solar) Solar modules, energy storage systems, energy management systems, luminaires and accessories for commercial and residential solar energy applications, operated from the Hamburg headquarters.
• Büro- und Objekteinrichtung (Office and Object Furnishing) Office and object furnishing solutions including office furniture and workplace design projects delivered to enterprise customers (e.g., 1. FC Köln, Osborne Clarke, Studitemps, Sirtex).
• A4 Schwarz-Weiß-Drucker (A4 Monochrome Printers) Compact and affordable A4 monochrome laser printers for home office and small business use, with network connectivity and security features.
• A4 Farbdrucker (A4 Color Printers) A4 color laser network printers for business environments with high-quality color output and efficient performance.
• Light Production-Drucker (Light Production Printers) High-performance production printing systems for high-volume internal printing, repro departments, external print service providers, and print-for-pay environments.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature6 records

Partnerships

One partnership is on record.

• Sharp Energy Solutions EuropecoreOthersSharp Energy Solutions Europe operates as a division within Sharp Electronics GmbH, offering solar modules, energy storage systems, energy management systems, luminaires and accessories. Located at the Hamburg headquarters.

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Direct peers

• Epson Deutschland GmbH: Epson competes with Sharp in office printing (EcoTank and WorkForce lines) and in professional projection displays. Both target B2B channels across DACH.
• Konica Minolta Business Solutions Deutschland GmbH: Konica Minolta is a major DACH competitor in office MFPs, production print, and managed print services with strong enterprise IT integration. It competes directly with Sharp across enterprise print fleets and document services.
• Brother International GmbH: Brother competes with Sharp in the A4 MFP/printer category, particularly in the SME/KMU segment. Both sell through similar channel partner networks across DACH.
• OKI Europe Ltd (Niederlassung Deutschland): OKI is a printer/MFP manufacturer active in DACH with a focus on A4 color, production print, and vertical-specific solutions. OKI competes with Sharp in mid-market and production print deals.
• Kyocera Document Solutions Deutschland GmbH: Kyocera is a printer/MFP competitor with strong ECOSYS technology positioning and significant DACH market share. Kyocera competes with Sharp across office print hardware and managed services.
• Lexmark International (a division of Xerox): Lexmark is an enterprise-focused MFP/printer manufacturer with strong managed print services and IoT security capabilities. It competes with Sharp for enterprise and mid-market DACH print deals.
• HP Deutschland GmbH: HP is the largest competitor in the office printing market with PageWide and LaserJet MFPs, plus an extensive MPS and security portfolio. HP competes directly with Sharp in DACH enterprise print fleets and managed services contracts.
• Ricoh Deutschland GmbH: Ricoh is a global MFP/printer manufacturer with deep managed print services and workplace solutions capabilities. Ricoh competes directly with Sharp in DACH enterprise MFP deals and IT services adjacencies.
• Xerox Deutschland GmbH: Xerox is a long-established office MFP and production print competitor, with a strong DACH channel and managed print services offerings. Xerox and Sharp compete for the same enterprise print and document workflow deals.
• Canon Deutschland GmbH: Canon is a global leader in office MFPs, printers, and production print systems, with a strong DACH presence. Canon and Sharp compete head-to-head for the same enterprise MFP/managed print services deals across Germany, Austria, and Switzerland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLVoDfzOzA2-8jGJeRYIBXhUlWD_PUdhI7
• LinkedInde.linkedin.com/company/sharp-dach

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sharp Electronics Gmbh