Social Minds

What Social Minds does

Social Minds is a Sofia-based, video-first creative and digital marketing agency operating since 2021 as a private Bulgarian limited liability company (Social Minds OOD). It delivers professional services across four integrated pillars — Video Marketing (concept, filming, editing, YouTube/TikTok/Reels distribution), Content Marketing (strategy, posts, calendars, email, blogs), SEM/PPC (Google Ads, SEO, and a newer AI Optimization offering for ChatGPT/Gemini-style search discovery), and Social Ads (paid campaigns across Facebook, Instagram, YouTube, TikTok, LinkedIn with Pixel/Conversion API integration) — supplemented by a UGC creator network producing native-style content for short-form platforms.

The agency serves a primarily Bulgarian client base spanning healthcare and aesthetic medicine (Hill-Clinic, Bioderma, Exocobio, Skincyclopedia), dental (Saghir Dent), retail and fashion (Eva, Stada, Mania, Bochko), hospitality (Plovdiv Plaza), F&B (Caffee Molinari), and manufacturing (Eurodesign Systems, Fortex, Reverse). Pricing is fully custom with no published packages; engagements run as project-based fees and ongoing retainers, with revenue recognized on a management-fee basis excluding client media spend.

Commercially, Social Minds acquires clients through its own content marketing (Bulgarian-language blog, SEO), organic social presence across major platforms, and direct website inquiries, with no disclosed partnerships, channels, or institutional backing. The firm is founder/owner-operated under Managing Director Гергана Димова (Gergana Dimova), with no public investor base, no M&A activity, and no patents or certifications disclosed.

Name

Social Minds

Legal name

СОУШЪЛ МАЙНДС ООД

Website

https://socialminds.bg

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Social Minds is a Sofia-based, video-first creative and digital marketing agency offering video production, content marketing, SEM/PPC, social ads, and UGC services to primarily Bulgarian SMB and mid-market brands across healthcare, retail, hospitality, and manufacturing verticals.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183), Media Buying Agencies (541830), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Social Media Creative Agencies (Content & Community) (MPAAAAAE)

akta.pro secondary industries

Paid Social Advertising Management (MPAAACAC), Paid Social Media Buying (MPAAABAD), Paid Social Advertising (BPAFACAB)

Keywords

• Video marketing services
• Digital marketing agency
• Social media advertising
• Content marketing services
• Creative video production

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Video Marketing Services: Full-service video production including concept development, filming, editing, and distribution for social media. Revenue is generated through project-based fees and retainer arrangements.
2. Content Marketing Services: Content strategy, social media posts, posting calendars, email marketing, and blog article creation, typically delivered as ongoing retainer engagements.
3. Social Ads Management: Paid social media advertising management across Facebook, Instagram, TikTok, LinkedIn, and YouTube. Includes ad budget management and creative production, billed as a management fee plus ad spend.
4. SEM / PPC Services: Google Ads management, SEO services, and display advertising, delivered as managed service engagements with ongoing optimization.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Social Minds is a Video & Creative agency that produces strategic video content and runs integrated digital marketing campaigns for brands. Core offerings include Video Marketing (concept, filming, editing, brand ads for YouTube/TikTok/Reels), Content Marketing (strategy, social posts, calendars, email, blog), SEM/PPC (Google Ads, display, SEO, AIO for AI search), Social Ads (Facebook, Instagram, YouTube, TikTok, LinkedIn), and User-Generated Content production via a creator network.

Product overview

Social Minds is a Video & Creative agency offering an integrated suite of digital marketing services. The core offering centers on Video Marketing (concept development, filming, editing, brand ads for YouTube/TikTok/Reels) complemented by Content Marketing (strategy, social posts, email, blogs), SEM/PPC (Google Ads, SEO, AIO), and Social Ads (Facebook, Instagram, YouTube, TikTok, LinkedIn with Pixel/Conversion API integration). A key differentiator is UGC (User-Generated Content) production using a network of creators for authentic native-style content. All services are delivered as professional agency services rather than a self-service SaaS platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Marketing

Quantifiable outcome

• 84% of consumers make a purchase after watching an educational video (cited industry statistic used to support service offering)
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• KlientBoost: Performance-focused digital marketing agency specializing in paid social, paid search, and conversion-driven creative — comparable to Social Minds' paid acquisition + creative production bundle.
• SmartSites: Full-service digital agency offering video marketing, social media advertising, SEO, and content services to SMBs — comparable service portfolio, customer size, and project-based delivery to Social Minds.
• Disruptive Advertising: Paid social and search advertising agency that combines creative production with media buying and optimization — closely aligned with Social Minds' Social Ads + SEM/PPC offering and project/retainer delivery model.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering social media marketing, video production, PPC, and content marketing to SMB and mid-market clients — directly comparable integrated service stack and customer profile to Social Minds.
• LYFE Marketing: Social media management and video marketing agency focused on content creation, paid social, and brand storytelling for SMBs — closely matches Social Minds' social-first, video-centric positioning.

Broad incumbents

• Hootsuite: Global social media management platform that provides scheduling, analytics, and paid campaign tools — broader incumbent whose tooling Social Minds' clients could use in-house instead of via an agency.
• Vidyard: Established video marketing and hosting platform serving B2B sales and marketing teams — comparable video-first category focus but operates at platform/SaaS layer rather than agency services.

Emerging players

• Lumen5: AI-powered video creation platform that turns text into short-form social videos — overlaps with Social Minds' video production service as a self-serve alternative for budget-constrained clients, and indicative of where the agency market is being commoditized.
• VEED.IO: Online video editing and creation platform with AI tools for short-form social content — represents the self-serve, AI-enabled production capability that competes with agency-provided video services for SMBs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/socialmindsbg

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Social Minds