Table & Tulip

What Table & Tulip does

Table & Tulip is a female-owned floral and event design studio headquartered at 461 Shawmut Avenue in Boston's South End, founded circa 2007–2008. The company sells fresh-cut floral arrangements, potted plants, curated gifts (artisan chocolates, candles, cookbooks), greeting cards, and gift cards through a Shopify-hosted e-commerce store, a single physical retail location, and a local delivery operation covering the Greater Boston area Monday through Saturday. Signature products include the Starburst arrangement ($150), Signature Hand-Wrapped Bouquet (from $50), Signature Vase Arrangement (from $95), and a Season's Best arrangement ($500), with plants and planters priced between $60 and $375.

Beyond retail, the studio runs three service lines: (1) full-service custom wedding and event floral design with consultation, sample presentations, and day-of setup, showcased through an extensive portfolio of weddings at venues such as the ICA Museum, Boston Public Library, Crane Estate, and Liberty Hotel; (2) The Bridal Shoppe, an a la carte menu of pre-priced wedding items ($18–$235) for smaller or self-directed weddings; and (3) recurring floral subscriptions ($75–$125/month) and hands-on floral design workshops. The technology footprint is limited to Shopify, standard email marketing, and organic social channels (Instagram, Pinterest, Facebook); the business is privately held with no disclosed funding, no parent company, and headcount of 1–10. The company was recognized as Best of Boston 2023 by Boston Magazine.

Name

Table & Tulip

Legal name

Table & Tulip

Website

https://tableandtulip.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Table & Tulip is a female-owned floral and event design studio in Boston's South End that sells fresh-cut arrangements, plants, gifts, and subscriptions via Shopify and a single retail storefront, and provides full-service custom wedding and event floral design across Greater Boston.

Ownership category

akta.pro rank

Product category

Floral Design and Event Services

NAICS

Florists (45931)

akta.pro primary industry

Event Floral Design & Arrangements (HSACAOAA)

akta.pro secondary industries

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Event Tablescapes & Centerpiece Styling (HSACAOAF), Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)

Keywords

• Floral design services
• Wedding florals
• Floral subscriptions
• Event floral design
• Flower shop

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: Direct-to-consumer sales of fresh cut flowers, plants, arrangements, gifts, cards, and merchandise through online store and physical retail location. One-time purchase model for individual products.
2. Floral Subscriptions: Recurring monthly floral subscription service offering hand-wrapped bouquets or vase arrangements delivered on a schedule. Also offers gift subscriptions for 3, 6, or 12 months. Flexible with ability to pause, skip, or cancel.
3. Wedding Floral Services: Full-service custom wedding floral design including personal consultation, sample presentations, on-site design, and day-of setup. Includes Bridal Shoppe a la carte options for bridesmaid bouquets, centerpieces, corsages, boutonnieres, and ceremony flowers.
4. Event Floral Services: Corporate, private, and branded event floral design services. Event design team creates custom floral environments for various occasions.
5. Workshops: Floral arrangement workshops taught by design experts with hands-on instruction, light hors d'oeuvres, and champagne. Attendees take home their creations and receive 10% off retail purchases.
6. Gift Cards: Gift cards and workshop gift passes available for purchase, providing flexible gifting options for recipients to choose their own floral experiences or products.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Table & Tulip designs and sells fresh-cut floral arrangements, plants, gifts, and greeting cards through a Shopify e-commerce store and its Boston South End retail studio. The company provides full-service custom wedding floral design, an a la carte Bridal Shoppe menu, recurring floral subscriptions, and corporate and private event floral installations. It also offers hands-on floral arrangement workshops at its studio.

Product overview

Table & Tulip is a female-owned floral and event design studio based in Boston's South End offering a unified retail and service platform. The core product line includes Fresh Cut Floral (signature arrangements like Starburst, Signature Hand-Wrapped Bouquet, and Signature Vase Arrangement), Plant & Garden (orchids, succulents), Cards (greeting cards and pop-up cards), and Gifts (artisan chocolates, candles, cookbooks). Services include Custom Wedding Design (full-service wedding floral with consultation and day-of setup), The Bridal Shoppe (a la carte wedding flowers), Floral Subscriptions (recurring weekly/monthly delivery), Workshops (seasonal floral design classes), and Garden Design services. The business operates as a single Shopify-based platform combining e-commerce for physical products with service booking for events and subscriptions.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Cut Floral Arrangements and Bouquets Signature hand-wrapped bouquets and vase arrangements made from fresh, seasonal blooms in designer-selected varieties and colors, available for in-store pickup or local delivery in Greater Boston.
• Plants and Garden Design Potted plants such as phalaenopsis orchids and succulent planters sold through the online store and Boston studio, plus residential garden design services.
• Floral Subscriptions Recurring weekly, monthly, or one-time delivery of hand-wrapped bouquets or vase arrangements, available as personal subscriptions or as 3-, 6-, or 12-month gift subscriptions, with flexible pause, skip, or cancel options.
• Custom Wedding Floral Design Full-service wedding floral design with personal consultation, sample centerpiece presentations, on-site design, and day-of setup for ceremonies and receptions across Boston-area venues.
• The Bridal Shoppe A la carte wedding floral menu with pre-designed bridal bouquets, bridesmaid bouquets, boutonnieres, corsages, centerpieces, and flower crowns available in multiple color palettes.
• Corporate and Private Event Floral Design Custom floral environments for corporate functions, galas, private dinners, and branded events, with on-site design and installation by the event team.
• Floral Design Workshops Seasonal in-studio floral arrangement classes taught by design experts with hands-on instruction, light hors d'oeuvres, and champagne; attendees take home their creations and receive 10% off retail purchases.
• Curated Gifts and Greeting Cards Curated gift items such as artisan chocolates, candles, candle holders, cookbooks, and specialty foods, plus greeting cards including pop-up, birthday, sympathy, wedding, and holiday cards.
• Gift Cards Store gift cards starting from $25 USD and workshop gift passes redeemable for floral products, subscriptions, or workshop experiences at Table & Tulip.

Quantifiable outcome

• Best of Boston 2023 award recognition
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• Freed EventsminorStrategic or Co-development PartnerEvent planning partner for weddings and events. Freed Events provides planning services for couples working with Table & Tulip for floral design.
• Mark Spooner PhotographyminorOthersWedding photographer whose work is featured on Table & Tulip's website portfolio pages for client weddings.
• Molly Anne PhotographyminorOthersWedding photographer whose work is featured on Table & Tulip's website for client weddings, including Nicole + Brian wedding at Boston Public Library.
• Flavio D PhotographyminorOthersWedding photographer whose work is featured on Table & Tulip's website for client weddings, including Laura + Harry wedding.
• Paper AntlerminorOthersStationery and invitation partner featured on Table & Tulip's website for Kellene + Roy wedding. Paper Antler provides wedding invitations and paper goods.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• 1-800-Flowers: National multi-brand floral and gifting platform with broad assortment, same-day delivery, and gift categories overlapping Table & Tulip's cards/chocolate/candle gift add-ons. Comparable on retail floral + gifting bundle model at national scale.
• H.Bloom: Subscription-based floral service focused on corporate and office accounts with recurring deliveries. Comparable on the recurring subscription revenue model and B2B event/corporate segment.

Emerging players

• BloomNation: Online marketplace aggregating local florists for nationwide delivery. Comparable as a channel through which local floral studios like Table & Tulip can reach customers beyond their geographic delivery radius.
• Floret Flowers: Specialty cut-flower farm and design brand known for seasonal varieties and educational workshops. Comparable through the workshop offering, seasonal design focus, and strong editorial brand identity.

Direct peers

• The Bouqs Co. National DTC floral brand offering farm-to-door bouquets, arrangements, and subscriptions online. Comparable through the subscription model, signature arrangement merchandising, and e-commerce-first customer experience.
• Ode à la Rose: Design-forward DTC florist with Parisian-inspired aesthetic, signature arrangements, and subscription options. Comparable on premium signature arrangement positioning and e-commerce-led bouquet model.
• Farmgirl Flowers: Design-led DTC floral brand with strong social brand identity, signature wrapped bouquets, and subscription offerings. Closest comparable on premium positioning, editorial point-of-view, and wrapped-bouquet signature product.

Regional players

• Saipua: New York-based floral design studio with weddings, events, retail, and education programs (including a flower farming school). Comparable on integrated studio model spanning weddings, retail, and workshops with a craft-forward brand identity.
• Winston Flowers: Long-established Boston-area florist operating retail locations and event/wedding design across New England. Most direct regional comparable given shared Boston geography, retail + event model, and similar premium positioning.
• Dragonette Ltd. Design-forward Los Angeles floral studio offering weddings, events, retail, and workshops with strong editorial point-of-view. Comparable on studio-based retail + event + workshop model in another major metro.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tableandtulip
• Instagraminstagram.com/tableandtulip
• Pinterestpinterest.com/tabletulip
• LinkedInlinkedin.com/company/tableandtulip

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Table & Tulip