Smart Salary

What Smart Salary does

Smart Salary is an Indonesia-headquartered (legally domiciled in Hong Kong as Smart Salary HK Limited) HR and payroll SaaS provider founded in 2022 that targets enterprises across Southeast Asia. Its platform unifies payroll processing, tax and mandatory-contribution compliance (BPJS, pajak), employee records, attendance, recruitment, and performance management, with add-on financial wellness modules including Earned Wage Access (EWA) and SmartWallet, an employee digital wallet for transfers, airtime, and bill payments. The platform supports both cloud and on-premise deployment, scales across customer sizes from 10 to 100,000 employees, and integrates directly with regional banks (BCA, Mandiri, BNI, OCBC), government APIs, ERP systems, and biometric attendance hardware. An AI assistant, Sally AI, generates and translates HR documents and contracts in local Southeast Asian languages. Smart Salary holds ISO 27001 certification and operates from offices in Jakarta, Hong Kong, Wuhan, Shenzhen, Bangkok, Hanoi, Manila, and Dhaka with 51-100 employees.

The company operates a sales-led go-to-market anchored on personalized demos delivered via WhatsApp and its website, complemented by free demos, a 30-day free trial, a 60% discount for new customers, and a presence in app stores and social channels. Revenue is generated through quote-based annual SaaS subscriptions priced on employee count and feature scope, with implementation support (data migration, training, onboarding) bundled in. Customer evidence comes from manufacturing, retail, automotive, food and beverage, logistics, and distribution enterprises reporting payroll time reductions of up to 90% and HR workload reductions of 50-60%.

Name

Smart Salary

Legal name

Smart Salary HK Limited

Website

https://smartsalarypro.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Smart Salary is a Jakarta-headquartered (legally domiciled in Hong Kong) SaaS provider offering cloud and on-premise HR, payroll, and employee financial wellness (EWA, SmartWallet) solutions for enterprises of 10 to 100,000 employees across Southeast Asia, with built-in compliance for Indonesia, Thailand, Vietnam, and Singapore.

Ownership category

akta.pro rank

Product category

HRIS and Payroll Software

NAICS

Payroll Services (541214)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)

akta.pro secondary industries

Instant Payouts & Earned Wage Access (EWA) (FSAMAKAM), Employer Payroll Processing (SMB & Enterprise) (FSAMAKAA)

Keywords

• HRIS platform
• Payroll processing software
• Earned wage access
• Employee benefits administration
• HR compliance automation

Headquarters

HQ city

Dki Jakarta

HQ country

Indonesia

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription: Cloud-based HRIS and payroll platform offered as a subscription service. Pricing is quote-based and customized according to company size and requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Smart Salary is a B2B SaaS company that sells a unified HRIS and payroll platform for businesses in Southeast Asia. Its core offerings are the Payroll Software module (automated salary calculation, tax deductions, BPJS compliance, salary slip generation) and the HRIS System module (employee records, attendance, recruitment, performance management), supplemented by an Earned Wage Access (EWA) feature and a SmartWallet digital wallet. The platform supports 10 to 100,000 employees per customer, includes built-in local labor regulation compliance for Indonesia, Thailand, Vietnam, and Singapore, and is available in both cloud and on-premise deployments.

Product overview

Smart Salary is a unified HR and payroll platform offering three integrated modules: Payroll Software (core payroll processing), HRIS System (employee management), and Earned Wage Access (financial wellness add-on). An additional SmartWallet feature provides digital payment capabilities. The platform is designed specifically for Southeast Asian markets with built-in compliance for Indonesian, Thai, Vietnamese, and Singaporean labor regulations. The system supports scalability from 10 to 100,000 employees and offers both cloud-based and on-premise deployment options.

Differentiator

Problem solved

Functional benefit

Products and services

• Payroll Software Cloud-based payroll software that automates salary calculations, tax deductions, BPJS compliance, and salary slip generation for Indonesian and Southeast Asian businesses. Designed for HR and finance teams needing accurate, one-click payroll disbursement.
• HRIS System Human Resource Information System that automates employee management workflows including hiring, onboarding, attendance, approval workflows, recruitment, performance management, and employee self-service for Southeast Asian businesses.
• Earned Wage Access (EWA) Financial wellness feature allowing employees of customer companies to access earned wages before payday without loans, interest, or complex processes, reducing financial stress and absenteeism.
• SmartWallet

Quantifiable outcome

• 60% reduction in HR workload
• +4 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core.

• BCA (Bank Central Asia)coreTechnology or IntegrationBank integration partner enabling salary disbursement through BCA banking network for Indonesian clients.
• Mandiri BankcoreTechnology or IntegrationBank integration partner for salary disbursement through Mandiri banking network.
• BNI (Bank Negara Indonesia)coreTechnology or IntegrationBank integration partner for salary disbursement through BNI banking network.
• OCBC BankcoreTechnology or IntegrationBank integration partner for salary disbursement through OCBC banking network.
• Government Systems IntegrationcoreTechnology or IntegrationIntegration with government APIs and systems for compliance with local labor regulations, tax reporting, and mandatory contribution filings (BPJS).
• ERP Systems IntegrationcoreTechnology or IntegrationIntegration capabilities with ERP systems for seamless data flow between HR/payroll and enterprise resource planning.
• Biometric/Fingerprint System IntegrationcoreTechnology or IntegrationIntegration with fingerprint and biometric attendance systems for automated attendance data synchronization with payroll processing.

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Deel: Global payroll, EOR, and contractor management platform with strong APAC presence. Overlaps with Smart Salary on cross-border payroll and contractor payments, but at a larger, better-funded, more global scale.
• Gusto: US-headquartered HR, payroll, and benefits platform that has expanded internationally. Comparable core payroll + HR + EWA feature set to Smart Salary, though primarily serving the US market with growing global reach.
• ADP: Global incumbent in payroll, HR, tax, and benefits serving enterprises of all sizes including multinational employers in Southeast Asia. Competes with Smart Salary on enterprise payroll and compliance but with much broader global reach and scale.
• Workday: Enterprise cloud platform for HR, payroll, and finance, including Workday Payroll and global payroll solutions. Targets larger enterprises that may overlap with Smart Salary's upper end of customer scale (up to 100,000 employees).

Direct peers

• Gadjian: Indonesia-based HR and payroll software from Kledo targeting SMEs with payroll, attendance, and tax compliance (BPJS, PPh 21). Closely comparable in customer segment, geography, and core functionality to Smart Salary.
• Keka HR: Cloud HR and payroll platform with strong presence in India and growing into Southeast Asia. Comparable core HR/payroll functionality, mid-market and enterprise focus, and emerging SEA expansion similar to Smart Salary's trajectory.
• Talenta by Mekari: HRIS and payroll software by Mekari specifically serving Indonesian SMEs and enterprises. Directly competes with Smart Salary's core payroll and HRIS modules on price, compliance, and ease-of-use.
• Swingvy: Asia-focused HR, payroll, and benefits platform with significant presence in Southeast Asia (Singapore, Malaysia, Thailand). Comparable target market of SMEs and enterprise, similar payroll + HRIS bundling, and a sales-led motion.
• Mekari: Indonesian SaaS suite including Mekari Talenta (HR & payroll) and Mekari Jurnal (accounting). Most direct competitor to Smart Salary in the Indonesian HRIS/payroll market with similar target customers and overlapping feature set including payroll, attendance, and EWA.
• Hibob (Bob): HRIS platform (Bob) with payroll, time, and people management features serving mid-market companies globally including APAC. Overlaps with Smart Salary on HRIS, payroll, and people analytics for growing international employers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/smartsalarysolution
• LinkedInlinkedin.com/company/smartsalarysolution
• Xx.com/SmartsalaryHRIS

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Salary