Swingvy
Swingvy is a Singapore-based cloud HRMS platform founded in 2016 that provides integrated payroll, leave, time tracking, claims, and HR management tools to 10,000+ SMEs across Singapore, Malaysia, Taiwan, and Korea, with localized statutory compliance and an AI recruitment assistant.
- Company typePrivate
- Founded2016
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Swingvy does
Swingvy is a Singapore-based cloud HRMS provider founded in 2016 that targets small and medium-sized businesses in Southeast Asia and East Asia. The platform offers an integrated suite of HR modules—HR Hub, Leave, Time, Claims, Payroll, Mobile, and Insights—plus an AI-powered assistant (Swingvy Stella) for recruitment tasks. The company reports serving 10,000+ customer companies with approximately 200,000 active employees across Singapore, Malaysia, Taiwan, and Korea, with localized statutory compliance built into the payroll engine for each market (CPF/MOM/IRAS for Singapore, Malaysian statutory requirements, and Taiwan labor and health insurance regulations).
The technology stack is hosted on AWS infrastructure with ISO 27001:2022 certified security, AES-256 encryption at rest, and 256-bit SSL in transit. Native integrations span Xero (accounting), StaffAny (shift-worker rostering), and the three major calendar platforms (Google Calendar, Outlook, iCal). The business model is a per-seat SaaS subscription at S$5/employee/month for the Premium plan with a Time module add-on at S$3/employee/month, plus payroll outsourcing and recruiting services as managed offerings. Pricing for Singapore customers is materially subsidized by PSG grants covering 50-70% of cost under the IMDA SMEs Go Digital programme, which doubles as a go-to-market channel.
The company has raised approximately $9.5M across funding rounds since 2016, with notable institutional investors including Samsung Ventures, Aviva Ventures, Walden International, Big Basin Capital, BASS, and SparkLabs, plus a 2023 strategic investment from Hancom. Go-to-market combines product-led growth (free mobile app, self-serve onboarding, PSG grant eligibility) with field sales for accounts above 100 employees, and is supplemented by a partner/reseller channel through the published partner directory and review platforms (Capterra, GetApp, Xero App Marketplace). Reported customer outcomes—94% recommendation rate, 90% ease-of-switching, 95%+ renewal in Taiwan, and 42%+ HR efficiency improvement—indicate strong product-market fit at the SME tier across multiple regional segments.
Swingvy firmographics
Firmographics- Name
- Swingvy
- Legal name
- 星緯股份有限公司
- Website
- https://swingvy.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Swingvy is a Singapore-based cloud HRMS platform founded in 2016 that provides integrated payroll, leave, time tracking, claims, and HR management tools to 10,000+ SMEs across Singapore, Malaysia, Taiwan, and Korea, with localized statutory compliance and an AI recruitment assistant.
- Ownership category
- akta.pro rank
Swingvy industry classification
Industry- Product category
- Cloud HR Management Software (HRMS)
- NAICS
- Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)
- akta.pro secondary industry
- Employee Lifecycle Transactions (Transfers, Promotions, Job Changes) (BPAAAIAE)
Keywords
Where Swingvy is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
Swingvy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS - Premium Plan: Monthly or annual subscription pricing per employee for access to HRMS platform including HR Hub, Leave, Claims, and core modules. Premium plan priced at S$5.00 per employee per month.
- Subscription SaaS - Time Add-on: Additional module subscription for Time & Attendance tracking as add-on to Premium plan. Priced at S$3.00 per employee per month.
- Payroll Outsourcing Service: Full payroll outsourcing service with all-in-one HR platform for companies preferring managed services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Premium Plan - Core HRMS suite |
| Per seat | Monthly | Time Module Add-on |
| Per seat | Monthly | Swingvy + StaffAny Combined Package |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Swingvy product offering
Product offeringCore offering
Swingvy sells a cloud-based, all-in-one HRMS (Human Resource Management System) platform for small and medium-sized businesses, centered on a modular suite including HR Hub (central employee database), Leave Management, Time & Attendance, Expense Claims, Payroll, Mobile App, Insights analytics, and an AI assistant called Swingvy Stella. The platform is offered primarily on a per-employee SaaS subscription basis, with local statutory compliance built in for Singapore, Malaysia, and Taiwan, and is supplemented by a full Payroll Outsourcing service.
Product overview
Swingvy is a full-suite people operations platform designed for SMEs, offering a modular cloud-based HRMS architecture. The core platform consists of the HR Hub (central employee management module) that connects and syncs data across multiple HR modules including Leave Management, Time & Attendance Tracking, Expense Claims, and Payroll. Additional add-on modules include Insights (HR analytics) and Swingvy Stella (AI-powered recruitment assistant). The platform also offers integrated services for payroll outsourcing and recruiting, plus Xero accounting integration for seamless payroll-to-accounting workflows. All core modules are accessible via a free mobile app (iOS/Android), with the platform supporting companies in Singapore, Malaysia, and Taiwan with local statutory compliance.
Differentiator
Problem solved
Functional benefit
Brands
- Swingvy Stella: AI-powered HR assistant feature that helps accelerate job posting and HR tasks using artificial intelligence
- Shiftee
Quantifiable outcome
- 94% of customers would recommend Swingvy HR software
- +4 more outcomes
Companies that use Swingvy
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles4 records
Swingvy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature5 records
Swingvy partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- XerocoreIntegration partnership with Xero cloud accounting software. Swingvy payroll data syncs directly to Xero for streamlined accounting processes. Available through Xero app marketplace with 5-star integration rating.
- StaffAnycoreAPI integration connecting StaffAny rostering and time tracking system with Swingvy Payroll. Shift worker timesheets pull directly into Swingvy for unified payroll processing. Joint go-to-market offering at S$8.50/RM10 per employee per month.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Swingvy competitors and assessment
Company assessmentDirect peers
- HR.my: HR.my is a Malaysia-focused online payroll and HR software targeting SMEs, directly comparable on geography, target customer, and product scope.
- Kakitangan: Kakitangan is a Malaysia-based HR, payroll, and benefits SaaS platform targeting SMEs, directly comparable to Swingvy's Malaysia operations, pricing model (per-employee subscription), and SME customer profile.
- Talenox: Talenox is a Singapore/Malaysia HR and payroll SaaS for SMEs, offering cloud-based people operations across SEA — closely overlapping Swingvy's core HRMS scope and customer segment.
- BrioHR: BrioHR is an Asia-focused HR SaaS (Hong Kong headquarters) serving SMEs with leave, attendance, payroll and HR modules — a direct horizontal peer in the same per-employee subscription, multi-country SME HRMS category.
- Justlogin: Justlogin is a Singapore-founded HR, payroll, and benefits SaaS for SMEs across SEA — overlapping with Swingvy's HRMS suite, Singapore/Malaysia footprint, and SME pricing model.
Broad incumbents
- Rippling: Rippling is a US-headquartered HR, IT, and finance platform that has expanded into Singapore and other Asian markets. It is a broad incumbent offering overlapping HRMS functionality as part of a much wider HR+IT+finance suite targeting SMB to enterprise.
- Deel: Deel is a global HR and payroll platform strong in employer-of-record services. While its primary wedge is global hiring, it overlaps with Swingvy's payroll + HR scope and increasingly targets SEA markets with regional compliance.
- BambooHR: BambooHR is a leading global HRIS SaaS for SMBs. Although it has not deeply localized for SEA statutory compliance, it competes with Swingvy for the same small-business HR buyer and is expanding internationally.
- Gusto: Gusto is a US SMB payroll, HR, and benefits platform. While its primary market is the US, it serves as the comparable global benchmark for the SME payroll + HR SaaS business model Swingvy operates in Asia.
Emerging players
- StaffAny: StaffAny is a Singapore-based shift-worker rostering and time-tracking SaaS that has a formal integration partnership with Swingvy (joint S$8.50/RM10 bundle). It is an emerging player in adjacent shift-management workflows with partial functional overlap on Time & Attendance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Swingvy social profiles
Digital presenceSwingvy compliance and trust
Trust signalCompliance2 records
Swingvy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swingvy leadership team
Management profileNumber of profiles
Profiles4 records
Swingvy funding detail
Funding detailFunding overview
Funding rounds5 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swingvy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swingvy
What does Swingvy do?
Swingvy sells a cloud-based, all-in-one HRMS (Human Resource Management System) platform for small and medium-sized businesses, centered on a modular suite including HR Hub (central employee database), Leave Management, Time & Attendance, Expense Claims, Payroll, Mobile App, Insights analytics, and an AI assistant called Swingvy Stella. The platform is offered primarily on a per-employee SaaS subscription basis, with local statutory compliance built in for Singapore, Malaysia, and Taiwan, and is supplemented by a full Payroll Outsourcing service.
Is Swingvy a public or private company?
Swingvy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Swingvy founded?
Swingvy was founded in 2016. It employs 11 to 50 people.
Where is Swingvy based?
Swingvy is headquartered in Singapore, Singapore, in the Asia region.
How does Swingvy make money?
Three revenue lines are on record. Subscription SaaS - Premium Plan is the primary driver. The others are subscription SaaS - Time Add-on and payroll Outsourcing Service.
Who are Swingvy's main competitors?
Direct peers on record are HR.my, Kakitangan, Talenox, BrioHR and Justlogin. Broad incumbents are Rippling, Deel, BambooHR and Gusto. StaffAny is listed as an emerging player.
Does Swingvy have an API?
No public API is recorded for Swingvy.
What industry is Swingvy in?
Swingvy's product category is Cloud HR Management Software (HRMS). Its primary akta.pro industry code is BPACAIAB, Payroll Software & Payroll-as-a-Service (SaaS), with a secondary code of BPAAAIAE, Employee Lifecycle Transactions (Transfers, Promotions, Job Changes). Its NAICS code is 541511 and its SIC code is 7372.