Mips
Mips AB is a Swedish public company (Nasdaq Stockholm: MIPS) that licenses patented low-friction layer safety systems to 150+ helmet manufacturers worldwide, reducing rotational motion in angled impacts across cycling, snow, motorsport, equestrian, and industrial helmets.
- Company typePublic
- Founded2000
- HeadquartersTäby, Sweden
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Mips does
Mips AB is a Swedish public company (Nasdaq Stockholm: MIPS) that develops and licenses patented helmet-based safety systems intended to reduce rotational motion transferred to the head during angled impacts. Founded in 2000 based on research by neurosurgeon Hans von Holst and researcher Peter Halldin at the Swedish Royal Institute of Technology (KTH), the company's flagship technology is a low-friction layer that allows 10-15mm of multi-directional movement between the helmet padding and shell, mimicking the brain's own cerebrospinal-fluid protective mechanism. The product portfolio centers on the core Mips® Safety System plus specialized variants such as Mips Integra TX, an integrated 0.1mm low-friction layer sewn into comfort padding for full-coverage helmets used in moto, equestrian, and snow applications.
Mips operates a pure B2B technology-licensing model. The company does not sell directly to consumers; instead, it works with helmet manufacturers from initial design through approval testing and production, embedding the system into partner products. Mips technology is integrated into 1,000+ helmet models across 150+ brand partners including Specialized, Giro, Smith, Bell, POC, Fox Racing, Oakley, Sweet Protection, Troy Lee Designs, and Charles Owen, covering bicycle, snow, motorsport, equestrian, climbing, construction/industrial, military, and children's helmets. End-consumer pricing carries a typical 10-50 EUR premium over non-Mips equivalents.
The company's revenue is generated through per-unit licensing royalties across its global partner base, with 32M+ cumulative systems sold through end-2021 and a 50,000+ test validation library housed at the Stockholm global testing center. Strategic expansion has moved Mips from a sports-only foundation into industrial and professional safety verticals via partnerships with MSA Safety, Delta Plus, uvex, Bollé, Protective Industrial Products, Husqvarna, and Dräger, complemented by the December 2025 acquisition of complementary impact-absorption technology company Koroyd. The company is headquartered in Täby, Sweden, with wholly-owned subsidiaries Fluid Inside (acquired May 2019) and Koroyd (acquired December 2025).
Mips firmographics
Firmographics- Name
- Mips
- Legal name
- Mips AB (PUBL)
- Website
- https://mipsprotection.com
- Company type
- Public
- Founded year
- 2000
- Operating status
- Operating
- Short description
- Mips AB is a Swedish public company (Nasdaq Stockholm: MIPS) that licenses patented low-friction layer safety systems to 150+ helmet manufacturers worldwide, reducing rotational motion in angled impacts across cycling, snow, motorsport, equestrian, and industrial helmets.
- Ownership category
- akta.pro rank
Mips industry classification
Industry- Product category
- Helmet Safety Technology
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Powersports Safety, Helmets & Protective Gear Manufacturing (IMACAEAN)
- akta.pro secondary industries
- Safety, Lighting & Security Hardware Manufacturing (Helmets/Lights/Locks) (IMACAOAJ), Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB), Safety Accessories & Wearables Retail (Neck Braces, Hydration, Earplugs) (CRAMANAL)
Keywords
Where Mips is headquartered
LocationHeadquarters
- HQ city
- Täby
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Mips business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain, Others
Revenue model
- Technology Licensing to Helmet Manufacturers: Mips licenses its patented low-friction layer safety system to helmet manufacturers. The company works with partners through initial integration steps, approval testing, and production. Pricing for end consumers varies by helmet brand and model, with Mips-equipped helmets typically costing 10-50 EUR more than non-Mips equivalents.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Mips-equipped helmets across multiple price segments |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Mips product offering
Product offeringCore offering
Mips develops and licenses a patented low-friction layer safety system designed to be integrated into helmets to reduce rotational motion transferred to the head during angled impacts. The company works with 150+ helmet brand partners across bicycle, snow, motorsport, equestrian, climbing, and industrial/construction segments, providing technology, technical integration support, and approval testing during helmet manufacturing. Revenue is generated through technology licensing and royalties paid by helmet manufacturers who embed the Mips system into their finished helmet products.
Product overview
Mips offers helmet safety technology through its core Mips® Safety System, a patented low-friction layer designed to reduce rotational motion transferred to the head during angled impacts. The company provides the Mips technology as a component for helmet manufacturers across multiple sports and safety categories. The product portfolio centers on the Mips® Safety System and its specialized variants like Mips Integra TX, which integrates directly into comfort padding. Mips technology is incorporated into helmets for cycling, snow sports, motorsport, equestrian, climbing, and construction/industrial applications, working with over 150 helmet brand partners worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Mips Safety System Patented low-friction layer technology designed to be integrated into helmets during manufacturing to help reduce rotational motion transferred to the head during certain angled impacts. The system allows 10-15mm of multi-directional movement inside the helmet and is licensed to 150+ helmet brand partners across bike, snow, motorsport, equestrian, climbing, and construction/industrial segments.
Quantifiable outcome
- 42 out of 50 helmets rated 5-star (highest safety rating) by Virginia Tech in 2021 were Mips-equipped helmets
- +3 more outcomes
Companies that use Mips
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles2 records
Mips technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mips partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, flagship and minor.
- DrägercorePartnership with Dräger to develop next generation safety technology for fire and rescue applications. This represents Mips' expansion into professional emergency services safety.
- KoroydcoreMips acquired Koroyd in December 2025, bringing additional safety technology into the Mips portfolio. Koroyd is known for its energy-absorbing materials used in helmets.
- HusqvarnacorePartnership bringing helmet-based safety technology to the forestry industry, extending Mips beyond traditional sports and recreation into professional work safety.
- FIM Motocross World ChampionshipflagshipOfficial Safety Partner of the FIM Motocross World Championship. Mips-equipped racers achieved 7 titles and 63% winning percentage in 2025 season.
- Gothenburg Horse ShowflagshipSecond year as Official Safety Partner at Gothenburg Horse Show, equestrian event featuring top riders.
- Team HRCflagshipExtended MXGP sponsorship with Honda's factory racing team. Mips-equipped HRC racers include Tim Gajser (multi MXGP World Champion) and Mitch Evans.
- MSA SafetycorePartnership to bolster commitment to workplace safety, expanding Mips technology into industrial safety helmets and PPE products.
- Delta PluscorePartnership focused on workplace safety, integrating Mips technology into Delta Plus safety helmet product lines.
- ArcominorHead Protection Education Partnership focused on workplace safety education and awareness.
- uvex safety groupcoreCollaboration with uvex safety group to integrate Mips low-friction layer into industrial and safety helmets.
- Protective Industrial ProductscorePartnership to introduce Mips technology to the North American PPE market, expanding distribution into US workplace safety sector.
- CenturionminorUK first partnership with Centurion for safety helmets in the British market.
- BollécoreCommitment to integrate Mips technology in all future Bollé ski and cycling helmet models.
- KabutominorMotoGP partnership launching with Kabuto, featuring Joan Mir's helmet choice (F-17 GP).
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Mips competitors and assessment
Company assessmentBroad incumbents
- MSA Safety: MSA Safety is a global leader in safety equipment including industrial hard hats, where it has partnered with Mips to integrate rotational-motion protection. It is comparable as a peer in the workplace/PPE safety helmet category that Mips is actively expanding into.
- Specialized Bicycle Components: Specialized is both a large Mips partner (e.g., S-Works Prevail 3, Proframe Mips) and the owner of competing rotational-impact technology (ANGi/Mindset). It is comparable as a vertically integrated helmet-and-bike OEM that could choose between licensing Mips or pushing proprietary alternatives.
- uvex safety group: uvex is a large German safety-products manufacturer integrating Mips technology into industrial helmets while also developing its own proprietary safety systems. It is comparable as both a distribution partner in the industrial-safety segment and a potential vertical competitor.
- D3O: D3O is a broader impact-protection company supplying rate-sensitive foams used across helmet, body armor, and consumer-electronics applications. While not focused exclusively on helmet rotational protection, it competes for the same impact-mitigation design wins and licensing slots inside helmets.
Emerging players
- HexArmor: HexArmor specializes in high-performance industrial safety gloves, arm protection, and body protection with proprietary impact-resistant materials. While primarily focused on body protection, it competes in the same industrial-safety channel as Mips' expanding PPE helmet business.
- RHEON Labs: Rheon Labs develops a strain-rate-sensitive superplastic material that stiffens on impact and is licensed into helmets and other protective products. It represents a newer entrant in rotational-impact protection, with technology being adopted by select helmet brands as a Mips alternative.
Direct peers
- POC SPIN: POC's SPIN (Silicone Pad Integration Network) technology uses silicone pads to redirect rotational forces inside helmets across bike, snow, and safety categories. POC is both a Mips licensee and a direct competitor with its own rotational-motion solution, making it a uniquely comparable peer.
- 6D Helmets: 6D's Omni-Directional Suspension (ODS) technology uses a network of elastomeric dampers to manage angular and linear accelerations in motocross, mountain bike, and snow helmets. It targets the same brain-protection outcome as Mips with a fundamentally different mechanical approach.
- WaveCel (Trek/Bontrager): WaveCel is Bontrager's proprietary collapsible cellular-structure technology designed to reduce rotational and linear impact forces in bike helmets. It is the most direct competitor to Mips in the cycling category, offering an alternative impact-protection architecture integrated into Trek/Bontrager helmets.
- Koroyd: Koroyd manufactures welded tube-based energy-absorbing materials used as helmet liners for cycling, snow, motorsport, and industrial applications. It was a competing helmet-impact technology until Mips acquired the company in December 2025, but prior to the acquisition was a clear peer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Mips social profiles
Digital presenceMips financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mips leadership team
Management profileNumber of profiles
Profiles3 records
Mips subsidiaries and ownership
Company hierarchySubsidiaries2 records
Mips funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mips M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mips
What does Mips do?
Mips develops and licenses a patented low-friction layer safety system designed to be integrated into helmets to reduce rotational motion transferred to the head during angled impacts. The company works with 150+ helmet brand partners across bicycle, snow, motorsport, equestrian, climbing, and industrial/construction segments, providing technology, technical integration support, and approval testing during helmet manufacturing. Revenue is generated through technology licensing and royalties paid by helmet manufacturers who embed the Mips system into their finished helmet products.
Is Mips a public or private company?
Mips is a public company. It is classified as public and is currently operating.
When was Mips founded?
Mips was founded in 2000.
Where is Mips based?
Mips is headquartered in Täby, Sweden, in the Europe region.
How does Mips make money?
One revenue line is on record: technology Licensing to Helmet Manufacturers.
Who are Mips's main competitors?
Broad incumbents on record are MSA Safety, Specialized Bicycle Components, uvex safety group and D3O. Emerging players are HexArmor and RHEON Labs. Direct peers are POC SPIN, 6D Helmets, WaveCel (Trek/Bontrager) and Koroyd.
Does Mips have an API?
No public API is recorded for Mips.
What industry is Mips in?
Mips's product category is Helmet Safety Technology. Its primary akta.pro industry code is IMACAEAN, Powersports Safety, Helmets & Protective Gear Manufacturing, with a secondary code of IMACAOAJ, Safety, Lighting & Security Hardware Manufacturing (Helmets/Lights/Locks). Its NAICS code is 336991 and its SIC code is 3751.