Selva
Selva is a Mexico City-based marketing agency group operating eight specialized sub-agencies across digital, content, gastronomy, culture, technology, sports, and street marketing verticals, serving brand clients primarily in CDMX.
- Company typePrivate
- Founded2013
- HeadquartersCuauhtémoc, Mexico
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Selva does
Selva is a privately held Mexican marketing agency group founded in 2013 and headquartered at Av. Amatlán 33, Colonia Condesa, Cuauhtémoc, Mexico City. The company operates as a holding entity over a portfolio of eight specialized sub-agency brands: Costa Agencia, Paladar.lat, Local.mx, Team.lat, Somos-art, Drama.mx, Golive.mx, and Agencia Libre. Each sub-brand targets a distinct marketing vertical — digital, content, food & wine (gastronomy), culture, technology, sports, and street marketing — allowing the group to pitch specialized creative and media services to brand clients while pooling overhead and shared services at the parent level.
The group's core technology is the multi-brand agency delivery model itself: specialized creative, content production, and brand strategy services delivered through vertically tuned sub-agencies rather than a unified service stack. The leadership bench is organized around six functional pillars — People, Shared Services & Tech, Business & Management Performance, Tactical, Finance & Legal, and the Founder role (Structure & Strategy, held by Gustavo Guzmán). No proprietary SaaS platform, AI tools, or technology product are disclosed; the offering is classic professional services.
Selva's business model is professional-services B2B: it generates revenue by pitching and executing marketing campaigns for brand clients in Mexico, primarily within the CDMX metro area. Pricing is not publicly disclosed and is presumed to follow project-based or retainer quoting typical of mid-market agencies. Go-to-market is sales-led, relying on direct client engagement and professional networks (including LinkedIn presence of named principals) rather than self-serve or product-led channels. No external investors, funding rounds, M&A activity, or revenue figures are disclosed, and the company remains founder-led without any stated parent or institutional backing.
Selva firmographics
Firmographics- Name
- Selva
- Website
- https://selva.lat
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Selva is a Mexico City-based marketing agency group operating eight specialized sub-agencies across digital, content, gastronomy, culture, technology, sports, and street marketing verticals, serving brand clients primarily in CDMX.
- Ownership category
- akta.pro rank
Selva industry classification
Industry- Product category
- Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Search Engine Marketing (SEM) / Paid Search (PPC) Management (MPAAACAB)
- akta.pro secondary industry
- Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)
Keywords
Where Selva is headquartered
LocationHeadquarters
- HQ city
- Cuauhtémoc
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Selva business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Marketing Agency Services: Selva operates as a holding group for multiple marketing agencies, providing specialized marketing services across digital, content, food & wine, culture, tech, and sports verticals to brand clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Selva product offering
Product offeringCore offering
Selva is a marketing agency group that operates a portfolio of eight specialized agency brands (Costa Agencia, Paladar.lat, Local.mx, Team.lat, Somos-art, Drama.mx, Golive.mx, and Agencia Libre) delivering creative, content, digital, food & wine, culture, technology, sports, and street marketing services to brand clients. The organization is founded and led by Gustavo Guzmán, with cross-agency shared services, finance, legal, and tactical functions.
Product overview
Selva is a group of marketing agencies that specializes in multiple verticals: Digital, Content, Food & Wine/Gastronomy, Culture, Technology, Sports, and Street marketing. The company operates as a portfolio of eight distinct agency brands including Costa Agencia, Paladar.lat, Local.mx, Team.lat, Somos-art, Drama.mx, Golive.mx, and Agencia Libre. Each agency focuses on a specific specialization such as digital marketing, food and wine content, local advertising, sports, cultural content, or creative services. The group is led by Founder Gustavo Guzmán (Structure & Strategy) along with a leadership team covering People, Shared Services & Tech, Business & Management Performance, Tactical, and Finance & Legal functions.
Differentiator
Problem solved
Functional benefit
Products and services
- Costa Agencia A marketing agency brand within the Selva group portfolio, providing marketing services to brand clients.
- Paladar.lat A marketing agency brand within the Selva group portfolio specializing in food and wine content and gastronomy marketing for brand clients.
- Local.mx A marketing agency brand within the Selva group portfolio providing local advertising and marketing services to brand clients.
- Team.lat A marketing agency brand within the Selva group portfolio specializing in sports marketing services for brand clients.
- Somos-art A marketing agency brand within the Selva group portfolio specializing in cultural content and creative marketing services for brand clients.
- Drama.mx A marketing agency brand within the Selva group portfolio providing creative marketing services to brand clients.
- Golive.mx A marketing agency brand within the Selva group portfolio providing marketing services to brand clients.
- Agencia Libre A marketing agency brand within the Selva group portfolio providing marketing services to brand clients.
Companies that use Selva
Customer profileSegments1 record
Ideal customer profiles2 records
Selva technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Selva partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Costa AgenciacoreSister agency brand within the Selva portfolio, part of the multi-agency group structure specializing in marketing services.
- Paladar.latcoreSister agency brand within the Selva portfolio, part of the multi-agency group structure.
- Local.mx / Local AgenciacoreSister agency brand within the Selva portfolio, part of the multi-agency group structure.
- Team.latcoreSister agency brand within the Selva portfolio, part of the multi-agency group structure.
- Somos ArtcoreSister agency brand within the Selva portfolio, part of the multi-agency group structure.
- Drama.mxcoreSister agency brand within the Selva portfolio, part of the multi-agency group structure.
- Golive.mxcoreSister agency brand within the Selva portfolio, part of the multi-agency group structure.
- Agencia LibrecoreSister agency brand within the Selva portfolio, part of the multi-agency group structure.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Selva competitors and assessment
Company assessmentBroad incumbents
- LLYC: Spanish-headquartered communications and marketing services firm with significant Latin American operations, offering advertising, PR, and digital services — overlaps with Selva's creative and content verticals.
- Publicis Mexico: Mexico presence of the global Publicis network, providing integrated advertising, digital, and media services to multinational and Mexican brand clients.
- BBDO Mexico: Omnicom-owned global creative agency with a Mexico office serving major Mexican and multinational clients with advertising and brand-building services.
- Ogilvy Mexico: WPP-owned global advertising agency with substantial Mexican operations offering creative, digital, and brand strategy services — competes for the same Mexican brand-client budgets.
- MullenLowe SSP3 Mexico: IPG-affiliated global agency with a Mexico presence offering creative, digital, and content services to Latin American and multinational clients.
- McCann Mexico: IPG-owned global agency with established Mexican operations, providing creative, digital, and brand strategy services comparable to Selva's digital and content offerings.
- Leo Burnett Mexico: Publicis-owned global creative agency with a Mexican operation delivering brand and digital campaigns — competes for the same Mexican brand budgets.
- Dentsu Mexico: Japanese-headquartered global agency network with Mexican operations, offering integrated advertising, digital, and brand experience services.
Direct peers
- Grupo W: Mexican multi-disciplinary agency group offering advertising, digital, and brand services to brand clients in Mexico — directly comparable as a domestically anchored agency collective.
- Terán\TBWA: Long-standing Mexican creative agency affiliated with TBWA's global network, serving major Mexican and multinational brand clients with creative and digital services from Mexico City.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Selva social profiles
Digital presenceSelva financial estimates
Financial estimateRevenue estimate
Valuation estimate
Selva leadership team
Management profileNumber of profiles
Profiles6 records
Selva funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Selva M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Selva
What does Selva do?
Selva is a marketing agency group that operates a portfolio of eight specialized agency brands (Costa Agencia, Paladar.lat, Local.mx, Team.lat, Somos-art, Drama.mx, Golive.mx, and Agencia Libre) delivering creative, content, digital, food & wine, culture, technology, sports, and street marketing services to brand clients. The organization is founded and led by Gustavo Guzmán, with cross-agency shared services, finance, legal, and tactical functions.
Is Selva a public or private company?
Selva is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Selva founded?
Selva was founded in 2013. It employs 51 to 100 people.
Where is Selva based?
Selva is headquartered in Cuauhtémoc, Mexico, in the Latin America region.
How does Selva make money?
One revenue line is on record: marketing Agency Services.
Who are Selva's main competitors?
Broad incumbents on record are LLYC, Publicis Mexico, BBDO Mexico, Ogilvy Mexico, MullenLowe SSP3 Mexico, McCann Mexico, Leo Burnett Mexico and Dentsu Mexico. Direct peers are Grupo W and Terán\TBWA.
Does Selva have an API?
No public API is recorded for Selva.
What industry is Selva in?
Selva's product category is Marketing Services. Its primary akta.pro industry code is MPAAACAB, Search Engine Marketing (SEM) / Paid Search (PPC) Management, with a secondary code of BPAFACAA, Search Engine Marketing (SEM) / Paid Search (PPC). Its NAICS code is 541810 and its SIC code is 7311.