Svenska Fordonsbranschen

What Svenska Fordonsbranschen does

Svenska Fordonsbranschen is a Stockholm-based, member-funded trade organization (branschorganisation) representing the brand-independent vehicle aftermarket in Sweden. Formed in 2023 through the merger of Sveriges Bildelsgrossisters Förening (founded 1930) and Sveriges Fordonsverkstäders Förening (founded 2013), the organization now represents approximately 2,200 member companies, including independent vehicle workshops, parts wholesalers and distributors, tire companies, motorcycle dealers, and heavy-vehicle/truck workshops. Its predecessor bodies collectively trace nearly a century of continuous industry organizing, and the unified brand consolidates advocacy, legal, education, and event functions under one roof.

The organization's core offerings are membership and the services bundled with it. Members pay tiered annual dues ranging from 5,160 SEK (1–4 employees) to 45,480 SEK (50–99 employees), with custom quotes for 100+ employee enterprises. Bundled services include specialized legal advice in workshop law, consumer law, and labor law (delivered by in-house lawyer Alexander Clomén); regulatory advocacy in Swedish and EU institutions via memberships in FIGIEFA, AFCAR, CECRA, AIRC, and FAAS; SERMI certification guidance (with Sweden being the first EU country to implement SERMI on 2023-10-01); training courses (including digital legal courses for MC dealers at 495 SEK + VAT, delivered via Microsoft Teams); practical guides and templates; and a consumer-facing workshop locator ('Hitta verkstad'). The organization also owns and operates Automässan, the Nordic region's largest automotive aftermarket trade fair, held every three years, and publishes SFB Magasin as its regular industry newsletter. Additional revenue and member value are generated through negotiated member-benefit partnerships, including business insurance via Försäkringskompetens (reported ~30% cost reduction), joint electricity procurement via Eneas, purchasing agreements via SEIVA (approximately 150 contracts, including fuel discounts), and security solutions via Manison Security.

The go-to-market combines direct membership sales, digital content (SFB Magasin, website, social channels), event-driven engagement (Automässan, regional career events like 'Tillsammans för framtidens jobb'), and thought-leadership publications by CEO Lars Bergmark on topics ranging from climate policy to competition law. Operationally, the organization is lean — approximately five staff members including the CEO, Service Market Manager, lawyer, administrator, and PR/comms lead — supported by European trade-body affiliations that extend its policy reach without proportional headcount. The organization is governed by a board elected from its member companies; it is not venture- or private-equity-backed and operates as a non-listed industry association.

Name

Svenska Fordonsbranschen

Legal name

Svenska Fordonsbranschen

Website

https://svenskafordonsbranschen.se

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Svenska Fordonsbranschen is the Stockholm-based trade organization representing Sweden's approximately 2,200 brand-independent automotive aftermarket companies — workshops, parts wholesalers, tire firms, motorcycle dealers, and heavy-vehicle operators — providing legal advice, regulatory advocacy, training, and member benefits including the Automässan trade fair.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: The organization generates revenue through annual membership fees charged to member companies. Fees are tiered based on company size (number of employees) and provide access to legal advisory services, training, industry information, and collective advocacy.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Svenska Fordonsbranschen is a membership-based trade organization representing approximately 2,200 independent vehicle workshops, parts wholesalers, and tire companies across Sweden. It provides members with industry-specific legal advisory services, regulatory advocacy toward Swedish and EU institutions, training and education, and access to negotiated member benefits including business insurance, electricity contracts, and procurement agreements. The organization also owns and operates Automässan, the Nordic region's leading automotive aftermarket trade fair.

Product overview

Svenska Fordonsbranschen is a membership-based industry organization for the brand-independent automotive aftermarket in Sweden, offering a unified platform of services rather than a traditional software product. The core offering centers on membership providing access to legal advice, industry advocacy, and training. Key products include Juridisk rådgivning (legal consultation), SFB Magasin (industry newsletter), and Guider och vägledningar (guides). The organization also owns Automässan, the Nordic region's leading automotive trade fair. Member benefits include insurance solutions through Försäkringskompetens, electricity contracts via Eneas, and procurement agreements via SEIVA. Additional services include Sermi guidance, workshop locator, and educational courses delivered via Teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Medlemskap (Membership) Annual membership subscription for independent automotive aftermarket businesses (vehicle workshops, parts wholesalers, tire companies, motorcycle dealers, heavy vehicle workshops) priced on a tiered basis by company size from 5,160 SEK (1-4 employees) to 45,480 SEK (50-99 employees), with custom quotes for 100+ employees. Membership provides access to legal advisory, training, advocacy, and member benefit programs.
• Juridisk rådgivning (Legal Advisory) Industry-specific legal consultation service available to member companies, covering vehicle workshop law, consumer complaints, insurance matters, company law, labor law, and work environment regulations. Delivered by in-house counsel to members operating independent vehicle workshops in Sweden.
• Digital kurs i juridik för MC-handlare (Digital Legal Course for Motorcycle Dealers) Standalone paid online legal education course for motorcycle dealers priced at 495 SEK + VAT per participant, covering consumer law, contract terms, dispute handling, distance sales, and anti-money laundering regulations. Conducted live via Microsoft Teams.
• Automässan (Automotive Trade Fair) The Nordic region's leading automotive aftermarket trade fair, owned and operated by Svenska Fordonsbranschen, held every three years. Showcases innovations, workshop equipment, spare parts, and digital solutions, serving as the primary industry gathering point for exhibitors and visitors across the Nordic region.

Quantifiable outcome

• Insurance cost reductions of approximately 30% compared to previous solutions through partner Försäkringskompetens
• +1 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, major and standard.

• FIGIEFAcoreStrategic or Co-development PartnerEuropean industry organization for independent distributors of vehicle parts and equipment. Svenska Fordonsbranschen participates through FIGIEFA to drive fair competition, open vehicle data, and access to spare parts on equal terms. FIGIEFA holds annual meetings where European aftermarket issues are coordinated.
• FAAS (Forum on Automotive Aftermarket Sustainability)coreStrategic or Co-development PartnerCooperation platform for suppliers and wholesalers of vehicle parts in Europe. FAAS works for a sustainable and competitive aftermarket focused on innovation and circular solutions. Svenska Fordonsbranschen participates in FAAS work including development of Product Carbon Footprint (PCF) templates.
• AFCAR (Alliance for the Freedom of Car Repair in the EU)coreStrategic or Co-development PartnerEuropean alliance defending the right for independent actors to repair and service vehicles. AFCAR works particularly on vehicle data access, digitalization, and new mobility services issues.
• CECRA (European Council for Motor Trades and Repairs)coreStrategic or Co-development PartnerEuropean organization representing vehicle retailers and workshops. CECRA focuses on fair competition conditions, education, and digitalization's impact on the industry.
• AIRC (Alliance of Independent Repairers in Europe)coreStrategic or Co-development PartnerEuropean organization representing the independent vehicle aftermarket. AIRC works to ensure free access to vehicle data, fair competition conditions, and equivalent opportunities for independent workshops and suppliers throughout Europe.
• T4AA (Together for Access to Automotive data)majorStrategic or Co-development PartnerInternational cooperation focused on access to vehicle data for the independent aftermarket. Sweden joined T4AA in 2022.
• FörsäkringskompetensmajorGTM or Marketing PartnerInsurance broker in Uppsala that partnered with Svenska Fordonsbranschen to develop a specially advantageous business insurance for members. Insurance package includes vehicle, property, and administration coverage with cyber insurance included. Members reportedly see cost reductions of approximately 30%.
• EneasstandardGTM or Marketing PartnerEnergy company offering collective electricity purchasing through their 'Samköp av el' (joint electricity purchasing) service. Eneas negotiates electricity contracts on behalf of members, monitors terms continuously, and represents members in contacts with electricity market actors.
• SEIVAstandardGTM or Marketing PartnerMember benefit partner providing access to approximately 150 discounted purchasing agreements through SEIVA's purchasing portal. Benefits include fuel discounts (e.g., from OKQ8) and other business-critical purchases.
• Manison SecuritystandardGTM or Marketing PartnerSecurity company offering professional solutions for members including alarm systems, camera surveillance, access control systems, and remote alarm management.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• CECRA: European Council for Motor Trades and Repairs; pan-European trade body serving vehicle retailers and workshops on fair competition, education, and digitalization - a directly comparable trade association mission.
• AFCAR: Alliance for the Freedom of Car Repair in the EU; advocacy alliance defending independent repairers' right to service vehicles, directly aligned with SFB's mission on data access and fair competition.
• AIRC: Alliance of Independent Repairers in Europe; represents the independent vehicle aftermarket across Europe, working to ensure free access to vehicle data and equivalent opportunities for independent workshops - a closely comparable peer.
• FIGIEFA: International federation representing independent distributors and aftermarket operators in Europe. Functionally equivalent trade body at the EU level for the same constituent group Svenska Fordonsbranschen serves in Sweden.

Regional players

• Automotive Service Association (ASA): US national trade association for independent automotive service businesses; the closest functional national-level trade body peer in a different geography, serving independent mechanical and collision repair shops.
• NBF - Norges Bilbransjeforbund: Norwegian national trade association for the automotive trade; the closest Nordic national counterpart operating in an adjacent geography with similar trade association functions for automotive service and parts operators.

Broad incumbents

• MEMA: Motor & Equipment Manufacturers Association; US trade association representing motor vehicle parts manufacturers and distributors. Broader in scope than SFB but operates in the same industry with overlapping advocacy on aftermarket issues.

Others

• Bil Sweden: Swedish trade association representing vehicle manufacturers and importers. Operates in the same Swedish market but represents OEM-affiliated interests on the opposing side of SFB's independent aftermarket constituency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/1186821878
• Xx.com/fordonsbransch
• Facebookfacebook.com/SvenskaFordonsbranschen
• LinkedInlinkedin.com/company/svenskafordonsbranschen

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Svenska Fordonsbranschen