Rho Nutrition
Rho Nutrition is a privately held DTC supplement company that develops and sells liquid liposomal vitamins and longevity products — including NAD+, Glutathione, and Curcumin — using proprietary 8th-generation encapsulation technology, serving health-conscious consumers and athletes primarily through e-commerce and subscription.
- Company typePrivate
- Founded2020
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Rho Nutrition does
Rho Nutrition is a privately held direct-to-consumer supplement company founded in 2020 by Ryan Bishop, specializing in liposomal delivery technology for vitamins and longevity products. The company sells 20+ liquid liposomal supplements — including NAD+, Glutathione, Curcumin + Resveratrol, Collagen Peptides, Creatine, Berberine, Magnesium, and CoQ10 — manufactured in an FDA-registered, cGMP-certified, allergen-free facility in Colorado. The core technology is an 8th-generation liposomal encapsulation system using sunflower lecithin-derived phosphatidylcholine, with the company claiming over 90% encapsulation efficiency and 5–10x higher bioavailability than traditional supplement forms. Products are validated through Transmission Electron Microscopy and Dynamic Light Scattering analysis and undergo per-batch third-party testing.
The company operates primarily through DTC e-commerce on Shopify (rhonutrition.com) with subscription and one-time purchase options, supported by fulfillment centers in New Jersey and Nevada. Pricing ranges from $24.95 to $69.95 per bottle, with bundle discounts of 20–30% and a subscription discount of 15% with free shipping. A wholesale channel targets Med Spas, IV Clinics, Naturopaths, and Health Food Stores. Distribution is supplemented by international shipping to 100+ countries. The company has onboarded a roster of high-profile brand ambassadors including Dr. Mark Hyman, Jon "Bones" Jones, Laird Hamilton, Gabby Reece, and Dr. Caroline Leaf, and claims 500K+ users, 1M+ servings sold, and 25,725 reviews averaging 4.75/5.
Rho Nutrition targets health-conscious consumers aged 30+, athletes and fitness enthusiasts, and individuals focused on healthy aging, metabolic health, and hormone balance. The company appears to be founder-owned and bootstrapped, with no disclosed external funding, 11–50 employees, and headquarters in Miami, Florida.
Rho Nutrition firmographics
Firmographics- Name
- Rho Nutrition
- Legal name
- Rho Nutrition
- Website
- https://rhonutrition.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rho Nutrition is a privately held DTC supplement company that develops and sells liquid liposomal vitamins and longevity products — including NAD+, Glutathione, and Curcumin — using proprietary 8th-generation encapsulation technology, serving health-conscious consumers and athletes primarily through e-commerce and subscription.
- Ownership category
- akta.pro rank
Rho Nutrition industry classification
Industry- Product category
- Dietary Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Weight Management & Metabolic Supplements (CRADAGAG)
Keywords
Where Rho Nutrition is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Rho Nutrition business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Direct Product Sales: One-time and subscription-based purchases of liposomal supplement products sold directly to consumers through e-commerce website. Products include single bottles and multi-pack options (3-pack, 6-pack) with tiered pricing discounts.
- Wholesale/B2B: Wholesale pricing offered to Med Spas, IV Clinics, Naturopaths, Health Food Stores, and other aligned businesses. Volume-based pricing for bulk orders (50+ units) and dedicated wholesale accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single bottle pricing for individual products |
| Subscription | Monthly | Subscription pricing with 15% discount |
| Unit Pricing | Pay-as-you-go | Multi-bottle discounts (3-pack and 6-pack) |
| Unit Pricing | Pay-as-you-go | Bundle pricing with 20-30% savings |
| Unit Pricing | Pay-as-you-go | Travel pack single-serve pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Rho Nutrition product offering
Product offeringCore offering
Rho Nutrition develops and sells a portfolio of liquid liposomal dietary supplements (20+ SKUs across categories such as NAD+, Glutathione, Curcumin + Resveratrol, Collagen Peptides, Creatine, Berberine, Magnesium, CoQ10, Vitamin C, D3K2, Quercetin, Sleep Formula, B12, TMG, DIM+, Tongkat Ali, and B-Complex) using its proprietary 8th-generation liposomal encapsulation technology. The company sells directly to consumers through its own Shopify e-commerce site with subscription and one-time purchase options, and also operates a wholesale channel serving clinics and health retailers. Bundled protocols and single-serve Travel Packs extend the catalog.
Product overview
Rho Nutrition is a dietary supplement brand that offers a portfolio of liquid liposomal delivery supplements organized across benefit categories including Athletic Performance, Healthy Aging, Weight Management, Energy, Hormone Health, and Detox. The core product line consists of 20+ single-ingredient and combination liposomal supplements (NAD+, Glutathione, Curcumin + Resveratrol, Collagen Peptides, Creatine Monohydrate, Berberine, Magnesium, CoQ10, Vitamin C, D3K2, Quercetin, Sleep Formula, Methyl B12, TMG, DIM+, Methylated B-Complex, Methylfolate 5-MTHF + B12, Tongkat Ali) all delivered via a proprietary 8th-generation liposomal delivery system using sunflower lecithin-derived phosphatidylcholine. These individual products are sold as standalone offerings and bundled into curated protocols (Best Sellers Bundle, Cellular Longevity Essentials, Elite Performance Stack, Hormone Balance Protocol, Total Rho Stack), with Travel Pack versions providing single-serve convenience. All products are manufactured in FDA-registered, cGMP-certified, allergen-free facilities in Colorado and undergo third-party testing for purity, potency, and contaminants.
Differentiator
Problem solved
Functional benefit
Products and services
- Liposomal NAD+ Liquid liposomal supplement delivering 100mg of pure Nicotinamide Adenine Dinucleotide per 4mL serving, designed to support cellular energy production, mitochondrial function, brain health, and healthy aging via sunflower lecithin-derived liposomal encapsulation.
Companies that use Rho Nutrition
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
Rho Nutrition technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Rho Nutrition partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- Dr. Mark HymancoreFounder of Cleveland Clinic Functional Medicine and 16x NYT bestselling author serves as paid Rho partner/brand ambassador. Provides endorsement of Rho's quality, formulation, and liposomal delivery technology. Featured prominently on website homepage and product pages with testimonial: 'Rho's quality, formulation, and delivery make it a brand I trust.'
- Dr. Jeremy LondoncoreBoard-certified cardiovascular surgeon serves as Rho partner/brand ambassador. Endorses Rho's advanced delivery technology and scientific grounding. Provides medical credibility to product claims.
- Dr. Kristen HolmescorePerformance scientist serves as Rho partner/brand ambassador. Validates Rho's evidence-based formulas for athletic performance, energy, recovery, and resilience.
- Jon "Bones" Jonescore16x UFC Champion serves as Rho partner/brand ambassador. Uses Rho products for recovery, longevity, and cognitive health support during intense athletic career.
- Laird HamiltoncoreBig wave surfer and entrepreneur serves as Rho partner/brand ambassador. Values bioavailable, clean, trusted ingredients for athletic performance lifestyle.
- Gabby ReececoreHost, speaker, and author serves as Rho partner/brand ambassador. Uses and recommends Rho's third-party tested products daily, sharing with family.
- Dr. Becky Campbell MDcoreFunctional medicine physician serves as Rho partner/brand ambassador. Validates Rho's liposomal absorption technology for supplement effectiveness based on clinical experience.
- Ken RideoutcoreWorld champion marathoner serves as Rho partner/brand ambassador. Uses Curcumin and NAD+ for faster recovery, mental sharpness, and consistent athletic performance.
- Dr. Caroline LeafcoreBestselling author and clinical neuroscientist serves as Rho partner/brand ambassador. Endorses Rho products for brain and body wellness and cognitive performance support.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Rho Nutrition competitors and assessment
Company assessmentDirect peers
- Designs for Health: Practitioner-grade supplement brand offering liposomal and liquid formulations distributed through healthcare providers. Comparable to Rho in practitioner-channel go-to-market, science-forward positioning, and liposomal delivery technology across overlapping SKUs.
- Seeking Health: Practitioner-founded supplement brand offering liposomal formulations including methylated B vitamins, glutathione, and curcumin. Comparable to Rho in liposomal delivery approach, practitioner channel emphasis, and methylated/active-form positioning.
- Quicksilver Scientific: Colorado-based pioneer of liposomal supplement delivery systems using phospholipid encapsulation. Closest direct competitor to Rho with overlapping product categories including NAD+, glutathione, curcumin, and liposomal vitamin C, distributed via practitioner channels and DTC.
- Jigsaw Health: Supplement brand specializing in liposomal delivery and sustained-release technology for vitamins and minerals including B-complex, magnesium, and vitamin C. Comparable to Rho on liposomal delivery format, DTC subscription model, and overlapping ingredient categories.
- Core Med Science: Liposomal NAD+ and longevity supplement brand focused on cellular energy, anti-aging, and metabolic health. Directly comparable to Rho's NAD+ and glutathione core SKUs with similar liposomal delivery technology and longevity positioning.
Broad incumbents
- Pure Encapsulations: Practitioner-only supplement brand offering hypoallergenic, science-based formulations across 200+ SKUs. Comparable to Rho on allergen-free manufacturing, practitioner channel emphasis, and science-forward claims substantiation across overlapping nutrient categories.
- AG1 (Athletic Greens): Leading daily supplement subscription brand with celebrity athlete endorsements and a single-SKU subscription model. Comparable to Rho in DTC subscription flywheel, influencer-led acquisition, and premium health/wellness positioning, though AG1 is significantly larger and bundled rather than liposomal.
- Life Extension: Large, established direct-to-consumer supplement brand with broad longevity, metabolic, and cellular-health positioning across hundreds of SKUs. Comparable to Rho on healthy-aging and metabolic health positioning, DTC subscription model, and overlapping longevity/mitochondrial product categories.
- Thorne: Premium practitioner-grade supplement brand with broad portfolio, NSF Certified for Sport credentials, and partnerships with elite athletes and sports teams. Comparable to Rho in practitioner channel, athlete endorsement strategy, and premium DTC positioning across overlapping categories.
- Momentous: Premium human-performance supplement brand with deep elite-athlete partnerships and science-forward positioning. Comparable to Rho on high-profile athlete ambassador roster, premium DTC pricing, and overlapping categories including creatine, magnesium, and recovery supplements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rho Nutrition social profiles
Digital presenceRho Nutrition compliance and trust
Trust signalCompliance3 records
Rho Nutrition financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rho Nutrition leadership team
Management profileNumber of profiles
Profiles1 record
Rho Nutrition funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rho Nutrition M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rho Nutrition
What does Rho Nutrition do?
Rho Nutrition develops and sells a portfolio of liquid liposomal dietary supplements (20+ SKUs across categories such as NAD+, Glutathione, Curcumin + Resveratrol, Collagen Peptides, Creatine, Berberine, Magnesium, CoQ10, Vitamin C, D3K2, Quercetin, Sleep Formula, B12, TMG, DIM+, Tongkat Ali, and B-Complex) using its proprietary 8th-generation liposomal encapsulation technology. The company sells directly to consumers through its own Shopify e-commerce site with subscription and one-time purchase options, and also operates a wholesale channel serving clinics and health retailers. Bundled protocols and single-serve Travel Packs extend the catalog.
Is Rho Nutrition a public or private company?
Rho Nutrition is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rho Nutrition founded?
Rho Nutrition was founded in 2020. It employs 11 to 50 people.
Where is Rho Nutrition based?
Rho Nutrition is headquartered in Miami, United States, in the North America region.
How does Rho Nutrition make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are wholesale/B2B.
Who are Rho Nutrition's main competitors?
Direct peers on record are Designs for Health, Seeking Health, Quicksilver Scientific, Jigsaw Health and Core Med Science. Broad incumbents are Pure Encapsulations, AG1 (Athletic Greens), Life Extension, Thorne and Momentous.
Does Rho Nutrition have an API?
No public API is recorded for Rho Nutrition.
What industry is Rho Nutrition in?
Rho Nutrition's product category is Dietary Supplements. Its primary akta.pro industry code is CRADAGAG, Weight Management & Metabolic Supplements. Its NAICS code is 456191 and its SIC code is 2000.