UCSD/Rady Children's Hospital-San Diego

What UCSD/Rady Children's Hospital-San Diego does

Rady Children's Hospital Foundation is the nonprofit philanthropic arm of Rady Children's Hospital-San Diego, a pediatric healthcare provider established in 1954 (with the Auxiliary operating since 1953). The foundation solicits charitable contributions to support the hospital's mission of providing comprehensive pediatric care, mental health services, family financial assistance, and research across San Diego County, where it serves 91% of the region's children and 216,000+ patients annually. Revenue is generated through individual donations (one-time and monthly via the Be A Hero recurring program), peer-to-peer fundraising (Miracle Makers), signature events (Gala, Light the Way holiday campaign, Walkabout at SeaWorld), corporate partnerships routed through Children's Miracle Network (with partners including Costco, Walmart, Sam's Club, Panda Express, Rite Aid, Marriott, Ace Hardware, 7-Eleven, Speedway, and Credit Unions for Kids), planned giving and appreciated securities (via Morgan Stanley), and vehicle donations.

The foundation operates without proprietary technology — its infrastructure consists of a standard donation portal, a peer-to-peer fundraising platform, a gift planning microsite, email newsletters, and standard social media channels on Facebook, Twitter/X, Instagram, and LinkedIn. Sub-brands include Miracle Makers, Light the Way, Junior Miracle Makers (youth fundraisers raising $500+/year), Walkabout at SeaWorld, Be A Hero (monthly giving), and Women & Finance (planned giving workshops). Operations are confined to San Diego County, with offices at 3020 Children's Way (headquarters) and 3665 Kearny Villa Road, and a brokerage link at 4350 La Jolla Village Drive. The foundation is a 501(c)-class nonprofit and does not have public financials, funding rounds, or external ownership.

Name

UCSD/Rady Children's Hospital-San Diego

Legal name

Rady Children's Hospital Foundation

Website

https://helpsdkids.org

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Rady Children's Hospital Foundation is the nonprofit philanthropic arm of Rady Children's Hospital-San Diego, established in 1954 to fund pediatric healthcare for the San Diego region, where it serves 91% of area children through individual donations, events, corporate partnerships via Children's Miracle Network, and planned giving.

Ownership category

akta.pro rank

Product category

Pediatric Healthcare Fundraising

NAICS

Voluntary Health Organizations (813212), Grantmaking and Giving Services (81321), Other Individual and Family Services (624190), Child and Youth Services (624110)

SIC

Services-Health Services (8000), Services-Hospitals (8060), Services-Social Services (8300)

akta.pro primary industry

Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS) (BPAGACAA)

akta.pro secondary industries

Mental Health & Crisis Support Services (BPAGACAD), Pediatric Rehabilitation & Developmental Therapy Centers (PT/OT/SLP) (HLAFAJAL)

Keywords

• Pediatric healthcare
• Hospital fundraising
• Charitable donations
• Corporate philanthropy
• Planned giving

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: One-time and recurring donations from individual donors through website, mail, and phone. Monthly giving program (Be a Hero) enables sustained giving. Pre-populated donation amounts of $19, $25, $50, $100, $500, $1000 offered.
2. Event Fundraising: Revenue from signature events including Gala, Light the Way holiday campaign, Walkabout at SeaWorld, and community fundraising events organized by Miracle Makers participants.
3. Corporate Partnerships: Children's Miracle Network corporate partners generate revenue through retail promotions, balloon icon campaigns, employee giving programs, and cause marketing. Includes matching gift programs where employers double employee donations.
4. Planned Giving: Gift planning services including estate planning, endowments, donor advised funds, and appreciated securities donations. Bequests and legacy gifts provide long-term revenue.
5. Vehicle and Property Donations: Accepts vehicle donations with free towing service.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Rady Children's Hospital Foundation is the philanthropic arm of Rady Children's Hospital-San Diego, raising charitable contributions to fund pediatric healthcare, research, and family support services. It operates an online donation portal, peer-to-peer fundraising pages (Miracle Makers), monthly giving program (Be A Hero), planned gift planning, appreciated securities transfers, signature fundraising events (Gala, Light the Way, Walkabout at SeaWorld), and corporate engagement through Children's Miracle Network retail partnerships.

Product overview

Rady Children's Hospital Foundation operates as a charitable fundraising organization supporting Rady Children's Hospital-San Diego. The foundation offers a unified fundraising platform encompassing online donations, personal fundraising pages (Miracle Makers), and specialized giving programs including gift planning, appreciated securities, and endowment contributions. Related programs include volunteer services, youth fundraising (Junior Miracle Makers), and financial education workshops (Women & Finance). The organization also facilitates corporate engagement through event sponsorship, matching gifts, and Children's Miracle Network partnerships. This is not a technology product company but a healthcare philanthropy organization.

Differentiator

Problem solved

Functional benefit

Brands

• Miracle Makers: Personal fundraising program allowing supporters to turn favorite events and activities into fundraisers for the hospital.
• Light the Way
• Junior Miracle Makers
• Walkabout at SeaWorld
• Be A Hero
• Women & Finance

Products and services

• Online Donation Platform

Quantifiable outcome

• 216,000+ children cared for annually, representing 91% of San Diego region children
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core.

• Children's Miracle NetworkcoreStrategic or Co-development Partner · 1 January 1983Since 1983, Children's Miracle Network has partnered with Rady Children's to raise funds through balloon icon campaigns, community events, and programs like Miracle Network Dance Marathon and Extra Life. The partnership has raised more than $5 billion nationally for children's hospitals. Rady Children's relies on CMN partners to fill funding gaps and propel the mission to enhance children's health.
• Costco WholesalecoreGTM or Marketing PartnerLocal Children's Miracle Network retail partner conducting in-store promotions and customer contribution campaigns.
• Panda ExpresscoreGTM or Marketing PartnerChildren's Miracle Network restaurant partner supporting the cause through customer-facing promotions.
• WalmartcoreGTM or Marketing PartnerMajor retail Children's Miracle Network partner with significant in-store presence for balloon icon campaigns.
• Sam's ClubcoreGTM or Marketing PartnerChildren's Miracle Network retail partner supporting pediatric healthcare fundraising.
• Rite AidcoreGTM or Marketing PartnerPharmacy retail partner in Children's Miracle Network fundraising initiatives.
• Marriott InternationalcoreGTM or Marketing PartnerHospitality partner supporting children's hospital fundraising through CMN program.
• Credit Unions for KidscoreGTM or Marketing PartnerFinancial institution coalition supporting children's hospitals through CMN.
• Ace HardwarecoreGTM or Marketing PartnerHardware retail partner in Children's Miracle Network fundraising network.
• 7-ElevencoreGTM or Marketing PartnerConvenience store chain partner with balloon icon campaign presence.
• SpeedwaycoreGTM or Marketing PartnerFuel station network participating in Children's Miracle Network fundraising.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Children's Healthcare of Atlanta Foundation: Foundation supporting a large pediatric health system. Comparable as a multi-site pediatric hospital foundation with corporate partner programs, signature events, and major-gift fundraising.
• Boston Children's Hospital Trust: Philanthropic entity of Boston Children's Hospital. Directly comparable as a long-established pediatric hospital foundation with research, planned giving, and pediatric mental health programs.
• Cincinnati Children's Hospital Foundation: Foundation supporting a leading pediatric research hospital. Comparable as a CMN-affiliated pediatric hospital foundation with a strong research funding mandate and major donor programs.
• Lucile Packard Foundation for Children's Health: Fundraising arm of Lucile Packard Children's Hospital Stanford. Directly comparable as a pediatric hospital foundation with planned giving, corporate partnerships, and event-driven fundraising in a single major metro catchment.
• Children's Hospital Los Angeles Foundation: Philanthropic arm of a major California pediatric hospital. Directly comparable as a regional pediatric hospital foundation with similar donor programs, event fundraising, and CMN affiliation serving a Southern California catchment.
• Seattle Children's Hospital Foundation: Philanthropic arm of a major nonprofit pediatric hospital. Comparable as a regional pediatric hospital foundation with event-driven fundraising, corporate sponsorships, and CMN membership.
• Children's Hospital of Philadelphia Foundation: Foundation supporting a top-tier pediatric academic medical center. Comparable as a nonprofit hospital foundation with research funding, major-gift programs, and CMN affiliation.
• Texas Children's Hospital Foundation: Fundraising arm of one of the largest pediatric hospitals in the US. Comparable as a high-volume pediatric hospital foundation running signature events, corporate partnerships, and major-gift campaigns.

Broad incumbents

• St. Jude Children's Research Hospital / ALSAC: National pediatric disease research and fundraising organization. Comparable as a large-scale pediatric fundraising operation with signature events, digital giving, and direct donor engagement, though focused on research rather than regional care.
• Children's Miracle Network: National umbrella organization that Rady Children's belongs to. Comparable as the parent fundraising network that connects Rady Children's to retail and corporate partners across the country.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/radychildrens
• Facebookfacebook.com/radychildrens
• LinkedInlinkedin.com/company/radychildrens
• Instagraminstagram.com/radychildrens

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UCSD/Rady Children's Hospital-San Diego