Tasting Collection

What Tasting Collection does

Tasting Collection is a privately held, Netherlands-based e-commerce retailer headquartered in Hoofddorp with a production and assembly facility in Edinburgh, UK. The company sells curated tasting gift sets across 13 product categories — whisky, gin, rum, liqueur, tequila, vodka, grappa, jenever, tea, herbs & spices, olive oil, balsamic vinegar, and limoncello — packaged in 3, 6, 12, or 24-tube luxury gift boxes (25ml per tube) accompanied by educational booklets detailing origin, production, and tasting notes. Products are sourced from premium global producers including Johnnie Walker, Talisker, Singleton, Bacardi, Giuseppe Giusti, Mussini, Villa Manodori (Massimo Bottura), Rincon Subbética, Venta del Barón, Chateau d'Estoublon, and Knolive, and curated by an in-house tasting panel. Beyond tasting sets, the company sells individual full bottles and offers a monthly Whisky Tasting Club subscription delivering 6 new whiskies per month. Pricing spans from approximately €17.95 for entry-level 3-tube sets to over €300 for premium 24-tube wooden box collections, with optional gift wrapping at €3.95.

The business model is direct-to-consumer e-commerce, operated through its own storefront at tastingcollection.com with multilingual support (Dutch, English) and localized payment integrations (iDeal, Apple Pay, PayPal, Visa, Mastercard, American Express) serving 9 European countries: Netherlands, Belgium, Germany, France, Denmark, Italy, Spain, Austria, and the United Kingdom. The company also pursues an event-driven GTM motion, positioning tasting sets as premium corporate gifts (relatiegeschenken) for business occasions, with an open recruitment for an Offline Sales & Account Manager suggesting a deliberate B2B channel build-out. No proprietary technology, AI/ML capabilities, app, or public API is disclosed; the platform is a standard CMS-driven e-commerce site. The company reports a 9.2/10 customer satisfaction rating across more than 1,500 reviews and a 4.6/5 website score on 1,031 reviews, with earned media coverage in RTL4, Libelle, De Telegraaf, Esquire, and JFK magazine. No founder, leadership, ownership, or funding information is publicly disclosed; the company appears to be privately held and self-funded.

Name

Tasting Collection

Legal name

Tasting Collection

Website

https://tastingcollection.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Tasting Collection is a Netherlands-based e-commerce retailer that sells curated tasting gift sets (3-24 sample tubes) across 13 premium beverage and culinary categories to individual consumers and corporate gift buyers across 9 European countries.

Ownership category

akta.pro rank

Product category

Specialty Food & Beverage Gift Sets

NAICS

Beer, Wine, and Liquor Retailers (445320), Specialty Food Retailers (4452)

akta.pro primary industry

Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Alcohol Gift, Basket & Specialty Packaging Retail (CRANABAG), Fine Wine & Luxury Spirits Retail (CRANABAE), Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined) (CRANABAH)

Keywords

• Curated tasting sets
• Premium spirits gifts
• Whisky subscription
• Beverage gift boxes
• Luxury corporate gifting

Headquarters

HQ city

Hoofddorp

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Tasting Sets: One-time purchase of curated tasting sets (3, 6, 12, or 24 tubes) in luxury gift boxes. Sets available for whisky, rum, gin, liqueur, tequila, vodka, grappa, tea, herbs & spices, olive oil, and balsamic vinegar. Products sourced from premium global producers and curated by in-house experts.
2. Whisky Subscription (Tasting Club): Monthly subscription service delivering 6 new whiskies each month. Allows recurring revenue and customer retention.
3. Gift Packaging Services: Optional premium gift wrapping with gift paper and ribbon (€3.95) and personal message addition for enhanced gifting experience.
4. Individual Bottle Sales: After discovering favorites through tasting sets, customers can purchase full bottles of preferred products directly through the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Tasting Collection sells curated tasting sets of premium spirits and culinary products (whisky, gin, rum, liqueur, tequila, vodka, grappa, jenever, tea, herbs & spices, olive oil, balsamic vinegar, limoncello) through an owned e-commerce platform across 9 European countries. Each set contains 25ml glass tubes (3, 6, 12, or 24 configurations) in luxury gift boxes with educational booklets. The company also operates the Whisky Tasting Club monthly subscription and sells full bottles of featured products as a follow-on purchase after tasting.

Product overview

Tasting Collection is an e-commerce platform specializing in curated tasting gift sets for premium beverages and culinary products. The core offering consists of tasting collections across 13 product categories: Whisky, Gin, Rum, Liqueur, Tequila, Vodka, Grappa, Jenever, Tea, Herbs & Spices, Olive Oil, Balsamic Vinegar, and Limoncello. Each tasting set contains multiple sample tubes (typically 3, 6, 12, or 24 tubes at 25ml each) presented in luxury gift boxes, accompanied by educational booklets about the featured products. The company also offers a monthly Whisky Tasting Club subscription delivering 6 new whiskies monthly, premium wooden box alternatives for higher-end sets, and gift wrapping services. Products range from entry-level 3-tube sets to premium 24-tube collections in wooden boxes, with prices spanning from approximately €17.95 to over €300.

Differentiator

Problem solved

Functional benefit

Products and services

• Whisky Tasting Collection Curated whisky tasting set with 3, 6, or 12 sample tubes (25ml each) in a luxury gift box, accompanied by an educational booklet about each featured spirit. Designed for whisky enthusiasts and gift purchasers.
• Gin Tasting Collection Premium gin tasting set featuring curated gins from various distilleries, available in 3, 6, 12, and 24 tube configurations in luxury gift packaging. Designed for gin enthusiasts and gift purchasers.
• Rum Tasting Collection Curated rum tasting set showcasing diverse rum varieties from around the world, including branded Bacardi options, in 3 to 24 tube gift boxes. Designed for rum enthusiasts and gift purchasers.
• Liqueur Tasting Collection Liqueur tasting set featuring an array of liqueur styles, designed for enthusiasts exploring the world of liqueurs. Available in 12-tube luxury gift box format.
• Tequila Tasting Collection Tequila tasting gift set in 6 or 12 tube configurations, offering an introduction to Mexican tequila varieties. Designed for tequila enthusiasts and gift purchasers.
• Vodka Tasting Collection Vodka tasting set featuring premium vodkas selected by expert curators, available in 3, 6, 12, and 24 tube configurations in luxury gift packaging. Designed for vodka enthusiasts and gift purchasers.
• Grappa Tasting Collection Italian grappa tasting set featuring traditional grappa varieties from renowned producers, available in luxury gift box format.
• Jenever Tasting Collection Dutch genever tasting set showcasing traditional juniper-flavored spirits in luxury gift packaging, highlighting Dutch distilling heritage.
• Tea Tasting Collection Tea tasting set featuring varieties from different tea cultures, available in 6 and 12 tube configurations in luxury gift packaging. Designed for tea enthusiasts and gift purchasers.
• Herbs & Spices Tasting Collection Culinary tasting set featuring premium herbs and spices for home cooks exploring new flavors, available in luxury gift packaging.
• Olive Oil Tasting Collection Premium olive oil tasting set featuring varieties from Italy, Spain, and France, with detailed educational information about origins and olive varieties, presented in luxury gift packaging.
• Balsamic Vinegar Tasting Collection Balsamic vinegar tasting set featuring premium varieties from Modena, Italy, including options from Mussini, Giusti, Gocce, and Villa Manodori producers, in luxury gift packaging.
• Limoncello Tasting Collection Italian limoncello tasting set featuring traditional lemon liqueur from Italy in luxury gift packaging.
• Whisky Tasting Club (Subscription) Monthly whisky subscription service delivering 6 new whiskies each month, providing ongoing tasting experiences for enthusiasts. Subscription operates on a recurring monthly billing cadence.
• The Whisky Cabinet by Tasting Collection A curated collection of premium whiskies presented in a dedicated cabinet format, priced at €195.50. Designed for enthusiasts seeking a premium tasting experience with display-worthy presentation.
• Individual Bottle Sales Follow-on purchase of full bottles of products featured in tasting sets, allowing customers to buy their preferred varieties after discovery. Covers 16 categories including whisky, rum, gin, liqueur, grappa, vodka, tequila, cognac, port, champagne, jenever, tea, herbs & spices, olive oil, balsamic, and mixers.
• Gift Wrapping Service Optional premium gift wrapping service with gift paper and ribbon, priced at €3.95 per order, with option to add a personal message for an enhanced gifting presentation.

Quantifiable outcome

• 9.2 out of 10 customer satisfaction rating
• +1 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Twelve partnerships are on record, tiered minor.

• Johnnie WalkerminorOthersCurated whisky tasting set featuring Johnnie Walker brand products. Tasting Collection selects and packages Johnnie Walker whiskies in their luxury gift box format for educational home tasting experiences.
• TaliskerminorOthersFeatured distillery in whisky tasting collection. Talisker whiskies included in curated tasting sets to showcase Scotch whisky varieties.
• SingletonminorOthersSingleton single malt whiskies featured in curated tasting sets.
• BacardiminorOthersBacardi True Aged Rum tasting set featuring branded rum products in luxury gift box format.
• Massimo Bottura (Villa Manodori)minorOthersItalian chef Massimo Bottura's Villa Manodori balsamic vinegar featured in tasting collections. Renowned chef's product adds prestige to balsamic offerings.
• Giuseppe GiustiminorOthersWorld's oldest vinegar house (est. 1605) supplying traditional balsamic vinegars from Modena for tasting collections. Multiple medal-winning products included.
• MussiniminorOthersItalian family producer of balsamic vinegars from Modena. Mussini products featured in tasting sets include 6, 12, and 15-year aged varieties.
• GocceminorOthers18th-century vinegar farm from Modena with 10 hectares of vineyards. Produces IGP-certified balsamic vinegars aged in seven different wood types.
• Rincon SubbéticaminorOthersAward-winning organic olive oil from Cordoba, Spain. Named world's best olive oil in 2013, 2015, 2016, and 2017. Featured in premium olive oil tasting collections.
• Venta del BarónminorOthersSpanish olive oil awarded 'best olive oil in the world' two consecutive years. Featured in premium olive oil tasting sets.
• Chateau d'EstoublonminorOthersFrench producer from Provence region making olive oil since 1731. Products featured in olive oil tasting collections.
• KnoliveminorOthersNamed one of the best and most successful olive oil producers in the world in 2018. Epicure variety featured in premium tasting sets.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Taster's Club: US-based spirits tasting subscription and curated club focused on whisky and other premium spirits. Directly comparable subscription model, tasting set curation, and educational content emphasis.
• Vinebox: US-based wine-by-the-glass tasting subscription delivering curated 100ml pours in premium packaging. Closely comparable subscription + premium presentation + curated small-format model, applied to wine rather than spirits.
• Caskers: US-based premium spirits club and e-commerce retailer featuring curated tasting sets and subscription club. Closely comparable membership/subscription model with focus on rare and premium spirits discovery.
• Flaviar: US-based spirits tasting subscription and e-commerce retailer offering curated tasting boxes (including 'Tasting Box' sample sets) and a member club. Most directly comparable to Tasting Collection's Whisky Tasting Club model across categories like whisky, rum, gin, and tequila.

Emerging players

• Winc: US-based wine subscription and DTC retailer with curated discovery model. Comparable as a subscription-driven, curated beverage gifting/learning platform, though focused on wine.
• Tippsy: US-based sake subscription and e-commerce retailer offering curated tasting sets and educational content. Comparable in tasting subscription format, curated small-format samples, and premium presentation, though focused on sake rather than mainstream European spirits.

Broad incumbents

• ReserveBar: US-based premium spirits e-commerce retailer with curated collections, gifting focus, and corporate gifting program. Comparable premium spirits DTC and gifting motion across larger assortment.
• The Whisky Exchange: UK-based large specialist online retailer of premium and rare whiskies and spirits. Operates broader assortment and global shipping; comparable as a direct competitor for premium single-bottle and tasting sample sales to enthusiasts.
• Drizly (Uber): US-based alcohol delivery marketplace (now part of Uber) covering beer, wine, and spirits with broad retail partner network. Comparable as a premium spirits/gifting e-commerce channel, though model is marketplace rather than curated curation.
• Master of Malt: UK-based large online spirits retailer with extensive tasting/sample offerings, bottling services, and global shipping. Comparable in product breadth, geographic reach, and DTC premium spirits focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tastingcollection
• Instagraminstagram.com/tasting_collection
• Xx.com/tctastings

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tasting Collection