The American Small Business Coalition (The ASBC™)

What The American Small Business Coalition (The ASBC™) does

The American Small Business Coalition (The ASBC) is a private Maryland LLC founded in 2004 by Guy Timberlake and Margaret Timberlake that operates as a membership-based education, training, and coaching community serving small business contractors pursuing the U.S. federal marketplace across civilian, defense, and intelligence agencies. The company's core product is the proprietary Ethical Stalking for Government Contractors® methodology — an OSINT (Open Source Intelligence)-derived framework that teaches contractors to extract intelligence from publicly accessible government data sources (SAM.gov, FPDS, USASpending.gov, agency forecasts) to identify opportunities months before RFI/RFP/RFQ publication, qualify pipeline economics, and connect with decision-makers during requirements shaping. Supporting branded IP includes the GovCon Growthability℠ proficiency designation, Iceberg Blindness™ (a coined concept diagnosing the inability to see below the visible acquisition surface), C.A.B. Fare™ (Cost of Acquiring Business), BidRate™, and Frankie Factors™ qualification discipline.

The ASBC monetizes through a tiered portfolio: a $45/month Individual Membership, the 2-day in-person Ethical Stalking for Government Contractors® Bootcamp (capped at 15 participants per cohort) with 12 months of alumni continuing education, the Wingman SOARR Mastermind Accelerator ($1,175-$11,750 depending on Bootcamp inclusion) with three annual retreats, the Coalition Partner Program 2.0 ($6,500/year with 6 capped seats), and ad-hoc GettingFED™ Private Livestream sessions at $1,500. Distribution is community-led and event-driven: a 17,000+ stakeholder audience reached via the GettingFED™ blog/podcast/livestream ecosystem, LinkedIn (with Guy Timberlake's personal following), in-person events concentrated in the DC metro area (Bethesda, Columbia, Tysons, Reston), and a network of founding-member corporate sponsors including Chenega Technical Innovations, Global Services, IT Concepts, and MSTI. The April 2026 launch of a Federal Procurement Data Intelligence Field Reference product signals a measured expansion from services into reference IP. No external funding, acquisitions, or revenue figures have been disclosed; the business is founder-owned and bootstrapped.

Name

The American Small Business Coalition (The ASBC™)

Legal name

The American Small Business Coalition, LLC

Website

https://theasbc.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

The American Small Business Coalition (The ASBC) is a Maryland LLC founded in 2004 that provides education, training, and coaching to small business contractors pursuing U.S. federal opportunities, anchored on its proprietary Ethical Stalking for Government Contractors® OSINT methodology and delivered through membership, Bootcamp, and Wingman SOARR coaching programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others, Technology or R&D

Revenue model

1. Individual Membership: Monthly subscription membership providing community access, exclusive content, discounts on Bootcamp, and member office hours. $45/month billed monthly.
2. Wingman SOARR Mastermind Membership: Annual cohort-based membership with coaching, accountability, and three in-person retreats. Includes Bootcamp seat and Stalking to Win access. $1,175.
3. Wingman SOARR Program (standalone): Annual mastermind program for federal contracting leaders. Wingman + Bootcamp: $11,750. Wingman + No Bootcamp: $9,750. Payment options include annual, quarterly, and monthly plans.
4. Ethical Stalking for Government Contractors® Bootcamp: 2-day in-person intensive workshop with 12 months of alumni coaching and education. Limited to 15 participants per cohort. Pricing varies (early bird available, member discounts available).
5. Coalition Partner Program: Annual strategic partnership at $6,500 with 6 seats available. Includes community marketing, partner profiles, webinar/podcast integration, and select enhancements.
6. Private Livestream / GettingFED Private Sessions: Private GettingFED Livestream presentations (e.g., 7 Habits for Winning in Federal Contracting at $1,500). Available for organizations and teams.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

The ASBC sells membership, education, training, and coaching services to small businesses and leaders pursuing U.S. federal civilian, defense, and intelligence contracts. Its portfolio centers on the Ethical Stalking for Government Contractors® methodology and includes a 2-day in-person Bootcamp with 12 months of alumni continuing education, an annual Wingman SOARR mastermind cohort with three retreats, individual and Wingman recurring memberships, and an annual Coalition Partner sponsorship program for service providers serving the federal contracting community.

Product overview

The ASBC offers a portfolio of education, training, and coaching programs focused on federal contracting growth, centered on the Ethical Stalking for Government Contractors® methodologies. Core offerings include GettingFED™ (delivered via LIVE!, Livestream, and On-Demand channels) as the content and intelligence platform; Ethical Stalking for Government Contractors® Bootcamp as the flagship 2-day intensive training with 12-month alumni program; Wingman SOARR Mastermind Accelerator as the high-touch coaching and mastermind cohort; Stalking to Win™ for advanced on-demand training; and The Coalition Partnership Program for organizational visibility. Programs are delivered through the AETC framework (Awareness, Education, Training, Coaching) and emphasize open source intelligence collection from publicly accessible government data systems.

Differentiator

Problem solved

Functional benefit

Brands

• GovCon Growthability℠: Proficiency for applying ideas and methods to identify, qualify, pursue and win contracts exclusively supporting U.S. Government needs.
• Ethical Stalking for Government Contractors®
• Wingman SOARR™
• GettingFED™
• Stalking to Win™

Products and services

• Ethical Stalking for Government Contractors® Bootcamp
• Wingman SOARR Mastermind Accelerator
• GettingFED™ Content Platform
• Stalking to Win™ (S2W)
• GovCon Growthability℠ Proficiency Designation
• The Coalition Partnership Program
• Individual Membership
• GettingFED Private Livestream Sessions
• Federal Procurement Data Intelligence | Field Reference

Quantifiable outcome

• Bootcamp alumni operate differently — identifying opportunities months before RFI/RFP/RFQs are published, connecting with decision-makers during requirements development, understanding competitive positioning before proposals are written, and positioning themselves in rooms where requirements are shaped.
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

21 partnerships are on record, tiered core and minor.

• Chenega Technical InnovationscoreStrategic or Co-development PartnerCorporate founding member of The ASBC. An industry leader in the federal small business marketplace providing IT solutions, communications, cybersecurity, training, systems engineering, and cloud computing. Formed in 2011 to serve federal and DoD customers CONUS and OCONUS, evolved into a global enterprise.
• EntellectcoreStrategic or Co-development PartnerCorporate founding member. Comprised of industry veterans from small enterprises and large integrators. Delivers strategic acumen to accelerate growth and streamline operations for federal contractors.
• Ex Nihilo Management SolutionscoreStrategic or Co-development PartnerCorporate founding member. Dedicated to protecting digital worlds with comprehensive cybersecurity solutions for the public sector and businesses of all sizes. Over 20 years of cybersecurity experience.
• Global ServicescoreStrategic or Co-development PartnerCorporate founding member and Coalition Partner (annual sponsor). Helps achieve federal proposal success for government contractors. Operating for 25+ years with more than 3,000 businesses helped to earn $25 billion in contracts.
• IMEC GroupcoreStrategic or Co-development PartnerCorporate founding member. Minority-owned small business with SBA 8(a) certification headquartered in Columbia, Maryland. Integrates best practices in project management, engineering, and construction services for Mid-Atlantic and Carolinas clients.
• IT Concepts IncorporatedcoreStrategic or Co-development PartnerCorporate founding member. Award-winning technology firm committed to doing what's right for customers. Team of technology experts focused on innovation, collaboration, and maximizing impact for federal customers.
• Koprince McCall Pottroff LLCcoreStrategic or Co-development PartnerCorporate founding member. Law firm focusing exclusively on federal government contracts law. Depth of knowledge in FAR compliance, 8(a) certification, GAO protests, and other federal contracting legal matters.
• Management Support Technology, Inc. (MSTI)coreStrategic or Co-development PartnerCorporate founding member. Delivering exceptional results in program management, project management, and records management for 30+ years. Prime on prominent procurement vehicles including three Best-In-Class vehicles. ISO 9001:2015 and ISO 20000-1:2018 certified.
• McClinton & RoycoreStrategic or Co-development PartnerCorporate founding member. Provider of procurement support strategy challenges. Rooted in decades of procurement and legislative affairs experience, leveraging expertise to customize revenue-generating strategies for federal marketplace success.
• Plus3 IT SystemscoreStrategic or Co-development PartnerCorporate founding member. Founded in 2015, providing expert-level cloud adoption, cloud security, cloud enabled data analytics, cloud native application development, DevSecOps, and cloud environment analysis/design/operations for federal customers.
• IT AvailabilitycoreStrategic or Co-development PartnerAnnual Coalition Partner. Mission-focused IT firm led by former senior technology executives from the U.S. Intelligence Community. Experts in global IT environment, cyber security, software development, data center services. Coalition Partner 2025-2026.
• FedpreneurminorGTM or Marketing PartnerPartner organization. A community of like-minded individuals created to assist transitioning federal civilian and military personnel as they seek entrepreneurship and/or employment opportunities.
• HUBZone Contractors National CouncilminorGTM or Marketing PartnerPartner organization. Non-profit trade association working to improve and support the HUBZone program and small business community. Comprises companies and organizations collaborating on HUBZone initiatives.
• Women Impacting Public Policy (WIPP)minorGTM or Marketing PartnerPartner organization. National nonpartisan organization advocating on behalf of women business owners, strengthening impact on nation's public policy, creating economic opportunities, and forging alliances with business organizations.
• Government Agency Coordination Office (GACO), Apex AcceleratorminorGTM or Marketing PartnerEvent co-organizer. Part of The ASBC's event ecosystem supporting government contracting education and networking.
• HUBZone CouncilminorGTM or Marketing PartnerEvent co-organizer. Non-profit trade association for HUBZone contractors that co-organizes events with The ASBC.
• Institute for Veterans and Military Families (IVMF)minorGTM or Marketing PartnerEvent co-organizer. Organization supporting veterans in entrepreneurship that co-organizes events with The ASBC.
• NDIA Michigan ChapterminorGTM or Marketing PartnerEvent co-organizer. National Defense Industrial Association Michigan Chapter that co-organizes events including Michigan Defense Expo with The ASBC.
• The BOW CollectiveminorGTM or Marketing PartnerEvent co-organizer. Organization co-organizing events with The ASBC.
• Veteran Institute for ProcurementminorGTM or Marketing PartnerEvent co-organizer. Organization supporting veteran-owned businesses in government contracting that co-organizes events with The ASBC.
• Women Impacting Public Policy (WIPP)minorGTM or Marketing PartnerEvent co-organizer. National organization advocating for women business owners that co-organizes events with The ASBC.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GovLoop: Online community and training platform for government employees and contractors. Shares the community/membership-driven GTM model and free + paid content training approach used by The ASBC's GettingFED and Individual Membership offerings.
• Management Concepts: Government-focused training and professional development organization serving federal civilian workforce and contractors. Comparable in offering training courses, certifications, and events for the federal contracting community.
• Lohfeld Consulting Group: Federal capture and proposal management training and consulting firm. Directly competes with The ASBC's Bootcamp cohorts and Executive education offerings serving GovCon leaders.
• OST Global Solutions: Provides capture management, proposal training, and business development coaching for government contractors. Directly competes with The ASBC's Bootcamp and Wingman SOARR programs in the federal contracting professional development space.
• Federal Publications Seminars: Long-standing provider of federal acquisition regulations (FAR) and government contracting training seminars. Comparable training/coaching business model targeting federal contracting professionals.

Broad incumbents

• Deltek GovWin: Established government contracting market intelligence platform with broader portfolio including ERP/project software. Comparable to The ASBC's market research focus but operates at much larger scale with platform/data products.

Others

• APEX Accelerators: Government-funded (formerly PTAC) program providing free counseling and training for businesses pursuing government contracts. Provides comparable federal contracting training but free, creating a substitution risk for The ASBC's paid offerings.

Emerging players

• GovCon Giants: Podcast and community for government contractors covering business development, capture, and proposal topics. Overlaps with The ASBC's GettingFED content brand and targets the same GovCon entrepreneur audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/TheASBC
• LinkedInlinkedin.com/company/theasbc2022

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The American Small Business Coalition (The ASBC™)