Rensen House Of Lights, Inc.

What Rensen House Of Lights, Inc. does

Rensen House of Lights, Inc. is a privately held specialty retailer founded in 1973 and headquartered at 9212 Marshall Drive, Lenexa, Kansas. The company sells residential lighting fixtures, ceiling fans, LED lighting, exterior lighting, and complementary home decor (mirrors, clocks, accents, furniture) through a single physical showroom and an e-commerce storefront powered by a cartmanager.net shopping cart with wishlist functionality. Its product catalog spans ceiling-mounted fixtures (chandeliers, pendants, semi-flush mounts, recessed and track lighting), wall lights (sconces, bath, picture, swing-arm), portable lamps, outdoor lighting, ceiling fans, and home accents sourced from a portfolio of brand-name manufacturers including Maxim Lighting, Capital Lighting, Kalco, Fine Art Lamps, Hudson Valley, WAC LED, Minka-Lavery, Savoy House, Mitzi, Elan, and Troy Lighting.

The company operates a sales-led go-to-market model that combines in-showroom consultation with online ordering and in-store pickup. Differentiated services include free lighting layout design using customer sketches, a Price Match Guarantee against authorized dealers, and educational content (blog, sizing guides, Lighting 101) distributed across Facebook, Pinterest, YouTube, Instagram, and Houzz. Pricing is per-unit with a free-shipping threshold of $49 on select manufacturer orders within the 48 contiguous US states, supplemented by a 10% email signup coupon and seasonal promotions.

Revenue is generated almost entirely through one-time hardware sales of third-party-manufactured fixtures, with a secondary stream of design consultation services. The primary customer segment is residential homeowners undertaking renovations or new-home builds in the Kansas City metropolitan area (Lenexa, Overland Park, Lawrence), with a secondary segment of commercial/retail business owners purchasing exterior lighting. The company holds memberships in the American Lighting Association and the Home Builders Association of Greater Kansas City, and has been recognized by the firm itself as "Kansas City's most recognized name in lighting."

Name

Rensen House Of Lights, Inc.

Legal name

Rensen House of Lights, Inc.

Website

https://rensenhouseoflights.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

Rensen House of Lights is a privately held, single-showroom residential lighting and ceiling fan retailer founded in 1973 in Lenexa, Kansas, serving Kansas City metro homeowners and contractors via in-person consultation, an e-commerce storefront, and in-store pickup.

Ownership category

akta.pro rank

Product category

Home Lighting Retail

NAICS

Interior Design Services (54141)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Indoor Lighting Fixtures Retail (Ceiling, Wall, Pendant, Chandeliers) (CRAIAHAA)

akta.pro secondary industries

Lamps Retail (Table, Floor, Desk) (CRAIAHAE), Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting) (CRAIAHAI), Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs) (CRAIAHAF)

Keywords

• Residential lighting fixtures
• Ceiling fan retail
• Home decor accents
• Lighting design consultation
• Outdoor lighting fixtures

Headquarters

HQ city

Lenexa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Lighting Fixtures and Hardware Sales: Primary revenue stream from selling lighting fixtures including chandeliers, pendants, sconces, lamps, ceiling fans, LED lights, and outdoor lighting. Products are sold as one-time purchases with various price points based on brand, style, and features.
2. Lighting Consultation and Design Services: Provides lighting layout design services using customer descriptions or hand-drawn sketches to help customers plan their lighting purchases. Staff expertise offered to assist with home lighting challenges for renovations or new homes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Rensen House of Lights sells residential lighting fixtures, ceiling fans, LED lighting, and home decor items (mirrors, clocks, accents, furniture) through a physical showroom in Lenexa, Kansas and an e-commerce platform. The company also offers free lighting layout/design consultation services using customer descriptions or sketches to help homeowners and contractors plan their lighting purchases.

Product overview

Rensen House of Lights is a home lighting retail store offering a comprehensive portfolio of interior and exterior lighting products, ceiling fans, and home decor items. The product lineup includes ceiling lights (chandeliers, pendants, flush mounts, track lighting, recessed lighting), wall lights (sconces, bathroom lighting, picture lights), lamps (table, floor, desk, accent, torchiere), exterior lights (wall mounts, post lights, spot lights, gas lanterns, fountains), LED lights, ceiling fans, and home art/accents. Featured collections include the Angelique, Lily Buds, Morgan, and Coronado collections. The company also provides lighting design consultation services and offers lighting tools and educational resources for customers. The store operates both as an e-commerce platform and a physical showroom in Lenexa, Kansas.

Differentiator

Problem solved

Functional benefit

Products and services

• Ceiling Lights Interior ceiling-mounted lighting fixtures including large chandeliers, mid-sized chandeliers, mini chandeliers, semi-flush mounts, pendants, mini pendants, linear/island fixtures, flush mounts, foyer/hall lanterns, track lighting, recessed lighting, and ceiling medallions, sold to homeowners and contractors.
• Wall Lights Wall-mounted lighting fixtures including sconces, bathroom lighting, wall torchieres, picture lights, pharmacy wall lights, and swing arm wall lights for residential interiors.
• Lamps Portable lighting solutions including table lamps, floor lamps, desk/piano lamps, accent lamps, torchiere lamps, and outdoor lamps for residential use.
• Exterior Lights Outdoor and exterior lighting fixtures including wall mounts, flush mounts, ceiling mounts, hanging fixtures, gas lanterns, spot lights, pier mounts, posts, post heads, fountains, exterior chandeliers, exterior lamps, exterior sconces, and mailboxes.
• LED Lights Energy-efficient LED lighting products including LED chandeliers, LED sconces, and LED pendants.
• Ceiling Fans Ceiling fans and air circulation products including standard ceiling fans, huggers, damp-location fans, light kits, portable fans, fan controls, and accessories.
• Art & Accents (Home Decor) Home decor and accent items including mirrors, clocks, oil/oil reproductions, accent accessories, vases, Tiffany windows, bookends, boxes, candle holders, shelves, prints, plaques, rugs, pillows, blankets, fireplaces, mantle pieces, fireplace tools, and plumbing fixtures.
• Furniture Home furniture pieces to complement lighting selections, including fireplace/mantle pieces.
• Miscellaneous Lighting & Controls Miscellaneous lighting products including lighting controls, multi-system lighting, monorail systems, ceiling medallions, picture lights, and door chimes.
• Angelique Collection Featured Elan Lighting collection using abstract triangular patterns to create a prism effect, with irredescent organza shade, perforated patterns, and clear crystals; available as chandeliers, pendants, and sconces for residential interiors.
• Lily Buds Collection Featured Fine Art Lamps collection featuring graceful bouquets of crystal lily buds forming elegant compositions for chandeliers, pendants, and sconces in a silver leaf finish.
• Morgan Collection Featured Capital Lighting collection combining simplicity and sophistication, available in polished nickel or burnished bronze finishes with sizing options for various home sizes and ceiling heights.
• Coronado Collection Featured Kalco Lighting collection of hand wrought iron fixtures in a Florence Gold finish with solid wood accents, designed for elegant home decor.
• Mallory Collection (6-Light Island Pendant) New arrival from Mitzi: 6-light 45-inch gold leaf island pendant, part of the latest designer lighting and ceiling fan offerings available to see, touch, and take home.
• Paxton Collection (6-Light Island Pendant) New arrival from Hudson Valley Lighting: 6-light 48-inch gold leaf island pendant, part of the latest designer lighting and ceiling fan offerings.
• Marcello Collection (8-Light Chandelier) New arrival from Savoy House: 8-light 28-inch chandelier with black and warm brass accents, part of the latest designer lighting and ceiling fan offerings.
• Titans Trace Collection (6-Light Pendant) New arrival from Minka-Lavery: 6-light 24-inch pendant in a sand coal/painted honey gold finish, part of the latest designer lighting and ceiling fan offerings.
• Lighting Layout & Design Consultation Free professional lighting layout and design consultation in which staff create lighting plans from customer descriptions or hand-drawn sketches to support homeowners with renovations or new-home lighting purchases.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered moderate and major.

• Home Builders Association of Greater Kansas CitymoderateStrategic or Co-development PartnerRegional home building industry association membership connecting the company with builders, contractors, and developers in the Kansas City area.
• Maxim LightingmajorTechnology or IntegrationFeatured lighting manufacturer with products prominently featured on website including pendants, chandeliers, and LED fixtures.
• Capital LightingmajorTechnology or IntegrationFeatured manufacturer of chandeliers and lighting fixtures including the Morgan collection.
• Kalco LightingmajorTechnology or IntegrationFeatured manufacturer of handcrafted wrought iron lighting including the Coronado Collection with Florence Gold finish.
• Fine Art LampsmajorTechnology or IntegrationFeatured manufacturer of crystal lily bud chandeliers, sconces, and decorative lighting collections.
• Hudson Valley LightingmoderateTechnology or IntegrationLighting manufacturer featured with products like the Wesley Collection.
• Troy LightingmoderateTechnology or IntegrationFeatured manufacturer of nature-inspired lighting including the Aubrey Collection with organic elements.
• WAC LEDmajorTechnology or IntegrationLED lighting manufacturer whose products are frequently recommended for task lighting, picture lights, outdoor lighting, and path lighting applications.
• Minka-LaverymoderateTechnology or IntegrationLighting manufacturer featured with products like Titans Trace pendant collection.
• Savoy HousemoderateTechnology or IntegrationLighting manufacturer featured with products like Marcello chandeliers.
• MitzimoderateTechnology or IntegrationFeatured lighting manufacturer with contemporary table lamps and lighting fixtures.
• Elan LightingmoderateTechnology or IntegrationFeatured manufacturer with products like Angelique Collection featuring crystal designs.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Build.com: Online specialty retailer of home improvement products with a substantial lighting and ceiling fan category. Directly comparable e-commerce motion aimed at homeowners and contractors doing renovation projects.
• Lightology: Lighting-focused retailer combining a Chicago showroom with a broad online catalog of residential fixtures and ceiling fans. Highly comparable combination of consultation-driven showroom sales and e-commerce.
• 1000Bulbs.com: Large online retailer of bulbs, fixtures, and commercial/residential lighting products. Comparable as an e-commerce-first lighting specialist serving DIY homeowners and contractors.
• Lumens: Online retailer specializing in designer lighting, ceiling fans, and home décor with editorial-style content. Comparable as an online residential lighting destination with a curated multi-brand catalog.
• Lamps Plus: Large US specialty retailer of lighting fixtures, ceiling fans, and home décor with both showrooms and an online store. Direct match for Rensen's hybrid showroom + e-commerce, consultative sales model across residential lighting categories.
• YLighting: Online-first specialty lighting retailer offering designer fixtures, ceiling fans, and LED from many of the same brands Rensen carries (Visual Comfort, Tech Lighting, WAC). Comparable as a multi-brand residential lighting destination.

Broad incumbents

• Lowe's: National big-box home improvement chain stocking residential lighting, fans, and smart lighting products. Comparable broad-line competition; not a specialist but competing for the same DIY and renovation lighting spend.
• The Home Depot: National big-box home improvement retailer with deep lighting, ceiling fan, and LED bulb assortments. Competes with Rensen on convenience, price, and assortment breadth but not on specialist design consultation.
• Ferguson Home: Home division of Ferguson Enterprises operating lighting showrooms focused on decorative and premium fixtures. Comparable showroom-led lighting retailer but embedded within a much larger plumbing/HVAC distribution business.
• Wayfair: Mass-market online home furnishings retailer with a sizable lighting and ceiling fan assortment. Competes for the same residential lighting basket but as one of many home categories, not a lighting specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Rensenhouseoflights
• Facebookfacebook.com/rensenhouseoflights
• Instagraminstagram.com/rensenhouseoflights
• Pinterestpinterest.com/rensenhouse
• LinkedInlinkedin.com/company/rensen-house-of-lights

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rensen House Of Lights, Inc.