Sun Country Marine Group

What Sun Country Marine Group does

Sun Country Marine Group is a privately held, family-owned boat and yacht dealership founded in 1989 in Riverside, California, and currently headquartered in Irvine. The company operates 8 retail locations across California, Arizona, and Washington, including three on-the-water showrooms at Newport Marina, the San Diego Marriott Marquis marina, and Seattle's South Lake Union, with 60 exclusive marina slips across these premium waterfront sites. Itself describing as the largest boat and yacht dealer on the U.S. West Coast, the company holds exclusive authorized dealer agreements with 10 premium marine brands spanning luxury motor yachts (Sunseeker, Prestige, Riviera, Beneteau), powerboats (Boston Whaler, Sea Ray, Navan), and tow/wake and pontoon boats (Nautique, Bennington, Premier, Alera).

Revenue is generated through six distinct streams: one-time new boat sales across all represented brands; brokerage and preowned transactions including proprietary trade-in, trade-up, and buy-back programs; year-round service and maintenance via factory-certified technicians; recurring yacht management services (captain placement, crew services, provisioning, vessel relocation); the Platinum Concierge service portfolio launched in 2010; and ProShop retail of watersports equipment and apparel. Pricing is per-unit with no subscription layer, ranging from approximately $87K for entry pontoons to several million dollars for custom luxury yachts, with dealer-arranged financing available.

The company operates a traditional sales-led go-to-market with dedicated sales teams at each location, Brand Experience Managers for premium franchises, and a home-appointment delivery service within 50 miles. It maintains a 25+ person dedicated customer care organization and runs the largest brokerage and preowned inventory on the West Coast. Technology is limited to a third-party ARI-hosted e-commerce platform and BirdEye-powered reviews; there is no disclosed proprietary software, data asset, or AI capability. Management is family-led, with Mike Basso as President and CEO and a full executive team across yachts, coastal, and inland operations.

Name

Sun Country Marine Group

Legal name

Sun Country Marine, Inc.

Website

https://suncountrymarinegroup.com

Company type

Private

Founded year

1989

Operating status

Operating

Short description

Sun Country Marine Group is a family-owned boat and yacht dealership operating 8 locations across California, Arizona, and Washington. As the largest marine dealer on the West Coast, it exclusively represents 10 premium brands and serves both high-net-worth yacht buyers and recreational boaters with sales, brokerage, service, and yacht management.

Ownership category

akta.pro rank

Product category

Marine Retail Dealership

NAICS

Boat Dealers (441222), Ship Building and Repairing (336611)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)

Keywords

• Boat dealership services
• Yacht brokerage
• Yacht management
• Marine customer care
• Boat parts service

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Boat Sales: Revenue from sale of new boats across all represented brands including luxury yachts (Sunseeker, Prestige, Riviera, Beneteau), powerboats (Boston Whaler, Sea Ray, Navan), and pontoon boats (Bennington, Premier, Nautique wake boats).
2. Brokerage Services: Manages the largest brokerage and preowned listings of exclusive inventory on the west coast. Provides unique trade-in, trade-up and buy-back programs for existing clients and other owners.
3. Service and Maintenance: Year-round customer care departments with certified technicians providing routine maintenance, repairs, and warranty services. Parts department for replacement components.
4. Yacht Management: 360-degree yacht management services including captain placement, crew services, technical support, event coordination, provisioning, and vessel relocation for yacht owners.
5. Platinum Concierge Services: All-inclusive service portfolio launched in 2010 offering concierge services, destination planning, reservation services, mobile service team, monthly yacht management, routine maintenance programs, and on-demand captains.
6. ProShop Retail: Online and in-dealership sales of sports equipment, apparel and accessories for wakeboarding, wakesurfing, waterskiing from Hyperlite, HO Sports, Byerly and other brands.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Sun Country Marine Group sells new and preowned boats and yachts from 10 exclusive brand partnerships (Sunseeker, Prestige, Riviera, Beneteau, Navan, Boston Whaler, Sea Ray, Nautique, Bennington, and Premier Pontoons) across 8 dealership locations in Arizona, California, and Washington. It also provides brokerage, trade-in/trade-up/buy-back programs, year-round customer care, parts, factory-certified warranty service, 360-degree yacht management, and a Platinum Concierge service portfolio launched in 2010.

Differentiator

Problem solved

Functional benefit

Brands

• Sun Country Yachts: Luxury yacht dealership division featuring on-the-water showrooms representing Sunseeker Yachts, Prestige Yachts, Riviera Yachts and Beneteau Swift Trawler
• Sun Country Marine Group

Products and services

• New Boat and Yacht Sales Sale of new boats and yachts from 10 exclusively represented brands: Sunseeker Yachts, Prestige Yachts, Riviera Yachts, Beneteau Motor Yachts, Navan Boats, Boston Whaler, Sea Ray, Nautique, Bennington Pontoons, and Premier Pontoons. Sold across 8 dealership locations in California, Arizona, and Washington.
• Preowned and Brokerage Boat Sales Management of preowned and brokerage boat listings, including trade-in, trade-up, and buy-back programs for existing clients and other owners. Self-described as the largest brokerage and preowned inventory on the west coast.
• Yacht Management Services 360-degree yacht management including captain placement, crew services, technical support, event coordination, provisioning, and vessel relocation for yacht owners across the West Coast.
• Customer Care (Service and Maintenance) Year-round customer care departments with certified technicians providing routine maintenance, repairs, warranty work, and pre-delivery inspections across dealership locations.
• Parts Department Dealership parts department providing replacement components and accessories for represented marine brands.
• Home Appointments Field sales and delivery service bringing boats to customers' homes within 50 miles of dealerships for purchase and pickup/delivery support.
• ProShop Retail Online and in-dealership sales of sports equipment, apparel, and accessories for wakeboarding, wakesurfing, and waterskiing from brands such as Hyperlite, HO Sports, and Byerly.

Quantifiable outcome

• Largest boat and yacht dealer in the Western US
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Sunseeker YachtscoreChannel Partner/ Reseller/ DistributorExclusive authorized dealer for Sunseeker Yachts, a British luxury performance motor yacht brand and the largest UK-based luxury yacht maker. Sun Country Yachts locations in Newport Beach, San Diego, and Seattle represent Sunseeker through on-the-water showrooms.
• Prestige YachtscoreChannel Partner/ Reseller/ DistributorExclusive authorized dealer for Prestige Yachts, world-renowned builders of express cruisers and flybridge motor yachts from 42 to over 70 feet. Sun Country Yachts holds Prestige Yachts Largest Dealer and Dealer of the Year awards. Represents Prestige at Newport Marina and San Diego Marriott Marquis.
• Riviera YachtscoreChannel Partner/ Reseller/ DistributorExclusive authorized dealer for Riviera Yachts, Australia's premium luxury motor yacht builder. Sun Country holds Riviera Yachts Largest Dealer and Dealer of the Year awards (2019). Represents Riviera at Newport Marina, San Diego Marriott Marquis, and Seattle locations.
• Beneteau Motor YachtscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Beneteau Motor Yachts (since 2025), including Swift Trawler and Gran Turismo ranges. Beneteau has been building boats since 1884. Sun Country Yachts represents Beneteau Swift Trawler at Newport Marina, San Diego Marriott Marquis, and Seattle.
• Navan BoatscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Navan Boats (since 2024), upscale lifestyle vessels with C30 and S30 models. Represents Navan at Newport Beach, San Diego Harbor Island, and Seattle Sun Country Yachts locations.
• Boston WhalercoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Boston Whaler (since 2013), subsidiary of Brunswick Boat Group. Known as 'The Unsinkable Legend' with models including Outrage, Realm, Conquest, Vantage, Dauntless, Montauk, and Super Sport. Represented at Newport Beach, San Diego, Irvine, and Campbell locations.
• Sea Ray BoatscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Sea Ray Boats (since 2005), part of Brunswick Boat Group. Sun Country is Sea Ray #1 Independent Dealer Worldwide (2016). Models include Sundancer, SLX, SDX, and SPX series. Represented at Newport Beach and San Diego Harbor Island.
• Nautique BoatscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Nautique (since 2011), part of Correct Craft. World-class wakeboarding, wakesurfing and ski boats including G25 Paragon, G23 Paragon, G25, and G23 models. Nautique Best Dealer Event of the Year (2017) and Top 10 Domestic Dealer of the Year (2018).
• Bennington PontoonscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Bennington Pontoons (since 2010), world's premier luxury pontoon boat manufacturer founded in 1997. Models include QX Series and SX Series. Represented at Irvine, San Jose-Campbell, and Lake Havasu City locations.
• Premier PontoonscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Premier Pontoons (since 2024), award-winning pontoon and tritoon boats since 1992. Known for PTX Technology and luxury features. Models include SuperSport, Solaris, and Sunsation. Represented at Irvine, San Jose-Campbell, and Lake Havasu City.
• Mercury MarineminorChannel Partner/ Reseller/ DistributorMercury Marine Authorized Dealer since 2002, with Mercury Certified Manufacturer Installation Quality Systems certification since 2004. Provides engines for many boats sold, including Mercury Verado V10 (350hp) and other outboard options.

Scale indicators6 records

Recent moves22 records

Expansion highlights5 records

Direct peers

• MarineMax: Largest publicly-traded recreational boat and yacht retailer in the U.S., operating across multiple regions and premium brands. Closest direct comp to SCMG's multi-brand boat/yacht dealership model, with a larger geographic footprint and broader service offering.
• OneWater Marine: Public boat retailer with a multi-brand dealership platform spanning powerboats, yachts, and related marine services. Comparable to SCMG in business model (multi-brand retail plus service) and overlapping premium brand relationships (e.g., Bennington, Nautique).
• Galati Yacht Sales: Large yacht dealership group representing premium and luxury brands with multiple East and Gulf Coast locations. Comparable in exclusive luxury brand representation (e.g., Viking, Princess) and on-the-water showroom approach.
• Denison Yachting: International yacht brokerage and dealership with strong presence in new and preowned yacht sales. Comparable to SCMG's brokerage and luxury yacht dealer model, with a different geographic spread.
• Worth Avenue Yachts: Luxury yacht brokerage and dealer with locations in Florida, Newport, and other premium markets. Comparable to SCMG's Sun Country Yachts division in targeting HNW yacht buyers with premium brands.
• HMY Yacht Sales: Largest yacht brokerage and dealer network in the Southeast U.S. Overlaps with SCMG in yacht brokerage, new yacht sales, and brand exclusivity, though concentrated in Florida and the Southeast rather than the West Coast.

Regional players

• Bosun's Marine: Multi-brand boat dealership group based in the Northeast U.S. with exclusive premium brand relationships. Comparable to SCMG in multi-brand premium retail model, though focused on East Coast markets rather than the West Coast.
• Seattle Yachts: Yacht broker and new yacht dealer with offices across the U.S. West Coast. Overlaps with SCMG in Pacific Northwest yacht sales and brokerage activity, particularly in Seattle.
• Yacht Brokers of Seattle: Pacific Northwest yacht broker and dealer serving the Seattle boating market. Competes with SCMG's Seattle location in new and brokerage yacht sales, though at smaller scale.
• Alexander Marine: Yacht dealership and brokerage on the U.S. West Coast (California), representing premium brands. Geographic overlap with SCMG in the Southern California market, with similar focus on luxury yacht sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SunCountryBoats
• LinkedInlinkedin.com/company/suncountrymarinegroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sun Country Marine Group