Specialty Care
Universal Insurance Advisors is a Wisconsin-based independent insurance brokerage founded in 1983 that provides consultative advisory services for employee benefits, Medicare, and individual/family health insurance, monetizing through commissions from 27-plus carrier partners including Aetna, United Healthcare, Humana, and Anthem.
- Company typePrivate
- Founded1983
- HeadquartersMenasha, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Specialty Care does
Specialty Care operates an independent insurance brokerage under the legal entity Universal Insurance Advisors, Inc. (DBA: UIA, UIA Health Insurance), headquartered at 1151 Oneida St., Menasha, Wisconsin. Founded in 1983, the firm delivers consultative advisory services across three product lines: employee benefits for small and mid-sized employers, Medicare coverage for eligible individuals, and individual/family health insurance. The advisory model is relationship-led, with in-person and phone-based consultations delivered by a small team of named advisors (Sam, Andrew, Pam) who assemble proposals from a portfolio of 27+ carrier partners including Aetna, Aflac, Anthem, United Healthcare, Humana, Delta Dental, and Wisconsin regional carriers such as WPS, Quartz, and Network Health.
The firm's technology footprint is limited to a Wix-hosted marketing website and basic social media channels (Facebook, Instagram, LinkedIn), with no disclosed proprietary platform, CRM details, API surface, or digital self-service tooling. There are no patents, no certifications, no app products, and no integrations documented in the source material.
UIA monetizes exclusively through insurance carrier commissions paid on policies placed, with advisory services offered at no direct cost to clients. The firm is privately held, founder-led, has no parent company or subsidiaries, and has not raised external capital. Geographic scope is single-state (Wisconsin), with no disclosed expansion plans beyond the current service area. Customer segments are horizontal — small/mid employers, Medicare-eligible individuals, and individual/family consumers — with no enterprise anchor accounts, no public revenue figures, and no headcount disclosed.
Specialty Care firmographics
Firmographics- Name
- Specialty Care
- Legal name
- Universal Insurance Advisors, Inc.
- Website
- https://specialtycareproducts.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Universal Insurance Advisors is a Wisconsin-based independent insurance brokerage founded in 1983 that provides consultative advisory services for employee benefits, Medicare, and individual/family health insurance, monetizing through commissions from 27-plus carrier partners including Aetna, United Healthcare, Humana, and Anthem.
- Ownership category
- akta.pro rank
Specialty Care industry classification
Industry- Product category
- Insurance Brokerage and Advisory Services
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Employer-Sponsored Dental & Vision (Group) (FSAIAHAH)
Keywords
Where Specialty Care is headquartered
LocationHeadquarters
- HQ city
- Menasha
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Specialty Care business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Insurance Commissions: UIA generates revenue through commissions paid by insurance carriers (Aetna, Aflac, Anthem, United Healthcare, Humana, and others) for policies sold to customers. The company provides its advisory services at no cost to clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Customized insurance plans tailored to individual needs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Specialty Care product offering
Product offeringCore offering
Specialty Care, operating as Universal Insurance Advisors (UIA), is an independent insurance brokerage and advisory firm that helps Wisconsin employers, Medicare-eligible individuals, and individual/family consumers select and enroll in health, dental, vision, supplemental, and Medicare insurance products. The company represents 27+ insurance carriers and provides consultative plan recommendations, comparison, and ongoing support at no cost to clients, earning revenue through carrier commissions.
Differentiator
Problem solved
Functional benefit
Products and services
- Employee Benefits Advisory Consultative brokerage service for small and mid-sized Wisconsin employers, covering group health insurance, dental, vision, supplemental benefits, and retirement plan integration. Includes needs assessment, multi-carrier plan comparison, tailored plan recommendations, enrollment support, and ongoing service.
- Medicare Advisory One-on-one advisory service for Medicare-eligible individuals, helping them choose among Medicare Advantage, Medicare Supplement, Part D, and related coverage across partner carriers (Humana, United Healthcare, Molina, Network Health, and others). Includes transition planning for those aging into Medicare from employer coverage.
- Individual and Family Health Insurance Advisory Advisory and enrollment service for individuals and families seeking health, dental, vision, and supplemental coverage outside of employer-sponsored plans, including the self-employed, gig workers, early retirees, and those between jobs. Includes plan comparison, gap coverage, and ongoing support.
Companies that use Specialty Care
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Specialty Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Specialty Care partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core and minor.
- AetnacoreMajor health insurance carrier partner providing health insurance products through UIA's advisory services to Wisconsin employers and individuals.
- AflaccoreSupplemental insurance carrier partner offering accident, disability, and critical illness coverage distributed through UIA advisors.
- AnthemcoreMajor health insurance carrier providing health coverage options through UIA's Wisconsin distribution network.
- United HealthcarecoreLeading national health insurance carrier partnered with UIA to serve Wisconsin employer and individual markets.
- HumanacoreHealth insurance carrier partner specializing in Medicare and employer health benefits distributed through UIA.
- Delta DentalcoreDental insurance carrier providing dental coverage products through UIA's employee benefits and individual plan offerings.
- GuardiancoreEmployee benefits carrier partner offering life, disability, and dental insurance through UIA's employer client base.
- UnumcoreEmployee benefits carrier specializing in voluntary benefits, life insurance, and disability coverage distributed via UIA.
- Sun Life FinancialcoreEmployee benefits and financial services carrier partner providing insurance products through UIA's Wisconsin network.
- Molina HealthcarecoreHealth insurance carrier focused on government programs and Medicaid serving UIA's Medicare and individual clients.
- WPS Health SolutionscoreWisconsin-based health insurance carrier providing local coverage options through UIA's regional advisory services.
- Dean HealthminorRegional health system and insurance provider offering integrated health coverage in Wisconsin through UIA.
- QuartzminorRegional health insurance provider serving Wisconsin communities through UIA's distribution network.
- Network HealthminorMedicare and individual health plan carrier partnered with UIA for Wisconsin market coverage.
- Prevea HealthminorRegional healthcare provider offering health plan options through UIA's Wisconsin advisory services.
- Colonial LifecoreSupplemental insurance carrier specializing in voluntary benefits for employees distributed through UIA.
- The HartfordcoreEmployee benefits carrier providing group life, disability, and dental insurance through UIA's employer network.
- Reliance StandardminorEmployee benefits carrier specializing in life and disability insurance distributed via UIA.
- AlwaysCareminorSpecialty insurance carrier providing supplemental coverage products through UIA.
- CCHPminorHealth plan carrier providing coverage options through UIA's Wisconsin distribution.
- CommonGroundminorRegional insurance carrier providing health coverage through UIA's network.
- Cypress LucentminorInsurance carrier partner providing specialty coverage products through UIA.
- Principal FinancialcoreEmployee benefits carrier providing retirement and insurance products distributed through UIA.
- Robin InsuranceminorInsurance carrier providing specialty products through UIA's advisory network.
- LFG (Lincoln Financial Group)coreFinancial services and insurance carrier providing life, retirement, and disability products through UIA.
Scale indicators1 record
Recent moves4 records
Expansion highlights2 records
Specialty Care competitors and assessment
Company assessmentDirect peers
- HealthMarkets: National insurance brokerage connecting individuals, families, and small businesses with health, Medicare, and supplemental coverage from multiple carriers. Closely comparable business model to UIA's individual and Medicare advisory lines.
- M3 Insurance: Wisconsin-based insurance brokerage and employee benefits advisory serving employers and individuals across the Midwest. Direct regional competitor with a similar multi-carrier, consultative model and overlapping client base in Wisconsin.
- OneDigital: National employee benefits and insurance advisory firm serving mid-market employers across the U.S. Operates the same consultative, multi-carrier brokerage model UIA uses for its employer benefits segment, with growing Medicare advisory services.
Broad incumbents
- USI Insurance Services: Large national insurance brokerage and consulting firm with significant employee benefits and personal lines practices. Represents the scaled, multi-carrier model UIA operates locally, providing both direct competition and a benchmark for potential rollup value.
- Hub International: Major North American insurance brokerage with a broad employee benefits and personal lines platform. Comparable in business model (multi-carrier, commission-based advisory) and competes for the same regional employer accounts.
- Brown & Brown, Inc. Large U.S. insurance brokerage with deep employee benefits and personal lines capabilities. A scaled competitor that could acquire or compete with regional brokers like UIA, particularly in employer benefits.
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with a sizable employee benefits and personal lines practice. A scaled incumbent that competes for the larger end of UIA's employer segment and serves as a national consolidator.
Emerging players
- GoHealth: Direct-to-consumer Medicare-focused insurance broker leveraging digital channels and telesales. Represents the disintermediation threat to UIA's Medicare advisory business, as consumers increasingly shop Medicare plans online.
Regional players
- Woodward Insurance & Financial Services: Wisconsin-based insurance and financial services agency offering personal and commercial lines including employee benefits. Direct local competitor for the same Wisconsin SMB and individual clients.
- Cottingham & Butler: Midwest insurance brokerage and consulting firm with strong employee benefits and commercial lines practices. Comparable in size and product mix to UIA, competing for the same Wisconsin and surrounding-state employer clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Specialty Care social profiles
Digital presenceSpecialty Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Specialty Care leadership team
Management profileNumber of profiles
Specialty Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Specialty Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Specialty Care
What does Specialty Care do?
Specialty Care, operating as Universal Insurance Advisors (UIA), is an independent insurance brokerage and advisory firm that helps Wisconsin employers, Medicare-eligible individuals, and individual/family consumers select and enroll in health, dental, vision, supplemental, and Medicare insurance products. The company represents 27+ insurance carriers and provides consultative plan recommendations, comparison, and ongoing support at no cost to clients, earning revenue through carrier commissions.
Is Specialty Care a public or private company?
Specialty Care is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Specialty Care founded?
Specialty Care was founded in 1983. It employs 11 to 50 people.
Where is Specialty Care based?
Specialty Care is headquartered in Menasha, United States, in the North America region.
How does Specialty Care make money?
One revenue line is on record: insurance Commissions.
Who are Specialty Care's main competitors?
Direct peers on record are HealthMarkets, M3 Insurance and OneDigital. Broad incumbents are USI Insurance Services, Hub International, Brown & Brown, Inc. and Arthur J. Gallagher & Co.. GoHealth is listed as an emerging player. Regional players are Woodward Insurance & Financial Services and Cottingham & Butler.
Does Specialty Care have an API?
No public API is recorded for Specialty Care.
What industry is Specialty Care in?
Specialty Care's product category is Insurance Brokerage and Advisory Services. Its primary akta.pro industry code is FSAIAHAH, Employer-Sponsored Dental & Vision (Group). Its NAICS code is 524210 and its SIC code is 6411.