Ski New Hampshire

What Ski New Hampshire does

Ski New Hampshire (Ski NH) is a not-for-profit, member-based trade association founded in 1993 and headquartered in Conway, New Hampshire, representing 30+ alpine and cross-country ski areas across the state. The organization operates as the unified industry voice for New Hampshire's ski sector, delivering three core functions: policy advocacy at the state and federal level, industry education through training programs such as LIFT Days (lift mechanic training) and the annual Snowmakers Seminar, and coordinated consumer marketing through its central website, SkiNH.com. SkiNH.com serves as the primary consumer-facing product—a comprehensive informational hub aggregating trail conditions, events, deals (season passes, Ski NH Lift Tickets, 4th & 5th Grade Passport), learn-to-ski programs, and trip-planning resources for visitors.

The business model is membership-funded: ski areas pay recurring membership dues, supplemented by corporate sponsorships (Eversource, Pepsi, Prinoth, HKD Snowmakers, The North Face, and others) and partial state funding (the website notes it is "paid in part by The State of New Hampshire"). The organization maintains 1-10 staff and does not sell consumer products or services directly; consumer access to SkiNH.com is free. Strategic partnerships with Visit NH (state tourism), the National Ski Areas Association, Cross Country Ski Areas Association, Clean Energy NH, Protect Our Winters, and the NH Office of Outdoor Recreation Industry Development extend the association's reach into policy, sustainability, and destination marketing.

The association's value proposition is twofold: for member ski areas, it provides representation, workforce training, and marketing exposure that individual resorts could not efficiently replicate; for consumers, it offers a single authoritative source for planning ski and (increasingly) summer trips across the state's resorts. Recent strategic activity includes a 2024 EV charging infrastructure study with Clean Energy NH, expansion into summer activities marketing, and active climate/sustainability advocacy, positioning the association at the intersection of outdoor recreation, tourism, and clean energy policy in New Hampshire.

Name

Ski New Hampshire

Legal name

Ski New Hampshire

Website

https://skinh.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Ski New Hampshire is a nonprofit trade association representing 30+ alpine and cross-country ski areas in New Hampshire, providing industry advocacy, workforce training, and a centralized consumer information website (SkiNH.com) for resort conditions, deals, and trip planning.

Ownership category

akta.pro rank

Product category

Ski Industry Trade Association

NAICS

Business Associations (813910), Skiing Facilities (713920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA)

akta.pro secondary industry

Nordic & Cross-Country Centers (XC Skiing, Biathlon, Snowshoe Trails) (THAAAJAE)

Keywords

• Ski industry association
• Ski area membership
• Winter sports promotion
• Ski tourism marketing
• Alpine ski advocacy

Headquarters

HQ city

Conway

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Membership Dues: Ski NH operates as a not-for-profit, member-based trade association. Revenue is generated through membership dues from 30+ alpine and cross-country ski area members throughout New Hampshire.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Ski New Hampshire is a nonprofit trade association founded in 1993 that represents and supports more than 30 alpine and cross-country ski areas across New Hampshire. The organization delivers collective industry advocacy, consumer-facing ski promotion via SkiNH.com, member training programs, and grassroots initiatives such as the 4th & 5th Grade Passport. It is funded primarily through membership dues from its ski area members.

Product overview

Ski New Hampshire is a not-for-profit, member-based trade association that supports 30+ alpine and cross-country ski areas throughout the Granite State through advocacy, education, and promotional efforts. The organization's primary offering is SkiNH.com, a comprehensive informational resource website that aggregates information about member ski resorts, trail conditions, events, deals, learn-to-ski/ride programs, and industry career resources. The site serves as the central hub for consumers to access deals (season passes, tickets, 4th & 5th Grade Passport), plan trips, and find information about various activities. Additionally, Ski NH operates industry-facing programs including LIFT (Lift Industry Focused Training) Days for lift mechanics and Snowmakers Seminar, as well as an Annual Conference & Trade Show. The organization does not offer a distinct software product but rather provides a marketing and information platform for New Hampshire's ski industry.

Differentiator

Problem solved

Functional benefit

Products and services

• SkiNH.com consumer website Consumer-facing website operated by Ski New Hampshire that provides information about New Hampshire alpine and cross-country ski areas, snow conditions, and travel planning resources for the public.
• 4th & 5th Grade Passport program Industry-wide program offering 4th and 5th grade students access to skiing at participating New Hampshire ski areas, designed to drive youth participation and family demand to member ski areas.
• LIFT Days training program Training program delivered by Ski New Hampshire for ski area staff across member ski areas, supporting professional development across the New Hampshire ski industry.
• Snowmakers Seminar Industry seminar on snowmaking operations, hosted by Ski New Hampshire for personnel at member ski areas in New Hampshire.
• Industry association membership Core membership offering for alpine and cross-country ski areas operating in New Hampshire; members receive collective advocacy, marketing, training, and consumer-facing promotion through SkiNH.com.
• Industry News Feed News feed published by Ski New Hampshire that communicates industry updates and announcements to members, ski area operators, and the public.

Named customers20 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and minor.

• Visit NHcoreGTM or Marketing PartnerState tourism agency partnership for promoting New Hampshire as a ski destination. The website features Visit NH branding and links to state tourism resources.
• Eversource EnergyminorGTM or Marketing PartnerEnergy company partnership supporting Ski NH's operations and sustainability initiatives.
• PepsiminorGTM or Marketing PartnerBeverage company sponsor supporting Ski NH activities.
• PrinothminorGTM or Marketing PartnerSnow grooming equipment manufacturer with regional office in Concord, NH. Supports ski area operations.
• HKD SnowmakersminorGTM or Marketing PartnerSnowmaking equipment supplier sponsor supporting Ski NH and member ski areas.
• The North FaceminorGTM or Marketing PartnerOutdoor apparel brand sponsor supporting Ski NH activities.
• NH Electric MotorsminorGTM or Marketing PartnerElectric motors and controls company serving commercial and industrial applications in NH since 1962.
• Clean Energy NHcoreStrategic or Co-development PartnerCoalition of clean energy champions working on sustainability initiatives. In 2024, Ski NH conducted a study with Clean Energy NH on EV charging infrastructure impact on NH's tourism economy.
• National Ski Areas AssociationcoreStrategic or Co-development PartnerNational trade association representing 325 alpine resorts. Ski NH collaborates on industry standards, safety, and sustainability initiatives.
• Cross Country Ski Areas AssociationcoreStrategic or Co-development PartnerNon-profit representing cross-country ski operations in North America. Supports Ski NH's cross-country member resorts.
• Protect Our WintersminorStrategic or Co-development PartnerNon-profit mobilizing outdoor enthusiasts as climate advocates. Ski NH works with POW on climate policy advocacy.
• Granite Outdoor AllianceminorStrategic or Co-development PartnerGrassroots advocacy group supporting NH outdoor industry brands, retailers, non-profits, and individuals.
• Office of Outdoor Recreation Industry DevelopmentcoreStrategic or Co-development PartnerNH state office driving outdoor recreation economic growth through partnerships with state, federal, and local organizations.
• New England Ski MuseumminorOthersNon-profit dedicated to skiing history with exhibits in Franconia Notch and North Conway, NH.
• NH Lodging and Restaurant AssociationminorStrategic or Co-development Partner100+ year old association protecting hospitality industry interests. Collaborates on workforce development programs like ProStart.
• Mt. Washington Valley Chamber of CommerceminorStrategic or Co-development PartnerLocal chamber supporting tourism in the Mt. Washington Valley region.
• Western White Mountains Chamber of CommerceminorStrategic or Co-development PartnerChamber representing 175+ businesses in Lincoln, Woodstock, and Franconia Notch area.
• White Mountain National ForestminorStrategic or Co-development PartnerFederal forest land where several ski areas operate, requiring coordination on land use and stewardship.
• Snow Angel FoundationminorStrategic or Co-development PartnerNon-profit advancing ski safety education and awareness, founded in partnership with NSAA after a ski collision tragedy.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ski Utah: State ski industry association that markets Utah resorts, operates consumer-facing content, and conducts industry advocacy — directly analogous to Ski NH's role in New Hampshire.
• Colorado Ski Country USA: Trade association representing Colorado ski areas, providing consumer-facing resort information, advocacy, and marketing support. Comparable business model to Ski NH but at significantly larger scale.
• Ski Maine: State-level trade association promoting Maine ski areas and providing consumer information, training programs, and advocacy — a direct parallel to Ski NH's New Hampshire model.
• Ski Vermont: State-level nonprofit trade association representing Vermont ski areas. Directly comparable to Ski NH as a peer state ski association with similar advocacy, training, and consumer-promotion mission.
• Cross Country Ski Areas Association: Nonprofit trade association representing Nordic ski operations in North America. Ski NH is an explicit partner and represents cross-country members, making this a closely related peer in the same association segment.
• Ski California: California state ski areas trade association with consumer marketing, advocacy, and industry programs — the same model Ski NH operates in New Hampshire, on a much larger geographic base.

Emerging players

• Protect Our Winters: Nonprofit mobilizing the outdoor industry as climate advocates. Ski NH is a stated partner; POW competes for the same sponsorship and advocacy dollars Ski NH seeks from ESG-aligned brands.

Broad incumbents

• National Ski Areas Association: The U.S. national trade association for ski area operators, of which Ski NH is itself a state partner. Provides industry-wide safety, sustainability, and policy programs at the federal level — a broader incumbent in the same value chain.

Regional players

• Ski New York (NY Ski Education Foundation): State-level ski promotion association for New York ski areas. Comparable association structure and consumer-promotion mission but operates in a different geography from Ski NH.
• Ski Southeast: Multi-state regional ski marketing association covering the Southeastern U.S. Comparable consumer-marketing mission to Ski NH, though focused on a different geography and largely a marketing rather than policy body.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ski-nh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ski New Hampshire