Sound Results Llc

What Sound Results Llc does

Sound Results LLC, founded in 1995 and headquartered in Traverse City, Michigan, is a privately held audio marketing services provider specializing in telephone on-hold messaging, background music, and VoIP/IVR voice prompts for business phone systems. The company delivers custom scriptwriting, professional voice talent recording, and licensed music (with ASCAP, BMI, and SESAC fees bundled) as a managed service supported by a proprietary Message On-line Editor (MOE) client portal, remote-load update technology, and VoIP-compatible audio file delivery. Its product set spans three core lines (Message on Hold, Music on Hold, and VoIP/IVR Messages) plus an adjacent Business Music Streaming service, all delivered on a subscription basis at $49-$89 per month with equipment provided free of charge.

The company serves a horizontally distributed SMB customer base across more than 30 verticals, including hospitality (Bayshore Resort, Best Western, Holiday Inn, Radisson), financial services (Perfect Circle Credit Union, McKinley Mortgage, Mainstream Insurance), healthcare, government (Navajo Nation), and printing/marketing. Distribution is sales-led and remote, centered on a toll-free number (800-379-7787), website demo and quote request forms, and a free 30-day trial; geographic reach extends to all 50 US states, Canada, and Puerto Rico. Customer count is stated at 1,500+ active clients with 10,000+ completed productions and 25,000+ individual messages created over the company's 20+ year history.

Sound Results has been an OHMA verified member since 2002 and a Traverse City Area Chamber of Commerce member since 2000, and has received consecutive Northern Michigan Advertising Club MAX Awards in 2006 and 2007. The company operates with a small team (1-10 employees), no disclosed external funding, and no parent company; revenue is generated through recurring subscriptions, one-time production fees, optional equipment sales, and the standalone business music streaming service.

Name

Sound Results Llc

Legal name

Sound Results, LLC

Website

https://soundresultsonhold.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Sound Results LLC is a Traverse City, Michigan-based audio marketing firm that delivers custom on-hold messages, licensed background music, and VoIP/IVR voice prompts to over 1,500 small and medium businesses across the US, Canada, and Puerto Rico via subscription.

Ownership category

akta.pro rank

Product category

Telephone Audio Production Services

NAICS

Other Sound Recording Industries (51229), Sound Recording Studios (51224)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Audio Production & Podcasting (BPAFAIAE)

akta.pro secondary industry

Voiceover Recording & Production (Narration, Promo, Commercial VO) (MPAHAEAK)

Keywords

• Message on hold services
• Telephone hold messaging
• VoIP voice prompts
• Licensed business music
• IVR auto attendant

Headquarters

HQ city

Traverse City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Monthly Subscription Service: Recurring subscription service for message on hold featuring custom messages and music, billed monthly, quarterly, or annually based on client preference. Rates range from $49 to $89 per month depending on package level.
2. Production Services: One-time production fees for custom message scripting, recording, and program creation. Copywriting is included as part of service.
3. Equipment: Equipment provided free with subscription service, with optional equipment purchases available. Replacement and upgrades included in service.
4. Business Music Streaming Service: Standalone legally licensed business music streaming service for in-store and office background music at small business pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Sound Results LLC produces and delivers custom marketing messages, licensed background music, and recorded voice prompts for business telephone systems. The service covers on-hold messaging, music on hold, VoIP/IVR voice prompts, and a standalone business music streaming product. Customers subscribe to receive scheduled content updates, professional voice talent recordings, music licensing coverage, and the equipment needed to play audio on their phone systems.

Product overview

Sound Results LLC offers a unified message on-hold platform combining three core services: Message on Hold (custom marketing audio productions), Music on Hold (licensed background music library), and VoIP/IVR Messages (voice prompts for phone systems). These are supported by the company's proprietary MOE (Message On-line Editor) online portal for self-service management, and an optional Business Music Streaming service for in-store audio. The company provides complete on-hold solutions including script writing, professional voice talent, music licensing, and equipment, all delivered as a subscription service.

Differentiator

Problem solved

Functional benefit

Products and services

• Message on Hold Custom marketing messages delivered through telephone hold circuits, enabling businesses to advertise products and services directly to callers during hold time. Includes professional voice talent, custom scripting, scheduled production updates, and equipment.
• Music on Hold Licensed background music service for telephone hold circuits, featuring an extensive music library with styles from acoustic guitar to classical, tropical island, big band, smooth jazz, new country, and holiday music. All ASCAP, BMI, and SESAC licensing fees are included.
• VoIP and IVR Messages Professionally recorded voice prompts and greetings for VoIP phone systems and Interactive Voice Response (IVR) menus, including Auto Attendant greetings, phone trees, voice menus, and voicemail greetings. Delivered as audio files for both upload and external audio player deployment.
• Business Music Streaming Legally licensed business background music streaming service for retail, spa, and office environments, delivered via a plug-and-play solid-state player with over 30 CD-quality streaming channels and family-friendly programming. Optional custom messaging announcements can be added.

Quantifiable outcome

• 45% increase in caller retention when callers are provided information on hold (U.S. West Communications study)
• +7 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• Northern Michigan Advertising ClubminorOthers · 1 January 2006Local professional organization serving marketing professionals, promoting cutting-edge thinking and expanding professional experiences. Sound Results received MAX awards in 2006 and 2007.
• On Hold Messaging Association (OHMA)minorOthers · 1 January 2002OHMA is an international organization of audio marketing companies that advances awareness of on hold marketing, establishes service standards, and provides networking opportunities. Sound Results has been a verified member since 2002.
• Traverse City Area Chamber of CommerceminorOthers · 1 January 2000Local chamber of commerce providing business development services, networking, and growth opportunities. Sound Results has been a member since 2000, joining within a year of relocating to Traverse City.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Soundtrack Your Brand: Subscription business music streaming service backed by Spotify, serving retail, hospitality, and other commercial venues. Directly comparable to Sound Results' business music streaming product for SMBs.
• Jamendo Licensing: Provides licensed music for commercial and business use, including background music for retail, hospitality, and on-hold scenarios. Comparable on the music licensing and streaming axis of Sound Results' offering.
• Rockbot: Cloud-based business music and customer engagement platform for restaurants, bars, retail, and fitness venues. Competes in licensed background music streaming for commercial settings, a category Sound Results also serves.
• Cloud Cover Music: Subscription business music streaming service for retail, restaurants, and offices with licensed music and scheduling tools. Comparable to Sound Results' business music streaming product line.
• Holdcom: Long-standing on-hold messaging and IVR production company offering custom audio, music licensing, and equipment to businesses. The most directly comparable competitor in on-hold marketing messaging.
• Music Concierge: Curated background music and messaging service for hospitality, retail, and commercial spaces, with licensing and bespoke playlist design. Competes with Sound Results' business music streaming and on-hold audio services.
• On Hold Marketing: On-hold messaging and auto-attendant audio production provider serving SMBs with custom scripting, voice, and music. Directly competitive with Sound Results' core on-hold offering.

Others

• Voices.com: Largest online marketplace for professional voice-over talent, used to source commercial VO and IVR narration. Adjacent enabler/supplier relationship rather than direct competitor — comparable on the voice-talent axis that Sound Results relies on.

Broad incumbents

• RingCentral: Major cloud UCaaS/VoIP provider with built-in hold music, IVR prompts, and now AI voice capabilities. Represents both a partner channel and a competitive threat as telephony platforms absorb audio production natively.
• Mood Media: Global leader in in-store music, on-hold messaging, digital signage, and sensory marketing for retail and hospitality. Operates at much larger scale than Sound Results across overlapping categories — especially business music streaming and on-hold audio production.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sound-results-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sound Results Llc