Sonoma County Fire Relief

What Sonoma County Fire Relief does

Sonoma County Fire Relief is a 501(c)(3) nonprofit public benefit corporation (IRS Tax ID #82-3101217), founded in 2017 and headquartered at P.O. Box 2322 in Fair Oaks, California. The organization's stated mission is to provide emergency and long-term relief to individuals, families, and first responders who lost homes, jobs, or belongings in wildfires across Sonoma and Napa Counties, Northern California. It is organized as a 100% volunteer entity with no paid staff, and explicitly directs all incoming cash donations to fire victims rather than overhead.

The organization operates four core programs rather than a technology platform. The Family Adoption Program matches individual sponsors directly with fire-affected families (cumulatively serving over 90 families / 468 people) by publishing profiles, wish lists, and specific needs. The Holiday Giving Events deliver gift cards, holiday décor, toys, clothing, and essentials at no cost to victims; past events include the December 2017 Maria Carrillo High School event and the December 2018 Roseville event co-presented with Butte County Fire Relief and the Bailey Baio Angel Foundation. The Cents for Sonoma County school adoption program, launched in 2018 with San Juan Unified School District, links schools nationwide with fire-affected schools. A separate Emergency Relief Effort coordinates air and ground logistics — partnering with Textron Aviation Cessna Citation, Sonoma Jet Center, Signature Flight Support, C-Line Express, and Fuller Moving Service — to move supplies from San Diego and Sacramento into Santa Rosa.

The business model is contribution-based with no commercial revenue streams. Inbound funds flow through PayPal on the organization website and mailed checks to the Fair Oaks P.O. Box. Funds are then converted into gift cards and material aid distributed to beneficiaries. Marketing and donor acquisition rely on the website, email communications, in-person events, school partnerships, and earned media coverage from KTVU, CBS Sacramento, KCRA, Good Day Sacramento, ABC 10, and Fox 5 San Diego. The operating footprint covers Northern California with emphasis on Sonoma County; geographic scope is explicitly non-global.

Name

Sonoma County Fire Relief

Legal name

Sonoma County Fire Relief

Website

https://sonomacountyfirerelief.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Sonoma County Fire Relief is a 501(c)(3) nonprofit that raises and distributes cash donations, gift cards, and emergency supplies to individuals and families affected by wildfires in Sonoma and Napa County, California.

Ownership category

akta.pro rank

Product category

Disaster Relief and Human Services

NAICS

Emergency and Other Relief Services (624230), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industry

Disaster Recovery & Emergency Housing Assistance Programs (FSALAKAK)

Keywords

• Disaster relief services
• Wildfire victim assistance
• Community fundraising programs
• Family adoption sponsorship
• Emergency financial aid

Headquarters

HQ city

Fair Oaks

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Donations and Contributions: The organization generates revenue entirely through financial donations from individuals, corporations, schools, and community organizations. All cash donations are used to purchase gift cards and provide immediate and long-term support for local families affected by fires.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Sonoma County Fire Relief is a 501(c)(3) non-profit organization that raises and distributes financial assistance and essential supplies to individuals and families affected by wildfires in Sonoma and Napa County. The organization operates a Family Adoption Program matching sponsors with affected families, a Cents for Sonoma County school adoption program, Holiday Giving Events, and an Emergency Relief Effort that transports supplies via aircraft and trucks to fire victims. All operations are run by 100% volunteers, with financial donations converted into gift cards and essential items for victims.

Product overview

Sonoma County Fire Relief is a non-profit 501(c)(3) organization that operates as a single unified charitable platform rather than a modular product architecture. The organization offers several interconnected programs: the Family Adoption Program matches sponsors directly with fire victims; the Holiday Giving Event distributes gifts and essentials to those in need; the Cents for Sonoma County School Adoption Program connects schools nationwide with affected local schools; and the Emergency Relief Effort coordinates supply distribution. The Fire Relief Support/Wish List Donation Program serves as the primary financial donation mechanism accepting PayPal contributions. All programs work together to provide comprehensive disaster relief to Sonoma and Napa County fire victims.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Adoption Program Matches sponsors with fire victims who lost their homes and/or jobs in Sonoma and Napa County, connecting donors directly with families in need including their profiles, wish lists, and specific requirements.
• Holiday Giving Event Annual events providing holiday décor, gifts including gift cards, toys, games, books, sporting equipment, new clothing, toiletries, and essentials at no cost to fire victims in need.
• Cents for Sonoma County School Adoption Program Partnership program matching schools throughout the United States with schools affected by fires. All monetary and physical donations collected go to fire victims at sister schools and their local communities.
• Emergency Relief Effort

Quantifiable outcome

• Over 90 families/468 people adopted through Family Adoption Program
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered minor and core.

• Textron Aviation Cessna CitationminorStrategic or Co-development PartnerAviation partner that has provided aircraft support for transporting emergency supplies from San Diego and Sacramento to Santa Rosa for fire victims.
• Friedman's Home ImprovementminorStrategic or Co-development PartnerHome improvement retailer partner supporting fire relief efforts.
• Balletto VineyardsminorStrategic or Co-development PartnerLocal winery partner contributing to fire relief efforts.
• The Revolution FMOminorStrategic or Co-development PartnerFinancial services partner supporting fire relief efforts.
• Cornerstone PropertiesminorStrategic or Co-development PartnerReal estate partner contributing to fire relief efforts.
• Bar Ale LivestockminorStrategic or Co-development PartnerLivestock partner supporting fire relief efforts.
• Sonoma Paint CenterminorStrategic or Co-development PartnerPaint supply partner contributing to fire relief efforts.
• MA SILVA USAminorStrategic or Co-development PartnerPartner supporting fire relief efforts.
• C-Line ExpressminorStrategic or Co-development PartnerExpress services partner supporting fire relief efforts.
• Fuller Moving ServiceminorStrategic or Co-development PartnerMoving services partner contributing to fire relief efforts.
• Waxie Sanitary SupplyminorStrategic or Co-development PartnerSanitary supplies partner supporting fire relief efforts.
• Sonoma Jet CenterminorStrategic or Co-development PartnerJet center partner providing aviation support for fire relief efforts.
• Signature Flight SupportminorStrategic or Co-development PartnerFlight support partner contributing to fire relief efforts.
• Boys & Girls Club-4s RanchminorStrategic or Co-development PartnerYouth organization partner supporting fire relief efforts.
• Heartland Vintage MarketminorStrategic or Co-development PartnerVintage market partner contributing to fire relief efforts.
• Suburban Family InsuranceminorStrategic or Co-development PartnerInsurance partner supporting fire relief efforts.
• Reed's Trailer SalesminorStrategic or Co-development PartnerTrailer sales partner contributing to fire relief efforts.
• Woody's Screen PrintingminorStrategic or Co-development PartnerScreen printing partner supporting fire relief efforts with promotional materials.
• San Juan Unified School DistrictcoreStrategic or Co-development PartnerCore educational partner for the Cents for Sonoma County school adoption program, matching schools in the district with fire-affected schools.
• Butte County Fire ReliefcoreStrategic or Co-development PartnerPart of the Sonoma County Fire Relief Family, working jointly on events such as the 2018 Holiday Giving Event.
• Bailey Baio Angel FoundationminorStrategic or Co-development PartnerFoundation partner co-presenting Holiday Giving Events with donations of gift cards, toys, and other items for fire victims.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Habitat for Humanity (Sonoma County affiliate): Local Habitat affiliate actively rebuilds homes destroyed by Sonoma County wildfires. Comparable fire-recovery mission in the same geography, with a narrower focus on housing reconstruction.
• California Community Foundation: Statewide foundation that has administered major California wildfire relief funds (e.g., after 2017 and 2018 fires). Comparable disaster-relief fundraising and grantmaking role at a much larger, statewide scale.
• Direct Relief: Large humanitarian aid organization providing emergency medical and disaster relief, including wildfire response in California. Comparable mission but operates at national/international scale with paid staff and medical-supply focus.
• American Red Cross (Northern California Coastal Region): Dominant national disaster-relief organization that opens shelters and distributes financial assistance during California wildfires. Comparable beneficiary population but vastly larger scale, paid staff, and broader disaster mandate.

Direct peers

• Butte County Fire Relief: Documented partner within the 'Sonoma County Fire Relief Family' that co-presented the 2018 Holiday Giving Event. Directly comparable as a county-level, volunteer-driven fire relief nonprofit with virtually identical program structure.
• All Hands and Hearts: Volunteer-driven nonprofit providing disaster relief and long-term rebuilding for U.S. wildfires including California events. Closely comparable volunteer mobilization model and fire-rebuild focus.
• North Valley Community Foundation: Operates the Camp Fire Relief Fund for Butte County wildfire victims. Closely comparable as a community foundation running a dedicated wildfire-victim relief program with cash-distribution to displaced families.
• Napa Valley Community Foundation: Regional foundation for Napa County that activated the Napa Valley Wildfire Relief Fund after the 2017 fires. Same regional fire-disaster relief mission and overlapping beneficiary population in adjacent Napa County.
• Community Foundation Sonoma County: Regional philanthropic foundation serving Sonoma County, administering disaster-recovery funds (including the Resilience Fund after 2017 and 2020 fires). Directly comparable as a same-geography nonprofit mobilizing donor capital for fire-affected residents.

Emerging players

• Team Rubicon: Veteran-led disaster response nonprofit that mobilizes volunteers for wildfire and hurricane cleanup operations. Comparable volunteer-driven disaster response model, though broader geographically and focused on muck-out/ rebuild rather than cash relief.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sonoma-county-fire-relief

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sonoma County Fire Relief