Samuel Technologies Inc.

What Samuel Technologies Inc. does

Samuel Technologies Inc. is an Ottawa-based professional services firm operating as an "In-Market Agent" for technology companies seeking to enter or expand within the Canadian market. Founded in 2015 and operating as a member of the Samuel Group of Companies conglomerate, the firm provides on-the-ground sales representation, business development (appointment generation and pipeline growth), marketing and sales events, partner enablement (channel strategy optimization), and contracts and procurement management to enterprise B2B clients in the high-tech sector. The company also offers advisory services for business acquisitions and dispositions, facilitation of international technology transfers to Canada, and integrated digital solutions. Source materials indicate no disclosed proprietary technology platform; the firm's value proposition is delivered through human-led consulting and sales agency engagements.

The firm operates with a small team of approximately 8 named professionals, including President & CEO Goran Samuel Pesic, Chief of Staff Aliénor Peyrefitte, VP Operations Jonas LeBlanc-Wilmink, Managing Director Atlantic Jamie Baillie, two senior technology associates/advisors, and a web UX/UI designer. Revenue mechanics are professional services-based—retainer or project-fee engagements—and pricing is not publicly disclosed. Geographic coverage includes Ottawa (headquarters, serving the Anishinaabe Algonquin territory) and Atlantic Canada, with regional offices or representation on the traditional territories of the Mi'kmaq and Wolastoqiyik Nations. Distribution occurs through direct enterprise sales (acting as client's in-market representative) and channel partner enablement.

The firm has pursued a strategic differentiation through a 2022 Memorandum of Understanding with Millbrook First Nation and a multi-year Reconciliation Action Plan (2022–2025), positioning Samuel Technologies for participation in Canada's federal 5% Indigenous procurement requirement. The company operates as one entity within a broader Samuel Group ecosystem that includes Samuel Associates, Samuel People, Samuel Strategies, Samuel Institute, and the Policy Insights Forum, suggesting cross-referral and shared back-office capacity, though intercompany economics are not disclosed.

Name

Samuel Technologies Inc.

Legal name

Samuel Technologies Inc.

Website

https://samueltech.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Samuel Technologies Inc. is an Ottawa-based "In-Market Agent" providing sales representation, business development, partner enablement, contract management, and M&A advisory services to international high-tech companies seeking entry or expansion in Canada.

Ownership category

akta.pro rank

Product category

Technology Sales Agency Services

NAICS

Management Consulting Services (54161), Professional, Scientific, and Technical Services (54)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Technical Enablement & Adoption Services (Change Management, Adoption, Champions) (BPAEANAC)

Keywords

• Technology sales agency
• Market entry services
• Business development consulting
• Channel partner enablement
• International technology transfer

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services - Sales Agent: Acting as an In-Market Agent providing strategic sales support, industry expertise, and on-the-ground sales representation for clients. Revenue generated through professional services engagements, likely on a retainer or project fee basis.
2. Business Development Services: Generating high-value appointments and strengthening client sales pipelines. May include lead generation and sales pipeline development services.
3. Marketing & Sales Events: Initiating and supporting strategic marketing campaigns that increase brand awareness and drive customer acquisition for clients.
4. Partner Enablement: Channel strategy optimization and partner support services to expand routes to market for clients.
5. Contracts & Procurement Management: Legal agreements and contract negotiation support services for clients.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

Samuel Technologies Inc. operates as an In-Market Agent in Canada for high-tech firms, providing on-the-ground sales representation, business development appointment generation, marketing and sales events support, channel partner enablement, and contracts and procurement management. The firm specializes in international technology transfers to Canada, business acquisitions and dispositions, and integrated digital solutions, bundling these services to help technology companies enter, expand, or transact in the Canadian market.

Product overview

Samuel Technologies Inc. operates as a technology sales and consulting firm offering a unified portfolio of in-market agency services. The core offering consists of five interconnected service modules: Sales Agent (on-the-ground sales representation), Business Development (appointment generation and pipeline growth), Marketing & Sales Events (strategic campaign support), Partner Enablement (channel optimization), and Contracts & Procurement Management (legal agreement support). These services are complemented by specialized offerings including international technology transfers to Canada, business acquisitions and dispositions, and integrated digital solutions. The company positions itself as an 'In-Market Agent' that drives revenue by identifying opportunities, building relationships, and expanding market presence on behalf of clients in the high-tech sector since 2015.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales Agent On-the-ground sales agent service providing strategic support and industry expertise to help high-tech firms close more business in Canada, acting as the client's trusted sales representative.
• Business Development High-value appointment generation service to strengthen and grow clients' sales pipelines through strategic opportunity identification in the Canadian market.
• Marketing & Sales Events Strategic marketing campaign initiation and event support services that increase brand awareness and mobilize the influx of potential new customers for clients in Canada.
• Partner Enablement Channel strategy optimization and route-to-market expansion service that equips partners with the tools and support needed to drive sales growth on behalf of clients.
• Contracts & Procurement Management Expert assistance with legal agreements and contract negotiations to support clients' procurement processes and business transactions.
• International Technology Transfer Facilitation of international technology transfers to Canada, helping bring technology advancements and solutions from foreign markets into the Canadian market.
• Business Acquisitions & Dispositions Advisory and support services for business acquisitions and dispositions in the technology sector, including company buyouts and sell-offs.
• Integrated Digital Solutions Digital solutions to enhance company operations, including market entry support and strategic growth services for technology firms operating in or entering Canada.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Millbrook First NationcoreStrategic or Co-development Partner · 1 January 2022In 2022, the Samuel Group of Companies signed a Memorandum-of-Understanding (MOU) with Millbrook First Nation to establish a progressive relationship between a private firm and a First Nation government. The MOU enables Samuel Technologies to introduce existing and potential clients to Millbrook First Nation for exploring direct business relationships or joint ventures. In turn, Millbrook gains access to more business opportunities across Canada to enhance economic benefits for its community members. This partnership supports Canada's 5% Indigenous procurement requirement for federal agencies.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cience: Outsourced B2B sales agency providing SDR, lead generation, and sales pipeline services to tech companies — directly comparable to Samuel Technologies' Sales Agent and Business Development offerings.
• Trade Commissioner Service of Canada (Global Affairs Canada): Government service helping international companies enter the Canadian market and Canadian companies expand globally — addresses the same cross-border market-entry pain points as Samuel Technologies.
• JumpCrew: Outsourced sales and marketing agency providing lead generation, inside sales, and digital marketing services, comparable to Samuel Technologies' integrated GTM service stack.
• Acclivis: Sales acceleration and business development consultancy for technology companies — closely aligned with Samuel Technologies' appointment-generation and sales pipeline services.
• Martal Group: B2B sales agency specializing in outsourced sales, lead generation, and pipeline development for technology and SaaS companies expanding into North American markets.
• SalesRoads: Outsourced SDR and inside sales agency for B2B technology companies — directly analogous to Samuel Technologies' on-the-ground sales agent model.

Regional players

• Invest Ottawa: Ottawa-based economic development agency supporting technology companies with market entry and growth services — same geography as Samuel Technologies and overlapping service mandate.

Broad incumbents

• BDC (Business Development Bank of Canada): Canadian Crown corporation providing business development, financing, and advisory services to technology and growth companies — overlaps with Samuel Technologies' BD and M&A advisory services as a broader incumbent.
• PwC Canada: Big Four consulting firm providing strategy, technology, and M&A advisory — a broad incumbent alternative for large tech companies seeking Canadian market entry and partner enablement support.
• KPMG Canada: Big Four professional services firm offering management consulting, market entry advisory, and contracts/procurement support — competes with Samuel Technologies for enterprise market-entry engagements at a much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/samuel-tech

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Samuel Technologies Inc.