Sound and Fury

What Sound and Fury does

Sound & Fury is a Los Angeles-based, founder-owned voice casting and audio production studio founded in 2009 by Jill Kershaw. The company provides an integrated suite of professional services across casting, directing, creative, translation, localization, studio recording, talent contract negotiation, and paymaster administration for SAG-AFTRA, ACTRA, Equity, and non-union productions. It serves forward-thinking brands and major advertising agencies on a project-by-project basis, with a client roster that spans Google, Apple, Amazon, Nike, Coca-Cola, Toyota, Verizon, Marriott, and holding-company agencies including Wieden+Kennedy, Droga5, BBDO, TBWA, Ogilvy, 72andSunny, and Mother London. The company claims to handle more North American commercial voice castings than any other studio and to have completed 4,188+ projects for 409+ clients over 17+ years of operation.

The studio's core technology is a custom-built isolation booth at its Venice Beach facility, equipped with Sennheiser MK416, Austrian Audio OC818, UA Apollo Twin X with Talkback, Source Connect Pro, and integrated phone patch and Zoom, enabling remote directing and recording sessions. Its proprietary service layer is a bilingual creative direction capability — particularly Spanish — supporting localization across 25+ languages with cultural adaptation rather than literal translation. Differentiators include veteran casting directors, a talent network spanning breakout voices to A-list names, and award-winning creative leadership (two Cannes Titanium Lions and 20 Voice Arts Awards attributed to the team and CEO).

Sound & Fury operates on a quote-based, project-specific professional-services pricing model disclosed only through a 'Brief Us' inquiry process, with no public rate card and no self-service or marketplace channel. The go-to-market is consultative, relationship-driven enterprise field sales targeting agency and brand-direct buyers. Revenue is generated entirely through project fees and the 1–10 employee headcount suggests a lean, high-margin services firm with no disclosed external investors, parent entity, or subsidiaries. Certifications include WBENC Women Owned Small Business status, and the company participates in industry associations including AICP, SOVAS, NAVA, WoVO, and SoundGirls.org.

Name

Sound and Fury

Legal name

Sound and Fury

Website

https://soundandfurycasting.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Sound & Fury is a Los Angeles-based voice casting and audio production studio serving major brands and advertising agencies with casting, directing, creative, localization, and paymaster services across 25+ languages, claiming the largest share of North American commercial voice castings.

Ownership category

akta.pro rank

Product category

Voice Casting and Audio Production Services

NAICS

Sound Recording Studios (51224), Translation and Interpretation Services (541930), Other Sound Recording Industries (512290)

SIC

Services-Allied To Motion Picture Production (7819), Services-Advertising (7310)

akta.pro primary industry

Voiceover Recording & Production (Narration, Promo, Commercial VO) (MPAHAEAK)

akta.pro secondary industries

Dubbing & Voiceover Production (Casting, Recording, Lip-Sync) (MPAHAFAB), Multilingual Multimedia Localization (Subtitling, Dubbing, Voiceover) (MPAAANAH)

Keywords

• Voice casting services
• Audio production studio
• Commercial voiceover casting
• Voiceover localization
• Multilingual voice casting

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Voice Casting Services: Professional voice casting for commercials, animation, video games, trailers, and promos. Services include casting, directing, creative direction, translation, localization, studio recording, negotiation, and paymaster services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Sound & Fury is a premier voice casting and audio production studio providing comprehensive voiceover services for commercials, animation, video games, trailers, and promos. Services include casting, directing, creative direction, translation, localization, studio recording, negotiation, and paymaster services, with veteran casting directors selecting from a global talent network spanning breakout voices to A-list names. The studio supports SAG, ACTRA, Equity, and non-union projects with bilingual Spanish creative direction for native cultural adaptation.

Product overview

Sound & Fury is a premier voice casting and audio production studio offering a comprehensive suite of voiceover services. The company operates a studio-plus-services model centered around eight interconnected service offerings: Casting, Directing, Creative, Translation, Localization, Studio, Negotiation, and Paymaster. Unlike algorithm-driven marketplaces, the company relies on veteran casting directors and bilingual creative direction to deliver culturally authentic voice content for global brands. The integrated workflow moves from talent identification through performance direction, translation/localization, recording, and contract/payment administration, serving major North American commercial castings with a portfolio of 4,188+ projects for 409+ clients over 17+ years.

Differentiator

Problem solved

Functional benefit

Products and services

• Casting

Quantifiable outcome

• 4,188+ projects completed
• +4 more outcomes

Named customers101 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

28 partnerships are on record, tiered minor and core.

• VO CaresminorOthersFounded in 2018, VO Cares is a 501(c)(3) nonprofit organization harnessing the art of voice acting to help individuals discover their voice and transform their story. Sound & Fury supports this organization for voice actors, agents, casting directors, voice coaches, and audio professionals.
• Veterans in Media and Entertainment (VME)minorOthersFounded in 2012 as a grassroots movement and 501(c)3, VME is a professional association of U.S. military veterans working in or aspiring to work in media and entertainment. Sound & Fury supports veterans by facilitating voiceover workshops and providing casting opportunities.
• Association of Independent Commercial Producers (AICP)coreStrategic or Co-development PartnerAICP is a non-profit organization that creates industry standards and initiatives promoting diversity and inclusion to independent companies that specialize in producing and post-producing commercials in various media-film, video, digital-for advertisers and agencies. Sound & Fury is a proud member.
• Loyola Marymount University (LMU) Theatre ArtsminorStrategic or Co-development PartnerTraining partnership where Tina Morasco (VP/Head of Casting, MFA from Mason Gross School) teaches voiceover technique to all graduating students of LMU's Theatre Arts program. LMU approaches theatre as a laboratory for the study of life through performance.
• Society Of Voice Arts and Sciences (SOVAS)coreStrategic or Co-development PartnerSOVAS's mission is to connect voiceover artists to training, mentoring, and employment opportunities required to create and sustain a successful career. Programs include financial scholarships, DEI awareness, job placement, networking, and the Voice Arts Award program. Sound & Fury is a proud supporter.
• National Association of Voice Actors (NAVA)minorStrategic or Co-development PartnerNAVA is a non-profit association created to advocate and promote the advancement of the voice acting industry through action, education, inclusion, and benefits. Launched in November 2022, NAVA is the first voice over association to offer access to nationwide group healthcare for voice actors.
• SoundGirls.orgminorStrategic or Co-development PartnerSoundGirls.org's vision is to inspire and empower young women and girls to enter the world of professional audio and music production while expanding opportunities for girls and women in these fields through cooperation, collaboration, and diversity.
• World Voices Organization (WoVO)minorStrategic or Co-development PartnerWoVO is a non-profit industry association whose mission is to inform and educate members of the voiceover community and other business professionals about best practices, standards for ethical conduct, and professional expertise as it relates to the voiceover industry.
• 72andSunnycoreGTM or Marketing PartnerMajor global creative agency, partner on voiced projects including United Airlines
• DeutschcoreGTM or Marketing PartnerLeading independent creative agency network
• Droga5coreGTM or Marketing PartnerIndependent creative agency known for innovative campaigns, partner on New York Times project
• Wieden+KennedycoreGTM or Marketing PartnerIconic independent creative agency, partner on Amazon One Medical project
• Mother LondoncoreGTM or Marketing PartnerGlobal creative agency, partner on voiced projects
• AKQAcoreGTM or Marketing PartnerGlobal design and innovation firm, partner on Cutwater Spirits project
• BBDOcoreGTM or Marketing PartnerGlobal advertising network with multiple regional offices
• TBWAcoreGTM or Marketing PartnerGlobal advertising agency network known for disruption
• Leo BurnettcoreGTM or Marketing PartnerMajor global advertising agency, partner on Buick project
• OgilvycoreGTM or Marketing PartnerGlobal advertising and marketing communications company
• PubliciscoreGTM or Marketing PartnerGlobal communications services company
• Saatchi & SaatchicoreGTM or Marketing PartnerGlobal creative agency network
• Havas WorldwidecoreGTM or Marketing PartnerGlobal media and communications company
• VMLY&RcoreGTM or Marketing PartnerGlobal marketing and technology agency, partner on Mazda project
• Johannes LeonardocoreGTM or Marketing PartnerIndependent creative agency, partner on Adidas project
• AnomalycoreGTM or Marketing PartnerIndependent creative agency, partner on Jordan brand projects
• The Martin AgencycoreGTM or Marketing PartnerIndependent creative agency, partner on voiced projects including Airbnb
• Zulu Alpha KilocoreGTM or Marketing PartnerIndependent creative agency, partner on Harry's project
• Orchard CreativecoreGTM or Marketing PartnerCreative agency, partner on Etsy project
• TranslationcoreGTM or Marketing PartnerCreative agency, partner on Oakley project

Scale indicators6 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• VSI Group: Voice and Script International is a global voiceover, dubbing, and localization provider for film, TV, gaming, and advertising. Directly comparable to Sound & Fury's multilingual localization and voice casting services, with similar enterprise advertising and brand customers but a much larger geographic footprint.
• Voices.com: Largest online voiceover talent marketplace, connecting brands and agencies with professional voice talent globally. Direct competitor to Sound & Fury's casting business, though operating a self-service marketplace model rather than Sound & Fury's boutique full-service approach — Sound & Fury explicitly positions itself against 'algorithms and marketplaces.'
• Sonic Union: Sonic Union is a New York-based audio post-production studio serving advertising agencies and brands. Comparable boutique audio post-production services for commercial campaigns, with similar enterprise agency customers (Wieden+Kennedy, Droga5, BBDO) and similar full-service model.
• Antfood: Antfood is a creative audio studio producing music, sound design, and branded audio for advertising agencies and global brands. Closely comparable boutique audio creative studio competing for similar advertising audio production budgets, with similar premium positioning and agency client base.
• JBI Studios: JBI Studios is a New York voiceover recording and language localization studio serving advertising, corporate, and entertainment clients. Directly comparable voiceover production and multilingual recording services to Sound & Fury's localization offering, competing for similar global brand localization budgets.
• Voice123: Voice123 is an online voiceover talent marketplace connecting clients with professional voice actors across commercial, narration, and entertainment categories. Direct competitor to Sound & Fury's casting services with a marketplace delivery model rather than Sound & Fury's curated boutique approach.
• Squeak E. Clean Studios: Squeak E. Clean Studios is an audio branding and music production company creating sonic identities, sound design, and original music for advertising agencies and global brands. Comparable boutique creative audio studio serving similar advertising clients with overlapping service categories.
• Dubbing Brothers: Dubbing Brothers is a French-founded dubbing and audio localization studio with operations across Europe and the Americas. Comparable voiceover dubbing and multilingual localization services to Sound & Fury's localization arm, with deeper European roots and broader entertainment film/TV focus.
• SuchAVoice: SuchAVoice is a voice acting coaching, demo production, and talent casting company serving commercial and entertainment clients. Directly comparable boutique voiceover services provider competing for similar commercial voiceover projects, though with a heavier emphasis on training and demo production than Sound & Fury.

Broad incumbents

• Iyuno: Iyuno (formed via Iyuno's acquisition of SDI Media) is the world's largest dubbing and media localization company. Overlaps with Sound & Fury's localization services for advertising and entertainment content but operates at vastly larger scale across dozens of international studios.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/soundandfurycasting
• LinkedInlinkedin.com/company/soundandfury

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sound and Fury