Smith & Co. Interior Design Studio

What Smith & Co. Interior Design Studio does

Smith & Co. Interior Design Studio operates as a division of US Lumber Company, a veteran- and family-owned business established in 1925. The studio delivers interior design services complemented by a building materials retail operation, supplying lumber, cabinets, countertops, flooring, tile, and hardware. Operations are based out of two physical showrooms in Battle Creek and Dowagiac, Michigan, serving residential homeowners and local contractors in the Southwest Michigan market.

The company's business model combines fee-based interior design services with direct retail and wholesale building materials sales. Revenue is generated through three primary streams: building materials sales, interior design services, and delivery services. Distribution is executed through physical showrooms supplemented by participation in the Do It Best cooperative marketplace, with a digital storefront managed by Blue Fire Media extending reach beyond the immediate geographic footprint.

The integrated design-plus-materials offering allows customers to procure both professional design guidance and physical products from a single counterparty, which is a relatively differentiated structure for a small operator. The business is small-scale, with disclosed headcount of 1–10 employees, and operates without disclosed external funding, AI capabilities, or enterprise customer concentration, making it a locally rooted services-and-retail play rather than a scaled platform business.

Name

Smith & Co. Interior Design Studio

Legal name

Smith & Co. Interior Design Studio

Website

https://smithcointeriors.com

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

1–10 employees

Short description

Smith & Co. Interior Design Studio is a veteran- and family-owned division of US Lumber Company offering interior design services and building materials retail from two showrooms in Battle Creek and Dowagiac, Michigan, serving local homeowners and contractors.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (54141), Wood Kitchen Cabinet and Countertop Manufacturing (337110)

SIC

Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Wood Household Furniture, (No Upholstered) (2511), Lumber & Wood Products (No Furniture) (2400)

akta.pro primary industry

Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG)

akta.pro secondary industries

Interior Design Services (BPAHAKAB), Residential Design-Build & Renovation-Integrated Builders (IMAFABAE), Residential Interior Fit-Out (Multi-Family & High-End) (IMAFANAE)

Keywords

• Interior design services
• Kitchen design
• Bathroom design
• Building materials supply
• Lumber and hardware

Headquarters

HQ city

Battle Creek

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Building Materials Sales: Sale of lumber, plywood, cabinetry, flooring, countertops, tools, roofing materials, windows, and doors to homeowners and contractors. Revenue generated through one-time product transactions at physical locations.
2. Design Services: Professional design consultation services for kitchen and bathroom renovations, helping customers select materials and create cost-effective material lists to meet project specifications.
3. Delivery Services: Delivery of lumber and building materials from Battle Creek and Dowagiac locations to job sites for added contractor convenience.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Smith & Co. Interior Design Studio operates as the interior design services division of US Lumber Company, offering professional kitchen and bathroom design consultations. The company complements these design services with a Building Supply Center providing lumber, plywood, cabinetry, flooring, countertops, tools, roofing materials, windows, and doors to homeowners and contractors in Michigan.

Product overview

Smith & Co. Interior Design Studio operates as Smith Co. Interiors by US Lumber, a design services division of US Lumber Company (a veteran-owned, family-owned business with 100 years in the industry). The company offers a Building Supply Center providing lumber, plywood, cabinetry, flooring, countertops, and tools, complemented by professional Design Services for kitchen and bathroom projects. The core offering combines quality building materials with experienced designers who guide clients through material selection to create their desired living spaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Smith Co. Interiors by US Lumber Interior design services brand operating as a division of US Lumber Company, offering professional kitchen and bathroom design consultations to help clients create their dream living spaces.
• Kitchen Design Services Professional design assistance to help clients select materials for building beautiful, functional kitchens.
• Bathroom Design Services Design services covering tile, countertops, cabinetry, and fixtures to help clients refresh their bathrooms.
• Building Supply Center Physical locations in Battle Creek and Dowagiac providing lumber, plywood, cabinetry, flooring, countertops, tools, roofing materials, windows, and doors for construction and renovation projects.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Do It BestminorChannel Partner/ Reseller/ DistributorUS Lumber Company offers online shopping through the doitbest.com marketplace, allowing customers to purchase products through this distribution channel.
• Blue Fire MediaminorImplementation/ SI/ Consulting PartnerWeb design and digital services partner responsible for the company website design and development, credited in the website footer.

Scale indicators2 records

Expansion highlights3 records

Broad incumbents

• Ferguson Enterprises: Ferguson is a Fortune 500 distributor operating kitchen, bath, and lighting showrooms alongside its plumbing and HVAC distribution business. Its kitchen/bath showroom design services and trade customer base make it a broad incumbent comparable on the design-plus-products side of Smith & Co.'s business.
• Floor & Decor: Floor & Decor is a specialty retailer of flooring, tile, and installation materials that also offers design consultation for homeowners and pros. It overlaps with Smith & Co. on hard-surface flooring and tile supply plus design-driven selling for kitchen and bath projects.
• Lowe's: Lowe's is the second-largest U.S. home improvement retailer, operating a national chain of stores selling lumber, building materials, kitchen and bath products, and design/install services. Its kitchen/bath design services and pro-contractor program (Lowe's For Pros) make it a broad incumbent comparable to Smith & Co.'s integrated retail + design model.
• Ace Hardware: Ace Hardware is a national hardware cooperative with independent dealer locations that supply tools, hardware, paint, and selected building materials. The Do It Best partnership gives Smith & Co. a similar co-op-backed distribution channel, making Ace a comparable incumbent on the cooperative retail model.
• Home Depot: Home Depot is the largest U.S. home improvement retailer, offering lumber, building materials, cabinetry, flooring, countertops, and design services through in-store and online channels. It is the dominant mass-market incumbent competing with Smith & Co. for both retail homeowners and contractor customers.

Direct peers

• Lansing Building Products: Lansing Building Products distributes exterior building products (siding, trim, windows, roofing, cabinetry) to contractors and builders across the Midwest and East Coast. It overlaps with Smith & Co. on millwork, windows, doors, and contractor-focused distribution with delivery services.
• 84 Lumber: 84 Lumber is a national lumber and building materials retailer that supplies framing lumber, plywood, cabinetry, windows, doors, and roofing to professional contractors and DIY homeowners. Like Smith & Co., it combines a retail storefront model with contractor-focused services and project material takeoffs, making it a direct operational comparable despite its much larger scale.
• Carter Lumber: Carter Lumber is a Midwest-based building materials retailer operating multiple locations that supply lumber, building materials, cabinetry, and millwork to contractors and homeowners. It is comparable in product breadth and customer mix, though larger and more geographically dispersed than Smith & Co.
• Zeeland Lumber & Supply: Zeeland Lumber & Supply is a Michigan-based family-owned lumber and building materials dealer serving contractors and homeowners with lumber, cabinetry, windows, doors, and design services. It is a direct regional peer in the same Michigan market with a comparable showroom + materials supply + design offering.
• Stock Building Supply: Stock Building Supply (now part of SRS Distribution) is a building materials distributor serving residential contractors with lumber, trusses, millwork, cabinetry, and related products. Its model of supplying contractors with job-site delivery and a broad materials portfolio closely mirrors the Smith & Co. / US Lumber approach in Michigan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/smith-co-interior-design-studio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smith & Co. Interior Design Studio