SWPR

What SWPR does

SWPR (Stephanie Wolf Public Relations) is a privately-held, founder-led boutique public relations and strategic communications firm founded in 2006 and headquartered in Brooklyn, New York. The firm partners with mission-driven organizations — including nonprofits, advocacy groups, and purpose-driven corporations — to develop clear, people-centered communications strategies and secure earned media coverage. Its client roster spans workplace equality (Catalyst), travel risk management (World Travel Protection), healthcare and relationship psychology (Dr. Jane Greer), wellness and lifestyle (The Finery, Souljourn Yoga, Style My Profile), social services (Jewish Family Services of Middlesex County), and education (University of Phoenix). SWPR has secured placements for clients in top-tier media outlets including Forbes, Fortune, CNN, CNBC, Bloomberg, The New York Times, The Wall Street Journal, USA Today, HuffPost, NPR, and the Associated Press, which it showcases on its website newsroom.

The firm operates as a professional services consultancy delivering a unified suite of ten-plus communications offerings: communications strategy, key message development, targeted media relations and storytelling, executive/CEO positioning and thought leadership, media training and interview preparation, writing for business and consumer audiences, crisis communications, media and consumer event promotion, press material development, earned media digital and social media strategy, and third-party relationship building. SWPR does not operate a proprietary technology platform; service delivery is grounded in human expertise, journalist relationships, and editorial judgment rather than software. There is no disclosed AI capability, no API or SDK surface, and no technology integrations.

SWPR's business model is professional services revenue, with pricing not publicly disclosed and engagements described as retainer-based and project-based custom quotes typical of boutique PR. The go-to-market motion is sales-led and reputation-driven: the firm acquires clients through direct outreach, networking, and referrals, and uses its newsroom of media placements as the primary marketing vehicle. The firm serves the U.S. market domestically with no disclosed international footprint. Ownership is independent, with no identified parent company, external investors, or venture capital backing.

Name

SWPR

Legal name

Stephanie Wolf Public Relations

Website

https://stephaniewolfpr.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

SWPR (Stephanie Wolf Public Relations) is a Brooklyn-based boutique public relations firm founded in 2006 that provides strategic communications, media relations, executive positioning, and thought leadership services to mission-driven organizations, nonprofits, and individual experts across the United States.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182)

SIC

Services-Advertising (7310)

akta.pro primary industry

Reputation Management & Online PR (BPAFADAN)

akta.pro secondary industries

Product & Brand PR (Consumer & B2B) (BPAFADAH), Digital PR & Social Media Communications (MPAAADAJ)

Keywords

• Public relations services
• Strategic communications consulting
• Media relations strategy
• Executive thought leadership
• Crisis communications management

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Public Relations Services: SWPR generates revenue through professional PR and communications consulting services, including retainer-based engagements for ongoing strategic communications support, project-based work for specific media campaigns, and executive positioning services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

SWPR is a boutique public relations and strategic communications firm that partners with mission-driven organizations, corporations, and individual experts to amplify their impact through media relations, executive positioning, thought leadership, crisis communications, and digital/social media strategy. The firm sells retainer-based ongoing communications support and project-based media campaigns, with revenue derived from professional PR consulting services rather than any proprietary technology product.

Product overview

SWPR (Stephanie Wolf Public Relations) is a public relations firm offering a unified suite of communications services rather than a software product. The firm provides comprehensive PR offerings including communications strategy, media relations, thought leadership positioning, crisis communications, media training, digital/social media strategy, press material development, event promotion, and third-party relationship building. These services are delivered as professional consulting services to mission-driven organizations seeking clear, people-centered communications.

Differentiator

Problem solved

Functional benefit

Products and services

• Communications Strategy
• Key Message Development Crafts targeted key messages aligned with organizational goals and audience needs.
• Targeted Media Relations & Storytelling Places client stories with top-tier media outlets through targeted media relations and compelling narrative development.
• Executive/CEO Positioning & Thought Leadership Positions company leaders as industry experts through profile interviews, op-eds, and expert commentary opportunities.
• Media Training and Interview Preparation Prepares executives and spokespeople for media interactions and interviews.
• Writing for Business and Consumer Audiences Provides writing services tailored to business and consumer audiences for clients.
• Crisis Communications Manages communications during organizational crises and sensitive situations.
• Earned Media Digital & Social Media Strategy Develops strategies for earned media coverage and digital/social media presence.
• Press Material Development Creates press releases, media kits, and other press materials for clients.
• Media & Consumer Event Promotion Promotes media events and consumer-facing events to generate coverage and attendance.
• Third-Party Relationship Building Builds relationships with third-party influencers, partners, and stakeholders.

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• 5W Public Relations: 5W Public Relations is a full-service PR firm of comparable boutique-to-mid size with experience across consumer, lifestyle, and corporate clients — directly comparable to SWPR in service scope and client type mix.
• Fenton: Fenton is a public interest communications agency serving nonprofits, foundations, and purpose-driven brands with earned media and storytelling services — closely aligned with SWPR's mission-driven niche and service mix.
• M Booth: M Booth is a creative PR and communications agency with a dedicated social impact practice serving nonprofits and purpose-driven brands — comparable to SWPR in client mix and emphasis on earned media storytelling.
• BerlinRosen: BerlinRosen is a mid-size PR firm with deep roots in advocacy, progressive causes, and mission-driven communications — directly comparable to SWPR's nonprofit and social-impact client focus, though at materially larger scale.
• JPA Health: JPA Health is a PR and communications agency specializing in healthcare, advocacy, and mission-driven organizations — directly comparable to SWPR's nonprofit and purpose-driven client work.
• Purpose: Purpose is a mission-driven agency building campaigns and communications strategies for social impact organizations — directly comparable in vertical focus and the integration of strategy with earned media execution.

Broad incumbents

• Burson: Burson (formed from the BCW and Burson-Marsteller merger) is a top global communications firm with public affairs, purpose, and crisis practices — a broader incumbent competitor for SWPR's mission-driven and crisis communications work.
• Finn Partners: Finn Partners is a mid-to-large integrated PR firm with practices spanning nonprofit, health, education, and purpose-driven communications — a broader incumbent competing with SWPR in adjacent verticals.
• Edelman: Edelman is the world's largest independent PR firm with a dedicated purpose and social-impact practice serving nonprofits, ESG, and advocacy clients — a broader incumbent that competes with SWPR for the same mission-driven RFPs at scale.
• Ruder Finn: Ruder Finn is an established global PR firm with a strong healthcare, social impact, and corporate communications practice — comparable as a broader incumbent serving similar client categories to SWPR's mission-driven segment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/stephanie-wolf-public-relations

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SWPR