Sendit Gear Inc.
Sendit Gear Inc. is a privately held Canadian distributor of premium bicycles and cycling gear, operating a Shopify-powered e-commerce storefront and a B2B dealer portal serving 450+ independent bicycle retailers across Canada with an exclusive multi-brand catalog.
- Company typePrivate
- Founded2011
- HeadquartersMontréal, Canada
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Sendit Gear Inc. does
Sendit Gear Inc. is a privately held Canadian distributor of premium bicycles and cycling gear, incorporated in Quebec and headquartered at 5875 Rue Kieran in Saint-Laurent. The company operates a dual-channel model: a direct-to-consumer e-commerce storefront (senditgear.com) serving individual Canadian cyclists, and a B2B wholesale channel supplying over 450 independent bicycle retailers across Canada through a dedicated dealer portal (b2b.senditgear.com). Its product portfolio centers on Moustache electric bikes powered by Bosch motors, supplemented by exclusive Canadian distribution of Profile Design (aerobar components), Bobike (child bike seats), AXA (locks and lighting), Hutchinson Cycling (tires), Oxford Products (accessories), Steigen (performance running socks), and Ere Research (road cycling gear), totaling 566 SKUs across the catalog.
The business generates revenue through two primary streams: one-time consumer purchases of e-bikes, parts, accessories, child seats, and apparel via the Shopify-powered online storefront, and transaction-based wholesale distribution to its dealer network with credit-account terms, CAD pricing, and payment via Visa, MasterCard, or PayPal. Free shipping is offered on consumer orders over $100 across Canada, with regional shipping rates applying otherwise. Marketing is primarily organic, relying on the e-commerce site, Facebook, and LinkedIn, while the B2B portal functions as the operational backbone for dealer ordering, warranty claims, and account management.
The company's competitive position is built on its exclusive brand portfolio and the breadth of its Canadian dealer footprint rather than on proprietary technology. There is no evidence of AI/ML capability, no patents, no public or partner-facing API, and no disclosed funding, M&A, or leadership-change activity. Operational evidence — recent brand additions (notably AXA), category expansion into helmets, storage, and workshop tools, and continued investment in the B2B portal — is consistent with a stable, portfolio-broadening distribution business serving the Canadian cycling market.
Sendit Gear Inc. firmographics
Firmographics- Name
- Sendit Gear Inc.
- Legal name
- Sendit Gear Inc.
- Website
- https://senditgear.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sendit Gear Inc. is a privately held Canadian distributor of premium bicycles and cycling gear, operating a Shopify-powered e-commerce storefront and a B2B dealer portal serving 450+ independent bicycle retailers across Canada with an exclusive multi-brand catalog.
- Ownership category
- akta.pro rank
Sendit Gear Inc. industry classification
Industry- Product category
- Cycling & E-Bike Distribution
- NAICS
- Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910), Sporting Goods Retailers (45911)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industries
- Cycling & Micromobility Products Distribution (CRAOAJAF), Bike Parts & Components Retail (CRAMAHAB), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)
Keywords
Where Sendit Gear Inc. is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Sendit Gear Inc. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Product Sales (B2C): Direct retail sales of electric bikes, bicycle accessories, parts and components, child bike seats, helmets, and performance running socks through their e-commerce storefront to end consumers.
- B2B Distribution to Dealers: Wholesale distribution of bikes, accessories, and parts to over 450 bicycle retailers across Canada through their B2B portal and dealer services program.
- Electric Bikes: Sale of electric bikes powered by Bosch, including Moustache Bikes electric bikes designed for urban commuting, trails, and everyday riding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with free shipping threshold |
| Transaction based/ take rate | Pay-as-you-go | B2B wholesale pricing for dealers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Sendit Gear Inc. product offering
Product offeringCore offering
Sendit Gear Inc. distributes premium electric bikes and cycling accessories in Canada, carrying brands such as Moustache Bikes, Profile Design, Bobike, AXA, and Hutchinson Cycling. The company sells through its own B2C e-commerce storefront and serves a B2B dealer network of 450+ independent bicycle retailers across Canada, with products suited to Canadian riding conditions and weather.
Product overview
Sendit Gear Inc. is a Canadian distributor of premium bicycles and cycling gear operating both B2C e-commerce and B2B dealer channels. The product portfolio centers on Moustache electric bikes (Bosch-powered) as the primary brand, supplemented by child bike seats (Bobike), bicycle accessories (AXA locks and lights), tires (Hutchinson Cycling), aerobar components (Profile Design), bottle cages (Oxford Products), and performance running socks (Steigen). The B2B dealer portal enables wholesale ordering across 450+ Canadian retailers, while the consumer storefront offers direct purchasing of electric bikes, accessories, parts, and specialized gear. The offering is structured as a curated multi-brand distribution model rather than a unified platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Electric Bikes (Moustache Bikes)
Companies that use Sendit Gear Inc.
Customer profileSegments2 records
Ideal customer profiles2 records
Sendit Gear Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sendit Gear Inc. partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Moustache BikescoreMoustache Bikes is a featured exclusive brand on Sendit Gear, offering electric bikes powered by Bosch motors. Sendit Gear distributes Moustache e-bikes to their dealer network across Canada. Products include various models for commuting, trails, and everyday riding.
- Profile DesigncoreProfile Design is a featured exclusive brand specializing in cycling components designed for speed, including aerobars, hydration systems, and accessories. Distributed through Sendit Gear's dealer network in Canada.
- BobikecoreBobike is a featured exclusive brand offering bicycle safety seats for children. Distributed through Sendit Gear's network across Canada, including front and rear child bike seats with Dutch design.
- AXAcoreAXA is a featured exclusive brand providing bike locks and lighting solutions. Products include chain locks, U-locks, cable locks, folding locks, front lights, and rear lights. Tagline: 'You opt for AXA, you opt for safety!'
- Hutchinson CyclingcoreHutchinson Cycling is a featured exclusive brand offering world-class tires for every ride, including road, gravel, MTB, and e-bike tires. Products feature advanced rubber compounds and tubeless-ready designs.
- Oxford ProductsminorOxford Products is a featured exclusive brand 'making life on bikes better' through cycling accessories including bottle cages and other bike components.
- SteigenminorSteigen is a featured exclusive brand offering high performance running socks, providing performance apparel accessories to the cycling and running community.
- Ere ResearchminorEre Research is a featured exclusive brand offering performance-driven road cycling gear, distributed through Sendit Gear's dealer network in Canada.
- ShopifycoreShopify powers Sendit Gear's e-commerce platform, enabling the online storefront, payment processing, and B2B dealer portal functionality. The Privacy Policy notes Sendit Gear is powered by Shopify.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
Sendit Gear Inc. competitors and assessment
Company assessmentDirect peers
- Giant Bicycle Inc. Giant is a global bicycle and e-bike manufacturer with broad Canadian dealer distribution. Overlaps with Sendit Gear's premium-bike distribution and e-bike focus, including the Giant and Liv brand portfolios.
- Specialized Bicycle Components: Specialized sells premium road, mountain, and e-bikes (Turbo line) through authorized dealers across Canada. Comparable premium-brand positioning, dealer-distribution model, and e-bike category presence.
- Canyon Bicycles: Canyon is a premium DTC bicycle brand with growing Canadian market presence. Comparable premium positioning and e-bike portfolio, but distributed direct rather than through dealers like Sendit Gear's channel.
- Rad Power Bikes: Rad Power Bikes is a leading North American e-bike brand with a direct-to-consumer model and Canadian retail expansion. Comparable in e-bike category focus, though it competes via DTC rather than dealer distribution.
- Trek Bicycle Corporation: Trek is one of the world's largest bicycle manufacturers and operates an extensive dealer network across Canada. Directly comparable to Sendit Gear in that both sell premium bikes and cycling components through a Canadian dealer footprint, though Trek also manufactures.
Regional players
- Loco Cycles: Loco Cycles is a Vancouver-based cycling retailer selling premium road, gravel, and commuter bikes plus components. Comparable as a Canadian independent cycling specialist serving similar rider demographics to Sendit Gear's B2C audience.
- Bushtukah: Bushtukah is an Ottawa-based outdoor and cycling retailer offering bikes, components, and apparel. Comparable regional cycling specialist selling premium brands to the same end-consumer segment as Sendit Gear's B2C storefront.
Broad incumbents
- Sport Chek: Sport Chek is Canada's largest sporting goods retailer with national big-box and online presence. Sells bicycles and accessories across mass and premium tiers — broad-incumbent overlap with Sendit Gear's B2C consumer channel.
- Decathlon Canada: Decathlon is a global sporting goods retailer with growing Canadian store and online presence. Sells its own-brand bikes (including e-bikes) and accessories at value prices — broad-incumbent competitive pressure on Sendit Gear's consumer side.
- Mountain Equipment Company (MEC): MEC is Canada's largest member-owned outdoor and cycling retailer, selling bikes, parts, and accessories across multiple categories. Comparable as a Canadian cycling retailer, but operates its own stores rather than distributing through dealers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Sendit Gear Inc. social profiles
Digital presenceSendit Gear Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sendit Gear Inc. leadership team
Management profileNumber of profiles
Profiles1 record
Sendit Gear Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sendit Gear Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sendit Gear Inc.
What does Sendit Gear Inc. do?
Sendit Gear Inc. distributes premium electric bikes and cycling accessories in Canada, carrying brands such as Moustache Bikes, Profile Design, Bobike, AXA, and Hutchinson Cycling. The company sells through its own B2C e-commerce storefront and serves a B2B dealer network of 450+ independent bicycle retailers across Canada, with products suited to Canadian riding conditions and weather.
Is Sendit Gear Inc. a public or private company?
Sendit Gear Inc. is a private company. It is classified as unknown and is currently operating.
When was Sendit Gear Inc. founded?
Sendit Gear Inc. was founded in 2011. It employs 1 to 10 people.
Where is Sendit Gear Inc. based?
Sendit Gear Inc. is headquartered in Montréal, Canada, in the North America region.
How does Sendit Gear Inc. make money?
Three revenue lines are on record. Product Sales (B2C) is the primary driver. The others are B2B Distribution to Dealers and electric Bikes.
Who are Sendit Gear Inc.'s main competitors?
Direct peers on record are Giant Bicycle Inc., Specialized Bicycle Components, Canyon Bicycles, Rad Power Bikes and Trek Bicycle Corporation. Regional players are Loco Cycles and Bushtukah. Broad incumbents are Sport Chek, Decathlon Canada and Mountain Equipment Company (MEC).
Does Sendit Gear Inc. have an API?
No public API is recorded for Sendit Gear Inc..
What industry is Sendit Gear Inc. in?
Sendit Gear Inc.'s product category is Cycling & E-Bike Distribution. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAOAJAF, Cycling & Micromobility Products Distribution. Its NAICS code is 423910 and its SIC code is 5013.