What Ere Research - Endless Innovation does

Ere Research is a Netherlands-based premium cycling components brand founded in April 2017 and headquartered in Rotterdam, operating under the legal entity Geny Group BV. The company designs and markets carbon wheelsets, performance tires, saddles, and tubeless accessories organized around sub-brands targeting road (Genus), endurance (Omnia), gravel (Tenaci), and all-road (Explorator) use, with ProClose as its tubeless accessory line. Its core customer base is performance-oriented road, gravel, and triathlon cyclists, validated at the elite level through World Tour and ProTeam sponsorships including Intermarché-Wanty (flagship), BINGOAL WB, and Cycling Team Pierre Baguette, alongside competition wins such as the UCI World TT Title (Megan Arens) and UCI Gravel World Cup results.

The company's technical differentiation rests on a portfolio of in-house engineered components: the IONA, IONA-S, and Panama SL hub families; ACLP composite lay-up processes for carbon wheels; proprietary carbon spokes; UPC and HPC rubber compounds with Armis casing layering; and a patented Comfort Trigger System saddle geometry. Manufacturing is performed externally while design, materials specification, and proprietary hub/spoke development are retained in-house. The team includes former professional riders and personnel with Formula 1 aerodynamic backgrounds, supporting credible top-tier product development despite a lean organizational footprint of 1–10 employees.

Ere Research monetizes primarily through premium-priced hardware sold via a multi-channel distribution model spanning more than 25 countries, with dealer partnerships supplemented by direct-to-consumer channels and a dedicated US subsidiary (Ere Research North America Inc., Houston). Wheelsets are priced from €499 to €1,799, positioning the brand in the premium tier where racing validation, materials technology, and brand credibility justify price premia. The company has not raised external venture or private equity funding, keeping ownership concentrated under Geny Group BV and tying growth to operating cash generation.

Name

Ere Research - Endless Innovation

Legal name

Geny Group BV

Website

https://ereresearch.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Ere Research is a Dutch premium cycling components brand designing carbon wheelsets, tires, saddles, and tubeless systems for road, gravel, and triathlon use. Founded 2017 in Rotterdam under Geny Group BV, it distributes in 25+ countries with proprietary hub technology and a World Tour sponsorship portfolio.

Ownership category

akta.pro rank

Product category

Premium Cycling Components

NAICS

Automotive Parts, Accessories, and Tire Retailers (4413), Tire Manufacturing (32621), Automotive Parts and Accessories Retailers (44133), Tire Dealers (441340)

SIC

Motorcycles, Bicycles & Parts (3751), Tires & Inner Tubes (3011)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bike Online Retail & Omnichannel Specialists (CRAMAHAL), Bicycle Tires & Tubes Manufacturing (IMANAKAG), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)

Keywords

• Carbon wheelsets
• Cycling components
• Gravel wheels
• Road bike wheels
• Performance saddles

Headquarters

HQ city

Rotterdam, Zuid Holland

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Carbon Wheelsets and Rims: Ere Research generates the majority of its revenue from the sale of premium carbon wheelsets across four product lines: Genus (road), Omnia (road/endurance), Tenaci (gravel), and Explorator (all-road/adventure), priced from €499 to €1,799 per wheelset. Wheels are sold as complete wheelsets with in-house developed hubs, spokes, and tubeless-ready rims.
2. Performance Tires: ERE Research sells clincher, tubeless, and tubular tires under the Genus, Omnia, Tenaci, and Explorator brands, complementing its wheel ecosystem with the ProClose tubeless accessory line (sealant, rim tape, valves, valve extenders).
3. Saddles and Accessories: Sale of performance saddles (Genus Pro, Omnia) with the patented Comfort Trigger system, as well as accessories including bar tapes, bar plugs, water bottles, wheel bags, and performance socks.
4. B2B / Distributor Sales: ERE Research supplies its product range to authorized distributors and dealers across 25+ countries, providing a B2B wholesale revenue stream alongside direct-to-consumer e-commerce sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Ere Research designs, manufactures, and sells premium carbon fiber wheelsets for road, gravel, all-road, and triathlon cycling, alongside performance tires, saddles with a patented on-the-fly flex adjustment system, and a tubeless accessory ecosystem (ProClose). The company sells directly to consumers via its own e-commerce platform and through an international distributor and dealer network spanning 25+ countries, with a US distribution subsidiary in Houston, TX.

Product overview

Ere Research is a premium cycling components brand offering a comprehensive product portfolio across four main product lines: Genus (high-performance road and triathlon wheels/saddles), Omnia (road endurance components), Tenaci (gravel-focused wheels and tyres), and Explorator (versatile all-road and adventure products). The core offering centers on carbon fibre wheelsets in road, all-road, gravel, and triathlon categories, complemented by performance saddles, high-performance tyres (clincher, tubeless, and tubular), and the ProClose tubeless tyre system (sealant, rim tape, valves, extenders). Accessories include water bottles, wheel bags, bar tapes, and apparel. All wheels are developed in-house with proprietary hub technology (IONA, Panama SL) and carry lifetime warranties with UCI approval on road wheels. The brand emphasizes aerodynamic design informed by Formula One expertise, with products validated through professional racing including World Tour and Gravel World Cup competition.

Differentiator

Problem solved

Functional benefit

Brands

• Genus: Road wheels and saddles product line
• Tenaci
• Omnia
• Explorator
• ProClose

Products and services

• Genus II AE65-R Wheelset High-performance aero-optimized 65mm carbon road wheelset with Panama SL hubs, 21 Aeris PLT carbon spokes, 2:1 spoke ratio, and UCI approval. Priced at €1,699.
• Genus II CL45-R Wheelset Aero-optimized 45mm carbon road wheelset designed for classics use, with Panama SL hubs, 36T star ratchet engagement, and carbon spokes. Priced at €1,699, total set weight 1,339g.
• Genus II SL30-R Wheelset Ultra-lightweight 30mm carbon road wheelset with Panama SL hubs and carbon spokes for high-performance climbing and all-around use. Priced at €1,699, total set weight 1,188g.
• Genus II AE65 Wheelset Aero-optimized carbon road wheelset with 65mm rim depth, Panama SL hubs, and Sapim CX Ray stainless steel spokes. Priced at €1,499, total set weight 1,538g.
• Genus II CL45 Wheelset Aero-optimized carbon road wheelset for classics and all-round cycling with 45mm rim depth, 2:1 spoke ratio, and 21 Sapim CX Ray spokes per wheel. Priced at €1,499.
• Genus II SL30 Wheelset Lightweight 30mm carbon road wheelset optimized for climbing, with Sapim CX Ray stainless steel spokes. Priced at €1,499.
• Genus AE00-D Disc Wheel Solid carbon disc wheel for time-trial and triathlon use, featuring Panama DD hub with SKF industrial bearings and 4-pawl ratchet system. Priced at €1,799.
• Genus AE92-D Aero Disc Wheel High-aero 92mm carbon disc wheel for time-trial and triathlon bikes, with Panama SL hub and Sapim CX-Ray spokes. Used by UCI World Time Trial Champion Megan Arens.
• Explorator CCR45 Wheelset Carbon all-road wheelset designed for versatility across road and gravel conditions. Part of the Explorator line focused on exploration and adventure riding. Priced at €699.
• Explorator II GCR40 Wheelset Carbon gravel wheelset for mixed terrain and adventure riding, with durable construction for gravel racing and touring. Entry-level pricing at €499.
• Tenaci GA40 Aero Wheelset Aero gravel wheelset with 40mm depth combining aerodynamic efficiency with stability and predictable handling for modern gravel competition. Validated by multiple UCI Gravel World Cup victories and Irish National Gravel Championship.
• Tenaci GT25 Wheelset Carbon gravel wheelset with 25mm rim depth focused on durability and versatility for trail riding and gravel adventures. Priced at €999.
• Tenaci GX23 Wheelset Gravel wheelset with 23mm depth for lightweight climbing performance on gravel terrain. Available at promotional pricing from €399 (regular €499).
• Omnia II CLR45 Wheelset Carbon endurance road wheelset with 45mm rim depth, tubeless-ready design with 21mm internal rim width, UCI approved and ISO tested. Priced at €999.
• Genus Pro Saddle Performance road saddle with flat shape, narrow neck for inner thigh clearance, dynamic torsion bar structure, and patented Comfort Trigger System allowing 10Nm of on-the-fly flexibility adjustment.
• Omnia Saddle Pre-shaped performance saddle combining comfort, fit and performance for riders needing hip rotation assistance or deep power-transfer position. Features the patented Comfort Trigger System.
• Genus Pro CT Tubular Tyre High-performance tubular road racing tyre with aggressive cornering grip pattern, low rolling resistance, and high puncture protection. Available in multiple Armis casing variants (Armis 1, 2, 3).
• Explorator CL Tyre Clincher tyre in the Explorator line for versatile road and all-road use.
• ProClose Sealant Eco-friendly latex-free tubeless tyre sealant. Part of the ProClose system for airtight tubeless setups. Priced at €8.95.
• ProClose Rim Tape Rim tape for tubeless wheel setups. Part of the ProClose tubeless system. Priced at €22.95.
• ProClose Optimum Tubeless Valves Tubeless valve system for airtight tyre setups. Priced at €24.95.
• ProClose Valve Extenders Valve extenders for tubeless setups requiring extended valve length for deep-section rims. Priced at €9.95.
• Aqua Naturalis Waterbottle BPA-free cycling waterbottle for hydration.
• Explorator Wheel Bag Dual wheel bag for safe transport and storage of 700c wheelsets.
• ERE Performance Socks Performance cycling socks as part of the apparel line.
• Bar Tapes Handlebar tape offering grip and security. Available in various colors and styles. Recognized as best bar tape by Cyclingnews.
• Tubus Inner Tubes Inner tubes for clincher tyres, recommended for use with Ere clincher tires.

Quantifiable outcome

• Multiple Gravel World Cup series victories and top-12 UCI Gravel World Championships finish with TENACI GA40 platform
• +6 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

21 partnerships are on record, tiered core, minor and flagship.

• Degrandi Cycle & Sport PTY LTDcoreChannel Partner/ Reseller/ DistributorDegrandi Cycle & Sport distributes the entire Ere Research product range in Australia. Contact: 419 Moorabool Street, Geelong, VIC 3220. Phone: +61 (0) 03 5221 5099.
• Conimex NVcoreChannel Partner/ Reseller/ DistributorConimex NV distributes the entire Ere Research product range in Belgium and Luxembourg. Contact: Kortrijkstraat 212, 8550 Zwevegem, Belgium. Phone: +32 (0) 56 35 50 78.
• Level Sport KonceptcoreChannel Partner/ Reseller/ DistributorLevel Sport Koncept distributes Ere Research products in the Czech Republic and Poland. Contact: K Bílému Vrchu 2978/5, Horní Počernice, 193 00 Praha 9. Phone: +420 284 840 310.
• Biketoyz APScoreChannel Partner/ Reseller/ DistributorBiketoyz distributes the entire Ere Research product range in Denmark and Sweden. Contact: Bakketoften 18, 8541 Skødstrup, Denmark. Phone: +45 86 99 00 58.
• Café PelotoncoreChannel Partner/ Reseller/ DistributorCafé Peloton distributes the entire Ere Research product range in the United Arab Emirates. Contact: Dxbike, Muscat St, Nad al Sheba 1. Phone: +971 (0) 4 3387000.
• Oneway Bike Industry BVcoreChannel Partner/ Reseller/ DistributorOneway Bike Industry BV distributes Ere Research products in France, Ireland, The Netherlands, and the United Kingdom. Contact: Phone: +31 10 340 3500.
• ANAGNOCYCLESminorChannel Partner/ Reseller/ DistributorAnagno Cycles distributes Ere Research products in Greece (Lesvos). Contact: Elia Venezi 8, Mytilene, Tk 81100.
• Radsport HeinzecoreChannel Partner/ Reseller/ DistributorRadsport Heinze distributes the entire Ere Research product range in Germany. Contact: Forsthausallee 26, 12437 Berlin. Phone: +49 (0)30 5327098.
• CorridorecoreChannel Partner/ Reseller/ DistributorCorridore distributes the entire Ere Research product range in Japan. Contact: 619-0216 4-1-5 Kunimidai, Kizugawa-Shi, Kyoto 301. Phone: +81 (0) 774 39 7757.
• Profline SRLcoreChannel Partner/ Reseller/ DistributorProfline SRL distributes the Ere Research product range in Italy. Contact: Tel: +39 0422 80 34 17. Email: [email protected].
• Addix DistributioncoreChannel Partner/ Reseller/ DistributorAddix Distribution distributes the entire Ere Research product range in South Korea. Contact: #13 Grangious 268-12, Nonhyun-Dong Kangnam-Gu, Seoul, Korea 135-010. Phone: +82-2-541-0234.
• CJM SportcoreChannel Partner/ Reseller/ DistributorCJM Sport distributes the entire Ere Research product range in Spain. Contact: C. Río Viejo 81, 41703 Dos Hermanas, Sevilla. Phone: +34 647 76 77 74.
• Peloton Co. Ltd (Thailand)minorChannel Partner/ Reseller/ DistributorPeloton distributes the entire Ere Research product range in Thailand. Contact: 595 Luang Phaeng Road, Thap Yao Subdistrict, Lat Krabang District, Bangkok 10520. Phone: +66 02 095 3560.
• VeloplanetaminorChannel Partner/ Reseller/ DistributorVeloplaneta distributes the entire Ere Research product range in Ukraine. Contact: 14/1 Nebesnoyi Sotni Square, Kharkiv. Phone: +38 050 4023 705.
• MTbikerminorChannel Partner/ Reseller/ DistributorMTbiker distributes the entire Ere Research product range in Slovakia. Contact: Svatoplukova 2a, 821 08 Bratislava. Phone: +421 222 200 800.
• Ere Research North America InccoreChannel Partner/ Reseller/ DistributorUS subsidiary of Ere Research distributing the entire product range in the United States. Contact: 4201 Main Street Suite 200-175, Houston, TX 77002.
• Intermarché-Wanty (Cycling Team)flagshipStrategic or Co-development PartnerWorld Tour/ProTeam-level cycling team sponsored by Ere Research. The team used Genus II Team Edition wheelsets (with decals) at the Giro d'Italia, Tour de France, and Vuelta a España, and raced Genus AE00-D and AE92-D time trial wheels at Strade Bianche and Tour de France.
• BINGOAL WB (Cycling Team)coreStrategic or Co-development PartnerBelgian UCI ProTeam sponsored by Ere Research as an official component supplier.
• Cycling Team Pierre BaguettecoreStrategic or Co-development PartnerProfessional cycling team partnered with Ere Research for component sponsorship.
• DeGrandi Cycle — 2025 Santos Tour Down UndercoreGTM or Marketing PartnerDeGrandi Cycle partnered with Ere Research at the 2025 Santos Tour Down Under, providing event presence and exposure in the Australian market.
• Conimex Sports — Velofollies 2025minorGTM or Marketing PartnerConimex Sports showcased Ere Research together at Velofollies 2025 in Kortrijk, Belgium.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• ENVE Composites: US-based premium carbon wheelset and components brand with direct-to-consumer and dealer sales. Competes with Ere across road, gravel, and MTB categories, offering integrated wheels, tires, and accessories at comparable premium price points to a similar pro- and enthusiast-cyclist base.
• Zipp: Premium carbon wheelset brand owned by SRAM, supplying WorldTour teams and competing directly with Ere's Genus line in road, time trial, and triathlon. Same target customers (performance road cyclists, racers) and same product category (aero carbon wheelsets) at premium price points.
• Princeton CarbonWorks: US premium carbon wheelset brand focused on road, time trial, and gravel at ultra-high price points. Competes with Ere's premium Genus II Team Edition and Tenaci GA40 Aero for performance-obsessed cyclists willing to pay premium prices.
• Hunt Bike Wheels: UK-based DTC-first carbon and aluminum wheelset brand targeting the same road, gravel, and all-road customer. Pursues a similar 'premium performance without the premium price' value proposition, making it a close competitor in the entry-to-mid carbon wheelset segment where Ere's Explorator and Omnia lines compete.
• Roval (Specialized): Specialized-owned carbon wheelset brand competing directly with Ere's Genus and Tenaci lines. Leverages Specialized's OEM bike integration to become the default wheel specification on many high-end builds, making it a direct head-to-head competitor for the same premium road and gravel customer.
• Corima: French carbon wheelset specialist with strong time trial and triathlon heritage (including disc wheel expertise). Direct competitor to Ere's Genus AE00-D and AE92-D TT/triathlon products at comparable premium price points.

Broad incumbents

• Mavic: Historic French cycling components brand with deep dealer relationships and a wide carbon wheelset portfolio across road, gravel, and MTB. Competes with Ere across categories while offering broader product breadth (shoes, helmets, apparel) at similar premium price points.
• DT Swiss: Swiss premium cycling components manufacturer with broader portfolio including wheels, hubs, suspension, and rims. Competes with Ere in the carbon wheelset space while also supplying OEM hubs and rims to other brands including some used in Ere products.

Emerging players

• Scope Cycling: Netherlands-based premium carbon wheelset brand founded in the same period as Ere, focused on road and gravel. Comparable scale, regional origin, and premium-performance positioning make it a direct emerging competitor in the Benelux and broader European market.
• Boyd Cycling: US-based direct-to-consumer carbon and aluminum wheelset brand serving road, gravel, and MTB cyclists. Competes with Ere's DTC value-positioning and Explorator/Omnia entry-level carbon offerings in the North American market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ere_research
• YouTubeyoutube.com/channel/UCXuLLGuYv1I3Bj4leFmPB9Q
• Facebookfacebook.com/ereresearch
• LinkedInlinkedin.com/company/ereresearch
• Instagraminstagram.com/ereresearch
• Pinterestpinterest.ch/ereresearch

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ere Research - Endless Innovation