Spoke Cycle and Fitness Studio

What Spoke Cycle and Fitness Studio does

Spoke Cycle and Fitness Studio is a private boutique fitness operator founded in 2019 and headquartered in Rochester, New York, serving individual fitness consumers across the Greater Rochester and Syracuse metropolitan areas. The company delivers 45-minute, in-person group fitness classes under a unified portfolio of five formats — Cycle, Bootcamp, Flow, Sculpt, and Pilates — with Sculpt conducted under infrared heat and all formats choreographed to the tempo of curated music in what the company brands as a "Sweat Party."

Technically, the differentiator is music-driven, beat-based programming combined with infrared-heat integration in Sculpt classes, supported by proprietary choreography and a Squarespace-hosted booking experience rather than a dedicated mobile app. The company operates company-owned retail studio locations (Rochester and Syracuse active; Fairport announced as "Coming Soon") and distributes services through direct-to-consumer booking via its website.

The business model is a hybrid of per-class/class-pack purchases and recurring subscriptions, headlined by a promotional Summer Trial Membership priced at $125/month for 2 months of unlimited classes. Marketing is community-led, relying on Instagram/Facebook organic social, email, and member word-of-mouth referrals rather than paid acquisition. The company is sub-10 employees and independently operated, with no disclosed funding, ownership structure, or financial figures.

Name

Spoke Cycle and Fitness Studio

Legal name

Spoke Fitness Studios

Website

https://spokecycleandfitness.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Spoke Cycle and Fitness Studio is a private boutique fitness operator in Upstate New York offering music-driven 45-minute group classes — Cycle, Bootcamp, Flow, Sculpt, and Pilates — across studios in Rochester, Syracuse, and an upcoming Fairport location, serving individual fitness consumers via class packs and monthly subscriptions.

Ownership category

akta.pro rank

Product category

Boutique Fitness Services

NAICS

Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Cycling/Spin Classes (HSADABAE)

akta.pro secondary industries

Functional Fitness / Cross-Training Groups (HSADABAH), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Bike Fit, Performance & Training Retail/Studios (CRAMAHAI)

Keywords

• Boutique fitness classes
• Indoor cycling studio
• Group fitness workouts
• HIIT bootcamp classes
• Mat pilates studio

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Class Attendance (Per Class or Package): Customers purchase individual classes or class packages to attend in-person boutique fitness sessions at studio locations.
2. Unlimited Membership: Monthly subscription offering unlimited access to all classes across studio locations. Example: $125/month for 2-month summer trial promotion.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Spoke Cycle and Fitness Studio operates boutique fitness studios delivering 45-minute, music-driven group classes across five formats: Cycle, Bootcamp, Flow, Sculpt, and Pilates. Classes combine cardio, strength training, and flexibility work choreographed to the tempo of the music, with Sculpt classes conducted under infrared heat. Customers purchase individual classes, class packages, or monthly unlimited memberships at studio locations.

Product overview

Spoke Cycle and Fitness Studio is a premier boutique fitness studio offering a unified portfolio of five distinct group fitness class formats: Cycle, Bootcamp, Flow, Sculpt, and Pilates. Classes are 45 minutes in duration and are designed as immersive, music-driven experiences that combine cardio, strength training, and flexibility work. The studio operates on a class-booking model with optional membership tiers, including a Summer Trial Membership offering two months of unlimited classes. The different class types share a common philosophy of making fitness fun and inspiring while delivering effective workouts, and they are offered at studio locations in Rochester, Syracuse, and an upcoming Fairport location.

Differentiator

Problem solved

Functional benefit

Products and services

• Cycle
• Bootcamp
• Sculpt
• Flow
• Pilates
• Summer Trial Membership

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• SLT: Boutique strength-and-conditioning studio brand offering signature group classes with a community-driven, premium positioning. Comparable to Spoke on boutique format, women-skewing customer base, and multi-format portfolio.
• Barry's Bootcamp: Iconic boutique fitness brand built around high-intensity interval treadmill and strength training 'bootcamp' classes. Comparable to Spoke's Bootcamp offering on intensity, music-driven format, and premium positioning.
• SoulCycle: Premier boutique indoor cycling brand offering beat-based, choreographed ride experiences. Closely comparable to Spoke's Cycle format in terms of music-driven programming and target fitness consumer.
• Solidcore: Boutique fitness brand offering full-body, music-driven workout classes on pilates-style reformers. Highly comparable to Spoke's Sculpt/Pilates programming on equipment-based format and beat-driven experience.
• Orangetheory Fitness: Boutique group fitness franchise combining cardio, strength, and HIIT in a coach-led studio setting. Comparable to Spoke on group class format, multi-location model, and mass-premium consumer target.
• CycleBar: Boutique indoor cycling franchise with premium studio environments and music-led rides. Directly comparable to Spoke on cycling class format, target demographic, and studio-based delivery.
• Club Pilates: Largest Pilates-focused boutique fitness franchise offering group reformer and mat Pilates classes. Directly comparable to Spoke's Pilates and Sculpt (Pilates-based) formats and multi-studio footprint model.
• Pure Yoga: Premium yoga and Pilates studio chain offering group classes in a high-end studio environment. Comparable to Spoke's Flow and Pilates formats on class type, pricing tier, and community-driven positioning.

Broad incumbents

• Peloton: Connected fitness incumbent spanning hardware, app, and studio offerings, with cycling as its flagship workout. Comparable as a broader incumbent in indoor cycling, though not a direct boutique studio competitor.

Emerging players

• Rumble Boxing: Boutique group fitness brand combining boxing and strength training in music-led, dark-studio classes. Comparable to Spoke on boutique group format, music-driven experience, and similar target demographic, though focused on boxing rather than cycling.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/spokecyclerochester
• LinkedInlinkedin.com/company/spoke-cycle-and-fitness-studio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spoke Cycle and Fitness Studio