What Sistersnacking does

Sistersnacking LLC is a privately held food and travel media business founded in 2015 and based in Glastonbury, Connecticut, operated by four sisters: Madison, Sara, Carly, and Julia. The company began as Madison Shapiro's personal food Instagram and has evolved into a multi-revenue content brand offering curated restaurant recommendations, recipes, and city-specific travel guides targeted at food enthusiasts, travelers, and home cooks.

Its product portfolio centers on a digital storefront (squarespace-based) selling 13+ downloadable guides covering NYC, Boston, Connecticut, Hudson Valley, Hamptons, Paris, London, Italy, Japan, Thailand, and Puglia, priced $9.99-$40, with a flagship "Ultimate Index" product at $40 offering a curated database of thousands of restaurants, 60+ recipes, weekly updates, and lifetime access. The underlying technology stack is standard and non-proprietary: Squarespace for the website, Mailchimp for email, and Instagram, TikTok, YouTube, Amazon Shop, and LTK Shop for distribution. No mobile app, API, or proprietary platform exists.

The business model is direct-to-consumer with four revenue streams: (1) one-time digital product sales, (2) affiliate commissions and promo codes from a 25+ brand partner roster (Graza, Fishwife, Bachan's, Fly by Jing, Thrive Market, King Arthur, etc.), (3) professional services including content creation, travel planning, and consultation, and (4) branded merchandise. Audience growth is organic via social media (400k+ combined Instagram and TikTok followers, with viral content reaching 10.5 million views). The company has earned media recognition in Forbes, Bon Appétit, Eater NY, and other outlets. It is fully founder-owned with no external funding and no institutional investors.

Name

Sistersnacking

Legal name

Sistersnacking LLC

Website

https://sistersnackingllc.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Sistersnacking is a privately held, family-run food and travel media brand operated by four sisters from Glastonbury, CT, selling curated digital restaurant guides, recipes, and merchandise to food enthusiasts and travelers via its website and social channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Glastonbury

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Operations

Revenue model

1. Digital Products Sales: One-time purchase digital products including travel guides, restaurant recommendation guides, and recipe books sold through their online store. Prices range from $9.99 to $40.00. Products include city guides (Boston, Paris, London, NYC, CT, Hamptons, Hudson Valley, Thailand, Japan, Italy, Puglia), The Sistersnacking Ultimate Index ($40, comprehensive restaurant database with lifetime access and weekly updates), and Recipe Book.
2. Affiliate Marketing & Promo Codes: Brand partnerships with food and lifestyle companies (Graza olive oil, Campo Grande, Bachan's, Fishwife, Thrive Market, Recess, Gem, Ipsa Provisions, Honey Mamas, Bonne Maman, Wildgrain, Beekeeper's Naturals, Fond Bone Brother, Babe Lash, Oat Haus, Burlap & Barrel, Via Carota Cocktails, King Arthur Baking, Fly by Jing, One Trick Pony, Oliva Dorado, Danger Coffee, Clear Stem, Masa Chips, Algae Cooking Club, Last Crumb, Zab's Hot Sauce) offering affiliate commissions and promo codes to their audience.
3. Services: Offered services including content creation (video/photo editing, video production assistance), travel planning (curated restaurant recommendations, NYC itineraries), and consultation calls (social media growth, video production). Direct inquiry via contact form or email.
4. Merchandise: Merchandise store with branded items sold through their website.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Sistersnacking creates and sells digital food and travel content products — city and regional travel guides, a comprehensive flagship restaurant database (The Sistersnacking Ultimate Index), and a recipe book — through its direct-to-consumer online store, priced between $9.99 and $40. Beyond digital products, the brand monetizes its audience through affiliate partnerships with food and lifestyle brands and offers bespoke services including video/photo content creation, curated travel planning, and social media growth consultation. The brand also sells branded merchandise on its website and maintains an active presence across Instagram, TikTok, YouTube, Amazon Shop, and Shopltk.

Product overview

Sistersnacking is a food media and content company operated by four sisters, offering a portfolio of digital travel and restaurant guides, recipe collections, and consulting services. The core product is The Sistersnacking Ultimate Index, a comprehensive $40 digital resource containing restaurant grids, recipes, and travel recommendations. The product line includes 13 city/region-specific travel guides (Boston, Paris, London, Italy, Japan, Thailand, Connecticut, Hudson Valley, Hamptons, Puglia, NYC), a recipe book, and an aggregation index. Services include content creation (video/photo editing), travel planning, and consultation calls. The company also sells branded merchandise. The guides are sold individually ($9.99-$40) and are updated regularly with new findings.

Differentiator

Problem solved

Functional benefit

Products and services

• The Sistersnacking Ultimate Index A $40 digital foodie resource containing every restaurant ever visited by the sisters, organized by location, cuisine, and price point, with U.S. and international restaurant grids, 60+ recipes, reservation tips, and weekly updates. Sold to individual food enthusiasts and travelers seeking a curated, lifetime-access restaurant database.
• Ultimate Boston Guide A $15 digital travel guide providing a neighborhood-by-neighborhood rundown of the best Boston restaurants, with recommendations including suburban areas such as North Shore and South Shore bar pizza. Sold to travelers and diners visiting or living in Boston.
• Ultimate Italy Guide An $18, 22-page digital guide covering Italian destinations including Tuscany, Rome, Florence, Bologna, Parma, Siena, San Gimignano, and Naples with restaurant, hotel, and activity recommendations. Sold to travelers planning food-focused trips to Italy.
• Ultimate Paris Guide A $15, 22-page digital guide covering Paris restaurants, hotels, activities, and the best bistros, croissants, and baguettes. Sold to travelers planning food-focused trips to Paris.
• Ultimate London Guide A $15 digital London travel guide covering the best restaurants, hotels, and activities. Sold to travelers planning food-focused trips to London.
• Ultimate Japan Itinerary A $19.99 digital three-week Japan itinerary covering Tokyo, Osaka, Kyoto, Kinosaki Onsen, and Sapporo. Sold to travelers planning food-focused trips to Japan.
• Ultimate Thailand Itinerary A $16.99 digital Thailand travel itinerary with restaurant, hotel, and activity recommendations. Sold to travelers planning food-focused trips to Thailand.
• Puglia, Italy 10 Day Itinerary A $9.99 digital 10-day itinerary for Puglia, Italy, covering Bari, Polignano a Mare, Monopoli, Locorotondo, Ostuni, Matera, and Naples with restaurant recommendations. Sold to travelers planning food-focused trips to Puglia and southern Italy.
• Hudson Valley Guide A $15 digital travel guide covering Hudson Valley restaurants, places to stay, drinks, and activities for weekend getaways. Sold to travelers and diners exploring the Hudson Valley region.
• Ultimate Hamptons Guide A digital travel guide covering the Hamptons region with restaurant, hotel, and activity recommendations. Sold to travelers and diners visiting the Hamptons.
• Ultimate Guide to CT A $15 digital local guide covering the best restaurants and food spots in Connecticut. Sold to diners and travelers exploring the Connecticut dining scene.
• Top NYC Restaurants Guide An $18 digital guide covering the top restaurants in New York City with curated recommendations. Sold to diners and visitors looking for trusted NYC restaurant picks.
• Sistersnacking Recipe Book A $15 digital recipe collection featuring the sisters' favorite recipes, including Parmesan Crusted Chicken Cutlets and Vodka Pasta. Sold to home cooks seeking approachable, restaurant-inspired recipes.
• Sistersnacking Merchandise Branded merchandise items (apparel and accessories) sold through the Sistersnacking online store. Sold to engaged followers and fans of the brand.
• Content Creation Services Professional video and photo content editing and production assistance provided to brands that need food and lifestyle content creation support. Delivered through direct engagement via the website's contact form or email.
• Travel Planning Services Curated travel and restaurant recommendations with custom itineraries, including bespoke NYC itineraries. Sold to individuals and brands seeking personalized food-focused travel planning.
• Consultation Call Services Advisory consultations on social media growth and video production offered to brands and creators via direct inquiry.

Quantifiable outcome

• Over 400k social media followers
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor.

• Graza Olive OilminorGTM or Marketing PartnerAffiliate partnership offering promo code SISTERSNACKING for $5 off the duo. Graza is a popular olive oil brand promoted to Sistersnacking's audience.
• Bachan'sminorGTM or Marketing PartnerJapanese BBQ sauce partnership. Sistersnacking promotes Bachan's with affiliate links through ShareASale, noting they use it on everything from fried rice to veggies to beef stir fry.
• FishwifeminorGTM or Marketing PartnerTinned fish brand partnership promoted to Sistersnacking's audience as 'the BEST tinned fish ever'.
• Thrive MarketminorGTM or Marketing PartnerHealth-focused online grocery retailer partnership offering $40 off first order to Sistersnacking's audience.
• WildgrainminorGTM or Marketing PartnerSourdough bread and pasta subscription service partnership. Sistersnacking promotes Wildgrain's subscription box with affiliate discount code SISTERSNACKING.
• Beekeeper's NaturalsminorGTM or Marketing PartnerImmunity products brand partnership offering 20% off with code SISTERSNACKING20.
• Clear StemminorGTM or Marketing PartnerClean skincare brand partnership with 15% off discount code SISTERSSNACKING. Targeted at audience members struggling with acne.
• Fly by JingminorGTM or Marketing PartnerChili crisp brand partnership through ShareASale affiliate program. Fly by Jing is promoted as 'the best chili crisp'.
• Amazon ShopminorGTM or Marketing PartnerSistersnacking's curated Amazon storefront featuring favorite kitchen tools, ingredients, and products used in their recipes.
• Campo GrandeminorGTM or Marketing PartnerIberico pork brand partnership offering $30 discount with code SISTERSNACKING.
• Via Carota CocktailsminorGTM or Marketing PartnerPartnership with acclaimed NYC Italian restaurant Via Carota, promoting their cocktails through affiliate links.
• Danger CoffeeminorGTM or Marketing PartnerMold-free, remineralized coffee brand with 10% off discount code SISTERSNACKING.
• King Arthur Baking CompanyminorGTM or Marketing PartnerFlour and baking ingredients partnership through ShareASale. Promoted as key to perfect sourdough recipes.
• Oat HausminorGTM or Marketing PartnerGranola butter brand partnership with 10% off discount code SISTERSNACKING.

Scale indicators5 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Half Baked Harvest: Tieghan Gerard's solo-operated food blog and cookbook brand selling digital recipe content and merchandise to a multi-million-strong audience. Closely comparable as a creator-led food content business monetizing through digital products, brand deals, and a website storefront.
• How Sweet Eats: Jessica Merchant's food blog with multiple cookbooks and brand partnerships. Comparable as a creator-led food and lifestyle content brand monetizing through recipes, books, and sponsored content.
• Pinch of Yum: Food blog operated by a small team (Bjork family) that has built substantial revenue from recipes, courses, and affiliate partnerships. Comparable as a creator-led food content brand with digital products and e-learning monetization.
• A Couple Cooks: Two-person food and travel blog with cookbooks, recipe apps, and travel guides. Highly comparable as a small-team content brand that monetizes food + travel content via digital products and brand partnerships.
• Cookie and Kate: Vegetarian-focused food blog with cookbooks and a small team. Comparable as a creator-led food content brand monetizing through recipes, digital products, and brand partnerships.
• Smitten Kitchen: Deb Perelman's long-running food blog with cookbooks, ad/affiliate revenue, and a dedicated audience. Directly comparable as an individual/family-led food content brand monetizing recipes, recommendations, and digital products.

Broad incumbents

• The Infatuation: Established restaurant review platform and media brand with Eater and Zagat (under the same parent). Comparable as a curated restaurant recommendation authority, but operates at far larger scale with editorial staff and an app.
• Tasty: BuzzFeed's food video brand producing viral recipe and restaurant content across social platforms. Overlaps with Sistersnacking's viral short-form food video strategy and food-focused audience.
• Eater: Major food media brand (Vox Media) covering restaurant news and reviews across multiple U.S. cities. Overlaps with Sistersnacking's restaurant recommendation content but operates as a professional editorial outlet.
• Bon Appétit: Iconic food magazine and digital media brand producing recipes, restaurant coverage, and video content. Sister publication that has featured Sistersnacking, with overlap in recipe and restaurant content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@sistersnacking
• Instagraminstagram.com/sistersnacking
• Facebookfacebook.com/sistersnacking
• TikToktiktok.com/@sistersnacking
• LinkedInlinkedin.com/company/sistersnacking

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sistersnacking