The Gold Law Firm LLC

What The Gold Law Firm LLC does

The Gold Law Firm LLC is a boutique personal injury law firm headquartered in Greenwood Village, Colorado, serving clients across the state. The firm's named attorney team includes Greg Gold (principal), Colleen Parsley, Dorothy H. Dean, and Lars Bergstrom. Its practice spans car accidents, truck accidents, motorcycle accidents, catastrophic injuries, wrongful death, premises liability, sexual assault, and insurance bad faith disputes. The firm has accumulated over $100 million in verdicts and settlements for clients, including the largest wrongful death verdict in Colorado's legal history at $33 million and a $15 million premises liability verdict, one of the nation's largest slip and fall results.

The firm operates on a contingency fee model, with no upfront costs to clients and a percentage of recovery as its compensation; initial consultations are free. There is no proprietary technology platform, though the firm uses production technology (videography and graphic arts) for case presentation alongside standard legal case management tools. Go-to-market is direct-to-consumer in Colorado, with a 24/7 phone intake line, website contact forms, SEO-optimized blog content dating back to 2010, city-level landing pages for Denver, Colorado Springs, Pueblo, Greeley, and Fort Morgan, and active social media presence on Facebook, Twitter, Instagram, and YouTube. The firm also runs the Challenge Yourself Scholarship program through the OVC Scholarship Network as a community engagement channel.

The business is privately held with no parent company, no external funding, and no disclosed revenue. Its competitive positioning rests on a trial-tested lead attorney, a long record of landmark verdicts, and a boutique, individualized-attention service model differentiated from high-volume PI shops.

Name

The Gold Law Firm LLC

Legal name

The Gold Law Firm LLC

Website

https://thegoldlawfirm.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Gold Law Firm LLC is a boutique personal injury law firm headquartered in Greenwood Village, Colorado, that represents individual injury victims across the state on a contingency fee basis, with a track record of over $100 million in verdicts and settlements.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Car accident attorney
• Wrongful death litigation
• Premises liability lawyer
• Insurance bad faith

Headquarters

HQ city

Greenwood Village

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Legal Services - Contingency Fees: The firm operates on a contingency fee basis for personal injury cases, meaning clients pay no upfront costs and the firm receives a percentage of settlements or verdicts won. The firm has collected over $100 million in verdicts and settlements for clients.
2. Legal Services - Consultation Fees: Initial consultations are offered for free (100% FREE CONSULTATION), with potential revenue generated from cases accepted.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

The Gold Law Firm LLC is a boutique personal injury law firm that provides legal representation to injury victims across Colorado. Its attorneys handle case evaluation, negotiation with insurance companies, and trial litigation to recover compensation for medical expenses, lost wages, pain and suffering, and other damages arising from negligence. The firm operates on contingency, with no fees unless compensation is recovered.

Product overview

The Gold Law Firm LLC is a boutique personal injury law firm offering comprehensive legal services focused on personal injury litigation and insurance disputes throughout Colorado. The firm's service portfolio centers on its core Personal Injury Legal Services, with specialized practice areas covering Car Accidents, Truck Accidents, Motorcycle Accidents, Catastrophic Injuries, Wrongful Death, Premises Liability, Sexual Assault, and Insurance Bad Faith cases. The firm differentiates itself through trial-focused litigation, advanced technology for case presentation (videography and graphic arts), and a compassionate approach to client representation. Additionally, the firm offers a Challenge Yourself Scholarship program for college freshmen. As a legal services provider, the firm operates primarily through traditional attorney-client services rather than a software product platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Accident Legal Services
• Truck Accident Legal Services
• Motorcycle Accident Legal Services
• Catastrophic Injury Legal Services
• Wrongful Death Legal Services
• Premises Liability Legal Services
• Sexual Assault Legal Services
• Insurance Bad Faith Legal Services

Quantifiable outcome

• $33 million wrongful death verdict - largest in Colorado legal history
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• OVC Scholarship NetworkminorOthersThe Gold Law Firm participates in the OVC Scholarship Network as a scholarship provider, awarding scholarships to college freshmen who have demonstrated participation in challenging activities such as speech, debate, theater, and scouts.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Morgan & Morgan: Largest U.S. personal injury law firm with a national footprint. Directly comparable as a contingency-fee PI firm using mass-market advertising and a similar plaintiff-side litigation model, though at vastly greater scale.
• Cellino Law: Well-known personal injury firm with national brand awareness from heavy advertising, handling auto accident and injury cases on contingency. Comparable contingency-fee PI business model and inbound-driven marketing strategy.
• Anapol Weiss: National plaintiff-side firm with strong practice in sexual assault, mass tort, and catastrophic injury cases. Comparable as a contingency-fee boutique competing on high-stakes, high-sensitivity case types that overlap with Gold Law's sexual assault practice.
• Bell & Pollock, P.C. Denver-area personal injury and insurance bad faith firm. Direct regional competitor with overlapping practice areas in auto accidents, premises liability, and insurance disputes in Colorado.
• Franklin D. Azar & Associates: Large Colorado personal injury firm with offices in Denver, Colorado Springs, Pueblo, and other Front Range cities. Direct competitor serving the same geographic markets and accident/injury case types on contingency.
• The Barnes Firm: Multi-state personal injury firm with offices across the U.S., handling car, truck, and motorcycle accident cases on contingency. Comparable contingency fee model and accident-focused plaintiff practice.
• Bachus & Schanker, LLC: Colorado-based personal injury firm headquartered in Denver. Closest direct regional peer, competing for the same accident victims across the same Colorado cities with a contingency fee model and similar practice areas.
• The Law Offices of Thomas J. Henry: National high-volume personal injury firm known for large verdicts and aggressive TV/digital advertising. Comparable as a contingency-fee PI firm marketing landmark trial results to drive inbound demand.
• Rheingold Giuffra Ruffo & Plotkin LLP: New York-based boutique plaintiff PI firm with a national practice in catastrophic injury, medical malpractice, and product liability. Comparable as a high-stakes trial boutique prioritizing case quality over volume.
• Leventhal Puga Braley P.C. Denver-based plaintiff-side personal injury firm handling catastrophic injury, wrongful death, and insurance bad faith cases. Comparable contingency-fee model and trial-driven approach in the same Colorado market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/GregoryGold
• YouTubeyoutube.com/channel/UCHt4TjaEFSsQRMfOrjW0EJw/videos
• Facebookfacebook.com/TheGoldLawFirm
• Instagraminstagram.com/the_gold_law_firm
• LinkedInlinkedin.com/company/the-gold-law-firm-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Gold Law Firm LLC