BrainStorm
BrainStorm is a private SaaS company founded in 1995 that provides an enterprise AI and software adoption platform built on Microsoft Azure, serving software vendors and enterprise IT/HR/L&D teams with measurable behavior-change outcomes using its proprietary ADOPT Framework.
- Company typePrivate
- Founded1995
- HeadquartersAmerican Fork, United States
- Headcount—
- GTM typeB2B
- OfferingSoftware
What BrainStorm does
BrainStorm is a private SaaS company founded in 1995 and headquartered in American Fork, Utah, that provides an enterprise AI and software adoption platform built on Microsoft Azure. The company's core product centers on the proprietary ADOPT Framework, a five-stage behavior-change methodology (Awareness, Desire, Orientation, Participation, Transformation) used to drive measurable end-user adoption of enterprise software, including M365 Copilot, ChatGPT, Claude AI, and other enterprise applications. The platform serves two primary customer segments: Software Vendors (used for customer education, onboarding, and activation) and Software Customers (enterprise IT, HR, and L&D teams executing change-management, AI adoption, and security awareness programs).
The underlying architecture combines cloud-hosted delivery on Microsoft Azure with a content-pack model, an embedded marketplace for third-party content distribution, and integrated adoption analytics. BrainStorm generates revenue primarily through subscription-based, per-user licensing, supplemented by content-pack add-ons, marketplace commissions, and professional services. The company runs a multi-channel go-to-market combining direct enterprise sales with a partner ecosystem spanning Service Providers, System Integrators, Resellers, and MSSPs, alongside vendor partnerships with PGA, Fishbowl, Adobe, TechSmith, and Quickbase. A separate sub-brand, QuickHelp, indicates segmentation across customer tiers or use cases.
The customer base includes named enterprise deployments across diverse industries: Adobe, Oracle, PepsiCo, Panasonic, Fishbowl, ACHN (healthcare), PGA, SONOCO, Quickbase, TechSmith, Johnsonville, and Black & Veatch. Documented customer outcomes include a 44% to 2% phishing susceptibility reduction, a 50% MAU increase for M365 Copilot, and 56,557 new Copilot licenses delivered within a customer deployment. The company remains founder-controlled/private, with no disclosed external funding rounds.
BrainStorm firmographics
Firmographics- Name
- BrainStorm
- Legal name
- BrainStorm, Inc.
- Website
- https://brainstorminc.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Short description
- BrainStorm is a private SaaS company founded in 1995 that provides an enterprise AI and software adoption platform built on Microsoft Azure, serving software vendors and enterprise IT/HR/L&D teams with measurable behavior-change outcomes using its proprietary ADOPT Framework.
- Ownership category
- akta.pro rank
BrainStorm industry classification
Industry- Product category
- Enterprise Software Adoption Platform
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)
- akta.pro secondary industries
- AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ), IT Incident, Problem & Change Management Platforms (HDAEALAI)
Keywords
Where BrainStorm is headquartered
LocationHeadquarters
- HQ city
- American Fork
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BrainStorm business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- Subscription Licensing: SaaS subscription model providing access to the BrainStorm Platform, BrainStorm Content, BrainStorm Add-ons, and Third-Party Content. Subscription fees are fixed during the Subscription Term unless maximum authorized users are exceeded or additional purchases are made.
- Per-User Licensing: Fees are calculated based on the maximum number of Users authorized to access and use the Subscription Service as specified in Order Forms. If actual users exceed maximum by 10% or more at year-end review, fees increase pro rata.
- Content Pack Add-Ons: Additional BrainStorm Content, BrainStorm Add-ons, or Third-Party Content beyond the original Order Form require separate purchases and may be governed by separate terms
- Marketplace Commission: In-product marketplace for customers to purchase additional content packs from BrainStorm and Third-Party Providers
- Professional Services: Implementation services and other professional services may be provided as part of customer engagements
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise subscription with per-user pricing based on maximum authorized users |
| Freemium | Monthly | Free account option for initial platform exploration |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
BrainStorm product offering
Product offeringCore offering
BrainStorm sells a cloud-based Enterprise AI Adoption Platform that delivers communications, training, and analytics to drive end-user adoption of software and AI tools inside organizations. The offering combines the BrainStorm Platform (adaptive workflows, multi-channel campaigns, adoption analytics, admin and end-user portals) with pre-built Content Packs for AI tools, security awareness, and enterprise productivity applications, all organized around the proprietary ADOPT five-stage behavior change methodology. Customers buy per-user enterprise subscriptions, with optional marketplace add-ons and professional services for implementation.
Product overview
BrainStorm is an Enterprise AI Adoption Platform built for behavior change. The platform operates through a unified architecture consisting of the BrainStorm Platform (core cloud-based software) and an ecosystem of modular Content Packs. The core platform provides Adaptive Workflows, Admin Portal, End-User Portal, Communications, Events, Reporting, Security & Compliance, Surveys, Triggers & Branching, and SCORM support. This core system is extended through specialized Content Pack add-ons: AI Content Packs (Microsoft 365 Copilot, ChatGPT, Claude AI, AI Productivity, AI Security), Security Content Packs (Threat Defense, Security Awareness, Simulated Phishing), and Productivity Content Packs (Microsoft 365, Google Workspace, Adobe, Box, Webex, Slack, Smartsheet, Zoom). The platform also includes a Marketplace for third-party content and an ROI Calculator tool. BrainStorm segments its market into Software Vendors (customer education, customer success, customer onboarding) and Software Customers (IT teams, HR/L&D, AI adoption, change management, end-user adoption). The ADOPT Framework (Awareness, Desire, Orientation, Participation, Transformation) underpins the behavioral change methodology.
Differentiator
Problem solved
Functional benefit
Brands
- QuickHelp: A product/platform offering online, cloud-based software application and electronic instructional content for customer training and education services.
Products and services
- BrainStorm Platform Cloud-based Enterprise AI Adoption Platform that orchestrates behavior change across organizations through adaptive workflows, multi-channel campaign flows, adoption analytics, and role/readiness/usage-based personalization, designed for enterprise IT, HR/L&D, and software vendor customers.
- AI Content Packs Pre-built training content bundles for AI tools (Microsoft 365 Copilot, Copilot Studio, ChatGPT, Claude AI, AI Productivity, AI Security) that enable rapid deployment of AI adoption programs and measure behavior change.
- Security Content Packs Security-focused content bundles including Threat Defense, Security Awareness, and Simulated Phishing that replace fear-based checkbox training with proactive, shame-free engagement to turn employees into an active line of defense.
- Microsoft 365 Content Pack Training content pack for Microsoft 365 applications (Word, Excel, PowerPoint, Outlook, Teams, and others) that drives end-user adoption inside enterprise environments.
- Microsoft 365 Copilot Content Pack Specialized content pack for Microsoft 365 Copilot adoption that includes turnkey training enabling enterprise customers to increase Copilot usage and Copilot license expansion.
- ChatGPT Content Pack Training content pack for ChatGPT adoption in enterprise settings.
- Claude AI Content Pack Training content pack for Claude AI adoption in enterprise settings.
- Threat Defense Proactive security content pack that replaces fear-based, checkbox training with shame-free engagement to turn employees into an active line of defense against security threats.
- Simulated Phishing Phishing simulation capability that tests employee susceptibility to social engineering attacks and tracks improvement over time across campaigns.
- Google Workspace Content Pack Training content pack for Google Workspace applications that drives end-user adoption inside enterprise environments.
- Adobe Content Pack Training content pack for Adobe products that drives end-user adoption inside enterprise environments.
- Box Content Pack Training content pack for Box enterprise content management.
- Webex Content Pack Training content pack for Webex collaboration tools that drives end-user adoption inside enterprise environments.
- BrainStorm ROI Calculator Interactive calculator tool enabling organizations to quantify the financial value of end-user adoption and behavior change initiatives, used as a demand-generation and bottom-of-funnel asset.
- BrainStorm Marketplace In-product marketplace integrated into the BrainStorm Platform where customers purchase additional BrainStorm Content, BrainStorm Add-ons, and Third-Party Content packs.
- QuickHelp Sub-brand product offering an online, cloud-based software application and electronic instructional content for customer training and education services.
Quantifiable outcome
- Phishing click rate reduced from 44% to 2% across 19 campaigns and ~1,100 users - 50%+ overall failure reduction
- +4 more outcomes
Companies that use BrainStorm
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
BrainStorm technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability8 records
Feature7 records
BrainStorm partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- MicrosoftcoreDeep integration partnership with Microsoft for Microsoft 365 Copilot and Microsoft 365 Copilot Studio content packs. Provides turnkey training content enabling customers to increase Copilot usage and license expansion. Dedicated content packs for Microsoft 365, Microsoft 365 Copilot, and Microsoft 365 Copilot Studio deployment support.
- Service ProviderscorePartner category for implementation and consulting partners who deploy and support BrainStorm implementations
- Systems IntegratorscorePartner category for systems integrators who integrate and deploy BrainStorm for enterprise customers
- Channel ResellerscorePartner category for channel resellers who resell and distribute BrainStorm subscriptions
- MSSPscoreManaged Security Service Provider partners reselling security content packs and BrainStorm security awareness solutions
- Microsoft AzurecoreCloud infrastructure provider hosting the BrainStorm Platform in Microsoft's Azure cloud computing service. Provides the underlying infrastructure for the SaaS platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
BrainStorm competitors and assessment
Company assessmentDirect peers
- Pendo: Product analytics and digital adoption platform with in-app guides, NPS, and feedback tools. Overlaps with BrainStorm on adoption analytics and customer onboarding for SaaS vendors and enterprise software customers.
- 360Learning: Collaborative learning platform for customer and employee education with strong authoring and analytics capabilities. Overlaps with BrainStorm on training delivery, learning content, and outcome measurement.
- WalkMe: Digital adoption platform (DAP) that drives enterprise software usage via in-app guidance, analytics, and AI-driven assistance. Direct overlap with BrainStorm's enterprise software adoption use case and target buyer (IT, change management).
- Whatfix: Digital adoption platform providing in-app guidance, simulations, and analytics for enterprise software rollouts. Directly competes with BrainStorm's end-user adoption and change management offerings for similar IT/L&D buyers.
- Workramp: Customer and employee training platform with learning paths, certifications, and analytics. Competes with BrainStorm's customer education and HR/L&D use cases for similar mid-market and enterprise buyers.
- KnowBe4: Security awareness and simulated phishing training platform. Direct competitor for BrainStorm's Security Content Packs (Threat Defense, Security Awareness, Simulated Phishing) targeting enterprise CISOs via similar MSSP channels.
- Skilljar: Customer education platform for SaaS vendors, enabling onboarding, training, and certification programs. Direct competitor in BrainStorm's Software Vendor / customer education segment.
- Apty: Digital adoption platform focused on enterprise application onboarding, compliance, and process guidance. Direct competitor in the IT end-user adoption and change management space.
Emerging players
- Tango: AI-powered process documentation and training content generation tool. Emerging alternative for software-vendor customer education; partial overlap with BrainStorm's content-pack authoring workflow.
Broad incumbents
- Microsoft Viva Learning: Microsoft's native enterprise learning platform integrated into M365. Represents both the largest distribution opportunity for BrainStorm's Copilot content packs and the primary incumbent threat to its adoption-platform positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BrainStorm social profiles
Digital presenceBrainStorm compliance and trust
Trust signalCompliance5 records
BrainStorm financial estimates
Financial estimateRevenue estimate
Valuation estimate
BrainStorm leadership team
Management profileNumber of profiles
BrainStorm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BrainStorm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BrainStorm
What does BrainStorm do?
BrainStorm sells a cloud-based Enterprise AI Adoption Platform that delivers communications, training, and analytics to drive end-user adoption of software and AI tools inside organizations. The offering combines the BrainStorm Platform (adaptive workflows, multi-channel campaigns, adoption analytics, admin and end-user portals) with pre-built Content Packs for AI tools, security awareness, and enterprise productivity applications, all organized around the proprietary ADOPT five-stage behavior change methodology. Customers buy per-user enterprise subscriptions, with optional marketplace add-ons and professional services for implementation.
Is BrainStorm a public or private company?
BrainStorm is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BrainStorm founded?
BrainStorm was founded in 1995.
Where is BrainStorm based?
BrainStorm is headquartered in American Fork, United States, in the North America region.
How does BrainStorm make money?
Five revenue lines are on record. Subscription Licensing is the primary driver. The others are per-User Licensing, content Pack Add-Ons, marketplace Commission and professional Services.
Who are BrainStorm's main competitors?
Direct peers on record are Pendo, 360Learning, WalkMe, Whatfix, Workramp, KnowBe4, Skilljar and Apty. Tango is listed as an emerging player. Microsoft Viva Learning is listed as a broad incumbent.
Does BrainStorm have an API?
Yes. BrainStorm operates an API accessible at api.brainstorminc.com (per the terms of service). The platform integrates with Microsoft Graph API to provide customers with analytics about their usage of Microsoft Office 365, including total communications, attachment methods, social media login timing, and other interaction statistics. BrainStorm does not have access to read the content of customer Microsoft Office 365 usage. API Terms & Conditions are documented separately.
What industry is BrainStorm in?
BrainStorm's product category is Enterprise Software Adoption Platform. Its primary akta.pro industry code is HDAEAHAI, Enterprise Work Management & Collaborative Workflow Platforms, with a secondary code of BPAEAAAJ, AI/ML Solution Integration & MLOps Enablement. Its NAICS code is 513210 and its SIC code is 7372.