BrainStorm

What BrainStorm does

BrainStorm is a private SaaS company founded in 1995 and headquartered in American Fork, Utah, that provides an enterprise AI and software adoption platform built on Microsoft Azure. The company's core product centers on the proprietary ADOPT Framework, a five-stage behavior-change methodology (Awareness, Desire, Orientation, Participation, Transformation) used to drive measurable end-user adoption of enterprise software, including M365 Copilot, ChatGPT, Claude AI, and other enterprise applications. The platform serves two primary customer segments: Software Vendors (used for customer education, onboarding, and activation) and Software Customers (enterprise IT, HR, and L&D teams executing change-management, AI adoption, and security awareness programs).

The underlying architecture combines cloud-hosted delivery on Microsoft Azure with a content-pack model, an embedded marketplace for third-party content distribution, and integrated adoption analytics. BrainStorm generates revenue primarily through subscription-based, per-user licensing, supplemented by content-pack add-ons, marketplace commissions, and professional services. The company runs a multi-channel go-to-market combining direct enterprise sales with a partner ecosystem spanning Service Providers, System Integrators, Resellers, and MSSPs, alongside vendor partnerships with PGA, Fishbowl, Adobe, TechSmith, and Quickbase. A separate sub-brand, QuickHelp, indicates segmentation across customer tiers or use cases.

The customer base includes named enterprise deployments across diverse industries: Adobe, Oracle, PepsiCo, Panasonic, Fishbowl, ACHN (healthcare), PGA, SONOCO, Quickbase, TechSmith, Johnsonville, and Black & Veatch. Documented customer outcomes include a 44% to 2% phishing susceptibility reduction, a 50% MAU increase for M365 Copilot, and 56,557 new Copilot licenses delivered within a customer deployment. The company remains founder-controlled/private, with no disclosed external funding rounds.

Name

BrainStorm

Legal name

BrainStorm, Inc.

Website

https://brainstorminc.com

Company type

Private

Founded year

1995

Operating status

Operating

Short description

BrainStorm is a private SaaS company founded in 1995 that provides an enterprise AI and software adoption platform built on Microsoft Azure, serving software vendors and enterprise IT/HR/L&D teams with measurable behavior-change outcomes using its proprietary ADOPT Framework.

Ownership category

akta.pro rank

Product category

Enterprise Software Adoption Platform

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)

akta.pro secondary industries

AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ), IT Incident, Problem & Change Management Platforms (HDAEALAI)

Keywords

• Enterprise software adoption
• Digital adoption platform
• Behavior change platform
• AI adoption platform
• Customer education software

Headquarters

HQ city

American Fork

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Subscription Licensing: SaaS subscription model providing access to the BrainStorm Platform, BrainStorm Content, BrainStorm Add-ons, and Third-Party Content. Subscription fees are fixed during the Subscription Term unless maximum authorized users are exceeded or additional purchases are made.
2. Per-User Licensing: Fees are calculated based on the maximum number of Users authorized to access and use the Subscription Service as specified in Order Forms. If actual users exceed maximum by 10% or more at year-end review, fees increase pro rata.
3. Content Pack Add-Ons: Additional BrainStorm Content, BrainStorm Add-ons, or Third-Party Content beyond the original Order Form require separate purchases and may be governed by separate terms
4. Marketplace Commission: In-product marketplace for customers to purchase additional content packs from BrainStorm and Third-Party Providers
5. Professional Services: Implementation services and other professional services may be provided as part of customer engagements

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

BrainStorm sells a cloud-based Enterprise AI Adoption Platform that delivers communications, training, and analytics to drive end-user adoption of software and AI tools inside organizations. The offering combines the BrainStorm Platform (adaptive workflows, multi-channel campaigns, adoption analytics, admin and end-user portals) with pre-built Content Packs for AI tools, security awareness, and enterprise productivity applications, all organized around the proprietary ADOPT five-stage behavior change methodology. Customers buy per-user enterprise subscriptions, with optional marketplace add-ons and professional services for implementation.

Product overview

BrainStorm is an Enterprise AI Adoption Platform built for behavior change. The platform operates through a unified architecture consisting of the BrainStorm Platform (core cloud-based software) and an ecosystem of modular Content Packs. The core platform provides Adaptive Workflows, Admin Portal, End-User Portal, Communications, Events, Reporting, Security & Compliance, Surveys, Triggers & Branching, and SCORM support. This core system is extended through specialized Content Pack add-ons: AI Content Packs (Microsoft 365 Copilot, ChatGPT, Claude AI, AI Productivity, AI Security), Security Content Packs (Threat Defense, Security Awareness, Simulated Phishing), and Productivity Content Packs (Microsoft 365, Google Workspace, Adobe, Box, Webex, Slack, Smartsheet, Zoom). The platform also includes a Marketplace for third-party content and an ROI Calculator tool. BrainStorm segments its market into Software Vendors (customer education, customer success, customer onboarding) and Software Customers (IT teams, HR/L&D, AI adoption, change management, end-user adoption). The ADOPT Framework (Awareness, Desire, Orientation, Participation, Transformation) underpins the behavioral change methodology.

Differentiator

Problem solved

Functional benefit

Brands

• QuickHelp: A product/platform offering online, cloud-based software application and electronic instructional content for customer training and education services.

Products and services

• BrainStorm Platform Cloud-based Enterprise AI Adoption Platform that orchestrates behavior change across organizations through adaptive workflows, multi-channel campaign flows, adoption analytics, and role/readiness/usage-based personalization, designed for enterprise IT, HR/L&D, and software vendor customers.
• AI Content Packs Pre-built training content bundles for AI tools (Microsoft 365 Copilot, Copilot Studio, ChatGPT, Claude AI, AI Productivity, AI Security) that enable rapid deployment of AI adoption programs and measure behavior change.
• Security Content Packs Security-focused content bundles including Threat Defense, Security Awareness, and Simulated Phishing that replace fear-based checkbox training with proactive, shame-free engagement to turn employees into an active line of defense.
• Microsoft 365 Content Pack Training content pack for Microsoft 365 applications (Word, Excel, PowerPoint, Outlook, Teams, and others) that drives end-user adoption inside enterprise environments.
• Microsoft 365 Copilot Content Pack Specialized content pack for Microsoft 365 Copilot adoption that includes turnkey training enabling enterprise customers to increase Copilot usage and Copilot license expansion.
• ChatGPT Content Pack Training content pack for ChatGPT adoption in enterprise settings.
• Claude AI Content Pack Training content pack for Claude AI adoption in enterprise settings.
• Threat Defense Proactive security content pack that replaces fear-based, checkbox training with shame-free engagement to turn employees into an active line of defense against security threats.
• Simulated Phishing Phishing simulation capability that tests employee susceptibility to social engineering attacks and tracks improvement over time across campaigns.
• Google Workspace Content Pack Training content pack for Google Workspace applications that drives end-user adoption inside enterprise environments.
• Adobe Content Pack Training content pack for Adobe products that drives end-user adoption inside enterprise environments.
• Box Content Pack Training content pack for Box enterprise content management.
• Webex Content Pack Training content pack for Webex collaboration tools that drives end-user adoption inside enterprise environments.
• BrainStorm ROI Calculator Interactive calculator tool enabling organizations to quantify the financial value of end-user adoption and behavior change initiatives, used as a demand-generation and bottom-of-funnel asset.
• BrainStorm Marketplace In-product marketplace integrated into the BrainStorm Platform where customers purchase additional BrainStorm Content, BrainStorm Add-ons, and Third-Party Content packs.
• QuickHelp Sub-brand product offering an online, cloud-based software application and electronic instructional content for customer training and education services.

Quantifiable outcome

• Phishing click rate reduced from 44% to 2% across 19 campaigns and ~1,100 users - 50%+ overall failure reduction
• +4 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability8 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationDeep integration partnership with Microsoft for Microsoft 365 Copilot and Microsoft 365 Copilot Studio content packs. Provides turnkey training content enabling customers to increase Copilot usage and license expansion. Dedicated content packs for Microsoft 365, Microsoft 365 Copilot, and Microsoft 365 Copilot Studio deployment support.
• Service ProviderscoreImplementation/ SI/ Consulting PartnerPartner category for implementation and consulting partners who deploy and support BrainStorm implementations
• Systems IntegratorscoreImplementation/ SI/ Consulting PartnerPartner category for systems integrators who integrate and deploy BrainStorm for enterprise customers
• Channel ResellerscoreChannel Partner/ Reseller/ DistributorPartner category for channel resellers who resell and distribute BrainStorm subscriptions
• MSSPscoreChannel Partner/ Reseller/ DistributorManaged Security Service Provider partners reselling security content packs and BrainStorm security awareness solutions
• Microsoft AzurecoreTechnology or IntegrationCloud infrastructure provider hosting the BrainStorm Platform in Microsoft's Azure cloud computing service. Provides the underlying infrastructure for the SaaS platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pendo: Product analytics and digital adoption platform with in-app guides, NPS, and feedback tools. Overlaps with BrainStorm on adoption analytics and customer onboarding for SaaS vendors and enterprise software customers.
• 360Learning: Collaborative learning platform for customer and employee education with strong authoring and analytics capabilities. Overlaps with BrainStorm on training delivery, learning content, and outcome measurement.
• WalkMe: Digital adoption platform (DAP) that drives enterprise software usage via in-app guidance, analytics, and AI-driven assistance. Direct overlap with BrainStorm's enterprise software adoption use case and target buyer (IT, change management).
• Whatfix: Digital adoption platform providing in-app guidance, simulations, and analytics for enterprise software rollouts. Directly competes with BrainStorm's end-user adoption and change management offerings for similar IT/L&D buyers.
• Workramp: Customer and employee training platform with learning paths, certifications, and analytics. Competes with BrainStorm's customer education and HR/L&D use cases for similar mid-market and enterprise buyers.
• KnowBe4: Security awareness and simulated phishing training platform. Direct competitor for BrainStorm's Security Content Packs (Threat Defense, Security Awareness, Simulated Phishing) targeting enterprise CISOs via similar MSSP channels.
• Skilljar: Customer education platform for SaaS vendors, enabling onboarding, training, and certification programs. Direct competitor in BrainStorm's Software Vendor / customer education segment.
• Apty: Digital adoption platform focused on enterprise application onboarding, compliance, and process guidance. Direct competitor in the IT end-user adoption and change management space.

Emerging players

• Tango: AI-powered process documentation and training content generation tool. Emerging alternative for software-vendor customer education; partial overlap with BrainStorm's content-pack authoring workflow.

Broad incumbents

• Microsoft Viva Learning: Microsoft's native enterprise learning platform integrated into M365. Represents both the largest distribution opportunity for BrainStorm's Copilot content packs and the primary incumbent threat to its adoption-platform positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BrainStormInc
• YouTubeyoutube.com/@BrainstormincTraining
• LinkedInlinkedin.com/company/brainstorm-inc

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BrainStorm