THCS

What THCS does

Turning Point Counseling Services (TPCS) is a single-location private therapy practice headquartered at 1199 North Fairfax St, Suite 802, Alexandria, Virginia, operating as Turning Point Counseling Services, LLC. Founded in 2009 by Tiffanie A. Williams, LCSW, the firm delivers outpatient mental-health counseling to individuals, couples, families, children, and adolescents across Alexandria, Northern Virginia, and the broader state of Virginia through in-person sessions and HIPAA-compliant video/phone telehealth. The core service portfolio spans individual counseling, couples and relationship counseling, family counseling, child and adolescent counseling, grief and loss therapy, depression and anxiety counseling, self-improvement therapy, developmental and learning disabilities counseling, and facilitated group therapy.

The practice operates on a private-pay, out-of-pocket revenue model. It does not bill insurance and is not in-network with any carrier, though it supplies documentation for clients to pursue out-of-network reimbursement and offers a sliding-scale option for qualifying clients. Payment is accepted in cash, check, Visa, Mastercard, and Discover. Capacity is structurally tied to founder availability; the firm lists the founder/director plus one billing specialist (Kandy Howard), with additional clinical capacity sourced via associate clinicians supervised by the founder. Distribution relies on organic search (Google Business Profile, website SEO), social media (Facebook, Pinterest), community workshops led by the founder, and professional referrals.

The technology stack is intentionally minimal: a service-line website (turningpointcounselinggroup.net), standard teleconferencing for virtual sessions, and digital intake/forms. There is no proprietary platform, no app, no API, no third-party integrations, and no documented AI/ML capabilities. Strategic positioning is that of a local, founder-led clinical practice competing on personal rapport, 14+ years of founder experience, and licensure credentials rather than on scale, technology, or brand.

Name

THCS

Legal name

Turning Point Counseling Services, LLC

Website

https://turningpointcounselinggroup.net

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Turning Point Counseling Services is a founder-owned private therapy practice in Alexandria, VA delivering individual, couples, family, child/adolescent, and group counseling on a private-pay basis, both in-person and via telehealth across Virginia.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)

Keywords

• Individual counseling services
• Couples and family therapy
• Mental health counseling
• Telehealth therapy services
• Psychotherapy practice

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Out-of-Pocket Therapy Sessions: Clients pay for counseling services directly out-of-pocket. The practice does not bill insurance and is not in-network with any insurance providers. Clients may submit claims to their insurance for out-of-network reimbursement. They accept cash, check, Visa, Mastercard, and Discover. A sliding scale payment option is available as needed.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Turning Point Counseling Services is a private psychotherapy practice that delivers licensed counseling for individuals, couples, families, children, and adolescents. Services cover depression, anxiety, grief/loss, stress, self-esteem, relationship and intimacy issues, developmental and learning disabilities, and sex/substance addiction. Sessions are delivered in-person at the Alexandria, VA office and via HIPAA-compliant telehealth (video or phone), and are paid out-of-pocket with a sliding-scale option available.

Product overview

Turning Point Counseling Services (TPCS) is a counseling and therapy practice offering a unified suite of mental health services. The core offering consists of individual therapy, couples and relationship counseling, family counseling, child and adolescent counseling, group therapy, and specialized services for grief, depression, anxiety, developmental/learning disabilities, and self-improvement. Services are available both in-person at their Alexandria, VA office and via telehealth (video or phone). The company operates as a single-location practice without a modular platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Counseling One-on-one therapy sessions addressing mental health concerns such as depression, anxiety, mood disorders, grief, self-esteem issues, and stress management for adult clients.
• Relationship, Couples, and Family Counseling Therapy for couples, spouses, and families addressing intimacy, communication, trust, parenting differences, conflict resolution, and adjustment to life changes.
• Developmental and Learning Disabilities Counseling Counseling, training, and support for individuals with developmental or learning disabilities and their families to accommodate changes and overcome related challenges.
• Depression and Anxiety Counseling Therapy for anxiety and depression disorders, teaching coping mechanisms and helping clients recognize strengths and capacity for change.
• Grief and Loss Counseling Counseling for individuals coping with loss, bereavement, trauma, and life-altering experiences, including tailored treatment approaches.
• Stress, Self-Improvement, and Self-Esteem Therapy Therapy focused on stress management, healthy self-esteem development, and overcoming obstacles including negative self-talk, work stress, and family stress.
• Child and Adolescent Counseling Therapy services for children and adolescents dealing with mental, emotional, and behavioral health issues, including calming techniques and stress management.
• Telehealth/Virtual Counseling Remote counseling delivered via HIPAA-compliant video conferencing or phone sessions, providing an alternative to in-person visits at the Alexandria office.
• Group Therapy Facilitated therapy groups addressing topics such as survivors of sexual abuse, depression, grief, spouses of sex addicts, and life transitions.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• LifeStance Health: Large public outpatient mental health platform offering in-person and virtual psychiatric and therapy services across many U.S. states. Comparable to TPCS in service types and modalities, but at vastly larger scale and with insurance-led revenue model.
• BetterHelp: Largest online therapy platform offering subscription-based virtual counseling. Direct competitor to TPCS's telehealth channel for self-pay clients seeking convenient, lower-cost virtual therapy.
• Talkiatry: National psychiatric and psychotherapy practice group operating in-network with insurance and offering both in-person and virtual visits. Overlaps with TPCS in therapy services, though focused on psychiatry; represents a larger-scale version of a hybrid private practice.
• Talkspace: Public online therapy and psychiatry platform offering subscription-based virtual sessions, including insurance-covered options. Competes with TPCS for virtual self-pay clients and adds insurance-paid competition TPCS opts out of.

Direct peers

• Thriveworks: National group counseling practice offering in-person and virtual therapy, psychiatry, and life coaching with both in-network and self-pay options. Highly comparable to TPCS as a multi-modality therapy practice with telehealth and broad service mix.
• Octave: Therapy practice combining in-person and virtual sessions with a clinician network and group therapy offerings. Comparable to TPCS in service mix and private-pay orientation, but at greater scale and with broader geographic coverage.
• Two Chairs: Group therapy practice operating hybrid in-person and virtual clinics with measured-outcome therapy matching. Similar to TPCS in offering structured therapy across multiple modalities, but with a more formalized clinical model and tech-enabled matching.

Emerging players

• Brightside Health: Telehealth mental health provider focused on anxiety and depression via medication and therapy. Comparable to TPCS for virtual delivery and clinical focus areas, though at a larger scale and with insurance partnerships.
• Grow Therapy: Network platform that connects therapists with clients, handles insurance billing, and provides practice operations software. Comparable to TPCS as it powers small private practices; relevant as a potential growth/operating partner for TPCS.
• Headway: Platform that helps therapists accept insurance by handling credentialing, billing, and network access. Relevant to TPCS as a tool that could unlock the in-network market the practice currently chooses not to pursue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tpcsllc
• Pinterestpinterest.com/CounselingGroup/?eq=turning&etslf=5422
• LinkedInlinkedin.com/company/tpcs

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THCS