Studio 2015 Jewelers, Llc

What Studio 2015 Jewelers, Llc does

Studio D Jewelers (legally Studio 2015 Jewelers, LLC) is a family-owned independent jewelry retailer operating from a flagship showroom at 118 N. Benton Street on the historic Woodstock Square in Woodstock, Illinois, with e-commerce launched May 24, 2024. Founded in 1972 by Tom Dougherty and now run by second-generation co-owner Bret Dougherty, the business is a wholly owned subsidiary of the holding company Forged & Formed, Inc., with Wayne Read serving as President of the parent and Tracy Gibson serving as long-tenured Store Manager. The company employs fewer than 10 people, including three in-house bench jewelers, a sales team, and an apprentice on a multi-year training track.

The retail offering spans loose natural and lab-grown diamonds, engagement/commitment rings and bands, wedding sets, fashion rings, earrings, necklaces, bracelets, watches, and a portfolio of external designer brands (Sylvie, Parlé, Simon G., Stuller, Noam Carver, TI SENTO - Milano, Imperial Pearls, Bering Time, and others). Differentiation comes from in-house custom jewelry design that combines computer-aided design (CAD) with traditional bench jeweler craftsmanship, led by Master Jeweler Bee Tanut and Graduate Gemologist John Christensen. A signature piece, 'The Aqua' (a 34.5ct aquamarine with 197 diamonds), has appeared in over 40 weddings. Ancillary service revenue comes from on-site jewelry repair (ring resizing, prong repair, rhodium plating, pearl restringing), heirloom restoration, appraisals, watch battery replacement, free cleaning and inspection, gold and diamond buying, corporate gifts, and a Buy & Borrow bridal program, supported by flexible financing options.

Revenue mechanics combine one-time retail sales across the showroom and now e-commerce, professional services revenue from repairs/appraisals/restoration, and a managed-services-style financing offering. Marketing is driven by educational blog content, Facebook and Instagram, local PR (WGN-TV's Around Town), community event participation (Woodstock Pride, Salvation Army community garden, Chamber events), email newsletters, and appointment-based selling. The company holds no patents, has not raised institutional funding, and carries no disclosed debt or revenue figures.

Name

Studio 2015 Jewelers, Llc

Legal name

Studio D Jewelers

Website

https://studiodjewelers.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio D Jewelers is a family-owned independent jewelry retailer in Woodstock, Illinois (since 1972) selling loose diamonds, engagement and bridal jewelry, fashion jewelry, and watches, and providing in-house custom design, repair, restoration, appraisal, and gold/diamond buying services from a single showroom and a newly launched nationwide e-commerce platform.

Ownership category

akta.pro rank

Product category

Fine Jewelry Retail & Custom Jewelry Services

NAICS

Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro primary industry

Custom/Bespoke Jewelry Retail Studios (CRAKAGAJ)

akta.pro secondary industries

Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA), Fine Jewelry & Precious Metal Repair (CRAKALAA), Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA)

Keywords

• Fine jewelry retail
• Custom jewelry design
• Engagement rings
• Jewelry repair services
• Loose diamonds

Headquarters

HQ city

Woodstock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Jewelry Retail Sales: Sale of fine jewelry including engagement rings, commitment rings, wedding bands, fashion rings, earrings, necklaces, bracelets, watches, and accessories. Both in-stock and special order items. Carries own Studio D collection as well as designer brands.
2. Jewelry Services: On-site jewelry services including cleaning and inspection, custom designs, jewelry appraisals, gold and diamond buying, repairs (ring resizing, prong repair, rhodium plating, pearl restringing), watch battery replacement, and heirloom restoration.
3. Financing Services: Flexible financing options offered for jewelry purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Studio D Jewelers designs, sells, and services fine jewelry. Its core retail offering includes engagement and commitment rings, wedding bands, wedding sets, loose natural and lab-grown diamonds, fashion jewelry (rings, earrings, necklaces, bracelets, watches), and a portfolio of external designer brands. Beyond retail, the company provides in-house custom jewelry design (CAD + traditional craftsmanship), jewelry repair, heirloom restoration, appraisals, gold and diamond buying, cleaning and inspection, and financing/purchase programs.

Product overview

Studio D Jewelers operates as a retail jeweler offering a comprehensive portfolio of fine jewelry products and services. The core offering includes natural and lab-grown loose diamonds, commitment rings and bands, wedding sets, and fashion/fine jewelry across rings, earrings, necklaces, bracelets, and watches. The company differentiates through in-house custom jewelry design using CAD technology and traditional craftsmanship, plus full-service capabilities including jewelry repairs, heirloom restoration, appraisals, and a Buy & Borrow program for bridal customers. They also carry an external designer brands portfolio including Sylvie, Parle, Stuller, and others. The company operates e-commerce and physical retail, ranked in the top 5% of independent jewelers.

Differentiator

Problem solved

Functional benefit

Products and services

• Commitment Rings Engagement and commitment rings available in multiple styles including solitaire, pave, halo, three stone, bezel set, vintage, and split shank designs. Targeted at couples seeking engagement or commitment jewelry.
• Commitment Bands Wedding bands for men and women including pave, eternity, chevron, curved, platinum, ridged, flat, gold, diamond, and titanium styles. Sold as individual pieces for wedding or commitment ceremonies.
• Wedding Sets Complete bridal sets combining engagement rings and matching wedding bands for coordinated bridal looks. Sold as a single bridal package.
• Loose Diamonds Natural and lab-grown loose diamonds available for customers to search and select for custom jewelry creation. Sold as standalone stones, often as the basis for a custom engagement ring.
• Fine Jewelry (Rings, Earrings, Necklaces, Bracelets) Wide selection of fine jewelry including diamond, colored stone, pearl, and gold pieces across rings, earrings, necklaces, pendants, bracelets, and anklets categories. Sold as individual ready-to-wear pieces for personal use and gifting.
• Watches Selection of watches available for purchase at the store, including designer brands such as Bering Time. Sold as standalone timepieces.
• Studio D Jewelry Collection In-house designed and crafted jewelry collection featuring custom pieces created by Studio D's master design team and bench jewelers. Sold as a distinct branded line alongside third-party designer brands.
• Designer Brands Portfolio Portfolio of external designer brands including Bassali, Keith Jack, Bering Time, Carla Corporation, GN Diamond, I. Reiss, Imperial Pearls, Noam Carver Bridal, Parade, Parle, Peter Storm, SDC Collection, Stuller Jewelry, Sylvie, and TI SENTO - Milano. Sold as third-party branded jewelry inside the Studio D showroom and online.
• Custom Jewelry Design In-house custom jewelry creation service using CAD design and traditional craftsmanship to bring customer visions to life, including custom bridal, heirloom restoration, and one-of-a-kind pieces. Sold as a bespoke service engagement.
• Jewelry Repairs On-site jewelry repair services including ring resizing, prong/tip repair, pearl restringing, rhodium plating, and general jewelry repairs. Sold as a service per repair job.
• Heirloom Restoration Specialized restoration of antique, heirloom, and estate jewelry preserving period-specific details and original integrity of pieces. Sold as a service engagement.
• Jewelry Appraisals Professional jewelry appraisals providing detailed evaluation of quality, authenticity, and value of jewelry pieces. Sold as a service per appraisal.
• Gold & Diamond Buying Service for customers looking to sell gold and diamond items, with testing, weighing, and payouts based on purity, weight, and market prices. Sold as a buy-side service.
• Cleaning & Inspection Free professional cleaning and inspection services using commercial cleaning equipment and expert examination to maintain jewelry condition. Sold as a complimentary service.
• Watch Battery Replacement Watch battery replacement service for timepiece maintenance. Sold as a service engagement.
• Financing Options Flexible financing options for jewelry purchases to help customers afford their jewelry purchases. Sold as a financing program tied to jewelry purchases.
• Corporate Gifts Corporate gift purchasing service for business clients seeking jewelry gifts for employees or clients. Sold as a corporate gifting service.
• Buy & Borrow Program Program allowing customers who purchase engagement rings or wedding bands to borrow necklaces or bracelets from the store to wear on their wedding day. Sold as a value-add service tied to bridal purchases.

Quantifiable outcome

• Over 40 weddings featuring their signature aquamarine crown jewel 'The Aqua'
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

18 partnerships are on record, tiered core, primary and minor.

• Forged & Formed, Inc.coreOthersParent company of Studio D Jewelers. Studio D Jewelers is a wholly owned subsidiary of Forged & Formed, Inc., providing additional manufacturing capabilities and backing for the jewelry operations.
• Parlé (Idaho Opal & Gem Corp.)primaryChannel Partner/ Reseller/ DistributorDesigner jewelry brand partnership. Parlé, founded in Idaho in 1973, is known for thoughtful design and unique artistic creations. Studio D carries and sells Parlé's jewelry collection including their sapphire collection featured in the blog.
• SylvieprimaryChannel Partner/ Reseller/ DistributorDesigner bridal jewelry brand carried by Studio D. Sylvie Collection wedding rings and bridal jewelry featured in blog content and in-store displays.
• Simon G.primaryChannel Partner/ Reseller/ DistributorDesigner jewelry brand featured in store offerings. Simon G. is a nationally recognized designer line carried by Studio D.
• Stuller JewelryprimaryChannel Partner/ Reseller/ DistributorMajor jewelry supplier and vendor partner. Studio D team member Lucas attended Stuller's Introduction to Stone Setting training at their Lafayette, LA facility. Stuller provides CAD, casting, diamond grading, and other manufacturing services.
• BassaliminorChannel Partner/ Reseller/ DistributorDesigner jewelry brand carried in-store.
• GN DiamondminorChannel Partner/ Reseller/ DistributorDiamond and jewelry supplier partner.
• Carla CorporationminorChannel Partner/ Reseller/ DistributorDesigner jewelry brand featured in store.
• Noam Carver BridalminorChannel Partner/ Reseller/ DistributorBridal jewelry designer brand carried.
• Uno de 50minorChannel Partner/ Reseller/ DistributorDesigner jewelry brand featured in store offerings.
• LuventeminorChannel Partner/ Reseller/ DistributorDesigner jewelry brand carried in-store.
• Bering TimeminorChannel Partner/ Reseller/ DistributorWatch brand partner carried in-store.
• TI SENTO - MilanominorChannel Partner/ Reseller/ DistributorDesigner jewelry brand featured in store.
• I. ReissminorChannel Partner/ Reseller/ DistributorDesigner jewelry brand carried in-store.
• Imperial PearlsminorChannel Partner/ Reseller/ DistributorPearl jewelry supplier brand.
• ParademinorChannel Partner/ Reseller/ DistributorDesigner jewelry brand carried.
• Peter StormminorChannel Partner/ Reseller/ DistributorDesigner jewelry brand featured in store.
• SDC CollectionminorChannel Partner/ Reseller/ DistributorJewelry collection carried in-store.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Zales: Signet-owned national mall chain offering diamond jewelry, engagement rings, and fashion pieces. Comparable in retail jewelry category but with mass-market positioning and far broader geographic footprint.
• Kay Jewelers: Signet Jewelers' flagship mall-based chain offering broad assortment across bridal, fashion, and fine jewelry. Comparable on retail bridal and fine jewelry but competes primarily on price, scale, and financing rather than custom craftsmanship.
• Helzberg Diamonds: Mid-size national jewelry chain offering bridal and fine jewelry across mall and standalone locations. Comparable on bridal and fine jewelry retail, but lacks Studio D's custom bench capabilities and independent positioning.

Direct peers

• Shane Co. Family-run independent jewelry chain selling diamonds, engagement rings, and fine jewelry across multiple U.S. showrooms. Comparable as a family-owned independent jeweler with direct-to-consumer showroom model, though at significantly larger scale.
• Brilliant Earth: Online-first fine jewelry retailer specializing in engagement rings, wedding bands, and custom designs with strong ethical sourcing narrative. Directly comparable to Studio D's custom bridal focus but operates at significantly larger scale and serves customers nationwide.
• Blue Nile: Online diamond and fine jewelry retailer offering loose diamonds, engagement rings, and custom designs. Directly comparable on the loose diamond search and custom bridal value proposition, with far greater scale and brand awareness.
• Robbins Brothers: Regional engagement ring specialist with multiple showrooms in the Western U.S., focused on custom bridal. Comparable on the custom bridal value proposition and physical showroom model, though larger and geographically non-overlapping with Studio D's Midwest footprint.
• James Allen: Online fine jewelry retailer (Signet-owned) with strong loose diamond and engagement ring offering including custom design. Comparable on custom bridal e-commerce, though Studio D differentiates with in-house bench capabilities and physical showroom.

Emerging players

• Vrai: Online lab-grown diamond fine jewelry brand with vertical integration and direct-to-consumer model. Comparable on fine jewelry e-commerce and custom offerings, but differentiated through lab-grown-only positioning versus Studio D's natural diamond heritage.

Others

• Etsy (Handmade Jewelry Sellers): Online marketplace hosting independent custom jewelers and handmade jewelry makers. Comparable as an ecosystem for custom/independent jewelers, though individual sellers on Etsy compete with Studio D for custom design customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/studiodjewelers
• Instagraminstagram.com/studiodjewelers
• LinkedInlinkedin.com/company/studio-d-jewelers

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio 2015 Jewelers, Llc