LeadNow Society

What LeadNow Society does

LeadNow Society is a federally registered Canadian non-profit advocacy organization founded in 2011 and headquartered in Vancouver, BC. The organization operates as a people-powered movement that runs digital and on-the-ground campaigns on progressive political issues, including climate action, democracy reform, economic justice, and social equity. LeadNow has grown from approximately 3,000 founding members to a community of over 400,000 supporters across Canada, who engage through petition signing, email outreach to elected representatives, and volunteer organizing.

The organization's core product is the you.leadnow.ca campaign platform, built on third-party ControlShift petition and advocacy software, which enables community members to create, sign, and share petitions; email elected representatives; and organize events. LeadNow also maintains a primary website (leadnow.ca) that acts as the public campaign hub, surfacing active petitions such as the CPP divestment campaign (12,868 of 15,000 signatures), Homes Not Pipelines, and Stop the Contract: No Canadian Weapons to ICE (24,540 of 25,000). The platform is supported by a Community Petitions Coordinator role that assists user-initiated campaigns, indicating a model in which staff curate and amplify supporter-led activity.

LeadNow generates revenue exclusively through donations, primarily from monthly recurring supporters, and is not backed by venture capital or private equity. Because it engages in political advocacy rather than charitable activity, the organization cannot issue charitable tax receipts under Canadian law, which constrains its fundraising mechanics relative to registered charities. The organization is federally registered as a non-profit (registration number 7675542) and has no parent company or subsidiaries. Its go-to-market is community-led, relying on email newsletters, organic social media, word-of-mouth referral, and its petition platform to acquire and activate supporters.

Name

LeadNow Society

Legal name

LEADNOW SOCIETY

Website

https://leadnow.ca

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

LeadNow Society is a federally registered Canadian non-profit founded in 2011 that runs people-powered advocacy campaigns on climate, democracy, and economic justice issues through its ControlShift-based petition platform, mobilizing a community of over 400,000 supporters across Canada via donations.

Ownership category

akta.pro rank

Product category

Political Advocacy and Civic Engagement

NAICS

Social Advocacy Organizations (8133), Human Rights Organizations (813311)

akta.pro primary industry

Nonprofit & Cause Communications (BPAFADAK)

akta.pro secondary industry

Digital Rights, Privacy & Free Expression Advocacy (BPAGAFAL)

Keywords

• Political advocacy campaigns
• Petition platform
• Community organizing tools
• Civic engagement platform
• Nonprofit advocacy services

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donations and Fundraising: LeadNow is funded primarily through donations from supporters. They explicitly state they are unable to provide charitable tax receipts as they are a federally regulated non-profit organization engaged in political advocacy rather than a registered charity. Core funding comes from monthly donors who support their campaigning work.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

LeadNow Society runs a people-powered digital advocacy movement that operates a petition and campaign management platform (you.leadnow.ca) enabling Canadian supporters to create and sign petitions, email elected representatives, organize community events, and participate in collective action campaigns on progressive issues including climate, democracy, housing, and economic justice. The organization mobilizes over 400,000 community members across Canada to influence government policy through mass participation campaigns.

Product overview

LeadNow Society operates as a people-powered advocacy movement running campaigns on major Canadian social and political issues. The organization offers a petition and campaign management platform accessible at you.leadnow.ca, enabling supporters to create petitions, email elected representatives, organize events, and participate in collective action campaigns. The platform powers campaigns across issue areas including climate justice, housing, democracy, economic justice, and social justice.

Differentiator

Problem solved

Functional benefit

Products and services

• LeadNow Campaign Platform (you.leadnow.ca) A people-powered petition and campaign management platform that enables Canadian supporters to create, sign, and share petitions; email elected representatives; and organize community events on progressive issues affecting Canadian communities. Users can start their own campaigns using LeadNow's tools and receive support from a Community Petitions Coordinator.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Shift | Action for Pension Wealth and Planet HealthcoreStrategic or Co-development Partner · 26 September 2024Shift is a campaign partner collaborating with LeadNow on the 'Stop gambling the Canada Pension Plan on fossil fuels' campaign. The partnership leverages Shift's expertise on pension investment issues while using LeadNow's organizing platform and supporter base to mobilize public pressure on the Canada Pension Plan Investment Board.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• SumOfUs: SumOfUs is a global consumer and corporate-accountability advocacy organization running digital campaigns. It is comparable to LeadNow in member-funded digital advocacy and targeting corporate/institutional decision-makers on progressive issues.
• MoveOn: MoveOn is a US-based progressive advocacy and political organizing platform running petitions, email campaigns, and rapid-response actions. It is comparable to LeadNow in digital-first progressive mobilization, though operating in a US political and regulatory environment.
• Avaaz: Avaaz is a global online advocacy movement that runs petitions and digital campaigns on progressive causes. It is comparable to LeadNow in mission, supporter-driven petition model, and emphasis on global democratic and climate issues.
• Council of Canadians: The Council of Canadians is a Canadian non-profit advocacy organization active on democracy, trade, climate, and social justice. It is comparable to LeadNow in Canadian progressive advocacy focus, though organized more as a membership-based campaign body.
• 350.org: 350.org is an international climate-focused advocacy organization running global grassroots and digital campaigns. It is comparable to LeadNow in digital mobilization on progressive climate issues, though with a more singular climate mandate.
• Change.org: Change.org operates a self-serve petition platform used by individuals and NGOs worldwide. It is comparable to LeadNow in providing user-led petition tooling and email-to-representative functionality, though at much larger scale.
• 38 Degrees: 38 Degrees is a UK-based people-powered campaign organization funded by individual members. It is comparable to LeadNow in mission (progressive advocacy, member-driven campaigns, petitions) and operating model, though UK-focused.
• OpenMedia: OpenMedia is a Canadian digital rights and progressive advocacy organization running public campaigns. It is comparable to LeadNow as a fellow Canadian digital-first advocacy group focused on democracy, internet freedom, and progressive policy.

Others

• Leadnow-affiliated advocacy coalitions (e.g., Climate Action Network Canada): Climate Action Network Canada is a coalition of Canadian environmental and climate advocacy groups. It is comparable to LeadNow as part of the broader Canadian progressive advocacy ecosystem in which LeadNow runs campaigns and may partner, but functions as an umbrella coalition rather than a direct competitor.

Broad incumbents

• Friends of the Earth Canada: Friends of the Earth Canada is a larger, established environmental advocacy non-profit with charitable status. It is comparable to LeadNow on climate and environmental campaigns, but operates as a registered charity and broader environmental organization.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/leadnowca
• LinkedInlinkedin.com/company/leadnow

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LeadNow Society