The Grand Scheme, Llc

What The Grand Scheme, Llc does

The Grand Scheme, LLC is a privately held, locally owned flooring, countertop, and interior design retailer headquartered at 5917 Oleander Drive, Suite 112, Wilmington, North Carolina. The company serves residential homeowners as its primary customer and a secondary commercial segment, operating a single private showroom that is available by appointment and complementing it with a mobile "showroom-to-you" service that brings product samples and design consultations directly to the customer's home. The service area covers Wilmington and surrounding Southeastern North Carolina communities, including Wrightsville Beach, Carolina Beach, Leland, Hampstead, Rocky Point, and Burgaw across New Hanover and Pender Counties.

The product portfolio spans six flooring categories (area rugs, carpet, hardwoods, laminate, luxury vinyl tile/plank, and ceramic/porcelain tile) sourced from manufacturers including Shaw, Mohawk, Mannington, Dixie Home, and Horizon Forest Products, together with granite and quartz countertop offerings. Every product line is backed by full warrantied installation, and the company bundles interior design and project management services that cover drawings, budgeting, product selection, and end-to-end remodel oversight for bathrooms, kitchens, room additions, and full home renovations. The showroom is staffed by a named lead operator (Nathalie), who is repeatedly cited by customers as the project owner across flooring, carpet, countertop, and backsplash engagements.

The business operates on a quote-based, project-specific pricing model with no publicly listed prices; customers schedule in-house consultations to receive estimates. Revenue is generated primarily through hardware sales of flooring and countertop materials and through professional services fees for installation, design, and project management. Marketing is conducted through organic social channels (Facebook, Instagram, LinkedIn, YouTube) and review platforms (Google and Yelp), where the company maintains a 5.0-star average rating across three Google reviews. The company has no disclosed investors, no funding rounds, no subsidiaries, and no public ticker.

Name

The Grand Scheme, Llc

Legal name

The Grand Scheme LLC

Website

https://grandschemedesigns.com

Company type

Private

Operating status

Operating

Short description

The Grand Scheme, LLC is a privately held Wilmington, North Carolina retailer of flooring, countertops, and interior design services serving residential and commercial customers in the surrounding coastal area, bundling product sales, warrantied installation, and remodeling project management.

Ownership category

akta.pro rank

Product category

Flooring and Countertop Retail with Interior Design Services

NAICS

Floor Covering Retailers (449121), Flooring Contractors (238330)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Tile & Stone Specialty Retail (CRAIAGAA)

akta.pro secondary industries

Hardwood Flooring Retail (CRAIAGAB), Laminate Flooring Retail (CRAIAGAC), Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD), Commercial Flooring Retail (Contract/Trade-Focused) (CRAIAGAL)

Keywords

• Flooring retail services
• Countertop installation
• Interior design services
• Home remodeling
• Flooring products

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Flooring Product Sales: Sales of flooring materials including carpet, hardwoods, laminate, luxury vinyl (LVT/LVP), and tile/ceramic/porcelain. Products are sold to both residential and commercial customers with full warrantied installations offered.
2. Countertop Product Sales: Sales of granite and quartz countertops for kitchen and bathroom updates. Products are sold to residential and commercial customers.
3. Design and Remodeling Services: Full-service interior design and project management including preparing drawings and budgets, selecting products, and overseeing complete remodels. Services extend from design conception through project completion.
4. Installation Services: Full warrantied flooring and countertop installations offered as part of the product-sales model, providing a complete end-to-end solution for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The Grand Scheme is a locally owned flooring and countertop retail store that sells flooring products (carpet, hardwoods, laminate, luxury vinyl LVT/LVP, tile/ceramic/porcelain) and countertops (granite, quartz), bundling them with full warrantied installation, interior design, and end-to-end project management for residential and commercial customers in the Wilmington, NC area.

Product overview

The Grand Scheme, LLC is a locally owned flooring and countertop retail store offering a comprehensive portfolio of home improvement products. The core offerings span six flooring categories (Area Rugs, Carpet, Hardwoods, Laminate, LVT-LVP, and Tile-Ceramic-Porcelain) and two countertop materials (Granite and Quartz). All products are backed by full warrantied installations offered for both residential and commercial applications. The company also provides interior design and remodeling services, handling the entire process from design drawings and budgeting through product selection and project completion. This creates an integrated offering combining product sales with professional installation and design expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Area Rugs Special order and custom area rugs, including oriental rugs, hand-woven and hand-tufted rugs, natural fiber rugs, loom rugs, and silk rugs, with binding of customer-supplied carpet available.
• Carpet Full-service residential and commercial carpet sales and installation with warranty. Covers residential carpet brands (Dixie Home, Mohawk, Shaw), indoor/outdoor carpet, and commercial carpet including broadloom, carpet tiles, and customized borders.
• Hardwood Flooring Wide selection of hardwood flooring including maple, oak, hickory, walnut, birch, bamboo, and exotic species, available in solid and engineered wood options with various finishes.
• Laminate Flooring Affordable wood-look laminate flooring from manufacturers including Shaw, Mohawk, Mannington, and Horizon Forest Products. Features scratch and dent resistance, water resistance, and styles ranging from traditional to rustic.
• LVT/LVP Luxury Vinyl Flooring Waterproof luxury vinyl flooring available in wood plank and tile formats, offered in glue-down and floating installation types for both residential and commercial applications.
• Ceramic, Porcelain & Stone Tile Ceramic, porcelain, slate, and decorative tile from top manufacturers, suitable for kitchens, bathrooms, and outdoor spaces with high durability and design specialization.
• Granite Countertops Natural stone granite countertops with heat and scratch resistance, available for kitchen and bathroom updates for residential and commercial customers; requires periodic sealing for stain resistance.
• Quartz Countertops Non-porous engineered quartz countertops that are stain resistant, harder than natural stone, low maintenance, and resistant to cracking and chipping.
• Interior Design and Remodeling Services Full-service interior design and remodeling including preparation of drawings and budgets, product selection, and complete project oversight for bathroom, kitchen, room additions, and full home renovations.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• ShawminorOthersShaw is a flooring manufacturer whose products (particularly laminate flooring) are carried by The Grand Scheme. The company offers a wide selection of Shaw laminate products.
• MohawkminorOthersMohawk is a flooring manufacturer whose products (carpet and laminate) are carried by The Grand Scheme. The company offers Mohawk carpeting and laminate flooring.
• ManningtonminorOthersMannington is a flooring manufacturer whose laminate products are carried by The Grand Scheme.
• Horizon Forest ProductsminorOthersHorizon Forest Products is a laminate flooring manufacturer whose products are carried by The Grand Scheme.
• Dixie HomeminorOthersDixie Home is a carpet manufacturer whose residential carpeting products are carried by The Grand Scheme.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Lowe's Flooring: Second-largest US home improvement retailer with a comparable flooring assortment and professional installation offerings. Competes head-to-head with The Grand Scheme on commodity flooring and competes for installation project leads in the same Wilmington market.
• Home Depot Flooring: Largest home improvement retailer in the US with a sizable flooring department carrying carpet, hardwood, laminate, vinyl, and tile along with installation services. Competes with The Grand Scheme in the same Wilmington trade area on commodity flooring SKUs.
• LL Flooring: National specialty flooring retailer (formerly Lumber Liquidators) carrying hardwood, laminate, vinyl, tile, and accessories with showroom-based sales. Overlaps with The Grand Scheme across multiple flooring categories at much larger scale.
• Floor & Decor: National specialty flooring retailer operating large-format showrooms with a broad assortment of tile, wood, laminate, and vinyl. Overlaps with The Grand Scheme across all major flooring categories but operates at vastly greater scale and serves both DIY and PRO customers.

Direct peers

• Carpet One Floor & Home: Cooperative flooring retailer with member-owned local showrooms offering carpet, hardwood, tile, and vinyl with installation services. Directly comparable local-store format with similar product breadth and full-service installation model.
• Empire Today: National flooring retailer known for bringing samples directly to customers' homes and providing installed flooring solutions. The mobile-showroom, full-service-installation model is closely comparable to The Grand Scheme's "bring the showroom to you" approach.
• The Tile Shop: Specialty tile and stone retailer offering ceramic, porcelain, natural stone and accessories with in-store design assistance. Comparable to the tile/stone specialty portion of The Grand Scheme's flooring mix, though more narrowly focused.
• Floor Coverings International: Franchise-based mobile flooring retailer that brings the showroom directly to the customer's home for consultation, measurement, and selection. Highly comparable to The Grand Scheme's in-home consultation and mobile-showroom model with similar flooring category breadth.

Regional players

• Avalon Flooring: Regional flooring retailer operating showrooms across the Mid-Atlantic with broad flooring assortment and professional installation. Comparable in product mix and full-service approach, though serves a different geographic territory than The Grand Scheme.

Emerging players

• Mr. Sandless: Franchise-based mobile wood-floor refinishing and resurfacing service that brings the service directly to the customer's home. Comparable in-home service model and coastal-area target customer, but more narrowly focused on refinishing than The Grand Scheme's full product-and-installation offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCzrGJVLTpOQ_0l
• Facebookfacebook.com/TheGrandSchemeWilmingt83684497
• LinkedInlinkedin.com/company/16202306/admin
• Instagraminstagram.com/thegrandschemellc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Grand Scheme, Llc