The Architek Group

What The Architek Group does

The Architek Group LLC is a full-service creative agency headquartered in Atlanta, Georgia, operating as a privately held LLC with a team of 1-10 employees. Founded over a decade ago, the agency specializes in influencer marketing and brand identity, delivering services across influencer marketing, brand ambassador programs, digital marketing, social media marketing, search engine optimization, content strategy, music marketing, event management, and student athlete NIL (Name, Image, and Likeness) services. The company operates without a proprietary technology platform, relying on third-party tools such as Strikingly for its website and Eventbrite for event ticketing, positioning itself as a relationship-driven service business rather than a software product company.

The Architek Group serves a diversified customer base spanning content creators and social media influencers, music artists, small businesses (including a stated commitment to woman-owned, minority-owned, hub-zone, and disabled veteran-owned businesses), student athletes, and enterprise brands. Its portfolio includes publicly disclosed case studies with music artists (Stunna4Vegas, StunnaGirl, Reese, Youmgn), influencer collectives (Influencer City, Mocity Fitness, Hood Fishing Entertainment), and a high-profile brand marketing relationship with Pepsi. The company has expanded into Caribbean, UK, and South African markets through agency agreements and partnerships.

The company's revenue model is hybrid. Professional services are delivered on a quote-based, project-driven basis, while Social Circle—a tiered membership community exclusively for content creators and music artists—generates recurring monthly subscription revenue at $109 (Nano), $279 (Micro), and $799 (Macro) per month. A third revenue stream, RockStar Eats, is a delivery-only restaurant sub-brand connecting creators with fans through food merchandise and experiences. The go-to-market motion is multi-pronged: sales-led free consultation calls, event-driven acquisition through Bros & Roses monthly brunches and Eventbrite events, and community-led growth through the Social Circle membership. The company is founder-owned and led by CEO Jay Lee, with no disclosed outside funding and no parent company.

Name

The Architek Group

Legal name

The Architek Group LLC

Website

https://architekgroup.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Architek Group is an Atlanta-based full-service creative agency that delivers influencer marketing, digital marketing, and brand identity services to content creators, music artists, small businesses, and student athletes, supplemented by a subscription membership community and a delivery restaurant sub-brand.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Influencer Marketing Services: Full-service influencer marketing including campaign development, execution, connecting brands with social media influencers, measuring and reporting results. Core revenue stream for the agency.
2. Brand Ambassador Programs: Long-term ambassador program development and optimization for brands, generating ROI through high-quality content and authentic brand affinity.
3. Digital Marketing Services: Comprehensive digital marketing including social media marketing, SEO, content strategy, lead generation, website redesign, landing page development, email drip marketing, and search engine management.
4. Music Marketing Services: PR, promotional efforts, media placements, interviews, blog placements, magazine features, press releases, and social media optimization for music artists.
5. Student Athletes NIL Services: Name, Image, and Likeness deals management for college athletes, handling brand deals while athletes develop their talent.
6. Event Management and Conferences: Event planning, promotion, and execution services for the creator community and digital marketing space, including conferences and networking opportunities.
7. Social Circle Membership: Tiered membership program for content creators and music artists with three levels (Nano, Micro, Macro) offering courses, coaching, and community access. Recurring monthly subscription revenue.
8. RockStar Eats: Delivery-only restaurant concept connecting top creators with fans through influencer-infused food brands. Additional revenue stream for creators through food merchandise and experiences.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

The Architek Group is an Atlanta-based full-service creative agency that provides influencer marketing, digital marketing, brand identity, music marketing, event management, conferences, online learning, NIL services for student athletes, and small business marketing. The firm also operates a tiered membership community (Social Circle) for content creators and runs a delivery-only restaurant concept (Rockstar Eats) and event-focused sub-brand (Bros & Roses).

Product overview

The Architek Group is a full-service creative agency with expertise in influencer marketing and brand identity. The company offers a comprehensive suite of digital marketing services including Social Media Marketing, SEO, Content Strategy, Influencer Marketing, Digital Marketing, Music Marketing, Event Management, Conferences and Meetings, Online Learning, Student Athletes NIL, and Small Business services. The portfolio is anchored by the core services platform, supplemented by the Social Circle membership program (Nano, Micro, Macro tiers) for creator community support, and Rockstar Eats, a delivery-only restaurant sub-brand connecting creators with fans.

Differentiator

Problem solved

Functional benefit

Brands

• Rockstar Eats: Delivery-only restaurant concept connecting world top creators with their fans
• Bros & Roses
• Social Circle

Products and services

• Influencer Marketing
• Digital Marketing Full-service digital marketing offering including paid lead generation, social media marketing, SEO, and content strategy for businesses of all sizes.
• Music Marketing Marketing services tailored to music artists, labels, and managers to build audiences and promote releases.
• Event Management Planning and execution of live events, experiences, and the firm's signature Bros & Roses gatherings.
• Conferences and Meetings Production of conferences and meeting experiences for organizations.
• Student Athletes NIL Name, Image, and Likeness (NIL) marketing services that help student athletes secure brand deals and build their personal brands.
• Small Business Marketing Tailored marketing services for small businesses in legal, medical, construction, and non-profit sectors.
• Online Learning Educational content and courses for content creators and aspiring influencers to develop skills and grow their brands.
• Social Circle Membership Subscription-based creator community with tiered memberships (Nano, Micro, Macro) providing access to resources, networking, and growth opportunities for content creators.
• Rockstar Eats Delivery-only restaurant concept and sub-brand under The Architek Group offering food service to customers.

Quantifiable outcome

• 1B total likes generated by represented creators
• +5 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, secondary and minor.

• Influencer CitycoreStrategic or Co-development PartnerHouston, Texas-based influencer collective with millions of views and impressions per week via YouTube and Patreon channels. The Architek Group provides marketing and brand deal services to this dynamic group creating compelling social media content.
• Mocity FitnesssecondaryStrategic or Co-development PartnerFitness content creator represented by The Architek Group, with YouTube presence @Mocityjaybeeofficial.
• Hood Fishing EntertainmentsecondaryStrategic or Co-development PartnerYouTube entertainment channel represented by The Architek Group, creating fishing-related content.
• RockStar EatscoreStrategic or Co-development PartnerDelivery-only restaurant concept developed by The Architek Group connecting top creators with fans through food experiences. Partnership includes Bros & Roses monthly brunch series and creator-branded food merchandise.
• EventbriteminorGTM or Marketing PartnerEvent ticketing platform partnership for Content Creators Events and community events.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Edelman: Large global communications and PR firm with influencer and creator practice areas. Comparable to The Architek Group's music PR, brand identity, and digital strategy services for major brands.
• Later: Social media marketing platform with influencer tools, broader than The Architek Group's scope but competing for the same creator-and-brand marketing budget.
• Hootsuite: Established social media management platform offering analytics, scheduling, and campaign tools. Overlaps with The Architek Group's social media marketing and analytics services at a much larger scale.
• Carat: Global media and creative agency within Dentsu. Overlaps with The Architek Group's full-service brand marketing and digital strategy work for enterprise clients.

Direct peers

• Aspire (formerly AspireIQ): Influencer marketing platform/agency that manages creator relationships and brand campaigns. Comparable in targeting content creators and managing brand partnerships for SMB and enterprise clients.
• IZEA Worldwide: Influencer marketing technology and services company that connects brands with creators. Comparable business model with a heavier software emphasis alongside agency services.
• Open Influence: Influencer marketing agency and platform connecting brands with creators across verticals. Comparable in service mix and target market to The Architek Group.
• Viral Nation: Global influencer marketing agency and talent management firm that connects brands with creators across social platforms. Directly comparable to The Architek Group's influencer marketing and brand ambassador offerings.
• Obviously: Full-service influencer marketing agency that develops and executes influencer-led campaigns for brands. Closely aligned with The Architek Group's campaign development and creator representation services.

Emerging players

• The Influencer Marketing Group: Boutique influencer marketing agency focused on campaign strategy and creator partnerships. Smaller-scale comparable to The Architek Group with similar service focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@InfluencerCity_
• LinkedInlinkedin.com/company/the-architek-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Architek Group