TRUE CARE MENTAL HEALTH

What TRUE CARE MENTAL HEALTH does

True Care Mental Health Clinic is a community-based outpatient mental health agency headquartered in Paterson, New Jersey, operating seven physical clinic locations across the state — including Paterson, Elizabeth, Newark, South Amboy, Oak Ridge (NY-listed address but in NJ operations), Toms River, and Flemington — supplemented by a telehealth program. The agency delivers mental health counseling, behavior assessment, psychiatric assessment, medication monitoring, outpatient mental health programs, and individual/family counseling services to children, adolescents, and adults with emotional and behavioral health concerns. Clinical service is delivered by NJ State Licensed psychiatrists and Board certified Advanced Practice Nurses (APNs) using an evidence-based individualized treatment methodology that incorporates brain imaging technology to identify specific brain types and tailor treatment plans.

The business model is built on insurance-billed healthcare services, with accepted coverage including NJ Family Care (New Jersey's Medicaid program), NJHelps (state benefit navigation), and Cigna (commercial). Patients access services through a central phone line (888-500-9661), pre-admissions web forms, or referrals from community/government partners including DFC Child Protection & Permanency, NCAAD NJ SAI/BHI, and the New Jersey Court System. Patient acquisition is therefore a hybrid of direct outreach, web presence, and institutional referral pipelines. Specific pricing is not publicly disclosed, consistent with insurance-reimbursed care where reimbursement rates are negotiated with payors rather than set by the provider.

The company is privately held with no disclosed funding rounds, no parent company, no public ticker, and no disclosed management team in the input data. Operating geographies are confined to New Jersey, with the company explicitly stating a mission to ensure the communities it serves have access to quality mental health care.

Name

TRUE CARE MENTAL HEALTH

Legal name

True Care Mental Health Clinic

Website

https://truecareusa.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Outpatient Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• Outpatient mental health services
• Psychiatric assessment
• Medication monitoring
• Telehealth counseling
• Behavioral health services

Headquarters

HQ city

Paterson

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Healthcare Services Revenue: Revenue generated from providing mental health services billed through insurance plans including NJ Family Care, NJHelps, and Cigna. Services include psychiatric assessments, behavior assessments, medication monitoring, and outpatient mental health counseling.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

True Care Mental Health Clinic is an outpatient mental health agency that delivers individual and family counseling, psychiatric assessments, behavior assessments, medication monitoring, and telehealth services across multiple New Jersey clinic locations. Services are reimbursed through accepted insurance plans (NJ Family Care, NJHelps, and Cigna) and supplemented by referrals from government and community organizations. The agency uses brain imaging technology combined with clinical assessments to develop individualized, evidence-based treatment plans.

Product overview

True Care is an Outpatient Mental Health Agency offering a unified suite of mental health services centered around individualized, evidence-based treatment. The core offerings include Mental Health Services, Behavior Assessment, Psychiatric Assessment, Medication Monitoring, Outpatient Mental Health programs, Telehealth, and Individual and Family Counseling. These services work together through a coordinated care model where clients receive initial assessments to determine care levels, followed by personalized treatment plans developed with clinicians using a brain-body approach. The agency uses brain imaging technology and clinical assessments to tailor targeted treatment plans, with all services available both in-person at their multiple New Jersey locations and via telehealth for remote access.

Differentiator

Problem solved

Functional benefit

Products and services

• Mental Health Services High quality outpatient mental health services delivered within the community, providing individualized treatment based on each person's unique biological, psychological, social, and spiritual factors. Aimed at individuals, families, children, teens, and adults experiencing emotional and behavioral health concerns.
• Behavior Assessment Structured study and analysis of a person's behavior using interviews, direct supervision, and self-observation to ascertain the level of care required and to create treatment plans with wellness goals. Performed as the initial assessment for all clients.
• Psychiatric Assessment In-depth psychiatric evaluations and assessments performed by Board certified Advanced Practice Nurses, including formulation of working psychiatric diagnoses. Incorporates brain imaging technology to identify specific brain types and inform tailored treatment plans.
• Medication Monitoring Monitoring of prescription medications to ensure blood levels are within expected ranges, performed by NJ State Licensed psychiatrists and Advanced Practice Nurses who carefully vet and monitor all prescriptions.
• Outpatient Mental Health A wide range of treatments, specialized programs, and support groups for individuals and families dealing with mental health issues, delivered using the latest methods for effective and non-stressful care at the agency's New Jersey clinic locations.
• Telehealth Telemedicine program enabling remote psychiatric consultations via video therapy, allowing patients to meet with psychiatrists from home without traveling. Available for patients unable to travel, uncomfortable being around others, constrained by schedule, or preferring remote care.
• Individual and Family Counseling Counseling services provided to individuals and families to address emotional and behavioral health concerns, supporting stability and the achievement of personal goals for children, teens, and adults.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core.

• DFC Child Protection & PermanencycoreStrategic or Co-development PartnerTrue Care provides psychiatric assessment and mental health services to clients referred through DFC Child Protection & Permanency programs for children in the child welfare system.
• NCAAD NJ SAI/BHIcoreStrategic or Co-development PartnerPartnership with NCAAD NJ Substance Abuse Initiative/Behavioral Health Initiative providing mental health and substance abuse treatment services to referred clients.
• New Jersey Court SystemcoreStrategic or Co-development PartnerTrue Care provides court-mandated psychiatric evaluations and mental health treatment for individuals referred through the New Jersey Court System.
• NJ Family CarecoreOthersAccepted insurance provider for mental health services. NJ Family Care is a state-funded health insurance program for eligible New Jersey residents.
• NJHelpscoreOthersAccepted insurance/benefit program. NJHelps is a New Jersey state program that helps residents understand and access health coverage and services.
• CignacoreOthersAccepted commercial insurance provider for mental health services at True Care facilities.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• BetterHelp: Largest consumer telehealth counseling network, providing individual, couples, and teen therapy via subscription. Comparable as a virtual mental health counseling channel that competes for the same patient demand True Care addresses.
• LifeStance Health: Large publicly-traded outpatient mental health platform operating multi-state clinics with psychiatrists, psychologists, and licensed therapists. Directly comparable as an outpatient behavioral health clinic operator using insurance reimbursement and physician/APN staffing models.
• Thriveworks: National outpatient counseling and psychiatry chain offering in-person and telehealth therapy. Comparable as a multi-location mental health practice delivering counseling, psychiatric assessment, and medication management through insurance billing.
• Brightside Health: Online psychiatry and therapy provider offering medication management and counseling via telehealth. Directly comparable as a mental health service combining psychiatric evaluation, medication monitoring, and therapy delivery, primarily through virtual channels.
• Cerebral: Telehealth-first mental health company providing online counseling and medication management with a focus on anxiety, depression, and ADHD. Comparable in the psychiatric assessment and medication monitoring core services, especially on the telehealth delivery side.
• Talkspace: Public online therapy platform connecting users with licensed therapists via messaging and video. Comparable as a telehealth mental health service with licensed clinicians; differs in being primarily virtual rather than clinic-anchored.

Broad incumbents

• Acadia Healthcare: Large publicly-traded behavioral health operator running inpatient psychiatric hospitals and outpatient programs nationwide. Comparable as a scaled behavioral health services provider; broader scope with significant inpatient/residential mix.

Emerging players

• Lyra Health: Mental health benefits platform sold primarily to employers, providing therapy, coaching, and medication management. Comparable as a tech-enabled outpatient mental health service; differs in employer-sponsored distribution model.

Regional players

• Hackensack Meridian Health: Large New Jersey health system that operates behavioral health services (including the former Carrier Clinic). A meaningful NJ-specific competitor for outpatient mental health referrals and psychiatric staffing in the same geography.
• Rutgers University Behavioral Health Care: New Jersey-based academic outpatient and partial hospitalization behavioral health provider. Comparable as a multi-site NJ outpatient mental health provider serving state-referred and insured populations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/true-care-mental-health

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRUE CARE MENTAL HEALTH