What Studio Sage does

Studio Sage is a multidisciplinary wellness studio operating since March 2023 from a single physical location at 5333 Avenue Casgrain in Montreal's Mile-End neighborhood. Founded by Magali Rack, the studio offers a multisensory environment combining Pilates, barre, yoga, HIIT, sound healing, meditation, and prenatal/postnatal classes led by a team of 12 certified instructors alongside two managers (Anne-Cath and Charlotte). The core technology stack consists of the Bsport booking and membership platform, an iOS mobile app for self-serve reservations, and Zoom for live online classes — there is no proprietary technology and no AI/ML capabilities disclosed.

The business model spans eight revenue streams: class packs ($118-$625), unlimited monthly memberships ($122/month, 3-month minimum) and annual plans ($1,290), new-customer intro passes ($40 for 10 days, $75 for one month), on-site corporate wellness services (yoga, Pilates, meditation, team-building) sold to Greater Montreal enterprises, two fee-based teacher training certifications (Barre Fitness $695-$775; Yin Yoga $715-$810), private sessions, gift cards, and rental of the multisensory studio space for private events. Pricing is structured to drive long-term retention via auto-renewing subscriptions with friction-based cancellation (two-week notice), while intro passes serve as customer acquisition tools converting to full memberships.

Studio Sage serves three primary customer segments: individual wellness consumers in the Mile-End/Plateau/Rosemont/Outremont neighborhoods, prenatal and postnatal mothers via BABY-LATES and BARRE & BUMP classes, and corporate/enterprise clients in Greater Montreal such as C2 Montreal, Cook It, LG2, Lemay Architecture, Woods, oui l'agence, ThirdBridge Dev, and CIM Conseil. Distribution combines direct-to-consumer in-studio sales, online classes, field-based corporate outreach, and event-driven community marketing — including partnerships with local lifestyle brands like Morso Pizzeria, Allez UP Mile End, Canvas Club, and Espace Mental. The business is privately held, founder-owned, self-funded with no institutional capital, and reports no subsidiaries, patents, or regulatory actions.

Name

Studio Sage

Legal name

Studio Sage

Website

https://studiosage.ca

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Studio Sage is a Montreal-based boutique wellness studio offering Pilates, barre, yoga, HIIT, sound healing, and prenatal classes across a multisensory studio, online streaming, corporate wellness, and instructor training.

Ownership category

akta.pro rank

Product category

Fitness & Wellness Studio

NAICS

Fitness and Recreational Sports Centers (713940), Educational Support Services (61171)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Power Yoga & Athletic Yoga Conditioning (HSADACAG), Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Yoga Nidra & Deep Relaxation Practices (HSADAJAE)

Keywords

• Pilates studio services
• Yoga and barre classes
• Corporate wellness programs
• Fitness teacher training
• Prenatal postnatal fitness

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Class Pack Sales (à la carte): Customers purchase class credits in bundles of 5, 10, 20, or 40 classes at per-class rates ranging from $17.70 to $23.60. Credits expire within 3 months to 1 year depending on pack size.
2. Unlimited Membership Subscriptions: Monthly recurring subscriptions ($122/month with minimum 3-month commitment) and annual unlimited plans ($1,290/year paid upfront) provide recurring revenue. Auto-renewal generates ongoing monthly income from active members.
3. Introductory Discovery Passes: One-time 10-day unlimited intro passes ($40) and 1-month discovery passes ($75) for new customers. These serve as customer acquisition tools converting to full memberships.
4. Corporate Wellness Services (Corpo): On-site or virtual wellness sessions (yoga, Pilates, meditation, breathwork, HIIT) and team-building workshops booked by enterprise clients. Pricing is quote-based per client.
5. Teacher Training Programs: Fee-based Barre Fitness (25 hours, $695–$775) and Yin Yoga (40 hours, $715–$810) instructor certification programs. Early Bird and regular pricing tiers available. Payment plans offered.
6. Private Sessions: One-on-one instruction with studio instructors for personalized Pilates or yoga sessions, priced upon request.
7. Studio Location for Private Events: The studio space is rented for private events including corporate functions, cocktail parties, wellness events, and team-building activities, providing venue rental revenue.
8. Gift Cards: Gift cards sold in denominations of $99+ (5-class), $170 (10-class), and $130 (1-month unlimited), and $100 open-value cards. These serve as both a revenue stream and a customer acquisition tool.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Studio Sage is a multidisciplinary wellness studio in Montreal's Mile-End neighborhood offering group fitness classes in mat Pilates, barre fitness, yoga (Vinyasa, Yin), HIIT, sound healing, and meditation. The studio sells drop-in classes, class packs, and unlimited memberships, plus specialized prenatal/postnatal classes, live online classes via Zoom, corporate wellness services delivered on-site, and Barre Fitness and Yin Yoga instructor certification programs.

Product overview

Studio Sage is a multidisciplinary wellness studio offering group fitness classes in Montreal's Mile-End neighborhood. The core offering consists of mat-based Pilates classes (Sculpt, Spicy Pilates, Blend), barre fitness (To the Beat), and yoga practices (Sage Flow, Power Flow, Yin, Yoga Nidra), along with HIIT and sound healing classes. The studio provides prenatal and postnatal specialized classes (BABY-LATES, BARRE & BUMP, MOMMY FLOW) and live-streamed online classes via Zoom. Beyond studio classes, the business includes corporate wellness services (on-site yoga, Pilates, meditation, breathwork, and team building workshops), two teacher training programs (Barre Fitness and Yin Yoga), studio rental for private events, and gift cards. The studio operates on a membership and drop-in class credit model with Bsport for bookings.

Differentiator

Problem solved

Functional benefit

Brands

• Sage: Primary brand name used for the yoga, pilates, and barre fitness studio operating in the Mile-End neighbourhood of Montréal.

Products and services

• Studio Group Classes (Pilates, Barre, Yoga, HIIT, Sound Healing) Multidisciplinary group fitness classes including mat Pilates (Sculpt, Spicy Pilates, Blend), barre fitness (To the Beat), yoga (Sage Flow, Power Flow, Yin, Yoga Nidra), HIIT, and sound healing delivered in a multisensory physical studio environment in Montreal's Mile-End. Open to all levels including absolute beginners.
• Prenatal and Postnatal Classes (BABY-LATES, BARRE & BUMP, MOMMY FLOW) Specialized Pilates, barre, and gentle yoga classes adapted for expecting and new mothers. Classes target pelvic floor, posture, and core recovery, with babies welcome in studio (#BYOB).
• Online Classes (Cours en ligne)

Quantifiable outcome

• 98% of waitlist customers obtain a class spot

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Twelve partnerships are on record, tiered minor.

• Espace MentalminorStrategic or Co-development Partner · 14 October 2024Espace Mental, led by Marie-Ève, co-hosted a 10-day mindfulness meditation challenge with Studio Sage in October 2024, with daily guided meditations at $5 per session.
• Allez UP Mile End (Bloc 101)minorStrategic or Co-development Partner · 22 September 2024Studio Sage collaborated with Allez UP Mile End's bouldering gym (Bloc 101) for an 'Elevate' workshop combining bouldering basics with stretching at the studio, including networking time.
• Canvas ClubminorStrategic or Co-development Partner · 22 August 2024Canvas Club, led by art educator Zoe Dedes, partners with Studio Sage for 'Canvas Club - Paint & Chill' workshops combining painting and mindfulness at the studio. Available in 'Paint and Sip' format for corporate events.
• Morso PizzeriaminorStrategic or Co-development Partner · 22 June 2024Morso Pizzeria collaborated with Studio Sage and YogAventures for a Pilates, Pizza, and Natural Wine event at Parc Laurier. Morso provided the pizza for the event, creating a joint community experience.
• Cook ItminorStrategic or Co-development PartnerCook It, a meal kit and culinary services company in Montreal, has engaged Studio Sage for corporate meditation, introspection, and cocktail sessions for employees, as well as team wellness events.
• C2 MontréalminorStrategic or Co-development PartnerC2 Montreal (a major business conferences and innovation events company) partnered with Studio Sage to provide sound healing and wellness sessions at their conferences, including the Recharge meditation experience praised by participants.
• LG2minorChannel Partner/ Reseller/ DistributorLG2, a legal and professional services firm in Montreal, has engaged Studio Sage for corporate yoga and wellness sessions for employees.
• Lemay ArchitectureminorChannel Partner/ Reseller/ DistributorLemay Architecture has engaged Studio Sage for corporate wellness services including yoga sessions for employees.
• WoodsminorChannel Partner/ Reseller/ DistributorWoods, a real estate/property company, has engaged Studio Sage for corporate wellness sessions for employees.
• oui l'agenceminorChannel Partner/ Reseller/ DistributorOui l'agence, a Montreal marketing and advertising agency, has partnered with Studio Sage for employee wellness services and team-building activities.
• ThirdBridge DevminorChannel Partner/ Reseller/ DistributorThirdBridge Dev, an investment banking/finance firm, booked Studio Sage for company retreats and off-site wellness sessions. They praised the attention to detail including candles and diffusers.
• CIM CONSEILminorChannel Partner/ Reseller/ DistributorCIM CONSEIL, a consulting firm, engaged Studio Sage for employee yoga training with positive feedback on the instructor's inclusive teaching approach.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Others

• ClassPass: Multi-studio fitness subscription aggregator that lists boutique studios including yoga, Pilates, and barre offerings. Comparable insofar as ClassPass is a key distribution channel competitor/partner for boutique studios like Studio Sage.

Broad incumbents

• YYoga: Western Canadian yoga chain offering a multi-discipline class schedule (yoga, Pilates, barre, meditation) with membership-based pricing. Comparable to Studio Sage's multi-discipline model and pricing structure, but operates at a larger, multi-city scale.
• SoulCycle: US indoor cycling and boutique fitness brand offering music-driven, premium group classes with a strong membership model. Comparable to Studio Sage in premium boutique positioning, music-first class experience, and brand-driven community.
• CorePower Yoga: Large US yoga and fitness studio chain combining heated yoga, sculpt/Pilates, and meditation classes with a membership model. Comparable to Studio Sage in modality blend and subscription approach, though at national scale.
• Pure Yoga: Premium urban yoga studio chain offering yoga, Pilates, and meditation classes with tiered memberships and teacher training. Comparable in premium pricing, multi-discipline programming, and teacher training verticals.

Direct peers

• Modo Yoga: Canadian hot yoga and multi-discipline chain with multiple studios offering yoga, Pilates-inspired classes, and teacher training. Directly comparable in modality mix (yoga + community events) and tier-of-market positioning to Studio Sage.
• Barre3: US-based barre fitness brand combining barre, Pilates, and yoga with a class-pack and unlimited membership model. Overlaps with Studio Sage's barre fitness offering (To the Beat, Blend) and teacher training programs.
• Club Pilates: Growing Pilates-focused franchise offering mat-based and reformer Pilates classes in a membership-based, multi-discipline studio model. Directly comparable to Studio Sage's Pilates-led class mix and community-centric studio design.

Regional players

• Nautilus Plus: Quebec-based fitness club chain providing group classes, yoga, and Pilates within a broader gym membership. Competes with Studio Sage in the Greater Montreal area but at a different price point and scale.
• Éconofitness: Quebec-based low-cost gym chain offering fitness classes as part of a broader membership. Represents the value-tier competitive alternative to Studio Sage's premium boutique positioning in the same Montreal market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/studiosage.mtl

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Sage